Champions of Entrepreneurial Capitalism

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1 To Advertise Contact: Mauro Black General Manager of Sales Mobile: Champions of Entrepreneurial Capitalism For General Inquiries: Shanna Jacobsen Production and Distribution Mobile: Follow Forbes Africa Media Kit 2017

2 #1 on Forbes Africa s Billionaire List ALIKO DANGOTE CEO & Founder, Dangote Group About FORBES AFRICA FORBES AFRICA is the sixteenth local-language edition of the highly successful FORBES magazine renowned for exploiting various matters, as well as its many lists based on the levels of global wealth and power, offering topics such as The World s Most Powerful People, Global High Performers, and The World s Billionaires. FORBES AFRICA launched in October The magazine features editorial pieces from across the continent and includes relevant content from its partners in the US. FORBES AFRICA is the continent s first-ever international business publication localized for the African executive Forbes Africa Media Kit

3 Estimated Forbes By The Numbers 11 Countries Awards & Recognition West Africa ±4K Audited Circulation Figures : 19,008 (Q4 2016) Southern Africa ±20K East Africa ±6K 163K Print Readership 500K Page Views 40% Mobile Traffic 382K Social Followers 2016 SANLAM Awards Ancillar Mangena (Best Newcomer) 2016 Zimeo Awards Jay Caboz (Technology, Maritime economy)) 2016 CNN Maggie Eales Awards Ancillar Mangena( Best Newcomer, financial journalism) 2011 SANLAM Awards Chris Bishop ( financial reporting) 2013 PICA Awards Chris Bishop (Special Editor) Source: Forbes Africa, IPSOS Affluent Survey 2016, ABC South Africa 2017 Forbes Africa Media Kit

4 #14, Forbes Africa s Billionaire List FOLORUNSHO ALAKIJA Executive Vice Chairman, Famfa Oil Ltd Forbes By The Numbers IPSOS Affluent Survey : EMS Africa Pan African Monthlies* Forbes Africa National Geographic Magazine African Business NewsAfrica Harvard Business Review The Africa Report Bloomberg Markets New African Le Magazine de l'afrique Audited Circulation** Q Q Q Q Q Q Source: *IPSOS Affluent Survey 2016, Forbes Africa, **Audited Bureau of Circulation Forbes Africa (South Africa) 2017 Forbes Africa Media Kit

5 #16, Forbes Africa s Billionaires List MOHAMMED DEWJI CEO, METL 1 in 3 are key decision makers 68% Male 32% Female 43 yrs average age 51% are postgraduates Average HHI $65,000 Forbes Africa ranks #1 amongst Africa s most influential* reaching an engaged audience of : - C-suite & Top Management - Business Owners - IT Decision makers - Business Decision makers Source: IPSOS Affluent Survey 2016, Forbes Africa 2017 Forbes Africa Media Kit

6 #12, Youngest Billionaires on Forbes 400 ELON MUSK CEO & Chairman, Tesla Motors The launch of Forbesafrica.com will expand our potential reader base to over 700k Target Audience Distribution Channels Avg age 43yrs (163K readers) - Newsstands - Airport Lounges - Hotels - Subscriptions - Corporates Avg age 25 yrs (582K users) - forbesafrica.com - Mobile App - Tablet App - Social channels Potential readers Source: IPSOS Affluent Survey 2016, Forbes Africa 2017 Forbes Africa Media Kit

7 Current 400m World & Olympic Champion & Record Holder WAYDE VAN NIEKERK Track & Field Athlete Forbes is a global media & branding company with innovation at its very core With an extensive focus on African stories ( averaging 87% of each issue s content), Forbes Africa provides our audience of influential leaders, consumers and millennials with critical business insights and unparalleled access to Africa s most powerful people and their journey to success. Print Digital Live Events BrandVoice 2017 Forbes Africa Media Kit

8 ForbesLive Hosting a variety of events each year, Forbes Africa brings together Africa s top leaders, policy makers, innovators, experts and changemakers to explore the landscape of today's ever evolving world. Person Of The Year November South Africa Kenya Nigeria For the individual who, for better or worse, has had the most influence on business on the year gone by. The Forbes Africa Person of the Year Awards has, since its inception in 2011, attracted the highest calibre of nominees from across the continent. One of the most momentous and anticipated annual events in Africa. Leading Women Summit March South Africa 200 attendees. R6.3-Million in AVE on Social Media. 28-Million opportunities to be seen on Social Media. Panels Streamed on Facebook LIVE with over 1,700 views to date Forbes Africa Media Kit

