Media Kit Recruitment 2017

Transcription

1 Call us: +49 (0) Media Kit Recruitment 2017 Find professionals instead of looking for them

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3 editorial Reach active and passive job seekers Stefan Knecht, Managing Director CHEMIE.DE Berlin, 10 Sept Dear HR manager, For most developed countries, the demographic trends point to an increasing shortage of skilled personnel. This will pose a major challenge to recruitment in the coming years. Placing your job ads exclusively on conventional job portals and in print media means you will reach only a small part of the relevant labour market and give away a lot of potential. Your ads in job portals are seen only by people who actively look for a new position at the time. Research has shown that active job seekers represent only about 15 to 20 percent of the total market. Latent or passive job seekers, on the other hand, account for about 50 percent of the potential you can tap. These are professionals who are open-minded about job offers. The difficulty is to find the appropriate communication channels and to address passive job seekers. If you want to make your recruitment efforts for qualified staff more successful by including passive job seekers as well, CHEMIE.DE s industry portals are the right place to advertise, particularly for positions in Germany, Austria and Switzerland. Only CHEMIE.DE gives access to both the active and passive segments of the market for professionals and managers in chemistry, life sciences, pharma and analytics. For more than 5 million users in these industries, CHEMIE.DE s portals are a daily source of information and a medium with which they work. This is where experienced professionals see your job ads, job banners, company news and image campaigns right at their desks. More than 2,000 satisfied companies trust in the know-how we have acquired over 20 years in the market. We look forward to supporting you as well - and fill your job vacancies successfully. Stefan Knecht Managing Director

4 Content 1 company profile Specialist portals reasons for CHEMIE.DE user analysis Chemistry Channel...21 About CHEMIE.DE...10 CHEMIE.DE Channels Life Science Channel...23 Lab Channel...25

5 4 5 6 Product Overview Job Ads...28 Premium Job Ad...29 Product Options...30 Company Presentation...31 Banner Advertising...32 Price list...34 references contact... 39

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7 1 Company profile CHEMIE.DE provides us with comprehensive service as well as competent and accommodating counseling in addition to its internet platform, which we find ideal to create awareness for our premium products among decision makers and stakeholders. Barbara Knipper, Marketing Communication/PR, Hahnemühle FineArt GmbH

8 company profile Our TOP 10 for your success! Why CHEMIE.DE is your ideal portal on which to be: Get in touch with specialists that you will reach only through us Our clearly defined specialist portals chemie.de, chemeurope.com, quimica.es, bionity.com and analytica-world.com will get you into touch with countless professionals in your industry even ones who are currently not actively looking for a new job. In times when there is a shortage of skilled candidates, this is a particularly important target group that you won t reach through other career portals. Your job ads are found easily and quickly Users searching on CHEMIE.DE obtain their results faster and without needing to make any detours! How we make this possible? By preparing, organizing and structuring information the same way as it is searched for. And by bringing together supply and demand for a clear overview rather than a confusing flood of data. Your target group uses CHEMIE.DE every day CHEMIE.DE reaches its users directly at their desks at work because our specialist portals are where qualified chemistry, life sciences and analytics professionals look for information on a daily basis. Your messages are disseminated fast and accurately for you to win over new technology specialists, managers and executives for your company. We bring together industry, sciences and research CHEMIE.DE interlinks the worlds of chemistry, life sciences and analytics from business to sciences and from family-run enterprises to large global corporations. Why this is so significant? Because networking and know-how transfer are crucial to long-term success. As a specialist portal for industry and sciences, we are an important pillar supporting your business success. We offer innovative solutions for your search for personnel CHEMIE.DE is your gateway to successful online recruitment. Our products in the area of job ads and employer branding can be flexibly put together, so you can find just the right solution for every requirement. Of course, we track the success of all your activities for you. This is just as important to us as the quality and versatility of the solutions we offer for greater success and online visibility. 8

