Fowler-Woodring of Ken Blanchard Companies to Keynote 2002 Conference in Los Angeles

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1 Fower-Woodring of Ken Banchard Companies to Keynote 2002 Conference in Los Angees Susan Fower- Woodring, consuting partner with The Ken Banchard Companies, wi be the keynote speaker at W.A.C.E. s annua conference in Febru- Susan Fower-Woodring ary 2002 in Los Angees. We beieve that Susan Fower- Woodring wi be a great start to our annua conference, said Leron Guber, president of the Hoywood Chamber and W.A.C.E. vice chairman who is chairing the conference program. Fower-Woodring s presentation wi focus on Innovation, Intuition and Creativity: Secrets to Peak Performance. JULY 2001 Insider View: Don t Get Addicted to Government Money... 2 Leader to Leader: Communication Is Key Too for Reationship with Chair... 3 Viewpoint Specia Report: Vounteer Leaders Must Bring Credibiity W.A.C.E. Weeky Website Po... 6 Around the West... 7 Executives in the News... 8 Meeting Dates... 8 Western Association of Chamber Executives P.O. Box 1736 Sacramento, CA Phone (916) Fax (916) Voume 32, Number 7 Juy 2001 With a of the change facing chambers today, her message about innovation and creativity woud be a great way to kick off the conference. Susan s rea word experience incudes advertising, marketing, saes and production at firms in Hawaii, North Caroina and Coorado, where she estabished her own advertising company. Susan has co-authored three books, The Team Leader s Idea-A-Day Guide with Drea Zigarmi, Empowerment with Ken Banchard and More Power to You with Ken Banchard and Laurence Hawkins. Source: 2001 Vounteer Leaders Survey W.A.C.E. Snapshot Receiving Money from Loca Government Can Have an Impact on a Chamber's Abiity to "Take On" City Ha and Fight for Its Members. 33% Strongy Agree 39% Agree Breakout Sessions As is normay the case, the conference program incudes a number of breakout sessions that wi concentrate on the foowing topics: Big Picture Issues Technoogy Basics Nuts and Bots What s New Trends The annua conference wi be hed at the Los Angees Airport Marriott, the site of the association s 2000 meeting, February 6-8, W.A.C.E. Members Urged to Take Advantage of Benefits Important to Chamber Executives The Western Association of Chamber Executives (W.A.C.E.) offers a mutitude of services that are important to chamber executives throughout the western region. Foowing are some of the member benefits offered by W.A.C.E. Annua Saary and Benefit Information. Customized response detaiing saary and fringe benefit information based on the chamber s membership and budget size. Schoarships. Schoarships are awarded to W.A.C.E. members through the association s educationa See W.A.C.E.: Page 5 21% Disagree 7% Strongy Disagree

2 CHAMBER INSIDER JULY PAGE 2 Insider View Chambers: Stay True to Your Members; Don t Get Addicted to Government Money Chambers getting money from oca governments, and the impact that this funding has on the chamber s abiity to be the voice of business seems to be more of an Dave Kiby issue today than ever. Does receiving city money have an impact on a chamber s abiity to stand up and fight city ha? Apparenty, the answer is yes, according to oca chamber vounteer eaders (see Snapshot on Page 1) W.A.C.E. Officers Chairman of the Board Scott Raty, ACE Hayward Chamber (510) scottr@hayward.org Chairman-Eect Randy Gordon, ACE Long Beach Area Chamber (562) rwgordon@bchamber.com Vice Chairman Leron Guber Hoywood Chamber (323) eron@hoywoodcoc.org Vice Chairman Rusty Hammer Sacramento Metro Chamber (916) rhammer@metrochamber.org Vice Chairman Kate King, ACE Napa Chamber (707) kate@napachamber.org Vice Chairman Ken Opinger Visaia Chamber (559) ken@visaiachamber.org Immediate Past Chairman Barbara Gennie, ACE Torrance Area Chamber (310) barbara@torrancechamber.com Pubished by: Western Association of Chamber Executives, P.O. Box 1736, Sacramento, CA (916) , Fax (916) Website: We whoeheartedy recommend that receiving government monies shoud be in the form of a contract for service. I aso adamanty advocate that a chamber shoud ALWAYS have a contingency pan outining what they d do if the contract was canceed or not renewed. Members Vs. Loca Government A key question for chambers has to be: to whom are we behoden our members or the oca government? It can t be both. A time wi come when the oca government proposes something that is not in the best interest of your members or the community. The chamber wi then have a moment of truth and must decide if it s going to be the voice of business or turn tai and avoid confict. Either way there wi be risks. For exampe, if you take on city ha and fight for your members, your city contract might not be renewed. If you avoid the confict and resist speaking out on behaf of the business community, you certainy have members upset with the chamber. Some may even drop their memberships and others may never join because the chamber s known as being afraid to take on city ha. No Reward for Compacency I d rather have peope upset with me for what I did rather than because I didn t do anything. Receiving monies from a oca government can make a chamber compacent. When a chamber gets money from oca government, its board may be hesitant to raise dues and diversify other income sources enough to withstand that day the chamber