Key information. At the heart of all local trade the Leicester Mercury is the connector between local consumers and businesses

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Elvin Phillips
5 years ago
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1 Leicester Mercury Media Group

2 Key information At the heart of all local trade the Leicester Mercury is the connector between local consumers and businesses Broad range of supplements, including Business, Jobsite.co.uk, Motors.co.uk, What s On, Sport and FindaProperty At the heart of the local community for over 130 years, making it the oldest, most trusted media in the local area Committed to serving our community by providing powerful news coverage, exclusive major stories, and campaigning on issues that impact upon our readers and their lives Provides local businesses with a responsive advertising platform, which reaches a wide audience Product Information Publication Day: Monday Saturday Frequency: Daily Cover Price: 36p Circulation Area: Leicestershire Circulation: 54,105 (98.3% paid) (ABC Jul Dec 2010) Readership: 195,000 (Kantar) 2

3 Profile of readers by demographic The Mercury is read across all demographics 55% 45% 28% 27% 28% 15% 16% 9% 18% 16% 14% 12% 18% Male Female AB C1 C2 DE Source: NML audience research 2009 (Kantar Media Readership Survey) 3 Base: Adults 16+ in Mercury research area (601)

4 Coverage 4

5 FindaProperty.com Supplement key information Award winning property supplement We offer unrivalled access to both local and national property seekers Targets both active and passive property purchasers through functional and lifestyle feature content The FindaProperty supplement is read by 176,000 people each week 1 20,000 readers of the Mercury s property supplement expect to buy/sell a house/flat in the next 12 months 1 A third of FindaProperty supplement readers are under 34 years of age an ideal first time buyer target audience 1 Source: NML audience research 2010 (Kantar Media Readership Survey) Base: All adults 16+ who read the Mercury in the last week in Mercury survey area (346) Product Info Publication Day: Monday and Saturday Frequency: Weekly Cover Price: Free within the Mercury Circulation Area: Leicestershire Mercury Circulation: 54,105 (98.3% paid) (ABC Jul Dec 2010) Mercury Readership: 195,000 (Kantar Media 2010)

6 Website key information Established for over 13 years, FindaProperty.com is one of the UK s leading property sites Wide selection of local properties for sale and rent Latest prices for properties sold in a particular area, local crime statistics, council tax bandings Over 12,000 local properties online each month FindaProperty print and digital platforms provide advertisers with an unrivalled local audience Product Information National Visitors: 3,505,361 (Hitwise Feb 2010) Visits: 6,618, (Hitwise Feb 2010) Page views: 72,836,140 (Hitwise Feb 2010) Product Information findaproperty.com/leicestershire Visitors: 7,192 Visits: 9,453 Page views: 15,091 6

7 Supplement key information Motors.co.uk supplement and website are the two best routes to the local motors market in Leicestershire Our platforms offer unrivalled access to local and national vehicle purchasers Product Info Containing motoring news, information as well as new, used and commercial vehicles, our supplement is more than just a motors guide Comprehensive classified listings of private and trade vehicles connecting buyers and sellers Motors.co.uk supplement and website provide an unrivalled responsive multi media advertising platform for private and trade advertisers Publication Day: Friday Frequency: Weekly Cover Price: Free within the Mercury Circulation Area: Leicestershire Circulation: 54,105(98.3% paid) (ABC Jul Dec 2010) Readership: 195,000 (Kantar media 2010 ) 7

8 Website key information One of the UK s leading motoring sites Up to date information on the motors market Users can check the history of their selected vehicles, free of charge Help and advice section New and used car reviews Product Info Visits: 10,916 Visitors: 8,117 Page Views: 33,483 8

9 Jobsite print key information The Jobsite newspaper supplement and website are the best route to the recruitment market in Leicestershire Unrivalled access to local and national jobseekers Jobsite property section appears daily in print, but with a heavy focus every Wednesday Excellent relationship with both advertisers and readers, making the Mercury a trusted medium for recruitment advertising Product tinformation Publication Day: Wednesday Frequency: Weekly Cover Price: Free within the Mercury Circulation Area: Leicestershire Circulation: 54,105 (98.3% paid) (ABC Jul Dec 2010) Readership: 195,000 (Kantar media 2011)

10 Jobsite web key information One of the UK s leading job sites Local coverage with direct links through to jobsite s national site, together with a number of gateway sites where jobs are posted Even larger network of niche sites and partnerships Vacancies reach more candidates both by industry and geography CV match service enables advertisers to reach these applicants directly Provides an unrivalled local laudience Product Info Visits: 126,307 Visitors: 64,549 Page Views: 899,865 10

11 Key information 4 editions: Leicester, Oadby & Wigston Ashby Coalville Charnwood Lively mix of local news, events and sport All the latest from the world of celebrities, science and medicine, TV highlights, puzzles, and local jobs and motors guides Published every Thursday Product Info Publication Day: Thursday Frequency: Weekly Cover Price: Free Circulation Area: Leicester, Oadby, Wigston, Ashby, Coalville & Charnwood Circulation: (ABC Jul Dec 2010) 100% free Leicester Mail Group: 103,507 Leicester 70,895 Ashby 7,428 Coalville 14,886 Charnwood 10,298 Readership: Full Group: 109,000 (Kantar Media 2010) 11

12 Leicester Mail Group profile of readers 60% 40% 6% 10% 28% 16% 15% 17% 10% 22% 25% 24% 28% Male Female AB C1 C2 DE Source: NML audience research 2010 (Kantar Media Readership Survey) ( p y) Base: Adults 16+ in Mail research area (86)

13 Leicester Mail Group distribution area 13

14 Metro Concise, informative, sound bites Local content Metro Life Mix of news, features and entertainment Product Info Publication Day: Monday to Friday Metro provides an excellent medium for capturing the attention early in the day of potential job seekers, house hunters, car buyers and investors q y Frequency: Daily Cover Price: Free Distribution Area: Derbyshire, Nottinghamshire and Leicestershire Distribution (East Midlands): 42,561 ABC (30 August 03 October 2010) Readership (East Midlands): 100,000 (Kantar Media 2010)

15 Key information The number one local website for local and regional news, sport, entertainments and classifieds The local choice for motors, property and jobs with ihdirect access to jobsite.co.uk, FindaProperty.com and motors.co.uk Provides an unrivalled local audience reach for advertisers to target local consumers The site offers a number of advertising opportunities, from front page impact advertisements to banners, videos around the various sections of the site Product Information Visits: 928,277 Visitors: 403,788 Page Views: 4,285,689 15

16 Leicestershire Life Underwent a makeover in April 2010 and is now brighter, younger and more glamorous Compelling interviews with the stars of Leicestershire, whether on TV or down your street Ideas on homes, fashion, beauty, fitness, food, travel, motoring and leisure Product Information High quality design, writing and photography Delivered directly into affluent homes and the hands of your customers Frequency: Monthly Cover Price: 2.95 (where sold) Circulation Area: Leicestershire Circulation: Copies also available lbl through h venues and retailers 12,000 (Publisher s Statement) Readership: 61,000 (Kantar Media 2010)

17 Leicestershire Life coverage

18 Leicester Mercury and Mail Group Modular Rate Card

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