Connect your clients to the customers that matter

Transcription

1 Connect your clients to the customers that matter

2

3 Insights & intent Making the most of Australia s vibrant community marketplace 2 3

4 Contents Insights & intent 5 Gumtree insights 6 Our data-driven approach 7 Key benefits 8 Our Gumtree audiences 10 Parents 12 Auto Intenders 14 Movers 15 Small Businesses 16 Bespoke audiences 17 Formats & specs 18 Standard ads 19 Mobile Display ads 20 Playground XYZ ads 21 Expanding ads 22 Billboard ads 23 Metrics & insights 24 Contact us 26 Insights & intent Advertising with Gumtree gives your clients a better way to reach a group of customers who are ready to buy. At Gumtree Media, we re a programmaticfirst publisher designed to meet the needs of today s advertisers. It s a data solution that combines rich first-party registration data with buying intent data to deliver highly qualified audience segments. Gumtree gives your clients unparalleled access to an active community that is in the market right now. By combining our comprehensive data with leading ad technology, Gumtree Media offers mass reach across multi-screens that deliver real results for advertisers. 4 5

5 Gumtree insights Overview 7 m unique audience * Top 20 website * Mobile 3 million mobile users * Reaching 1 in 3 online Australians * 69% visit every week ** 1 new ad posted every second^ 380,000 replies per day^ Our data driven approach Gumtree s comprehensive data provides valuable insights into the behaviour of buyers, sellers and browsers. Our access to high quality first-party data ensures more confident and effective targeting for your clients. The advantage of Gumtree Media is that advertisers can now reach a dataenriched audience that is online and ready to buy. With 100% real-time data, it s a unique and cost-effective way to engage the customers that matter most. 10 sessions per person lasting 5.6 minutes * 57 minutes per month per person * *Source: Nielsen Digital Ratings Monthly (2016 average) **Source: Gumtree Media Survey (June 2016) ^Source: Gumtree internal data (2016 average # new ads) 6 7

6 Key benefits First-Party Rich Media Bring your campaign to life programmatically Programmatic Guarantee Provides premium reserved inventory to programmatic buyers Data Ensures quality data to provide better targeting 4 5 Mobile Partnered with Playground XYZ to deliver nondisruptive, innovative and in view rich media executions Transparent Viewability Optimised quality inventory in a trusted environment Verified with Google Active View and Integral Ad Science 8 9

7 Our Gumtree audiences The Gumtree community gives advertisers access to a group of active buyers from motor enthusiasts looking for their next car to busy parents trying to find just what they need. Our extensive data allows you to create audiences designed specifically for your client s objectives, and reach them programmatically

8 Parents Busy, budget-conscious and buying for the family Life is hectic for working parents Sally and Craig, who have a girl and boy aged 10 and 6. They re pushed for time and they love getting value for money. So if they need something for the family, they often take a look at Gumtree once the kids are in bed it s not only convenient, but full of good buys. In the last few months they ve purchased a kid s bike, a new fridge and they ve also got their eye on a new SUV. Age range* % % 8% 15% 24% 30% 15% 20% *Source: Gumtree Media Online Survey June 2016 (n=2,744) 45% 42% 73 % visit Gumtree at least once per week * 53 % spend over $150 per week on groceries * 63 % work full- or part-time * 47% visit Home & Garden section * 63% have home insurance * 51% have a household income above $80K * 51% own with a mortgage * ; 35% rent * Audience markers: Looked at kids items Posted kids items Interested in: Family health insurance Holidays Clothing 12 13

9 Auto intenders Confident buyers who like to research before a purchase 45 % have either purchased a car in the last 12 months or intend to purchase in the next 12 months * Audience markers: Selling their car Looking for a car Replying to car listings Interested in: Car insurance Car accessories Car loans Movers On the move, they are always scanning properties for their next home 1,140,544 ** users who are online for an average of 11:58 minutes per session ** Sessions: 2,000,909** Interested in: Homewares Garden supplies Home cleaning services Insurance Finance loans *Source: Gumtree Media Online Survey June 2016 (n= 1,218) 14 **Source: Gumtree internal data (May 2017) 15

10 Small businesses Constantly looking for opportunities Bespoke audiences Reach the right people 36,859 * Gumtree Media can partner with you business operators with 34% aged ** 1 hour on average per month spent browsing, buying and selling on site * Sessions: 53,044* Avg. session duration: 7:09 mins* Audience markers: Registered with an ABN Interested in: Electronics and computers Telco services for small businesses Employee services to create a custom audience for your client s needs, ensuring your ad is seen by the right people. We can build audiences from a range of attributes including: Gender Age Location Over 40 categories and sub-categories Previous purchase behaviour *Source: Gumtree internal data (May 2017) 16 *Source: Gumtree internal data (May 2017) 17

11 Formats & specs Standard ads Our standard ads are a great way to drive targeted traffic through to your client s site, and give you a range of options to use with standard web-image formats. Name Dimensions (W x H) px MREC 300 x 250 Half Page 300 x 600 Leaderboard 728 x 90 Leaderboard 728 x 90px Leaderboard + MREC MREC 300 x 250px Half Page Half Page 300 x 600px 18 19

12 Mobile Display ads With so many users accessing Gumtree on their mobile or through the app, our mobile display ads let you engage buyers on the go. Name Dimensions (W x H) px Mobile Banner 320 x 50 Mobile Billboard 320 x 100 MREC 300 x 250 Playground XYZ ads Gumtree partners with Playground XYZ, giving you access to even more creative options to help your digital media spend work harder. Name Dimensions (W x H) px Side Push 100 x 100% Super Skins 100% x 200 Top & Tail Top: 180 x 60 Tail: 180 x 60 Mobile Banner 320 x 50px Mobile Billboard 320 x 100px Mobile MREC 300 X 250px Side Push 100 x 100% Super Skins 100% x 200px Top 180 x 60px Tail 180 x 60px Mobile Banner Mobile Billboard MREC Side Push Super Skins Top & Tail 20 21

13 CLOSE X CLOSE X Expanding ads Our expanding banner ads give you more room to engage potential customers while they re thinking about their next purchase. These interactive, rich media placements can include audio, video and catalogues. Name Dimensions (W x H) px Exp. Dimensions (W x H) px MREC 300 x x 350 Leaderboard 728 x x 180 Billboard ads Occupying prime position on the Gumtree homepage, Cars landing page or Jobs landing page, a billboard ad provides your clients with a unique, highly viewable branding opportunity. Name Billboard 970 x 250 Dimensions (W x H) px MREC Billboard 970 x 250px 600 x 350px MREC 300 x 250px Leaderboard Leaderboard 728 x 90px 728 x 180px Billboard 22 23

14 Metrics & insights Campaign metrics CTRs Viewability Ad sizes Reach Bid insights Audience insights Age Gender Interests Behaviour Intent 24 25

15

16