MEDIA KIT. Brad Einhorn Presented by. Wednesday, March 21, 12

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1 MEDIA KIT Brad Einhorn Presented by

2 About Brownstoner.com is Brooklyn s most read website about real estate, renovation & neighborhood news 400,000+ unique visitors & 1,500,000+ page views monthly Content Daily in-depth coverage of neighborhood news, current listings, and new developments throughout the borough SITE FEATURES Forum: Expert & reader driven Q+A on all things real-estate & renovation Listings: Continuously updated Brooklyn real estate listings marketplace Directory: Guide to Brooklyn-based businesses Renovations: User submitted renovation blogs

3 Brownstoner Readers Are smart, rich and active 96 % 70 % 78 % College Educated Earn more than $100,000/year Aged influential and engaged 78% Discuss Brownstoner in realworld conversations every month 77% 58% Visit Brownstoner at least once a day Sourced a contractor, supplier or other home-related professional on Brownstoner in the past year

4 Advertising Options HOMEPAGE/FORUM Prime Display Ads Leaderboard 728 x 90px Rectangle 300 x 250px Skyscraper 160 x 600px Secondary Display Ads Rectangle 300 x 250px Skyscraper 160 x 600px Shingle Display Ads Cost $15/CPM* $15/CPM* $13/CPM* $7/CPM* $7/CPM* Terms Minimum Purchase 100,000 impressions/mo. All rates are net of agency fees Pricing based on 3 month starting commitment *CPM: Cost per thousand impressions 125 x 125px $300/mo. IN THE BLOG In-Blog Feature Ads 450 x 300px $300/ad Sponsored Post Custom written article Sponsored Column Text link included in popular column $2000/post $250/post Ads rotate in 20 spots on the Homepage Great for time-sensitive promotions, events and open houses Publisher retains editorial control of article

5 REAL ESTATE LISTINGS Listings is Brooklyn s leading real estate marketplace Display Ads Display ads are available in various sections of the Listings homepage Cost $500- $1,500/mo. Price based on SOV and placement Basic Listings Rental Sales Featured Listings Rental Sales Neighborhood Sponsorship Ad $10/mo.* $25/mo.* $200/mo. $200/mo. * Discounts provided for customers providing bulk listings feed from OLR, RealtyMX, RealPlus, and custom systems. Contact for details. Featured rotation on Homepage. Featured rotation in the slide-bar at top of the Listings homepage. * Discounts provided for data feed customers 728 x 90px $500- $1,500/mo. Display Ad is featured prominently in neighborhood search listings results. Price based on neighborhood popularity and total listings.

6 BUSINESS DIRECTORY Promote your business and get in front of new customers across Brooklyn and all of New York City. Directory Listings Cost Directory listing with your logo and important business Basic Enhanced $24.95/mo. $49.95/mo. information. Category classification for easy searching and filtering. Priority placement and Search Engine Optimized (SEO) mini-site fueled by Brownstoner s millions of page views available for enhanced subscribers.

7 About BlankSlate BlankSlate s portfolio of publishers serves 3,000,000 impressions to over 1,000,000 unique visitors each month. Multi-site campaigns available for regional and national advertisers. The BlankSlate Portfolio Brownstoner is Brooklyn's most read website about real estate, renovation and neighborhood news. Washington DC's most read website about quality of life, real estate, neighborhood news. Times Review represents several news websites in Long Island and the surrounding areas. DumboNYC.com chronicles changes in the Dumbo neighborhood for real estate, for residents of Dumbo and it's surrounding area. theloop is the online hub and information resource the Towns and Villages of Southern Westchester County, New York. Upstater is the hub for upstate New York real estate and culture, north of the 'burbs, south of the Adirondacks, east of the Finger Lakes and west of Connecticut. Baltimore's source for the scoop on schools, real estate, money and power, culture, lifestyle and community. Brokelyn is the guide to living big on small change in Brooklyn. QueensNYC will be a complete local solution for New York City's most diverse borough.

8 Brad Einhorn Presented by

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