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10 PEACE HYDE British Ghanaian TV Personality & Media Entrepreneur ForbesTV - My Worst Day with Peace Hyde It is that one day that is so bad you can only go up from there. CEOs, entrepreneurs and business leaders share their personal stories of adversity along the road to success. We always hear about how people made it to where they are, but often the depths from which they came are little known. This show, based on the Forbes Africa magazine feature of the same name, brings these incredible stories to life. In what is being dubbed as the most prestigious talk show on the continent, Peace Hyde anchors the Forbes Africa TV show, My Worst Day which has already amassed over 60 million viewers across 16 countries in sub Saharan Africa via the pan African CNBC Africa channel on DSTV. The show has the enviable reputation of being the only program, which interviews the continents billionaire and millionaire business tycoons. * 2017 Forbes Africa Media Kit *ameyawdebrah.com

11 JAMES MWANGI, Group MD & Group CEO, Equity Group Holdings Ltd Forbes Africa Print Rate Card (ZAR)* Number of Issues Opening Double Page (DPS) 135, , , ,375 Outside Back Cover (OBC) 100,000 90,000 85,000 75,000 Double Page (DPS) 100,000 90,000 85,000 75,000 Inside Front Cover (IFC) 95,000 85,000 80,750 71,250 Inside Back Cover (IBC) 80,000 72,000 68,000 60,000 Full Page 58,000 52,200 49,300 43,500 ½ Page 29,000 26,100 24,650 21,750 ⅓ Page 20,000 18,000 17,000 15,000 ⅕ Strip 15,400 13,860 13,090 11,550 AdVoice 40,000 * Rates are in South African Rand (ZAR). All rates exclude agency commission and VAT. Detailed Terms and Conditions available upon request Forbes Africa Media Kit

12 Forbes Africa Production Calendar Issue Booking Deadline Material Deadline On Shelf Feb /Jan/17 11/Jan/17 30/Jan/17 Mar /Feb/17 08/Feb/17 27/Feb/17 Apr /Mar/17 10/Mar/17 31/Mar/17 May /Apr/17 11/Apr/17 02/May/17 Jun /May/17 08/May/17 29/May/17 Jul /Jun/17 09/Jun/17 30/Jun/17 Aug /Jul/17 10/Jul/17 01/Aug/17 Sep /Aug/17 11/Aug/17 01/Sep/17 Oct /Sep/17 11/Sep/17 02/Oct/17 Nov /Oct/17 09/Oct/17 30/Oct/17 Dec 2017/Jan /Oct/17 06/Nov/17 01/12/ Forbes Africa Media Kit

13 JESSICA O. MATTHEWS Nigerian-American Inventor & Venture Capitalist. CEO & Co-Founder, UnchartedPlay Print Production Specifications* Size Text (w x h) Trim (w x h) Bleed (w x h) DPS 400 x x x 281 Full Page 190 x x x 281 Half Page DPS 400 x x x Half Page Horizontal 190 x x x Half Page Vertical 95 x x x 281 ⅓ Strip Horizontal 190 x x x 102 ⅓ Strip Vertical 50 x x x 281 ⅕ Strip Horizontal 190 x x x 65 ⅕ Strip Vertical 22 x x x 281 Bellyband 40 x x x 466 Material Requirements All material to be supplied as print ready PDFs with all fonts and images embedded. All images and logos to be high resolution (minimum 300dpi at 100%) and in CMYK colour. Please preflight to ensure no pantone/spot or RGB or low resolution elements. Files under 4MB can be ed to shanna.jacobsen@abn360.com Files can be submitted via AdSend under Forbes Africa (adsend.co.za) Forbes Africa Media Kit

14 30 Under 30 Mock Up Leveraging Forbes Africa s storytelling expertise, journalistic credibility and large audience of business decision makers, Forbesafrica.com will publish stories representing Africa - reaching, engaging with and influencing people across the continent. In addition to the website launch, Forbes africa.com will host digital versions of ForbesWomanAfrica & ForbesLife magazines Launch the popular BrandVoice advertising format Create a microsite for Forbes 30 under Forbes Africa Media Kit

15 Forbes.com BrandVoice Example Digital Advertising Rates (ZAR)** ROS DIMENSIONS CPM / RATE Billboard 970 x Leader-board 728 x Medium Rectangle 300 x The Influencer Package ZAR 150,000 1 x Homepage Takeover 16,000 x ROS Banners 2 x Native Content (BrandVoice) 8 x Twitter Tweets 8 x Facebook Posts 8 x Instagram Posts Half Page 300 x :1 Rectangle 300 x Opening Interstitial 600 x :1 Rectangle Mobile 300 x Digital Specifications File Format: jpg / png / gif / html5 / third party tags Max Banner Size: 30kb Video Format: mp4, VAST compliance Material to be sent 48 hours before campaign start. Material to be sent to cimone.kraucamp@abn360.com ** Rates are in South African Rand (ZAR). All rates exclude agency commission and VAT. Detailed Terms and Conditions available upon request Forbes Africa Media Kit