Media Kit and Advertising Guide

Transcription

1 Media Kit and Advertising Guide Prices and ad sizes accurate as of June 1, 2017 v boardoftrade.com

2 Greater Vancouver Board of Trade / Media Kit and Advertising Guide v pg. 2 Who are our Members? BUSINESS SECTORS Our Members span across all key sectors in B.C., which distinguishes us from industry-specific groups. 30% Professional Services 1 Education, Government, Not-for-Profit 13% Financial Services Manufacturing & Retail 12% Food & Beverage IT & Communications 11% Transportation, Logistics & Infrastructure 5% Healthcare 5% Other 2% JOB TITLE More than half of our Members hold decisionmaking or C-suite positions in their 53.5% company. NUMBER OF EMPLOYEES We represent a wide variety of businesses, from some of B.C. s largest companies to thousands of small businesses across our region. 2 9% 13% 7% % 18% ,000 > 1,000 President / CEO Vice President / Director Owner / Partners / Self-Employed Manager / Supervisor / Associate Professional Coordinator / Administrator General Manager Consultant Account Executive Clerical / Technical Other 18.5% 18% 17.5% 11.5% 8% 5% 4.5% 4% 2% 0.5% 10.5% AGE & GENDER We have a diverse membership. Nearly half of our Members are women and more than a third are millennials 34 years of age or younger. 10% 24% % % % *Figures based on results from the Greater Vancouver Board of Trade s 2016 Membership Survey

3 Advertising opportunities

4 Greater Vancouver Board of Trade / Media Kit and Advertising Guide v pg. 4 Weekly E-Newsletter Our weekly e-newsletter provides Members with up-to-the-minute information on Board of Trade s upcoming events, advocacy initiatives, exclusive savings opportunities, and select news from our Members. Top Banner ed every Monday morning, the e-newsletter is tailor-made for quick reading and provides convenient links to online information and event registration. 8, % 1/week Distribution Avg. Open-rate Avg. Click-through rate Weekly, Mondays Middle Banner News: Headlines focusing on the Board of Trade s latest activities and announcements Events: A calendar listing of upcoming events with quick links to online registration Member Benefits: Special offers exclusively for GVBOT Members, by GVBOT Members Technical Specifications Size: 468 px wide x 60 px high at 72 ppi File formats:.jpg,.gif or.png Static images only, no animated GIFs or Flash files Rates Savings Top & Middle Banner Bottom Banner Member Non-member Member Non-Member 1 week n/a $350 $450 $175 $275 Bottom Banner 2 weeks $50 $650 $850 $300 $500 3 weeks $75 $975 $1275 $450 $750 4 weeks $100 $1,300 $1,700 $600 $1,000 Submission Guidelines and Deadlines Submit your artwork by to advertising@boardoftrade.com using the following file name convention: EXAMPLE: abc-company-e-newsletter-may Artwork must be submitted by 12 p.m. on the Wednesday the week prior. advertising@boardoftrade.com with any questions or inquires.

5 Greater Vancouver Board of Trade / Media Kit and Advertising Guide v pg. 5 Member-to-Member E-blast Advertising Our Member-to-Member e-blasts allow Members to showcase their business in a custom designed HTML that fits their branding. This offer is only available for Members. 2,600 25% 5% 1/day Distribution Opt-in subscribers Avg. Open-rate Avg. Click-through rate Daily, Tuesday Friday Technical Specifications Recommended Size: 600 px wide (72 ppi for images) File formats:.html, jpg,.png,.gif or.pdf Static images only, no animated GIFs or Flash files Rates Quantity Savings Member Non-member 1 n/a $375 n/a Need Help with Design? For only $100 our in house designers and editors can assist in getting your message out.* 2 $50 $700 n/a 3 $75 $1,050 n/a 4 $100 $1,400 n/a Submission Guidelines Submit your files by to advertising@boardoftrade.com using the following file name convention: EXAMPLE: abc-company-e-blast-may Member-to-Member e-blast advertising is due five business days prior to the date booked. * Provide message copy, images and samples of previous design work at least 7 10 business days before the is scheduled to be sent. advertising@boardoftrade.com with any questions or inquires.

6 Greater Vancouver Board of Trade / Media Kit and Advertising Guide v pg. 6 Boardoftrade.com/membership advertising The membership section is the second-most visited section of our website. 5,300 4 Maximum 2 ads per page, rotated evenly displaying a maximum of 4 advertisements per spot Reach Unique views per month Ad Rotation 1 Details on how to become a Member Information on exclusive Member benefits and savings Access to our online Member Directory and much more 2 Technical Specifications Recommended Size: 213 px wide x 213 px high at 72 ppi File formats:.jpg,.gif,.png Animated GIFs are okay! Rates Quantity Savings Box Ad Member Non-member 1 month n/a $500 n/a 2 months $75 $925 n/a 3 months $100 $1,400 n/a 4 months $150 $1,850 n/a Submission Guidelines Submit your files by to advertising@boardoftrade.com using the following file name convention: EXAMPLE: abc-company-box-ad-may-2017 Advertising on boardoftrade.com is based on a monthly time frame. Artwork must be submitted five businesses days prior to the beginning of the next month. (For example, Thursday, May 25 for a start date of June 1) advertising@boardoftrade.com with any questions or inquires.