9 1 company profile 2 specialist portals 3 user analysis 4 product overview 5 references 6 contact CHEMIE.DE has 20 years of experience in online recruitment We know the internet like no one else in the industry. We are specialists in our field and advise you with professionalism and expertise. Only those who keep up with the times can benefit from the latest online developments. Take advantage of our expertise to do so yourself. 5.2 million users worldwide place their trust in us Professionals in 200 countries around the world rely on the expertise they find on CHEMIE.DE s specialist portals. Advertisers target and reach innumerable industry specialists through our portals year after year. Whether you bring your message across in English, German, French or Spanish: take advantage of the popularity and the many advertising opportunities of the most innovative specialist portals in the industry. We are knowledgeable in chemistry, life sciences and analytics There are experts for the internet and ones for sciences. But only we bring together the opportunities of the internet and tailor them precisely to the needs of chemistry, life sciences and analytics. What the benefit is for you? A targeted approach for reaching professionals and gaining new employees directly. Our passion is to support you with our expertise From jointly analyzing your target groups to implementing campaigns, we are your partner for all aspects of online recruitment. Whether you need someone to create a corporate job advertisement or have your text edited we use our skills to support customers individually and successfully. As a partner for your various online projects, we are passionate about providing professional advice that moves you forward. We are the market leader in Europe More than 2,000 leading companies have placed their trust in CHEMIE.DE s expertise. Our pioneering work began with the portal chemie.de. After successfully implementing the very latest in internet technologies, the growing demand for worldwide online services convinced us to expand our services to five specialist portals and thus mature from being the industry s pioneer in Europe to becoming its market leader. 9

10 company profile Don t just look for new specialists make sure of finding them They re focused, up-to-date and clearly structured: our channels bring together the worlds of chemistry, life sciences and analytics. CHEMIE.DE Information Service GmbH is Europe s leading online information provider. More than 5.2 million users in 200 different countries around the globe regularly use our five specialist portals: and which provide content in four languages. Founded in 2000 on the basis of a university project started in 1997, CHEMIE.DE now has a staff count of over 20, of whom many possess a scientific background. Our philosophy: as a trusted and knowledgeable partner, we want to make the daily work routines of our customers and internet users easier. Our strategy for success: sound technological expertise and comprehensive services. CHEMIE.DE Information Service stands for industry expertise and innovation, daily updated information and comprehensive reflection of what goes on in the industry. We offer all our target groups in industry and sciences a gateway for finding industry-specific information. At the same time, our specialist portals and newsletters disseminate target group specific company and product information around the world. Each of our three channels, Chemistry, Life Science and Lab, has a clear and distinct focus. They create the ideal online environment for you to organize and structure your information and messages and present these to a defined target group. For our users, the channels of CHEMIE.DE are daily work and information tools. This gives you a unique advantage. Whereas conventional career portals are used solely and specifically for job searches, we offer you access to all the specialists working in your industry. Thus your ad will not just attract the attention of people who are already actively looking for jobs. The target group you access with us is unique in this way. Our clear focus has made us into what we are today. For 20 years, the internet has been the medium in which we have prospered. About 2,000 customers in Europe take advantage of CHEMIE.DE s individually tailored product solutions. Thanks to our know-how, we have also become a technology leader. Take advantage of our unique experience and address potential employees at a place where you are sure to reach them on CHEMIE.DE s specialist portals. As the specialist for online recruitment, we can advise you comprehensively and provide you with customized advertising packages. The integration of the job section into CHEMIE.DE s specialist portals gives you unique opportunities for employer branding activities that are highly effective so that people who were not necessarily thinking of changing jobs may be prompted to follow up a career opportunity, thanks to your convincing presentation! CHEMIE.DE your full service provider at the forefront of online recruitment. 10