and the oca government part company. Three rea ife scenarios are paying out as I write this artice: A chamber and convention bureau are spitting because the chamber backed the wrong candidate for mayor. A city has decided to pu its funding of the chamber, because the chamber was voca about city poicy decisions. A city is contempating an extra business tax to hep fund the chamber and make up for revenues that it wi ose by discontinuing an annua specia event. I woud ike to see the chamber in the first scenario continue its operation of the convention bureau. That not being so, I appaud the chamber s eadership for deciding that separating the bureau from the chamber woud be better than avoiding future poitica invovement. In the second scenario, the chamber was receiving approximatey 80 percent of its funding from the city and was addicted to government money. I m afraid there are some very tough times ahead for this chamber as it goes cod turkey. I m shaking my head in disbeief at the third chamber. How can the chamber s eadership sit back and accept a new tax to hep fund the chamber? So much for being an independent business organization! I can ony hope that this chamber isn t setting itsef up for the same fate as chamber number two. Don t Se Out Chambers of commerce can provide services for their communities in a professiona, cost-effective manner. If, however, receiving government money to provide these services stifes the chamber s abiity to represent the oca business community s best interest, I d say NO THANKS YOU CAN HAVE YOUR MONEY! Chambers don t have to be everybody s friend to do their job and create/promote a strong oca economy. And this, unfortunatey, is a concept that s tough for some peope to comprehend. Dave Kiby is president and chief executive officer of W.A.C.E. and vice president of the Caifornia Chamber.

3 CHAMBER INSIDER JULY PAGE 3 Leader to Leader Communication Is Executive s Key Too for Productive Reationship with Chair What strategy do you use each year with your chairman of the board to guarantee that the two of you don t end up on conficting paths? Jan Sobe, ACE President and Chief Executive Officer Carsbad Chamber Seect the right eaders. Work cosey with your executive and nominating committees to be sure your eadership track contains prospective chairs who have the organization s best interests as their paramount goa, and who understand that working together is a necessary ingredient in the chamber s success. Check them out. By making sure a prospective chair serves on your executive committee for at east one year (and preferaby two or three), you earn their stye and determine any hidden agendas. At the same time, they earn your approach to chamber management and determine if they are a good eadership fit with you. Pave the way for success. Meet at east once a month with the current chair and chair-eect to review issues, finances, management probems, strategic chaenges and opportunities. That way you have a year to become acquainted with each other s stye and approach to chamber business. Communicate. Make it cear at the beginning of the chair s term that it is best for a three components the eected eader, and the organization itsef to have a reationship of open and honest communication. Make it a team. Make it cear that you want a reationship of mutua support, that each of you has a roe to pay in the chamber s success, and you can each best fufi that roe by working as a team. Be patient. Remember that the chamber is your number one professiona priority, but it is ikey your chairman s number two priority; his/ her own business has to come first. A bit of extra patience and understanding of that fact wi hep you cope with the frustrations of deaing with any eected board chairman. Jay Hoyer, CCE, CED President and Chief Executive Officer Wanut Creek Chamber An avid gofer fees the need to expain himsef to his bride on their honeymoon night. He says, Honey, I have to te you that I have been an AVID gofer for many years and if I don t pay gof at east five days a week, I m impossibe to ive with. Wi that be a probem? His bride, aso feeing the need for open discosure, repies, That s OK, honey. Maybe I shoud expain that I have been a hooker for many years. Wi that be a probem? The husband repies, That s no probem, dear. A you need to do is rotate your eft hand and shorten your swing. This joke may not be so funny to a chamber executive who misunderstands his or her chairman and waits too ong to discover the probem. The answer ies in the three Cs of communications: consistency, carity and candor. Consistency. Estabish a reguar meeting time with your chairman and stick to it. Make this a priority and meet, come he or high water. Carity. Use an agenda when possibe. This heps avoid forgetting things and keeps the conversations on track. Don t assume you and your chair understand each other uness you can articuate back to your chair exacty what has been said. Candor. Say it a. Take responsibiity for probems and offer soutions. Don t expect the vounteer to provide answers. That way if they do have good ideas it s a pus. Harry York, ACE Chief Executive Officer Greater Reno-Sparks Chamber Many of you have heard me say, as a chamber exec, we go through a marriage and divorce each year. The courting of the new chairman starts eary in the year when the individua