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1 we. for all your needs.
2 Yavin Gill-More, CEO
3 Introducing Yad2 Group Real Estate The destination for all important life decisions Cars Second Hand Become #1 in Jobs Founded in: 2005, acquired in 2014 Headquarters: Near Tel Aviv, Israel FTEs: 150 Management: Yavin Gill-More, Ariel Kessel Revenues (2016): 34.9m (+13% organic YoY growth) i = Hebrew for second hand 2
4 Investment Highlights We are the market leader in Real Estate, Cars & Second Hand and have a leading position in Jobs Being one of the top-of-mind brands in Israel, we enjoy a brand awareness of 98% 1 (aided) and reach more than 80% 2 of Israeli population As part of the Startup Nation, we are a front runner in innovation leadership Sources: 1) Brand awareness study, 2) Company information 3
5 We operate the leading classifieds player in an attractive environment 4
6 We are active in the Startup Nation A healthy and highly innovative economy #1 #2 #3 JOB WANTED Population 1 8.6m GDP Growth 2 Unemployment 4.0% rate 1 4.3% $284 VC investment per capita 3 $4.1% R&D expenditures 4 75% Smartphone penetration 5 Sources: 1) Israel Central Bureau of Statistics (2016), 2) IMF (2016 real GDP growth), 3) based on EY Global VC Trends 2015 (2016), 4) % of GDP, World Bank (2013), 5) Pew Research Center (2016) 5
7 ...that displays a favorable market environment for our key verticals Real Estate # of transactions 1 (p.a., in k) Cars # of transactions 2 (p.a., in k) Jobs # of openings 3 (monthly avg., in k) 99 CAGR +6% CAGR +6% CAGR +21% Sources: 1) # of sale transactions (not incl. rent), Israel Ministry of Finance, 2) Israel Ministry of Transportation, 3) Israel Central Bureau of Statistics New Cars Used Cars 6
8 Strong network effects are driving our self-reinforcing cycle of growth 3x more listings than #2 1 4 th ranked local website in Israel 2 +9% more professionals in Supply Demand 98% brand awareness 3 3x more time spent on site than #2 2 Sources: 1) Company information, 2) Similarweb, 3) Brand awareness study (2016) 4) Professional dealers & agents on site 12/15 vs 12/16 7
9 and provide our customers with significant liquidity and reach Listings (in k, monthly avg. 2016) 1 Visits (in m, monthly average Q1/2017) 2 2nd Hand Real Estate Cars Jobs >3x 7.3 >19x >10x >25x Sources: 1) Company Information, 2) Similarweb, desktop & mobile traffic 8
10 Mobile Geo calls 9
11 Mobile Geo calls 9
12 We have the highest reach of internet users amongst our peer group UVs as % of internet users vs. peer group Israel France Germany 72% 47% 27% Sources: UN Population Census, Internet Society, Yad2 Company Information, Schibsted Investor Presentation, ebay Press Release latest available data 10
13 With the acquisition of Drushim, we successfully strengthened our jobs segment 1 Israel s #1 Generalist + #1 Real Estate #1 Cars #1 Second Hand Become #1 in Jobs Leveraging knowledge, traffic & group services Highlights Recruiter growth since acquisition: 51% Revenue growth YoY 1 : 31% Strong focus on candidate delivery Drushim means job seeker and is part of the Yad2 family since ) Pro forma revenue development 11
14 We strive to stay one step ahead of the game 12
15 We have become a mobile-first company Mobile penetration 56% 62% All listings & value added services on mobile New & fully updated mobile app and mobile-enabled website 16% 44% CAGR +34% 41% Banners & Yad1 sites on mobile, new products e.g. video >40% of listings uploaded through mobile site & app % of listings uploaded from mobile Mobile traffic share (yearly average) Sources: Company information 13
16 ... and keep innovating in new segments Native video integration in listings on desktop & mobile Higher engagement for users and customers through car price comparison and real estate price index Innovative customer service, i.a. using NLP and chatbots Turning construction plans into virtual experiences Sources: Company information 14
17
18 We are best positioned to further grow our business along three strategic initiatives Israel s #1 Generalist 1 #1 Real Estate #1 Cars #1 Second Hand Become #1 in Jobs Comission-based business models New car & tire sales 1 Organic Growth 2 3 Getting closer to the transaction Explore adjacent opportunities Commercial & luxury real estate Financing, loans, insurance products 16
19 We have delivered a constant track record of revenue growth Revenue Development 28% 25% 13% 34.9 Leading revenue stream with ongoing strong growth Second largest revenue stream. Since 2013 paid classifieds product for car dealers Gaining importance since Drushim acquisition in 2015 with goal of becoming clear # Revenues in m Organic YoY growth In the medium term, we are expecting high single-digit to low double-digit revenue growth Sources: Company Information, Drushim acquisition closed in Sept ) 2014 represents FY as AS acquisition closed in May 17
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