11 CHEMIE.DE channels at a glance 1 company profile 2 specialist portals 3 user analysis 4 Product Overview 5 references 6 contact Chemistry Channel Life Science Channel Lab Channel The Chemistry Channel is spread over three specialist portals and deals with all topics relating to chemistry, from the laboratory to process engineering. The Life Science Channel covers the life sciences, biotechnology and pharmaceutical industries. The Lab Channel deals intensively with laboratory and analytics. Specialist Portals: Specialist Portals: Specialist Portals: Focus: From the laboratory to chemical processing Focus: Life sciences and pharma Focus: Laboratory and analytical technologies Key data: 47,000 newsletter subscribers 2.2 million page impressions/month 4 million unique users per year Key data: 21,000 newsletter subscribers 600,000 page impressions/month 1.1 million unique users per year Key data: 19,000 newsletter subscribers 35,000 page impressions/month 135,000 unique users per year Languages: English, French, German, Spanish Languages: English, French, German, Spanish Languages: English, German 11

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13 2 Specialist portals In view of its straightforward style of cooperation and the many satisfied customers to whom we recommend this portal, CHEMIE.DE is one of KÖNIGSTEINER AGENTUR s preferred business partners. The feedback in this specific professional field is outstandingly positive. Gisela Tscharf, Managing Director, KÖNIGSTEINER AGENTUR

14 specialist portals Greater variety for your targeted recruitment It began 20 years ago with chemie.de now we are the market leader in Europe with our specialist portals. is the ideal choice within our Chemistry Channel if you intend to focus your advertising campaign for the chemistry, analytics and laboratory industry on the German-speaking countries Germany, Austria and Switzerland. is focused on the global chemistryrelated industry from laboratory research to industrial scale production. It reaches users not only in English but also in French. is the global specialist portal of our Life Science Channel for users who are interested in information and developments in life sciences, biotechnology and pharma. It provides content in the languages English, German, French and Spanish. is the portal of our Lab Channel. We operate this website in German and English on behalf of Messe München, the company that stages the analytica trade fairs. It allows you to reach your future employees in laboratory and analytics even at times when there is no trade fair ongoing. 14

15 Fact sheet 1 company profile 2 specialist portals 3 user analysis 4 Product Overview 5 references 6 contact 1.7 million page views each month are a clear indication of chemie.de s popularity and the strong interest in the information offered by it. 2.7 million unique users 1) each year from the German-speaking countries use the information and services of chemie.de. 22,000 subscribers in the industry receive the German language chemie.de newsletter edition every week. The newsletter contains the latest information on chemistry, analytics, and laboratory and chemical process technology, another 4,500 subscribers receive the jobletter with the latest job offers. 1) The number of unique users indicates how many people have visited a website within a defined period of time. Cookies are used to record statistical data on users. 15

16 Fact sheet 450,000 page views per month is evidence of the frequency with which chemeurope.com is used. 800,000 unique users 1) from all over the world use the information services of chemeurope.com each year. 17,000 subscribers receive the latest information from the sector every week in the English language chemeurope.com newsletter. 1) The number of unique users indicates how many people have visited a website within a defined period of time. Cookies are used to record statistical data on users. 16

17 Fact sheet 1 company profile 2 specialist portals 3 user analysis 4 Product Overview 5 references 6 contact 600,000 page views per month is proof of the interest in bionity.com and the information that it offers. 1.1 million unique users 1) from all over the world access bionity.com each year. 21,000 subscribers from the sector receive the weekly bionity.com newsletter, containing the latest information on the life sciences, biotechnology and pharmaceuticals, another 3,400 subscribers receive the jobletter with the latest job offers 1) The number of unique users indicates how many people have visited a website within a defined period of time. Cookies are used to record statistical data on users. 17

18 Fact sheet 35,000 page views per month is proof that analytica-world.com is used regularly, both during trade fairs and at other times. 135,000 unique users 1) from all over the world make use of the information and services of analytica-world.com each year. 19,000 subscribers receive the English or German language analytica-world.com newsletter every two weeks, containing the latest information on analytics and laboratory technology. 1) The number of unique users indicates how many people have visited a website within a defined period of time. Cookies are used to record statistical data on users. 18

19 3 User analysis For me, CHEMIE.DE is one of the first ports of call when it comes to posting job ads, because the feedback from applicants is excellent and ads are posted quickly and reliably. Torsten Gerdes, Personnel Officer, Nordmark Arzneimittel GmbH & Co. KG.

20 user analysis The direct path to reaching your future employees From job market entrants to experienced executives the users of our specialist portals are your potential employees. Our users are professionals engaged in chemistry, life sciences and analytics or aim to become so. This unique potential is bound to benefit you in your search for personnel. Most of our users are employees and managers from companies, universities and research labs. Many of them use the CHEMIE.DE channels as professional tools to obtain information for their work. For you as a potential employer, this is highly significant. You can be sure that a high proportion of the users in our careers network have years of professional experience and a high level of qualification. All our users have one thing in common: a specialist background in chemistry, life sciences or analytics. This means you are right on target with us when recruiting qualified personnel. A look at the database of job applicants shows that these are highly qualified academics, including many scientists with a PhD. However, postgraduates, trainees and interns also scan our careers network for interesting job opportunities. Thus our specialist portals offer HR recruiters a valuable talent pool which is bound to benefit your company. 20

21 Chemistry Channel Geographical location of the users 1 company profile 2 specialist portals 3 user analysis 4 Product Overview 5 references 6 contact chemie.de, chemeurope.com, quimica.es Geography of chemie.de The whole German-speaking chemistry sector tunes in to chemie.de! 95 % of portal users are from Germany, Austria and Switzerland. And that s exactly what you can do, too in order to successfully recruit new specialists from the DACH Region to your company. 1 % Rest of the world 4 % Europe - Other 3 % Switzerland 7 % Austria 85 % Germany 6 % Rest of the world 26 % USA, Canada Geography of chemeurope.com Your Job Ad on chemeurope.com will bring you a global readership. As well as the entire European continent, you will reach job candidates in Asia and North America at no extra cost. Markets which are becoming increasingly significant now that skilled employees are in short supply. 11 % Asia - Other 8 % China 6 % India 12 % Europe - Other 5 % Eastern Europe 8 % Germany, Austria, Switzerland 7 % UK, Ireland 11 % France, Benelux Age of users 91 % of Chemistry Channel users are aged 30 or over. That means you particularly reach specialists with (many) years of work experience. > < % 34 % 23 % 12 % 9 % 21

22 user analysis Chemistry Channel chemie.de, chemeurope.com, quimica.es Professional status On the Chemistry Channel you can recruit your future employees at all career levels, from companies as well as from universities. The Chemistry Channel is especially popular with executive staff. 2 % Other 4 % Freelancer, self-employed 5 % Postdocs, Postgraduates, Students 15 % Professors, Teachers 8 % Corporate executives, Owners 34 % Employees 32 % Employees with directive authority Task areas On chemie.de and chemeurope.com your Job Ad reaches all departments of firms. As well as the relevant target group from industrial research and development, sales and quality management employees are among the most frequent users. 11 % Other 4 % Board of Management 11 % Further Education 88% Consulting 2 % Purchasing 36 % Research and Development Types of enterprise 6 % Marketing, PR 10 % Sales 2 % Manufacturing, Processing 10 % Quality Testing and Management The specialist portals of the Chemistry Channel are especially popular with industrial firms. Feedback from universities, research and services underlines the high level of awareness the Chemistry Channel has also achieved in these areas. Whether scientists or managers, you can be sure your ad will gain maximum attention from your potential recruits. 8 % Other 4 % Public Sector, Associations 7 % Research Institutes 16 % Universities, Schools 7 % Laboratories, Contract Laboratories 8 % Trade, Wholesales 42 % Industry 8 % Services Sectoral coverage The popularity of the Chemistry Channel extends beyond the classic chemistry sector. Skilled employees from many adjacent fields use the specialist portals, as do personnel from other industries with an interest in chemistry. Your advantage: your Job Ad also attracts the attention of potential recruits from adjacent sectors. 12 % Other 4 % Education 6 % Biotechnology, Life Sciences 6 % Food, Agriculture 4 % Automotive, Electronics 5 % Environment, Energy 9 % Laboratory Equipment 37 % Chemicals, Petro Chemicals, Synthetics, Bulk Chemicals 13 % Fine Chemicals, Pharmaceuticals 4 % Engineering 22