is nominated to the chair-eect position, and, if the executive s homework has been done, maybe even earier. I earned about this courting with my very first chair-eect. Actuay, it was even before I was on saary. I was to start my first chamber job the week after Thanksgiving weekend. As I was setting up my office on the Friday after Thanksgiving, in waked the chair-eect. This was seven months before he took office. He wanted to tak about his panning session, his annua dinner, his new team and how we were going to work together. It was then that I earned I had two bosses: the current chair and the chair-eect. I start with incuding the chaireect in a meetings that woud normay be just the chair and mysef. The chair-eect is incuded in a events, ribbon cuttings and chamber functions, and is introduced as the future eader of the chamber. He/she is incuded in a poitica discussions and a interna chamber discussions. The chair-eect and I work very cosey in putting together the panning session for his/her year. We pick the ocation, the faciitator and the genera agenda. Aso, we work together on buiding next year s chamber eadership team. Whie working together during the chair-eect year we get to know each other quite we how we think, pan, aot our time, and what our See Communication: Page 6

4 CHAMBER INSIDER JULY PAGE 4 Viewpoint Specia Report Chamber s Vounteer Leaders Must Bring Credibiity, P Chambers sti have good peope wiing to serve on the board or in some other David May eadership capacity. What has changed is that peope resist putting in the time. Yet, ike it aways has, eadership sti matters a ot. The key to your success is having the right peope on your side peope who can bring money, manpower, credibiity and power to the chamber. With time at a premium, it s harder to attract top business eaders. They won t toerate the sow, cumbersome board and committee structures of the past. Impications for Chambers Without good effective eadership, the chamber wi perish. It may be a sow death, but eventuay you expire. Weak boards and board eadership can t attract the financia and taent resources you need; they can t hep you in the inevitabe dustups with the news media and government officias. In fact, weak boards invite those types of chaenges. Chamber Strategies Whie being consensus-bound can be a chamber asset, the cuture of the chamber needs to be predisposed toward action, not process. Concentrate on compressing the decision-making process of the chamber by deveoping governance structures and poicies that emphasize action. Consider eiminating most of your committees and faciitating the creation of sef-forming groups around a specific interest or issue. Sim down the size of your board and cut down the time they spend. Maybe your current executive committee becomes your governing group empowered to make decisions and the baance of your current board becomes a board of trustees that you update quartery and they serve as advisors. Don t overdo it: eaders sti need ownership. Empower the executive to be a chief executive officer, so he or she can make decisions on behaf of the organization, something in the vein of the approach advocated by board expert John Carver. Within imits defined by the board, the president is authorized to run the organization whie the board concentrates on board work, namey the creation of poicy. Being strategic sti matters. The emphasis must be on strategic thinking. However, three-to five-year pans are too ong. Tweve-to 18-month roing pans make more sense. Part 2 of 3 Invest in the technoogy to improve communications. When improving your communications with your overa membership don t overook technoogy as a means to improve your governance. Do your byaws aow board members to attend eectronicay? Are your committees, task forces and business interest groups abe to do their work remotey 24 hours a day? Keep in mind that your top-eve eaders don t want a bunch of process as a return on their time investment. They want to be made to fee important, spend their time with important peope working on important stuff and their time used wisey. Technoogy-Atered Competitive Environment The Internet is pervasive. It s not a fad, and it isn t going away. Whie the impact of the Word Wide Web portion of the Internet has been fet uneveny across industry groups, there are some overa changes that it has forced: Time compression. Members (and other customers) want things now (and yesterday woud have been better). Acceerated change. The pace of change over the past five years has increased. Enabed new competition. Competition now is ony a cick away. New customer expectations. In addition to the time compression mentioned above, customers more frequenty judge your organization by whether you have a website and the quaity of that site. New communications channe. There has been nothing ike it since the invention of teevision. Impications for Chambers: The information franchise that chambers used to have is gone. The chamber is no onger the ony pace for sma companies to get hep and peope to get information about the community. Chambers aso have ost their community franchise. Operating in a physica word, chambers have heretofore defined community by geography. It s now possibe to have Internet chambers that are serving certain onine communities. For-profit companies are attempting to create a community of customers because it buids vaue to the customers and oyaty to the company. The Internet ets everybody be in everybody ese s business. In next month s specia report: Gobaization s Effects on Loca Economies What Chambers Wi Look Like in the Future Od Vs. Emerging Chamber Mode

5 CHAMBER INSIDER JULY PAGE 5 ower (and Time) to Organization New competitors can mean a oss of traditiona sources of revenue, oss of membership and oss of reevance. One sma exampe is the decining saes of chamber residentia reocation packets. On the pus side, technoogy eves the paying fied. At your disposa are new toos to attract and retain members, create new non-dues income, reduce operating costs and extend the chamber brand name. Strip away a the hype and buzzwords and the Internet is just a too for better, faster, cheaper communications and it s readiy avaiabe to the itte organization as we as the big one. Deaing with Technoogy Changes On a persona eve, commit to keeping up with technoogy trends from a macro perspective AND become a competent user. You risk becoming functionay iiterate if you don t. As the executive you aready have a key roe in driving your chamber s strategic direction and the economic future of your area. How can you do so going forward uness you understand key technoogy trends and their impications? Regarding being a competent user of the technoogy, it s essentia just from a persona effectiveness perspective. Commit to running the chamber as a bricks and cicks operation. It s work to have an e-mai newsetter AND a print newsetter, a committee meeting AND an extranet with committee work foders. As we bridge eras, that s just the way it is. Recognize that over time, your chamber wi become synonymous with your website because more peope wi access you in that way than any other. Deveop an onine strategy for your chamber with an e-commerce enabed site so peope can purchase from you, join your chamber, renew their membership, adjust their contact information and register for events. Estabish an e-commerce committee, the two key purposes of which are to guide you in understanding the needs of your tech community in terms of infrastructure and workforce and training issues, and/or to guide the chamber in deveoping its e-strategy. Deveop a strategy to hep your members get onine. Many sma companies are sti strugging with this. It s a key opportunity for you to teach your members about the Internet, how to set up a website and engage in onine buying and seing. Run a website deveopment operation or identify reputabe website deveopment firms and use your infuence to negotiate a discount price for your members. David May is vice president of chamber of commerce reations for the U.S. Chamber. W.A.C.E. Members Urged to Take Advantage of Benefits Important to Chamber Executives From Page 1 foundation to assist with costs associated with the U.S. Chamber s Institute, the W.A.C.E. annua conference and other professiona deveopment opportunities. Career Opportunity Buetin. Known as the pink sheet, the Career Opportunity Buetin is a monthy pubication that ists empoyment opportunities avaiabe in chambers throughout the West. Membership Directory. A great networking too that ists a association members with addresses, phone and fax numbers, e-mai/website addresses and other information. (The Membership Directory and Byaws was maied in Juy 2000.) Panning Conference/Retreat Faciitator List. This is a ist of chamber executives and consutants who wi faciitate retreats, panconferences and board training workshops. The ist is avaiabe upon request and is free to members. Bueprint for Buiding a Successfu Chamber of Commerce. This is an in-depth ook at the roe of the chamber board of directors, incuding a section on byaws, job description for board members and chamber contracts with other entities. The price for this guide is $15 each/ W.A.C.E. members; $25 for nonmembers. To order the pubication, contact Deanna Tibbett at (916) ext Videos for Chamber Retreats. Discovering the Future: The Business of Paradigms. This video by Joe Arthur Barker (avaiabe to rent) is a popuar item at chamber retreats and panning conferences and encourages organizations to ook for revoutionary changes that wi hep them face the future with success. The Power of Vision is another video by the same author that heps chambers understand the roe vision pays in their future, and create a vision that gives meaning and direction. For detais on reserving the videos and renta fees, ca Deanna Tibbett at (916) ext Data Fies. Numerous fies of up-to-date chamber information, incuding sampes of chamber pubications, job descriptions for the chief executive officer, empoyment contracts and sampes of other materias are avaiabe to association members at a minima copying charge ($.30 per copy for non-members). Mentor Program. W.A.C.E. has a terrific mentor program designed to hep new chamber executives become famiiar with the advantages of the association as we as have someone they can tak to about issues facing their new position. Mentors incude chamber executives throughout Caifornia, Arizona, Nevada and New Mexico who vounteer to ca new executives in their area. If anyone is interested in knowing more about the mentor program, woud ike to vounteer or woud ike to have a mentor ca them, ca Deanna Tibbett at (916) ext. 201.

6 CHAMBER INSIDER JULY PAGE 6 Communication Key Too for Productive Reationship with Chair From Page 3 priorities are. I aso ask each chaireect, at a time near transition, to write down what they want to accompish during their year as chair. Some give great detai, others wi give itte, and some wi say, Hey, I m just foowing you. It reay comes down to one word COMMUNICATE. Tak to each other. Keep each other informed. No surprises! Staff Saary, Benefit Info Avaiabe W.A.C.E. has gathered information on staff saaries and benefits and now has this data avaiabe to association members. The saary data is avaiabe for the foowing positions: receptionist, administrative assistant, office manager, bookkeeper, specia events manager, communications manager, governmenta affairs manager and membership manager. Information has been broken down by size of chamber. The association woud ike to thank Jim Goodwin of the Chico Chamber for his assistance in deveoping the survey. Survey resuts are avaiabe in the members ony section of the W.A.C.E. website at Return W.A.C.E. s Annua Membership Retention Survey TODAY Fax back to : (916) Joyce Ridde, CCE President Huntington Beach Chamber Education and communication are the keys. It begins with the nominating committee seeking out the most quaified eaders from the various business sectors to ead your chamber of commerce. Don t sette for ess. The educationa process starts immediatey and is ongoing. If chamber executives foow the suggested guideines of the U.S. Chamber s accreditation program and use the toos avaiabe to them, they wi begin to ay the necessary foundation for future success. Most byaws aow board members Weeky Po Resuts W.A.C.E. Opinion Po Resuts The W.A.C.E. website offers a weeky opinion po. The po can be found in the Members Ony section of wace.chamberinfo.org. Voting is anonymous. Resuts of our past pos are as foows: Can non-members advertise in your membership directory/buyers guide? Yes, at the same member advertising rates 6% Yes, but at higher advertising rates 34% No, ony members can advertise 57% We do not have advertising in the directory 1% to serve two consecutive three-year terms. It has been my experience that it takes approximatey four years before a board member is eected to the position of chairman-eect. The executive has penty of time to get to know the individua and deveop a good working reationship with him/her, especiay during their service on the Executive Committee. When they are eevated to chairman, there reay shoudn t be any surprises. Over the years, I have had the opportunity to work with 30 different chairpersons. Each year, I ook forward to a new partnership and the strengths that particuar individua wi bring to the chamber. The attitude of the chamber executive is very important. Be fexibe, don t dominate. Remember, it s their chamber, not yours. What tite best refects the chiefeected officer in your chamber? President 49% Chairman of the Board 49% Other 2% Do you budget to have a net profit at the end of the budget year? Yes 70% No 30% Members are encouraged to submit ideas for future pos. Pease send your suggestions and ideas to Steve Snyder at steve.snyder@cachamber.com.

7 CHAMBER INSIDER JULY PAGE 7 What Chambers Are Doing Throughout the West Around the West Around the West Around the West Chambers Unite to Create Chamber University. Chamber U is a coaborative effort invoving the Modesto, Turock, Oakdae and Riverbank chambers, aong with the Stanisaus County Economic Deveopment Corporation. A are working with area coeges and universities to provide professiona training for businesses and their empoyees. gpummer@modchamber.org Long Beach to Capitaize on On-Line Pos The Long Beach Area Chamber is one of many that are conducting reguar e-pos of members on community issues. In fact, one member of the chamber was so impressed with how easy the pos are to use that the member wants the chamber to conduct a po for them and is wiing to pay for this service. Coud this be another source of non-dues income? rwgordon@bchamber.com Gibert Chamber to Pubish How They Voted The Gibert Chamber wi be pubishing a monthy coumn on how its town counci voted on business issues. The new How They Voted coumn wi track voting records of current counci members and wi be used as a basis for endorsing probusiness candidates in the future. kathy@gibertchamber.com Sacramento Metro s Referra Program Generating Members The Sacramento Metro Chamber s new member referra program is becoming even more popuar as existing members reaize they can virtuay pay for most, if not a, of their membership renewa fee simpy by referring prospects. A current member whose referra joins the chamber wi receive a 20 percent credit of the amount of the new member s dues. rhammer@metrochamber.org Ventura Chamber Partners with Coege on Survey The Ventura Coege Institute for Community and Professiona Deveopment