REACHING THE. Best Talent DIGITAL PRINT RADIO. Anywhere, Anytime IS A JOURNEY...

Transcription

1 REACHING THE DIGITAL PRINT RADIO Best Talent Anywhere, Anytime IS A JOURNEY...

2 Good news: 85% of the workforce want to hear from you Research shows that three-quarters of the fully-employed workforce around the world consider themselves passive candidates, or not actively looking for their next job. But as you delve into the data, there s more to this than you might initially think. It turns out that 15% of working professionals at any one time are starting to talk to their network, and a whopping 45% are totally open to considering a new opportunity when approached by a recruiter. In other words, when you add these approachable passive candidates to the 25% who say they are actively looking for a new job, 85% of the global workforce should be considered open to a new role. Source: LinkedIn Talent Trends Report 2014 Industry trends passive candidates dominate 12% ACTIVELY LOOKING 13% CASUALLY LOOKING A FEW TIMES A WEEK 15% REACHING OUT TO PERSONAL NETWORK 45% OPEN TO TALKING TO A RECRUITER 15% COMPLETELY SATISFIED; DON T WANT TO MOVE 2

3 HIRE CHARACTER TRAIN SKILL 3

4 Finding the very best remains your focus The way you do this may have changed over the years, but ensuring you talk to the right people active and passive, relevant and qualified is still the number one priority. New Zealand s leading employment portfolio returns in 2016 as a streamlined, modern and insightful multi-media platform designed to do one thing above all else deliver you the very best active and passive candidates. Career16 is underpinned by a digitally-led approach, consisting of new and improved platforms reflecting the importance of a multi-media approach in today s recruitment process. It has been designed to reach and influence the talent you want anywhere, anytime. Why Career16 is integral to your next campaign: Delivers you a total monthly audience of 2,081,000 potential active and passive candidates from across the NZME network* For nzherald.co.nz in particular, over 30% of the 1,257,000 monthly unique audience is international traffic - ensuring your role gets profiled to both a national and international audience** Environment is critical; our platforms provide a high quality audience of educated, business decision makers, engaging with content alongside your campaign Relevant roles contextually delivered to the right audiences, using multiple platforms New Zealand s leading employment portfolio from a trusted brand Arrives at a crucial time in the employment calendar for both candidates and employers * Nielsen CMI, August 2015 fused database, based on monthly domestic Unique Audience of NZME websites + iheart radio. ** Nielsen Online Ratings April 2015, Market Intelligence Domestic Traffic April

5 Great vision WITHOUT Great People IS IRRELEVANT 5

6 The Career16 multi-media ecosystem All channels are designed to work as an integrated, digitally-led campaign to direct candidates to your roles and brand Career carousel: Now gives you huge choice - feature your senior roles in our exclusive business section or leverage new industry specific carousels. Rotate your selection of roles across NZME s leading content sites with the targeted guidance of NZME audience data. Native advertising: Contextually targeted job listing placements across nzherald.co.nz. Branded content: Company profiles tell your story beyond the role. Three flagship print editions: Delivering unrivalled editorial content with print advertising opportunities. Radio: Profile advertisements promoting your vacancies, utilising relevant NZME brands. 6

7 LEAD BY EXAMPLE Senior Engineer Bank Manager Registered Nurse CAREER CAROUSELS CAREER16 EDITORIAL NATIVE ADVERTISING YOUR ROLES + COMPANY BRAND PRINT ADVERTISING BRANDED CONTENT RADIO ADVERTISING 7

8 Showcasing your roles to the right candidates Introducing the Career16 carousel Capitalising on nzherald.co.nz s leading editorial environment, the carousel product is designed exclusively to get your roles in front of the right people. CONTEXTUALLY TARGETED JOB LISTINGS General and key appointments business carousel General roles and positions are delivered via a carousel ad unit served to an audience engaging with nzherald.co.nz s national news section. Interspersed with fellow Career16 advertisers, your role will benefit from reaching an engaged audience of significant scale. Ideal for key appointments and senior roles, the business carousel profiles roles across nzherald.co.nz business section. The details: Available with all Career16 packages and individually Live for 4 weeks Your roles served alongside similar positions from Career16 advertisers Available on desktop only Key Appointments General Vacancies BUSINESS KEY AND GENERAL APPOINTMENTS CAROUSEL Generic Employee NZME audiences data category carousel Utilising audiences data collected from across the NZME network, category carousels have 8

9 been created for those looking to target candidates for specific industries. With key segments identified and profiled based on declared and behavioural data, 10 carousel options are available to profile your roles: Accounting Available with all Career16 packages and individually Live for 4 weeks Your roles served alongside relevant industry roles from other Career16 advertisers Across desktop, tablet and mobile Banking & finance Engineering & construction Healthcare & medical Manufacturing, transport & logistics Hospitality & tourism Information & communication technology Sales & marketing Education & training Retail & consumer products Accountant Bank Manager Senior Engineer Registered Nurse Duty Manager Brand Manager The details: Targeted at relevant audiences based on NZME Audiences demographic and behavioural data Carousel appears to audiences from target segment only Category carousels are branded individually for each occupation segment NZME AUDIENCES CATEGORY CAROUSEL 9