23 user analysis Life Science Channel 1 company profile 2 specialist portals 3 user analysis 4 Product Overview 5 references 6 contact bionity.com Geographical distribution The strongly international orientation of the Life Science Channel is reflected in the worldwide response. Now that specialist personnel are becoming increasingly difficult to find, it makes sense not to limit recruitment to your own country. On the Life Science Channel you obtain worldwide impact for your ad at no extra cost. 5 % Rest of the world 12 % Asia 14 % USA, Canada 14 % Europe - Other 49 % Germany, Austria, Switzerland Types of enterprise On CHEMIE.DE every potential candidate is addressed, whether you are looking to recruit your future top performers from industry, the service sector, from university or research. On the Life Science Channel your search will be fast and effective. One booking finds all. 7 % Other 4 % Trade, Wholesale 4 % Public Sector, Associations 4 % Hospitals, Clinics 11 % Research Institutes 9 % Services 43 % Industry 18 % Universities, Schools Sectoral coverage You are looking for a specialist in your sector, but would also consider candidates from related fields? This is a unique advantage which the Life Science Channel can offer you: we focus on the relevant sector but also feature interesting offers in adjacent fields. Your job ad can also benefit from this. 9 % Other 3 % Food, Agriculture 3 % Education 5 % Laboratory Equipment 4 % Chemicals, Fine Chemicals 19 % Pharmaceuticals 4 % Diagnostics, Forensics 38 % Biotechnology, Life Sciences 15 % Healthcare 23

24 user analysis Life Science Channel bionity.com Professional status Most enterprises are searching for specialists, decision-makers and multipliers familiar with their branch of industry. On the Life Science Channel your Job Ad will reach exactly this groups. In fact, they constitute an outstanding 69 % of users of this portal. 4 % Other 7 % Freelancer, self-employed 10 % Postdocs, Postgraduates, Students 10 % Professors, Teachers 12 % Corporate executives, Owners 33 % Employees 24 % Employees with directive authority Age of users On the Life Science Channel you will find many specialists with long years of professional experience: 86 % of our users are aged 30 or over. > < % 22 % 25 % 13 % 14 % Task areas On the Life Science Channel you will reach all areas of an enterprise, from research and development to sales and quality management. All doors are open to you when recruiting new specialists. You can satisfy the requirements of your company for specialist workers with knowledge of the sector. In all departments. 9 % Other 8 % Consulting 9 % Further Education 6 % Quality Testing and Management 3 % Administrative 4 % Marketing, PR 11 % Sales 12 % Board of Management 36 % Research and Development 2 % Manufacturing, Processing 24

25 user analysis Lab Channel 1 company profile 2 specialist portals 3 user analysis 4 Product Overview 5 references 6 contact analytica-world.com Geography analytica-world.com 51 % of Lab Channel visitors work in the Germanspeaking countries. Users from other European countries and the USA are strongly represented as well. The proportion of users from Asia is on the rise. 4 % Rest of the world 12 % Asia 15 % USA, Canada 18 % Europe - Other 51 % Germany, Austria, Switzerland Sectoral coverage 19 % Pharmaceuticals 15 % Biotechnology, Life Sciences The two sectors with the largest proportion of Lab Channel users are the pharmaceutical industry (19 %) and the chemical industry (18 %). But many users from related industries also make use of the information the Lab Channel provides. 18 % Chemical Industry 22 % Other 8 % Environmental Protection 10 % Food/ Luxury Food Industry 8 % Health Care/Medicine Fields of expertise The largest user groups are producers and users of industrial analytics who make up 50 % of the usership, closely followed by research & development in industry and academia on 25 %. Users of industrial analytics Producers of industrial analytics Industrial research & development Academic research & development Other research & development Retailers of instrumental analytics Service providers in instr. analytics Public authorities and institutions 38 % 12 % 10 % 10 % 5 % 15 % 7 % 3 % 25

