Mediafacts ebay Kleinanzeigen

Transcription

1 Mediafacts ebay Kleinanzeigen

2 ebay Kleinanzeigen in Numbers GERMANY S BIGGEST FREE-OF-CHARGE ONLINE CLASSIFIEDS-MARKET USER 16 MIO. UNIQUE USER* MONTHLY EVERY THIRD USER IS YOUNGER than 30 * Source: Comscore; ebay Kleinanzeigen internal data

3 ebay Kleinanzeigen Categories CATEGORY Car, Bike & Boat Home & Garden Pets Properties Family, Child & Baby Electronic Fashion & Beauty and many more

4 Exclusive Homepage-Billboard Popular Branding-Placement on our ebay Kleinanzeigen Homepage. Billboard Share of Voice: 100 % (Exclusive-Placement) Fix-Price* / Guaranteed Performance: / AI 970x250; 800x250 max. 80KB * Also bookable on CPM-base (80 CPM)

5 Category-Wallpaper Attention-grabbing placement within diverse Categories. Example-Categories: Family, Child & Baby Home & Garden, Pets, CPM: x /160/300x600 max. 2 x 40KB Wallpaper Sticky possible

6 ebay Kleinanzeigen PostAd Page The PostAd Page appears directly after the offer has been placed. 970x250; 800x250 max. 80KB 970x90; 728x90 max. 40KB Billboard / (Super) Leaderboard

7 My ebay Kleinanzeigen Within My ebay Kleinanzeigen users manage their offers and requests. The advertisement is placed underneath the navigation. (Super) Leaderboard 970x90; 728x90 max. 40KB

8 ebay Kleinanzeigen Log Out 100% Branding combinable with many targeting-options. Targeting-options: Searched Keywords Visited Categories Maxi Ad CPM: x480 max. 80KB

9 HalfPage Ad The HalfPage Ad is being displayed on the left side as a "sticky" placement within the article-view-page. Targeting Options: Searched Keywords Visited Categories,... CPM: x600* max. 40KB Halfpage Ad HalfPage Ad * partly btf.

10 Sticky Ads: HalfPage Ad & Skyscraper Sticky Ads are being displayed within the search-result-page. Targeting Options: Searched Keywords Visited Categories Half- Page Ad CPM: x600; 160x600 max. 40KB * partly btf.

11 Special format: Dynamic Sitebar Dynamic Sitebar is displayed within the search-result-page and browsed site and dynamically adjusts to the screen size Targeting Options: Searched Keywords Visited Categories, CPM: 80 Dynamic Half-page Ad Sitebar 300x600 (scalable), max. 200KB * partly btf.

12 Mobile: MEW Banner 3:1 or 6:1 The Mobile Banner is being displayed on the Homepage directly beneath the gallery. CPM: 20 / x100; 320x50 max. 40KB MEW Mobile Banner

13 Mobile: Medium Rectangle The MREC is being displayed within the view-item-page. Targeting-options: Searched Keywords Visited Categories, CPM: x250* max. 40KB MEW, IOS, Android MREC

14 Mobile: Native In-Feed Ad* The Infeed ad is being displayed on the Browse Page. Targeting-options: Category Targeting, Postcode Targeting, CPM: 20 Picture + text, special specifications Android Native Infeed Mobile Banner

15 Targeting-Options Visited Categories Categories Postcode / Federal States / Top Cities* * Offer Keywords Searched Keywords Searchfilter

16 Price list desktop PRODUCT FORMATS PLACEMENT PRICE MAX. KB Billboard Takeover : 1,5 Mio. AI guaranteed Billboard Billboard Super Leaderboard Halfpage Ad 970x250; 800x250 Homepage x x x90 300x600 Homepage; PostAd Page Homepage; PostAd Page My ebay Kleinanzeigen, PostAd Page View-item-page; Browse, Search 80, , , ,00 40 Maxi Ad 640x480 Log out 70,00 80 Wallpaper 728x /160/300x600 Category 60,00 2 x 40 Dynamic Sitebar 300x600 Browse, Search 80,00 200

17 Price list desktop PRODUCT FORMATS PLACEMENT PRICE MAX. KB Skyscraper 120/160x600 Browse, Search 20,00 40 Medium Rectangle 300x250 View-item-page 20,00 40 Leaderboard Ad Bundle 728x90 120x600;160x600; 300x250;728x90 View-item-page, My ebay Kleinanzeigen, PostAd Page, Browse 20,00 40 Browse, Search 10,00 40 Skyscraper BTF 160x600 Browse, Search 7,50 40 Skyscraper BTF 200x600 Browse, Search 7,50 40

18 Price liste mobile PRODUCT FORMATS PLACEMENT PRICE MAX. KB Medium Rectangle 300x250 View-item-page 20,00 40 Mobile Banner 6:1 320x50 Homepage 15,00 40 Mobile Banner 3:1 320x100 Homepage 20,00 40 ebay Kleinanzeigen Mobile AdBundle Native In-Feed Ad 300x250; 320x50;320x100 Native View-item-page/ Homepage View-item-page/ Homepage 15, ,00 200

19 Special instructions TECHNICAL REQUIREMENTS Gif, jpg, and html formats are accepted for banners. The sound reproduction of the advertising material must be initiated by the user. PAYMENT TERMS Our invoices are due for payment within 10 days from the invoice date. AGENTURPROVISION For all orders booked through an advertising or media agency, we grant an intermediary commission of 15 percent to the net amount of the invoice, with a minimum booking of 3,500 EUR net. CANCELLATION POLICY Cancellation of booked campaigns is only possible up to four weeks before the campaign starts.

20 Contact ebay (UK) Limited ebay Advertising Group Deutschland Marktplatz 1, Europarc Dreilinden fax: Delivery of advertising material: banner@ebay.de