10 Native advertising Complementing the Career16 carousels are contextually targeted job listings As simple text based ads these effective units are served alongside targeted content across nzherald.co.nz to a nationwide audience. Listings are delivered on a set click basis and point the candidate directly to your site and role. CONTEXTUALLY TARGETED JOB LISTINGS The details: Available with the platinum, gold and silver Career16 packages and individually Contextually served to a list of content keywords Live for 4 weeks Available on desktop only 10

11 Branded content Career16 offers your company the chance to tell it s story, positioning you - or your client - as an employer of choice COMPANY PROFILE ARTICLE PAGE Housed on nzherald.co.nz as a brand s own page, career16 s Company Profiles will be promoted via a dedicated position on the National News homepage for four weeks. These pages could include an overview about each company and current roles alongside client supplied content. The details: Available with the platinum, gold and silver career16 packages and individually Live for 4 weeks Promoted on NZH alongside other brands Available on desktop only COMPANY PROFILE HOME PAGE BUCKET 11

12 New Zealand s premiere editorial spotlight on employment Career16 s editorial feature series returns to kick off the employment year Three editions will be published both in print and online across the Auckland Anniversary and Waitangi weekend period, focused on everything active and passive candidates should be aware of for the employment year ahead. The three editions will be published across the perfect period for capturing holiday readership, and those with thoughts towards their next step. The theme of Career16 is Lead By Example. It will profile leading New Zealand CEO s who not only look after the bottom-line brilliantly but look beyond it with initiatives supporting the community and global projects. Saturday 30 January Wednesday 3 February Saturday 6 February 2015 CAREER15 EDITORIAL 12

13 Quality IS THE BEST BUSINESS PLAN 13

14 A huge audience looking for their next opportunity Print Leverage the combined power of the The New Zealand Herald s highest read publications the Wednesday edition and Saturday s Weekend Herald. With over 760,000* combined readers, advertising your roles in the Career16 print features delivers maximum exposure courtesy of an unrivalled audience. Print provides two options as part of Career16 s packages or standalone. The details: Print advertising available across all three print editions or individually Discounts available when included as part of Career16 packages Multi-media packages: Extend and leverage your exposure with a comprehensive profile in Career16 s Custom Compact Insert. A Platinum or Gold Package will secure a huge profile for your selection of roles and will also give you the opportunity to contribute to editorial content in one of our three issues. Radio Radio is the ideal platform to direct further attention to your Career16 campaign. The radio component of each package has been created to drive additional audiences to your digital and print profile with additional investment. *Nielsen CMI Fused Q Q2 15 July

15 The radio profiles consist of a pre-recorded header and introduction followed by a summary of your most important roles easily created and benefiting from the Career16 brand. Increase your exposure further through radio stand-alone adlibs or call out s. This is an ideal way to extend your campaign and benefit from an audience s engagement they have with their host. Success AND NOTHING LESS The details: Available with all Career16 packages and individually with additional investment Radio profile ads consist of a standardised header and introduction Stand alone adlibs are 60 second spots, and subject to approval from each station 15

16 Career16 packages and bundles Multi-media packages Key appointments/ National news carousel Category carousel (Industry Branded) Company profiles (nzherald.co.nz) Print (Custom Compact Insert) PLATINUM 12 role listings (Key Appointments - Bus Section)* Other listings on National News Duration of 4 weeks 12 roles 400,000 impressions (Category specific 300x250 rectangle) Delivered through NZME audience data 3 x Company profiles Page on nzherald.co.nz Career16 section on National News Duration of 4 weeks 3x Full page ads GOLD 9 role listings (Key Appointments - Bus Section)* Other listings on National News Duration of 4 weeks 9 roles 300,000 impressions (Category specific 300x250 rectangle) Delivered through NZME audience data 2 x Company profiles Page on nzherald.co.nz Career16 section on National News Duration of 4 weeks 3x Half page ads SILVER 6 role listings (Key Appointments - Bus Section)* Other listings on National News Duration of 4 weeks 6 roles 200,000 impressions (Category specific 300x250 rectangle) Delivered through NZME audience data 1 x Company profiles Page on nzherald.co.nz Career16 section on National News Duration of 4 weeks 3x Third page ads BRONZE 3 role listings (Key Appointments - Bus Section)* Other listings on National News Duration of 4 weeks 3 roles 100,000 impressions (Category specific 300x250 rectangle) Delivered through NZME audience data N/A 3x Quarter page ads 16