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27 4 Product Overview CHEMIE.DE enables us to reach qualified job candidates who help us to fill vacancies successfully. Thorsten Mitter, HR Specialist Recruiting, Clariant

28 ad placement Job Ads Don t just look for new specialists make sure of finding them! Our career network offers you specialised job markets for skilled personnel and managerial staff in the area of natural sciences. When recruiting personnel your company can always reach its specified target group thanks to the distinct readerships of CHEMIE.DE s Chemistry, Life Science and Lab channels. The fact that job opportunities are integrated into our specialist portals ensures that your Job Ads profit from the extensive scope and high market penetration of the portals. Thus your ad also addresses people who are not actively looking for a job an increasingly significant group in view of the growing shortage of skilled personnel. Your future key performers are sure to be among them! Place your job offers where you can be sure of reaching qualified personnel: on websites used by your target group in their daily work. Prominent placement on our specialist portals will catch the eyes of our users. You can attract even more attention to your Job Ad by placing it in our weekly Newsletter. Job Ads in 2 minutes: At a glance Available on the specialist portals: Essentials: Job Ad with a duration of eight weeks Publication according to your target groups on up to 4 portals Contact system for online applications Job Reference in jobs bulletin Performance metrics available on a daily basis Ad appearance in corporate design (HTML) Ad creation by CHEMIE.DE Information Service

29 Premium Job Ad You re keen to take on qualified staff as soon as possible and need quick, effective support? Then our Premium Job Ad is your perfect choice: a convenient job advertisement tailored to your requirements. Find specialists the straightforward way, with a minimum of effort and expenses: simply send us your text and images in digital form we ll take care of everything else, including tagging your Job Ad and optimizing it for user searches. As a result, your Job Ad can be matched perfectly to the search entries of our users. Creation of the necessary HTML data is also included in the price. Naturally your Premium Job Ad will appear in the corporate design of your company. This will make it even more of an eye-catcher for our users while consistently applying your brand management. The customer-specific design ensures that your Job Ad comes with a high recognition value and, at the same time, acts as an image factor for your company. 820 for 8 weeks Premium Job Ad packages: Package of 3 Premium Job Ads Package of 5 Premium Job Ads 779 per Job Ad 738 per Job Ad Save up to 15 % Package of 10 Premium Job Ads 697 per Job Ad 29

30 Product options View examples: Job of the Week Give your Job Ad even more impact by placing it as Job of the Week. In this form of advertising, your ad is exclusively placed on the careers page of the required portal, prominently displayed next to the portal logo, for a whole week. It also gets an eyecatching placement in the jobs bulletin. This will generate the greatest possible interest in the shortest time. 420 per week Job Reference in newsletter An additional reference in our weekly newsletters will attract even more attention to your Job Ad. By combining the distribution channels of web and , you will substantially increase awareness of your job opportunity and generate even more interest among our users. 220 per Job Reference Automatic Server Synchronization For companies with a large volume of job ads we offer server synchronisation a particularly efficient solution. Via a technical interface we access your company s job ad database directly and insert the appropriate job offers simultaneously into our job markets automatically, with no further action required on your part. Price on request Product variants Annual Advertisement Does your company have an ongoing need for personnel to fill certain positions? If so, our Annual Advertisement is the right solution for you. It enables you to place your Job Advertisement on our specialist portals for 12 months, giving you a continual presence for a one-off expense. 2,400 for 12 months 30

