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1 ADVERTISINGSPECS Standard'ads' Creativeconstructedinstandardweb1imageformats,suchasGIF,JPEG,PNGaswellassingle?ile?lashSWF)executions ofanyofthedimensionslistedbelowareconsideredstandardads.suchcreativemaybehostedbygumtree sinternal adservingsystemordeliveredviajavascriptredirecttagshostedbyathirdpartyad1servingvendorunlessstated otherwiseintable). Executionsinvolvingaudio,video,datacaptureetc.areconsideredrichmediabannersandarerequiredtobehostedby athirdpartyadservingvendor. Name Dimensions WxH)PX Mrec 300x250 HalfPage 300x600 Leaderboard 728x90 WideSkyscraper 160x600 BaseFileWeight RichMediaWeight 3rdPartyadservedonly) FileFormat 40KB 100KB GIF,JPG,PNG,SWF PleasetrytominimisetheCPUloadofanyAdUnitssubmittedandbearinmindthattherewillbeother?lashelements onthepageslowingdowntheuser'smachine.anyadsthatcauseexcessivecpuloadanddamagesuserexperienceonce testedonthepagewillnotbeaccepted. AllFlashcreativemustbeaccompaniedbyabackupGIF/JPG/PNG AlwayssupplyclickthroughURLwithyourcreativeassets GIF,StandardFlashandRichFlashaccepted,unlessstatedotherwiseintheabovetable Continuousloopingisaccepted PleaseseeGeneralRulessectionforMustNotandMustforadvertisingcreative LEAD'TIME'&'DELIVERY' All3rdpartycreativeshouldbedeliveredtoGumtreevia3rdpartyadservingtags. Allmaterialmustbedeliveredatleast?ive5)workingdayspriortocampaignlaunchtoensuretechnical compatibilityandinternalconceptapproval Note:Ifcreativeislateanestimated%ofimpressionsequivalenttotheprorateddailyinventorylevelwillbecancelled fromthetotalimpressionsbookedcancelledfromthetotalimpressionsbooked.!

Gumtreeoffersa rangeofstandardmobileadunitsthatareiabcompliant.

Name Dimensions WxH)PX MobileBanner 320x50 Mrec 300x250 BaseFileWeight 15KB FileFormat GIF,JPG,PNG

Soundisalsoallowedbutonlyuponuser1initiatedtap ' POSSIBLE'TAP'THROUGH'

PresstodownloadiOSapplicationlinktoAppstore) Presstodownloadpodcast,songetc.

2 ADVERTISINGSPECS Mobile'Display'ads' Gumtreeisaresponsive1designedwebsiteandhasanAppavailableonbothIOSandAndroiddevices.Gumtreeoffersa rangeofstandardmobileadunitsthatareiabcompliant. PleasenotethatallURLsneedtopointtoamobileoptimisedwebsiteoradedicatedmobilesite. Name Dimensions WxH)PX MobileBanner 320x50 Mrec 300x250 BaseFileWeight 15KB FileFormat GIF,JPG,PNG AdunitsarehostedbyGumtreeonly.Nothird1partyserving. Videoisallowedbutmax30secondswithuser1initiatedtap. Soundisalsoallowedbutonlyuponuser1initiatedtap ' POSSIBLE'TAP'THROUGH' PresstoCalldirectconnectionfromthephonetotheadvertiserscallcentre) Presstoturnsoundon PresstodownloadiOSapplicationlinktoAppstore) Presstodownloadpodcast,songetc.fromiTunes Presstolaunchvideo Presstolinktoyourmobilesite Presstolinktoyourwebsitesmartphonebrowsersareadeptatallowinguserstoviewandnavigatenormal websites.notethat?lashcomponentswillnotberenderedoniosdevices). LEAD'TIME'&'DELIVERY' Allmaterialmustbedeliveredatleast?ive5)workingdayspriortocampaignlaunchtoensuretechnical compatibilityandinternalconceptapproval 320x50& 300x250& 320x50& 320x50& 300x250&

ADVERTISINGSPECS Rich'Media' Richmediacreativesareinteractive,highlyengagingadformats,usuallycombininganumberoftechnologies,suchas Flash,orHTML,videoetc.

iaexecutionsareexpandingadsandvideorectangles.Richmediacreative mayincludeclickinitiatedsound,videoanddata1captureformsetc. Allrichmediacreativemustbeloaded