17 Career16 packages and bundles Multi-media packages (Continued) Contextual native advertising (nzherald.co.nz) Investment* Rate card value* Discount Radio (Optional) PLATINUM GOLD SILVER 3 x Native ads - Contextually targeted to a list of keywords Appears within index pages on nzherald.co.nz Clicks to a single URL Duration of 4 weeks 2 x Native ads - Contextually targeted to a list of keywords Appears within index pages on nzherald.co.nz Clicks to a single URL Duration of 4 weeks 1x Native ads - Contextually targeted to a list of keywords Appears within index pages on nzherald.co.nz Clicks to a single URL Duration of 4 weeks $21,800 $87,200 75% Newstalk ZB or The Hits (incl) iheartradio 30 sec Option A: Breakfast 10 Spots $4,000 Option B: Drive (6-7pm) 15 Spots $3,000 Duration: by arrangement $13,500 $54,000 75% As above $8,800 $32,600 73% As above BRONZE N/A $4,437 $14,790 70% As above *All prices exclude GST. 17

18 Career16 stand-alone options Print: Display advertising investments Standalone print advertising rates. Wednesday Edition Per module $110 Quarter page (16 modules) $1,760 Third page (24 modules) $2,640 Half page (32 modules) $3,520 Full page (64 modules) $7,040 Digital: Company profile page Available individually = $3,000 per company profile Native ad (single buy) $5 CPC. Minimum investment = $1,000 Job carousel Single Job Listing = $250 per fortnight in National News Carousel Business Section Job Listing = $350 per fortnight in Business Section Carousel Category carousel (industry branded) $22 CPM for any standard audience buy. Minimum investment = $1,000 Rectangle (300x250) ad unit size Served via NZME audience data Saturday Edition Per module $145 Quarter page (16 modules) $2,320 Third page (24 modules) $3,480 Half page (32 modules) $4,640 Full page (64 modules) $9,280 All prices exclude GST. For full terms and conditions, please see page 20 Prices for ad sizes larger than Full page available on request 18

19 Radio: Radio multi-media profile optional added value: Radio is an ideal platform to enhance and amplify your investment by directing and drawing further attention to your digital and print profile. Packages are designed to deliver maximum coverage for minimum investment. Newstalk ZB or The Hits, iheartradio Option A: Breakfast 10 Spots Option B: Drive (6-7pm) 15 Spots $4,000 $3,000 BE INSPIRED TO inspire OTHERS *All prices exclude GST. Radio stand-alone adlibs/call outs optional added value: Further increase your radio exposure through either Adlibs or Call Outs 60 Ad slots. This is an excellent strategy to boost your message through additional investment. Newstalk ZB AKL Only National Breakfast: Mike Hosking* $1,200 $2,400 Drive: Larry Williams* $550 per spot 5-6am: Rachel Smalley* Available on application Ad production is complimentary. Prices per spot. *Station approval required subject to availability. $1,300 $1,550 19

20 Contact us For more information please contact: Your NZME Account Manager Ed Scanlan Group Account Director Employment on or Alternatively call or TERMS AND CONDITIONS GENERAL All pricing excludes GST. Career16 pricing overrides any contract pricing. Any ad setting will incur a $15 production surcharge. All three print editions are compact and will appear between 30/01/2016 and 13/02/2016. All Web and Mobile impressions are delivered as part of the packages outlined in this media kit and must be used by 1/04/2016. If you do not have a mobile friendly website a mobile landing page can be built for an additional $500 and is available on request. All position and package requests are based on volume and we aim to meet as many requests as possible. Standard NZME advertising terms and conditions apply. For full details see advertise.nzme.co.nz. For full specifications for all media included within Career16 packages visit advertise.nzme.co.nz. MULTIMEDIA Key Appointments/ National News carousel Listings running for a 4 week period are required to be booked no later than Mon 15th February 2016 with campaigns ending no later than Mon 14th March All copy and logo to be supplied no later than 3 days prior to go live date. Category Carousels (Industry Branded) Listings will run based on the amount of impressions purchased and will be delivered through either contextual or NZME audience data. Category Carousel Ads are required to be booked no later than Mon 15th February All copy and logo to be supplied no later than 3 days prior to go live date. Company/Brand Profiles Company profiles will run for a 4 week period on nzherald.co.nz and are required to be booked no later than Mon 15th February 2016 with campaigns ending no later than Mon 14th March All Editorial content and art to be supplied no later than 10 workings days prior to go live date. Contextual Native Advertising Native Ads are contextually targeted to a list of keywords and will run for a 4 week period on index pages on nzherald.co.nz (clicks to a single URL) and are required to be booked no later than Mon 15th February 2016 with campaigns ending no later than Mon 14th March All Editorial content and art to be supplied no later than 10 workings days prior to go live date. For full online specifications visit: advertising.nzme.co.nz and visit our digital specifications area. All digital creative should be ed to career16@nzme.co.nz by 5pm Monday 18th January Live date is Saturday 30th January PRINT All pricing excludes GST. Please note that no other special offers or discount rate agreements can used in conjunction with the Career16 offer. 20