31 employer Branding Company Presentation 1 company profile 2 specialist portals 3 user analysis 4 product overview 5 references 6 contact Show the online world why your company stands out. A Company Presentation is the typical foundation on which to layer further advertising formats for successful online marketing on our industry portals. It ensures that all content about your company is interlinked and always appears with your logo. Whether it be a news item, a Product Presentation, a Catalogue Presentation or a seminar you have entered. In addition to general information, such as contact details and a brief profile, the Company Presentation opens up many ways to present your company in the best light including, for example, a lead image, your corporate video, trade fair appearances and memberships in associations. Let your potential customers get an up-to-date overview of what your company is and does. We ll make sure your Company Presentation is easily found: it will be assigned search keywords relevant to your product or service range to ensure it appears in all relevant contexts (for example, among the more than 5,000 Topic Highlights). This is how we bring together our customers as the suppliers and the demand from users. Sales leads are forwarded directly to you - via , but also by telephone. As the only provider in the industry, CHEMIE. DE uses call tracking, a method for measuring phone calls. 970 for 12 months Company Presentation in brief: At a glance Available on the specialist portals: Essentials: Brief company profile with logo, link to the company website, photo, corporate video, location map, certifications, trade fair appearances etc. Interlinkage of all the company s content on our portals Indexing by CHEMIE.DE Generation of qualified sales leads Performance indicators updated on a daily basis, incl. call tracking 31

32 employer Branding Banner Advertising How to make your company eye-catching. The banner is the classic online publicity format. But have you considered using this high-visibility instrument for e- recruitment purposes? Whether your company is targeting applicants for specific vacancies, or seeking to present itself as an attractive employer as part of an image campaign: an advertising banner puts you head and shoulders above the rest. Our banners can be configured for very specific target audiences. You determine who sees your banner: Thematic targeting also causes the banner to be displayed only in conjunction with relevant content. You decide what content is relevant. Geo-targeting enables you to target your campaign precisely according to geographic criteria. If you would like to restrict your advertising to readers in the USA or the German-speaking region, this is the solution for you. We will be pleased to help you find the ideal place, design and implementation for your banner. Keyword targeting calls up your banner when the reader searches for one of the keywords that you have defined. Banner Advertising in brief: Banner types at a glance: Full-Size (468 x 60 pixels) The Full-Size Banner is our entry-level format. It is placed within editorial content or in the search, and is an excellent solution for drawing attention to your Job Ads. Leaderboard (728 x 90 pixels) The Leaderboard is displayed across the top of the page, in the search result or at the end of a Key Topic. This placement in combination with the generous format ensures that users attention is attracted to your message. The Leaderboard is suitable to attract new personell. from 1, CPM from 3,000 from 75 CPM 32

33 1 company profile 2 specialist portals 3 user analysis 4 Product Overview 5 references 6 contact View examples of successful banner campaigns: Medium Rectangle (300 x 250 pixels) Our Medium Rectangle is displayed on topic or section home pages or is embedded directly into the editorial content. This guarantees the attention of our users. With its balanced dimensions, this advertising format provides you with considerable creative scope for communicating your job opportunities. from 3, CPM Wide Skyscraper (160 x 600 pixels) The upright Wide Skyscraper is a conspicuous advertising format: with its dimensions of 160 x 600 pixels it provides ample space to place messages and eye-catching visuals. The Wide Skyscraper runs down the right-hand side, arousing attention outside the editorial content block of web pages. from 3,000 from 75 CPM Half-Page (300 x 600 pixels) Through its exclusive placement to the right of a web page s editorial content, the Half-Page Banner guarantees that you are noticed and seen by our users. This format is ideal if you wish to use your print ad in online advertising, too. The extremely generous dimensions provide you with all the layout space you need and make their impact especially on the modern wide monitors and laptop screens. from 4,400 from 110 CPM Wallpaper (728 x 90 plus 160 x 600 pixels) The Wallpaper Banner is our premium banner format. Its sheer size ensures that your appearance is not lost on any potential employee. Exploit the available space to the full to address your target audience with a powerful image. The Wallpaper Banner is located across the top and down the right-hand side of our web pages. Perfect for image campaigns, but also a powerful format to attract skilled personell. from 7, CPM 33