3 ADVERTISINGSPECS Rich'Media' Richmediacreativesareinteractive,highlyengagingadformats,usuallycombininganumberoftechnologies,suchas Flash,orHTML,videoetc.Typicalrichmediaexecutionsareexpandingadsandvideorectangles.Richmediacreative mayincludeclickinitiatedsound,videoanddata1captureformsetc. Allrichmediacreativemustbeloaded politely,i.e.followingthecompletionofthepageload Alladcreativemustbedeliveredviathirdpartyadtags Autoinitiatedrichmediaadsarefrequencycapped,typically1impression UB day Audiocontentmustbeclickinitiated Strobingeffectsandfastanimationsarenotallowed PleasenotethatCPUloadlimitationsapplytoallRichMediacreative Thirdpartyredirecttagsmustbelivewhensubmitted CLOSE'BUTTON'GUIDELINES' Floatingrichmediacreativeisrequiredtoincludeastandardclosebutton,typicallyinthetop1rightcornerofthe creative,while Expandingadsshouldincludetheclosebuttononparttheexpandedpanelnotoverlappingtheretractedarea/state ofthead. LEAD'TIME'&'DELIVERY' All3rdpartycreativeshouldbedeliveredtoGumtreevia3rdpartyadservingtags. Allmaterialmustbedeliveredatleast?ive5)workingdayspriortocampaignlaunchtoensuretechnical compatibilityandinternalconceptapproval EXPANDING' Name Dimensions WxH)PX Exp.Dimensions WxH)PX BaseFileWeight RichMediaWeight 3rdPartyadserved) FileFormat Mrec 300x x350 Leaderboard 728x90 728x180 40KB 100KB GIF,JPG,PNG, SWF 600x350& 300x250& 728x90& 728x180&

4 ADVERTISINGSPECS SKINNING' Skinimagesaredisplayedoutsideofthesite sboundaries,providingastrongpresenceforyourmarketingmessages andareshowntouserswithadequatescreenresolutionandscreenreal1estate Clickableareaisrestrictedtothegutterimage sdimension. Skinimagesmustincludealogoorotherformofclientidenti?ication.Theimagesmustbeclearlyexpressingtheir natureasadvertisementinordernottodeceiveusers. Skintreatmentsrequirepre1approval. Imagesarestatic,animationisnotallowed. ThetopofSkinImagesispositionedin1linewiththetopofthemainnavigationbar. Theleftandrightsidesshouldbedesignedinsuchawayastoblendwiththebackgroundcolour.Atleasta5pxfade aroundtheedgesisrecommended. Someusersmayhavescreenresolutionstoonarrowtodisplaytheskinarea.Inthesecasestheimageswillbe removedfromthepage. Thisproductisonlysupportedondesktopdevices. Leftandrightcreativemustbeclearlyde?inedin?ilenames. DELIVERABLES' ThecreativemustbehostedbyGumtreeandcannotby3 rd partyadservedviare1directtags SkinningmustbeaccompaniedbyaLeaderboardcreativeseeStandardSpecspageforadspecs) Notethattheleftandrighthandsideimagesareservedandtrackedasasingleunit Name Dimensions WxH)PX BaseFileWeight FileFormat Skin 125x700 2x30KB GIF,JPG,PNG,SWF BackgroundColourwhere applicable) OffwhiteGumtreebackground #FFFEE1 728x90& 125x& 700& 125x& 700& &

5 ADVERTISINGSPECS SUPERHSKINS' Super1skinsareapremiumofferfromGumtreewhichisanextendedvarietyofstandardskinningallowinghigher creativeimpactandadeffectiveness. Theouteredgesofthecreativeshouldfadeintoasolidcolourde?inedwithHEXcolourcode)identicaltoGumtree s backgroundcoloursotheycanbeseamlesslyembeddedintothebackground. Clickableareaisrestrictedtothegutterimage sdimension. Super1Skinimagesmustincludealogoorotherformofclientidenti?ication.Theimagesmustbeclearlyexpressing theirnatureasadvertisementinordernottodeceiveusers. Theaforementionedbrandingmustbelocatedwithinthestandardgutterspace125widthoneithersideofthesite) Super1Skintreatmentsrequirepre1approval. Super1Skinimagesmustbestatic,animationisnotallowed. Thisproductisonlysupportedondesktopdevices. Leftandrightcreativemustbeclearlyde?inedin?ilenames. DELIVERABLES' ThecreativemustbehostedbyGumtreeandcannotby3 rd partyadservedviare1directtags SkinningmustbeaccompaniedbyaLeaderboardcreativeseeStandardSpecspageforadspecs) Notethattheleftandrighthandsideimagesareservedandtrackedasasingleunit Name Dimensions WxH)PX BaseFileWeight FileFormat Super1Skin 280x700 2x40KB GIF,JPG,PNG,SWF BackgroundColourwhere applicable) OffwhiteGumtreebackground #FFFEE1 728x90& 280x700& & 280x700& &