7 Greater Vancouver Board of Trade / Media Kit and Advertising Guide v pg. 7 Sounding Board Newspaper Sounding Board is published by Business in Vancouver Media Group in partnership with the Greater Vancouver Board of Trade. Our publication is read by leading business executives and their employees, as well as federal, provincial, and municipal elected representatives. 37,500 Reach News and updates on the Board of Trade s 5,000 Members and 12,500 subscribers of Business in Vancouver newspaper. Conservatively estimated total readership of 37,500 Latest advocacy initiatives Its four Signature Programs The Board of Trade s many high-profile speaker events 11 issues per year 2017 B.C. ElECtion roundup Key highlights from the election campaign trail to date 3 THE OFFICIAL PUBLICATION OF THE GREATER VANCOUVER BOARD OF TRADE AND ITS MEMBERS MAY 2017 VOLUME 57 / ISSUE 5 BOARDOFTRADE.COM Board of Trade releases new housing affordability report housing Report focuses on increasing housing supply across our region and addressing the Missing Middle T BY GREG HOEkSTRA he Greater Vancouver Board of Trade has released a new report on our region s housing affordability crunch that identifies seven steps local governments can take to help unlock housing supply and improve affordability for residents. The report was developed over the past year, after the Greater Vancouver Economic Scorecard 2016 revealed that affordability is one of the biggest challenges facing our region s economy. The report was released on April 18 at the Board of Trade s 2017 Housing Forum. A lack of affordable housing hurts our economy because local businesses are unable to attract and retain talented workers, says Iain Black, President and CEO of the Greater Vancouver Board of Trade. Housing affordability is not just a social issue, it s also B.C. and beyond WestJet CEO Gregg Saretsky returns to GVBOT next month to discuss his company s expansion plans an economic issue. We urgently need to increase housing supply and introduce new kinds of housing options if we hope to attract 25- to 35-year-olds to our region a key demographic that will drive our economy in the near future. The report focuses on a concept called the Missing Middle Date announced for annual Golf Classic and Pro-Am tournament 2 Q&A with Board of Trade Director Dr. Mark Schonfeld 5 For those who can discern between an expense and an investment. which refers to people who are currently priced out of Greater Vancouver s housing market, such as new families, middle-income earners, seniors, and empty-nesters. The Missing Middle also refers to alternative housing forms such as townhomes, duplexes, triplexes, laneway homes, and co-ops creative housing solutions that can help increase density and maximize our land use, while still providing enough space and flexibility for young families. The report makes seven key recommendations for local governments that would help unlock supply across the region, including prioritizing Missing Middle Save our airport In this op-ed, YVR s CEO urges readers to join the fight to prevent the sale of Canadian airports 2 6 There s no substitute for doing business in person. So conduct yours with fast, flexible and convenient business charters flying world-wide on our Bombardier Challenger 605. Featuring impressive in-flight productivity amenities, customs clearance, ground transportation and more TOLL FREE: FAX: LONDONAIR.COM housing options, pre-zoning for transit-oriented development when planning new rapid transit investments, and exploring a region-wide accreditation regime to fast-track developers with a proven track record. So far, the recommendations have been well received by municipal officials, and have received strong support from housing groups and developers alike. Greater Vancouver continues to attract about 35,000 new residents per year. These people, as well as those born here, need more housing choices to rent and purchase. We look forward to working with all governments and communities to support the solutions in the Greater Vancouver Board of Trade s report, says Anne McMullin, President and CEO of the Urban Development Institute. SB Read the full report and recommendations at boardoftrade.com/housingreport. Photo highlights from recent Board of Trade events and activities 7 Bell Mobility on the Internet of Things and smart cities 8 For more information on advertising in Sounding Board, please contact Marie Pearsall at or mpearsall@biv.com. Vancouver Relocation Guide Vancouver Relocation Guide magazine is published by Business in Vancouver Media Group in partnership with the Greater Vancouver Board of Trade. It is the leading source of relocation information for corporations, families, and individuals moving to the Greater Vancouver area. The magazine also provides a list of business associations, educational institutions (for your family) and relocation services. 12,000 Reach 12,000 copies are distributed throughout Canada, to Board of Trade Corporate Members, select World Trade Centres, B.C. trade offices and consulates in China, Japan, South Korea, India, U.K. and Germany, as well as Lower Mainland recruitment consultants, financial institutions and real estate association members. 1 December Reasons to move to the Greater Vancouver region and British Columbia Essential advice on how to make the move for you, your family, and your business For more information on advertising in the Vancouver Relocation Guide, please contact Marie Pearsall at or mpearsall@biv.com.