34 Product Overview Price list Premium Job Ads 1) Premium Job Ad, for 8 weeks 820 Package of 3 Premium Job Ads 2) 2,337 Package of 5 Premium Job Ads 2) 3,690 Package of 10 Premium Job Ads 3) 6,970 Job Ad product options 4) Job of the Week, for 1 week 420 Job Reference in the newsletter, for 1 issue 220 Automatic Server Synchronization Price on request Job Reboost, for 1 Job Ad 100 Job Ad product variants Annual Advertisement 5), for 12 months 2,400 Box Number Advertisement, for 8 weeks 1,200 34

35 1 company profile 2 specialist portals 3 user analysis 4 Product Overview 5 references 6 contact Company Presentation Company Presentation, for 12 months 970 Company Ad in the newsletter 6), for 6 issues 540 Banner Advertising (per 1,000 ad impressions) 7)3 Wallpaper 728 x 90 plus 160 x Half Page 300 x Homepage, Key Topic 150 Half Page 300 x Wide Skyscraper 160 x 600 Homepage, Key Topic 100 Wide Skyscraper 160 x Leaderboard 728 x 90 Homepage, Key Topic, Search Engine 100 Leaderboard 728 x Medium Rectangle 300 x Full-Size 468 x ) In each Job Ad only one position can be advertised. CHEMIE.DE preserves the right to change a client s advertisement with the client s agreement to ensure correct publication on the internet. 2) These packages are valid for 6 months as of order confirmation. All Job Ads included in the package have to be activated within this period. 3) These packages are valid for 12 months as of order confirmation. All Job Ads included in the package have to be activated within this period. 4) These types of advertising are available only in combination with a Job Ad. 5) The text of the Job Ad can be changed by the customer at any time while the advertisement is running. However, the title of the advertisement can not be changed. 6) These types of advertising are available only in combination with a Company Presentation. 7) For Banner Advertising a minimium of 40,000 ad impressions must be ordered. All prices + VAT. Special agreements may be negotiated for larger quantities and longer appearances. Agencies will receive an agency commission of 15%. This price list is valid from January 1, Subject to changes in case of errors or necessary technological modifications. The legal venue is Berlin (Germany). German law is applicable. 35

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37 5 References As a long standing customer, we particularly like that CHEMIE.DE constantly looks to improve its services. From new advertising formats to detailed performance figures, CHEMIE.DE is always at the cutting edge! Andrea Köhler Marketing, Fritsch GmbH

38 references Customers who put their trust in us Some of our more than 2,000 advertising customers worldwide Chemistry Channel 38 Life Science Channel Lab Channel

39 6 Contact We use CHEMIE.DE to attract skilled professionals. The now long-standing collaboration, the friendly and helpful way they respond to questions and requests as well as their fast and professional handling of our enquiries are reasons, why we intend to continue this cooperation. Johannes Bartsch, Senior Manager Human Resources, Shimadzu Europa GmbH

40 contact We look forward to speaking with you Online recruitment sales advice: Phone +49 (0) Web about.chemie.de 40

41 1 company profile 2 specialist portals 3 user analysis 4 Product Overview 5 references 6 contact All cited statistical data are from CHEMIE.DE Information Service GmbH s own evaluations, based upon the analysis of user surveys, user profiles, and the Webtrends web analytics software. In some cases the values are averages; other volumes were determined absolutely over a clearly defined period (1 July June 2016). Web usage data are subject to some fluctuation. We cannot therefore provide any guarantee that these values will be reached in the future. Prices are valid from January 1, This list supersedes all previous price lists.

42 CHEMIE.DE Information Service GmbH Eichenstraße 3A Berlin, Germany Media Kit - Recruitment /16