6 ADVERTISINGSPECS Flash'Guide' FlashadcreativemaybeusedinthemajorityofdesktopbasedadspacesonGumtree.Themajorityofdesktopbased webadplacementsaccept?lashcreative,howeverevery?lashadmustbeaccompaniedbyabackupimageadtoserveto userswithouttherequiredplug1in FLASH'CREATIVE'SPECS' Thehighestrecommendedframerateis18fps 21fps. Loopingispermittedwiththeexceptionofadsthatcontainautoplayingvideocontent Version10orearlierversionsareaccepted FlashActionScript2ispreferred,AS3isaccepted. Musthavethecorrectactionscript seebelow FLASH'ACTIONSCRIPT'FOR'BUTTON'CLICK'THROUGH' on&release)&{& &&&&&geturl_level0.clicktag,& _blank );& }& Theclick1throughURLshouldneverbehard1codedintotheclickTag,andthe"_blank"variableshouldalwaysbe implementedtoensurethattheadlaunchesanewwindowwhenclickedon.thedevelopershouldalsoimplementa transparentbuttonwhichcompletelycoverstheareaofthecreative,sothattheentirecreativeisclickable. If&you&are&having&difficulQes&implemenQng&clickTags&you&can&also&visit&the&following&sites&for&detailed&support&and& guidance:& hvps://doubleclickxsupport.appspot.com/repository& hvp:// TIPS'ON'REDUCING'FLASH'FILE'SWF)'SIZE' Useasfewbitmapimagesandgraphicsaspossible&avoidanimatingthemifpossible. Usegradientssparingly. Avoidlargeamountsofalphatransparency. Trycompressinganyaudio1choosefastinyourqualitybuttonunderSoundSettings. Avoidusingtoomanytweens&choosemotiontweeningovershapetweening. Usestop1motiontweenstoanimatesingleshapesratherthanusingdifferentobjectswitheachkeyframe. Ensure'Compressmovie'istickedasthisdramaticallyaffectsthepublished?ilesize. Tryun1ticking'Exporthiddenlayers'toensurenounnecessarylayersaddtotheoverall?ilesize. Optimizethe'JPEGquality'settingto?indagoodbalancebetweenqualityandcompression. Searchthewebformanyothertipsandtricksonreducing?lash?ilesize

7 ADVERTISINGSPECS General'Rules' ADVERTISING'MUST'NOT:' Destroy,disrespectorpretendtobecontent Containnudity,profanityorviolence Containstrobingeffectsandrapidimagesequences Containuninitiatedsound Disableform?ields,navigationorothersitefunctionality Containprogramcallstoanothersiteorexecutable?ile Setthird,fourthetc.partycookiesforpre1orre1targetingpurposesisnotpermitted. ' ADVERTISING'MUST:' Beofsuf?icientquality i.e.meetingprofessionaldesignstandards,usingsuitableimageresolutionsetc. Leaveuserstoremaininfullcontrolofrichmediaunits,i.e.abletoterminate,shutdownorminimiseoverlays, playersetc. Includea1pxsolidborderwithatleast20%contrastagainstitsenvironment.Notethatcustomandintegrated adshapesandexecutionsmaybeexcludedatthediscretionofgumtree. Include incaseofmediarichandinteractivecreative astaticoranimatedfallbackcreativeformattobe servedtouserswithlowpowereddevices,withoutsuf?icientpluginsorwherejavascriptdisabled. MORE'INFORMATION:' Ifcreativeislateanestimated%ofimpressionsequivalenttotheprorateddailyinventorylevelwillbe cancelledfromthetotalimpressionsbookedcancelledfromthetotalimpressionsbooked.! Gumtreereservestherighttoremoveorrequesttheremoval/revisionofanycreativethatisdeemed unsuitable. Gumtreemayatitsabsolutediscretionrefusetopublishanyadvertisement. Gumtreereservestherighttoreject/removeanyrichmediaadfromrotationthatdoesnotmeetcreative speci?ications,contravenesguidelinesoradverselyaffectssiteperformanceotheradplacementsoruser experience.

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