is faciitating a Ventura Chamber needs assessment survey of chamber members. The resuts of the survey wi be compied by the coege and be used to determine how the chamber can better serve the needs of its members. zoe@ventura-chamber.org Eureka Sponsors Free Hospitaity Training The Eureka Chamber s tourism committee is sponsoring free hospitaity training for its members to better acquaint those who have the greatest contact with visitors with more information on the area. eurekacc@northcoast.com Mid Vaey to Sponsor China Business Deegation The Mid Vaey Chamber is sponsoring a business trip to China in August. The deegation wi visit three cities and meet with trade officias and Chinese dignitaries, tour economic and technoogica districts, incuding stops at factories and retai areas, as we as historic sites. nancy@midvaeychamber.com Newport Harbor Launches Pubic Poicy Network The Newport Harbor Area Chamber has begun work to estabish a network of chamber members wiing to express opposition/support on pending egisation. The e-mai network, Pubic Poicy Network, wi send members updates on egisation, sampe etters, whom to contact, etc. dstuckey@newportbeach.com St. Heena Revives Fund Raising Event The St. Heena Chamber has revived its once-popuar event Vaey Men Who Cook. Loca amateur chefs wi be cook on behaf of a oca non-profit agency. Attendees to the event wi receive a baot to vote for the chef they fee has the best dish. The chef receiving the most votes wi get a cash donation from the chamber to their charity. rex@stheena.com Santa Fe Springs to Recognize Top Exporter/Importer The Santa Fe Springs Chamber wi present an award to acknowedge the efforts of a oca business that manufactures or distributes to foreign markets. The award wi be presented in October, which is Internationa Trade Month. booker@sfschamber.com Visit for the atest in chamber news.

8 CHAMBER INSIDER JULY PAGE 8 Chambers and Executives in the News Barbara Gennie, ACE, president and chief executive officer of the Torrance Area Chamber has been appointed co-chairman of a federa trade poicy task force for U.S. Congresswoman Jane Harman in the 36th district. This advisory group from major empoyers, internationa companies and community eaders meet periodicay to discuss pending egisative measures in the U.S. Congress deaing with trade domestic and internationa from a district perspective. Jody Hansen has been seected to be the executive director at the Cupertino Chamber. Previousy, Hansen was the executive director at the Arcata Chamber. Sheby Martin has been seected to be president and chief executive officer of the Danvie Area Chamber. Previousy, Martin served as the membership director of the Oakand Metro Chamber for two years and as the executive director of the Peasanton Chamber for five years. Pat Patrick is the new president of the Lodi Chamber. Patrick, a 14- year Lodi resident, has worked for the Stockton United Way since Sean Fitzgerad has been seected as the communications director for Los Angees City Counciwoman Janice Hahn. Fitzgerad has been serving as the president and chief executive officer of the San Pedro Chamber. Meeting Dates W.A.C.E. Events (916) Guideines for Successfu Chamber of Commerce Leadership is a Guideines handy booket that: for Successfu Guideines Chamber for Successfu Guideines of Commerce describes what a chamber of commerce is; Chamber of Leadership Commerce Chamber of Leadership Commerce identifies the key components of a reevant program of action; and Leadership defines the roes and responsibiities of the vounteer eaders and staff: 4 directors; 4 immediate past chief 4 chief eected officer; eected officer; 4 chair-eect; 4 board member; 4 vice chairs; 4 chief paid executive; 4 vice chair of finance; 4 committee members; and 4 corporate secretary; 4 committee chairs. This hepfu guide is the perfect handout for an annua board of directors orientation or panning conference. Order Today! Ca (916) , ext. 201, fax (916) or mai to Loca Chamber Department, P.O. Box 1736, Sacramento, CA copies... $ 1.00 ea copies... $.85 ea copies... $.75 ea copies... $.65 ea. CALIFORNIA CHAMBER of C OMMERCE for Successfu Guideines for Successfu Chamber of Commerce Leadership...$ Add 7.25% saes tax... $ (Sacramento County 7.75%) Tota...$ q Check encosed q Bi my chamber Name Tite Chamber Address City/State Zip Phone ( ) Fax ( ) Teephone Seminars: September 11: Marketing Your Chamber on a Shoestring Budget. October 2: Customer Service Tips for Chambers. November 8: Membership Retention Best Practices. Other Events Western Institute. U.S. Chamber. Juy San Diego. (202) Annua Meeting/ Conference. ASAE. August 4-7 Phiadephia, PA. (202) Image Is Everything A Look Into Your Chamber s Annua Conference. SCACCE. September Vaencia. (916) For an expanded ist of professiona deveopment opportunities, visit our website at and go to the Master Caendar of Events.