contents about us 3-4 our readers 5-6 the editorial group 7 pricelist website 9 newsletter 10 focus on 11 services 12 contacts 13

Transcription

1 media kit 2018

2 contents about us 3-4 our readers 5-6 the editorial group 7 pricelist website 9 newsletter 10 focus on 11 services 12 contacts 13

3 about us PneusNews.it is the free online magazine for tyre and wheel industry professionals. Our readers are: tyre repairers, dealers, distributors, manufacturers, retreaders, fleet and car service centre managers. PneusNews.it is an independent publication with a European perspective; it belongs to the specialised editorial group Profil-Verlag GmbH, which also publishes magazines in Germany and the UK. With a daily flow of news, readers receive up-todate information on markets, products and innovations, and thus knowledge of trends that influence the industry. In addition, readers have access to a wealth of information, including: an annual table of leading global tyre manufacturers, financial results for listed companies, independent tyre test results, themed information (such as TPMS, wheels & tyre changers), and technical data sheets for garage equipment, a useful reference when sourcing equipment. PneusNews.it is an essential means of keeping upto-date with market innovations; thus it is also a useful tool for selecting providers, products and services for your own customers and garages. Why advertise on PneusNews.it? Our readers are your clients. Traffic data for the website and newsletters shows it reaches its target audience. The themed focus on, now also available in paper format, reaches 10,000 professionals, providing an accurate market overview and helping companies select the right provider. Services such as PneusJobs, Business Directory and the new Officina (garage) section effectively reach target audiences: qualified personnel and clients.

4 about us website 12 daily online news items 22,000 articles in our database 60,000 unique visitors; 110,000 visits; 166,000 page views / month (peak season: 85,000 unique visitors; 130,000 visits; page views / month) visit our website newsletter sent out daily 15 news items in each issue, 260 s per year 10,000 loyal readers (90% in Italy; 10% other countries) get our newsletter : focus on at least 2 featured subjects per year print version sent to more than 10,000 professionals epaper format ed to 10,000 loyal readers receive the print verion of focus on:

5 our readers - in Italy 1. Milan 2. Rome 3. Turin 4. Bologna 5. Naples 6. Florence 7. Venice 8. Palermo 9. Vicenza 10. Bari 11. Padova 12. Catania 13. Verona 14. Brescia 15. Genova 16. Udine 17. Monza 18. Treviso 19. Modena 20. Bergamo

6 our readers - spread worldwide 1. Italy 2. USA 3. Germany 4. France 5. Switzerland 6. United Kingdom 7. Spain 8. Netherlands 9. Poland 10. Brazil 11. Philippines 12. Belgium 13. Russia 14. Romania 15. San Marino 16. Slovenia 17. Luxembourg 18. Croatia 19. Greece 20. South Korea

7 information - the Profil-Verlag editorial group Italy: website launched epaper mag launched print magazine launched 2016 UK: magazine founded in 1946 Joined P-V group in website launched websites (ITA, ENG and GER): 250,000 visits; more than 470,000 views; 185,000 unique visitors (per month)* 3 newsletters (ITA, ENG and GER): 37,000 subscribers; 750 newsletters a year; 40 daily news (database with 140,000 news) Paper magazine (ITA): at least 2 featured subjects a year, colour printed and sent to 10,000 professionals. 2 paper magazines (ENG and GER): published monthly, 14,000 copies sent out to more than 160 countries, mostly in Germany and the UK. 2 magazine supplements (ENG and GER): 3 bilingual (English- German) Retreading-themed supplements, each 14,000 copies; 2 Tyre Test supplements (German), 6,500 copies. *source: google analytics Germany: magazine launched website 1998

8 pricing website newsletter focus on services

9 website online ADV / banner spaces - monthly rates 2018 s k i n rettangolo 300x100 skin Leaderboard 600x100 rettangolo 300x100 Box 300x250 s k i n banner pop up 320x480 ADV running of site dimentionsi n pixel 1 slot (20% or 25% of total view)* leaderboard 728x side box 300x rectangle 300x skin 1280x pop up 320x supplement video supplement sound +40% +20% ADV spaces are shared among 4 or 5 clients. Each share is a SLOT. Leaderboard and side Box = 4 slots each (25% of web views share each slot) Rettangoli = 5 slots each (20% of web views share each slot) Pop up e Skin = 4 slots each (25% of web views share each slot) all prices are subject to VAT

10 newsletter - online adverts / banner spaces - rates 2018 header SUPER TOP central banner central banner central banner central banner side ban ner side ban ner side bann er newsletter issues: 16 per month booking: monthly weekly newsletter issues: once a week booking: half-yearly TOP 10 newsletter issues: once a month booking: yearly ADV dimensions in pixel standard NL monthly prices weekly NL monthly prices TOP 10 NL yearly prices header 600x super top banner 800x single central banner 600x double central banner 600x small side banner 200x large side banner 200x banner with irregular dimensions to be quoted video supplement +40% sound supplement +20% all prices are subject to VAT

11 focus on - editorial plan / ADV prices 2018 month of issue ADV spaces are available on the newsletter accompanying the epaper magazine ADV on newsletter accompanying the epaper mag title dimensions in pixel deadline ADV April Summer tyre tests 30/03/2018 October Winter tyre tests 28/09/2018 prices per issue header 600x super top banner 800x single central banner 600x double central banner 600x small side banner 200x large side banner 200x ADV on magazine prices per issue cover inside front cover inside back cover back cover Inside front cover, double page internal double page internal page /2 internal page /4 internal page insert 1 page insert 2 pages insert 4 pages file:.pdf resolution: 300 dpi magazine format: A4 ADV format will be confirmed later All prices are subject to VAT

12 online services - advertorials business directory job recruitment ads officina page advertorial - to directly reach and communicate in-depth with your target market. This is a sponsored newsletter whose content - texts, images and links - is completely decided by you. All your content is presented within a PneusNews.it template and sent out to our loyal readers. 2,875 / issue business directory -the tyre business yellow pages, the easiest and most economic way to be found. You can choose to present your company details in either the: base version 280 / year or premium version 560 / year PneusJobs - job recruitment ads section to aid your search for qualified personnel. Publishing on PneusJobs will allow you to quickly find the right staff. 580 / month Officina page for comparing garage tools and machinery! A collection of technical data sheets, organised by category to aid product comparison. Adding data for your products will enable readers to make the best and most informed choice when sourcing new equipment. 50 a sheet/year Highlight your business with PneusNew.it pubblicita@pneusnews.it

13 contacts PneusNews Srl owns the online magazine PneusNews.it, registered in the Tribunal of Belluno (637/2012) editorial office via degli agricoltori Belluno Italy tel editors Lucia Tonini tel Ludovico Bencini tel advertising Federica Dotto tel