2018 MEDIA KIT I RECRUITMENT ADVERTISING

Transcription

1 2018 MEDIA KIT I RECRUITMENT ADVERTISING

2 Print & digital solutions to reach residents & fellows in six specialties Today s Resident has print and digital platforms to help you reach third-year residents and fellows in the following six specialties: cardiology emergency medicine family medicine solutions internal medicine pediatrics psychiatry Here s an overview of the Today s Resident solutions. n Today s Resident Magazine Our print magazine has a readership of 20,000, including 17,500+ thirdyear residents and fellows in six specialties and nearly 2,000 residency program directors. Each of our bimonthly issues gives physicians-in-training information to help them grow and manage their careers as physicians. Articles focus on how to navigate the job market, from identifying which positions will be a good fit to acing the interview process. n e-newsletters Each week, Today s Resident publishes six newsletters that reach more than 5,000 third-year residents and fellows, plus 2,750 residency program directors and coordinators. Each of the six newsletters is delivered to a different specialty. Like our print magazine, these newsletters feature articles with information to help young physicians manage their careers along with job listings from recruiters. n Job Board Opportunities advertised in the print recruitment section of Today s Resident Magazine and in the Today s Resident Career e-newsletters will be posted on the medcareerguide.com job board at no additional cost. To learn how Today s Resident can connect you with residents, contact: 2018 Media Kit

3 Who we reach For the graduating class of 2018, Today s Resident reaches the following number of third-year residents and fellows. (Circulation totals as of October 2017.) residents Third-year & fellows Internal medicine Print circulation 6,622 circulation 1,911 Family medicine Print circulation 4,101 circulation 990 Pediatrics Print circulation 2,788 circulation 728 Emergency medicine Print circulation 2,080 circulation 543 Psychiatry Print circulation 1,287 circulation 413 Cardiology Print circulation 833 circulation 350 Bonus distribution Residency program directors and staff Print circulation 2,289 circ 2, Media Kit Recruitment advertising contacts:

4 2017 Media Kit Pay trends Recruitment incentives Interview tips Pay trends Recruitment incentives Interview tips Strategies to find your Strategies to find your first job first job Today s Resident Magazine overview Who do we reach print? * Internal Medicine 6,622 Family Medicine 4,101 Pediatrics 2,788 Emergency Medicine 2,080 Psychiatry 1,287 Cardiology 833 Medical staff affairs personnel 2,289 n Content Each issue of Today s Resident Magazine gives third-year residents and fellows in six specialties the information they need to navigate the job market for the first time. Articles will focus on tips to streamline the job search, techniques for writing a CV, and strategies for interviews. n Circulation Today s Resident Magazine circulation is 20,000 including 17,500+ third-year residents and fellows in six specialties, and nearly 2,000 residency program directors. n Frequency For the publishing year, Today s Resident Magazine will be published bimonthly. Recruitment advertising contacts:

5 2018 print advertising rate sheet n Circulation Circulation: 20,000 Includes 17,500-plus 3rd-year residents in six specialties Internal Medicine: 6,622 Emergency Medicine: 2,080 Family Medicine: 4,101 Psychiatry: 1,287 Pediatrics: 2,788 Cardiology: 833 Plus 2,289 residency program directors and personnel Publisher: Roman Press Inc. Established 2003 Frequency: Bi-monthhly Publication Dates: Issues mail the first week of the month n Job board posting Print ads are posted on the MedCareerGuide job board at no charge. n distribution newsletters distribution is 7,750 including 5,000+ 3rd-year residents receiving the print publication and 2,750 residency program directors and coordinators. Link to your job posting. (See E-newsetter Rate sheet for more information.) n Print specifications Specialty Placement: Recruitment ads will be organized by specialty, with individual sections for IM, ED, etc. Advertisers can place ads in multiple categories per issue (one for IM, one for pediatrics, etc.). There is also a specialty nonspecific section. Placing Ads: Ads and materials must be submitted by 5 PM on the advertising deadline. Cancellations or changes must be received via by closing date. Ad Sizes Full page: 8 1/4 x 11 1/8 with bleed [trim size is 8 1/8 x 10 7/8 ] Half page: Horizontal 7 1/4 x 4 7/8 ; Vertical 3 7/16 x 10 Quarter: Vertical only: 3 7/16 x 4 7/8 Ad Submission: materials to. Complimentary design services: ad copy and a highresolution logo and we ll design your ad at no charge. Print ready art: If you have a print-ready file, it as a PDF with embedded fonts. n Advertising contacts n Print advertising rates Specialty Placement and Rates Recruitment ads are organized by specialty, with individual sections for IM, ED, etc. Advertisers can place ads in multiple categories per issue. Ads per Quarter Half Full issue page page page 1 $855 $1,280 $1,920 2 $1,540 $2,305 $3,455 3 $2,050 $3,070 $4,610 4 $2,395 $3,585 $5,375 5 $2,565 $3,840 $5,760 6 $2,565 $3,840 $5,670 Frequency discount Advertise in two consecutive issues of Today s Resident, and you ll receive a 5% discount. Advertise in four consecutive issues, and you ll receive a 10% discount. Additional discount for Today s Hospitalist advertisers Current Today s Hospitalist advertisers receive a 10% off of the above rates! n Advertising deadlines Issue Closing Date December...11/29/17 February...1/24/18 April...3/26/18 June...5/24/18 August...7/25/18 October...9/26/18 December...11/28/18

6 2018 Media Kit newsletters Sent to 5,000 3rd-year residents each week! List your job in our resident career e-newsletter n Content Today s Resident newsletters give third-year residents and fellows tips to build their career starting with their first job after training. Articles will be short and practical with tips to help physicians find their first job, thrive in the workplace and build a career. Each issue also features listings of job opportunities for each specialty on the medcareerguide.com Web site. Who do we reach via newsletters? count Internal Medicine 1,911 Family Medicine 990 Emergency Medicine 543 Pediatrics 728 Psychiatry 413 Cardiology 350 Residency program directors & coordinators 2,759 n Circulation Today s Resident newsletters reach third-year residents and fellows in six medical specialties: cardiology, emergency medicine, family medicine, internal medicine, pediatrics and psychiatry. n Frequency Each week, Today s Resident sends six separate s to third-year residents, one for each specialty. While the content of the newsletters will generally be the same, each issue will feature job listing geared toward that specialty. The internal medicine edition, for example, will feature only internal medicine job listings, while the pediatrics edition will feature pediatric job listings. Advertising contacts:

7 newsletters openings to third-year residents in six specialties Advertise your jobs by purchasing job listings in our six weekly newsletters. Place a job listing in one newsletter or all six, depending on how many different specialties and jobs you are recruiting for. We sell job listings in packs of five, 10, 20 and more to give you flexibility. Purchase a five pack, for example, and you can run five job listings in one week in five different specialties, or you can run the same job listing for five weeks Media Kit listings Job listings can run in the same specialty (internal medicine, for example) or they can run in different specialties (internal medicine, pediatrics and family medicine). You can run job listings in any of our six newsletters at any time. E-newsletter advertising rates Five job listings Banner advertising $850 ($170 per listing) 10 job listings $1,600 ($160 per listing) 20 job listings $3,000 ($150 per listing) 50 job listings $7,000 ($140 per listing) 100 job listings $13,000 ($130 per listing) Leaderboard (Top of Page 728 x 90 pixels) $625 per issue Why do I need a 10-pack of job listings? n Example 1 Run a job listing for two jobs in different specialties (one in pediatrics, one in cardiology) for five weeks. n Example 2 Run a job listing for one job for 10 weeks. n Example 3 Run a job listing for two jobs in internal medicine, two in pediatrics and one in psychiatry for two weeks. Recruitment advertising contacts: