COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES
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1 COMMERCIAL HIP & PARTNERSHIP OPPORTUNITIES
2 PROPERTYGURU ASIA PROPERTY AWARDS 2018 Now in its 13th year, PropertyGuru Asia Property Awards 2018 is Asia s biggest and most respected real estate awards programme celebrating the best achievers in the world s most dynamic economies. The series covers 17 markets across Asia with standalone Gala Dinner and Awards and ceremonies in eleven countries, culminating with a regional Grand Final, which this year will be hosted in Bangkok, Thailand for the first time. The Awards has an unparalleled reputation for being credible, fair and transparent, with an independent judging body, which comprises luminaries representing all real estate sectors, and a trusted Awards supervisor in every market. There is a fully comprehensive commercial sponsorship and partnership-marketing programme designed to integrate brands into the Awards on a regional or individual country / city basis. Essential for any business or brand looking to reach high-net-worth serial real estate investors across established and emerging markets in Asia and beyond Integrate your marketing with PropertyGuru Asia Property Awards COUNTRY VENUE DATE Cambodia Property Awards Sofitel Phnom Penh Phokeethra 16 th March Asia Property Awards (Malaysia) InterContinental Kuala Lumpur 26 th April Philippines Property Awards Fairmont Makati 11 th May Mongolia Property Awards Venue TBC 8 th June Vietnam Property Awards InterContinental Asiana Saigon Hotel 22 nd June Asia Property Awards (Sri Lanka & Maldives) Shangri-La Hotel, Colombo 12 th July Japan Property Awards Venue TBC 27 th July Myanmar Property Awards Sedona Hotel, Yangon 10 th August Thailand Property Awards The Athenee Hotel, Bangkok 31 st August Indonesia Property Awards The Ritz-Carlton Jakarta, Pacific Place 6 th September Asia Property Awards (Singapore) Sands Expo & Convention Centre 12 th October Asia Property Awards Grand Final The Athenee Hotel, Bangkok 9 th November 2
3 PACKAGES PROPERTYGURU ASIA PROPERTY AWARDS ALL COUNTRIES & GRAND FINAL TIER 1 - Title Sponsor - NOT AVAILABLE PROPERTYGURU ASIA PROPERTY AWARDS All Countries TIER 2 - Official Sponsors Official Sponsors from non-competing categories for all PROPERTYGURU ASIA PROPERTY AWARDS All Countries TIER 3 - Official Suppliers & Media Partners Official Suppliers providing goods & services that are essential for all PROPERTYGURU ASIA PROPERTY AWARDS All Countries Media Partners for all PROPERTYGURU ASIA PROPERTY AWARDS All Countries PROPERTYGURU ASIA PROPERTY AWARDS COUNTRY SPECIFIC (NOT GRAND FINAL) TIER 1 - Country Presenting Sponsors - Specific Countries Presenting Sponsors for one or more Country Awards TIER 2 - Official Sponsors - Specific Countries Official Sponsors from non-competing categories for one or more Country Awards TIER 3 - Official Suppliers & Media Partners - Specific Countries Official Suppliers providing goods & services that are essential for one or more Country Awards Media Partners for one or more Country Awards OTHER OPPORTUNITIES Official Summit Partners Official Asia Real Estate Summit 2018 Partners - Presention Partner & Summit Partners for the regional summit in Thailand WHY GET INVOLVED? Association with PropertyGuru Asia Property Awards 2018 offers sponsors numerous benefits including: Image Enhancement - with Asia s leading property accolades Brand Exposure - raising brand awareness amongst the property community Hospitality - entertaining customers and clients Integrated Marketing - worldwide media exposure Networking - with business leaders 3
4 THE AWARDS Each Awards programme is split into the following three Award sections with awards presented for Developer, Development and Design categories. In addition, there are several special awards, including the Real Estate Personality of the Year Awards, which are chosen by PropertyGuru Property Report editorial team and presented to an individual who they believe has personally excelled in their chosen field in the last year. Some awards may vary per market; for specific categories, visit GALA DINNERS PropertyGuru Asia Property Awards Gala Dinners are black tie events held at exclusive five-star hotels and attended by CEOs, senior executives and leading players in all sectors of the Asian real estate industry. With 1.5 hours of pre-dinner cocktail networking, logo and display exposure, award presentation and gift opportunities, the Gala Dinners give sponsors exceptional opportunities for brand association. GALA DINNER TIMETABLE DEVELOPER AWARDS DEVELOPMENT AWARDS DESIGN AWARDS SPECIAL AWARDS PUBLISHER S CHOICE 4 Best Developer Best Boutique Developer Best Housing Development Best Condo Development Best Hotel Development Best Retail Development Best Office Development Best Mixed Use Development Best Green Development Best Universal Design Development Best Condo Architectural Design Best Housing Architectural Design Best Residential Interior Design Best Retail Architectural Design Best Office Architectural Design Best Hotel Architectural Design Best Hotel Interior Design Best Landscape Architectural Design Special Recognition in CSR Special Recognition in Sustainable Development Real Estate Personality of the Year TIME 6:00pm 7:00pm 7:30pm 8:00pm 10.30pm ACTIVITY Registration and Cocktail Reception Opening Ceremony Dinner Awards Presentation Closing and Post Award Cocktails All tickets are inclusive of cocktail networking reception, four-course dinner, wine, beer and all soft drinks throughout the evening. GRAND FINAL PropertyGuru Asia Property Awards Grand Final will be held at The Athenee Hotel, Bangkok on 9th November.The Grand Final is a celebration of the winners from the 11 country Awards ceremonies held throughout the year. In addition, there will be a section for domestic completion for Mainland China, Hong Kong, Macau, South Korea and Australia a fantastic showcase of the developers, development and design across the region. It is also tremendous networking opportunity for real estate leaders to come together under one roof and be celebrated by their peers.
5 FACTS & FIGURES , ,000+ awards were given out in 2017 markets are now represented at the Asia Property Awards real estate developers participated in 2017 attendees joined the Gala Dinners in 2017 people like the official Facebook page PREVIOUS PARTNERS 5
6 HISTORY & HOW IT WORKS Launched in Thailand in 2005, the Awards has expanded to reward the most outstanding developers, developments and design across Asia. Credible, fair and transparent, PropertyGuru Asia Property Awards offers a free-toenter system and is an unrivalled showcase of the region s real estate industry, boosting awareness and highlighting top quality developers, projects and innovations. It shines a spotlight on the high calibre work within the Asian real estate industry, encompassing construction, development, architecture and interior design, as well as green and sustainable building practices. With a professionally run and fully transparent judging system, which is supervised by BDO, one of the world s largest auditing and accountancy networks, it has for more than decade now helped celebrate and promote the region s real estate industry on the world stage. All entrants are nominated by a third party, including peers, professionals and consumers, and, if eligible, are rigorously and fairly judged by an independent panel of industry experts. Shortlisted companies can therefore be extremely proud of the huge achievement of setting the benchmark for their nation s real estate sector and, if successful, will go on to represent their country at PropertyGuru Asia Property Awards Grand Final in Bangkok in November JUDGING The central judging panel meets, in the presence of a BDO representative, to discuss, select and agree upon a long list entrants per category. Local site visit teams are arranged, which may include members of the central panel of judges, to visit the site of each long-listed development to meet with senior executives and conduct a detailed inspection. If site visits for regional areas cannot be arranged, video presentations are obtained from entrants. The local site visit teams submit their scoring of the developments visited to BDO, for presentation at the final judges meeting. All site visit and central panel judges must declare any conflict of interest with entrants and are refused from scoring / voting on entries with which they have a conflict of interest. At the final judges meeting, in the presence of a BDO representative, the central panel agrees upon the final shortlist, which comprises one Winner and up to four Highly Commended businesses. The organisers publicly announce the shortlist one month before each Gala Dinner. The Winners will be announced at the Gala Dinner. PREVIOUS WINNERS 6
7 Where Asia s Leaders & Innovators Meet PROPERTYGURU ASIA REAL ESTATE SUMMIT 2017 Facts & Figures PropertyGuru Asia Real Estate Summit is a two-day, top-level regional conference held to coincide with PropertyGuru Asia Property Awards Grand Final in Thailand on 8th - 9th November The Asia Real Estate Summit is the premier gathering of top-level business leaders and industry experts to exchange ideas, build partnerships, gain industry insights and discover the most outstanding projects in Asia. The Summit covers the biggest issues driving real estate development, investment and growth in Asia and across the world. The format is fast-paced: keynote speeches and panel discussions are interspersed with shorter talks and presentations, as well as international networking lunch and coffee breaks, and breakout sessions, with early evening cocktails to end the day. More than 500 global experts, delegates, members of the press attended the 2017 Asia Real Estate Summit, which was a three-leg series in Kuala Lumpur, Bangkok and Singapore. The Summit attracted local and regional coverage from top-tier media outfits around the region, including Bloomberg, BBC World and Channel News Asia expert speakers 500+ delegates 1 in 5 c-level executives or business owners BENEFITS INCLUDE Pre- and post-event exposure to an audience of millions via PropertyGuru Group s 25 million monthly users, as well as the region s leading business media outlets. Discover new techniques and learn about the latest, most effective strategies for achieving and sustaining excellence in the industry. 78% decision makers Shape the conversation and convey thought leadership through session participation opportunities. Build brand awareness and create competitor differentiation by showcasing your latest products in front of Asia s most influential real estate developers. Expand your network, generate leads and drive sales through senior-level interactions with decision makers and access to the attendee list. 7
8 INVENTORY - ALL COUNTRIES & GRAND FINAL TIER 1 COUNTRY SPECIFIC PRESENTING PARTNER LEVEL TIER 2 OFFICIAL CATEGORY EXCLUSIVITY & TITLE RIGHTS - ALL COUNTRIES Right to title for advertising & PR use PROPERTYGURU ASIA PROPERTY AWARDS 2018 presented by [COUNTRY SPECIFIC PRESENTING SPONSOR NAME] Right to title for advertising & PR use [OFFICAL SPONSOR NAME] OFFICIAL SPONSOR PROPERTYGURU ASIA PROPERTY AWARDS 2018 presented by [COUNTRY SPECIFIC PRESENTING SPONSOR NAME] Right to title for advertising & PR use [OFFICIAL SUPPLIER / MEDIA PARTNER NAME] OFFICIAL SUPPLIER / MEDIA PARTNER PROPERTYGURU ASIA PROPERTY AWARDS 2018 presented by [COUNTRY SPECIFIC PRESENTING SPONSOR NAME] Category Exclusivity BRANDING & INTELLECTUAL PROPERTY RIGHTS - ALL COUNTRIES LOGOS & IMAGES - ALL COUNTRY EVENTS Right to use PROPERTYGURU ASIA PROPERTY AWARDS 2018 Composite (lock-up) Logo on all internal and external marketing Right to use PROPERTYGURU ASIA PROPERTY AWARDS 2018 image bank - moving and photographic images - in all internal and external marketing BRANDING - EVENT - ALL COUNTRY EVENTS Speaking opportunity / presentation during PROPERTYGURU ASIA PROPERTY AWARDS 2018 Official Title Sponsor Logo Official Sponsor Logo TIER 3 OFFICIAL SUPPLIERS / MEDIA PARTNERS Official Supplier / Media Partner Logo Company's representative to present an award on stage x 2 x 1 x 1 Opportunity to play a TVC 60 sec 30 sec 30 sec Corporate logo on all screens BRANDING - OTHER - ALL COUNTRY EVENTS Insertion of promotional material or product sample into Goodie Bag Logo on tickets and e-tickets TIER 1 COUNTRY SPECIFIC PRESENTING PARTNER LEVEL TIER 2 OFFICIAL TIER 3 OFFICIAL SUPPLIERS / MEDIA PARTNERS MEDIA & PR RIGHTS - ALL COUNTRIES Right to use PROPERTYGURU ASIA PROPERTY AWARDS 2018 association in all promotional campaigns covering any PR and advertising Logo inclusion in any print, radio, online or social media advertisements or PR activity to promote PROPERTYGURU ASIA PROPERTY AWARDS 2018 produced by the organisers PROMOTIONAL RIGHTS - ALL COUNTRIES Announcement of sponsorship in Logo on Print advertisement in the Asia Property Awards supplement Double Page Full Page Full Page DIGITAL & SOCIAL RIGHTS - ALL COUNTRIES Branding on PROPERTYGURU ASIA PROPERTY AWARDS s, website, and all site communications including e newsletters Prominent Less Prominent Than Title Partner Less Prominent Than Official Sponsor Part of digital engagement programme including access to any live video blogging, interviews, Twitter Q&As, Tweets & FB posts Access to the participant data base after the event EXPERIENTIAL RIGHTS - ALL COUNTRIES Opportunity to sponsor a CEO Lunch & other Awards Events Set up of a promotional display in activation area / pre-function 6m x 4m 3m x 2m 2m x 2m Option to provide gifts to attendees (all attendees or VIP only) HOSPITALITY, NETWORKING & TICKETING RIGHTS - ALL COUNTRIES Seat at VIP Table at Awards Gala Dinner Seats at Awards Gala Dinner Tickets to event for promotional use no. dependent on Tier ALL COUNTRY HAVE A TOTAL 60% SHARE OF THE TOTAL BRANDING & COUNTRY SPECIFIC HAVE 40% SHARE 8
9 INVENTORY - COUNTRY SPECIFIC (NOT GRAND FINAL) TIER 1 COUNTRY SPECIFIC PRESENTING PARTNER LEVEL TIER 2 OFFICIAL CATEGORY EXCLUSIVITY & TITLE RIGHTS - ALL COUNTRIES Right to title for advertising & PR use PROPERTYGURU ASIA PROPERTY AWARDS [COUNTRY NAME] 2018 presented by [COUNTRY SPECIFIC PRESENTING SPONSOR NAME] Note that official name of an event may slightly vary, e.g. PROPERTYGURU THAILAND PROPERTY AWARDS, PROPERTYGURU ASIA PROPERTY AWARDS (MALAYSIA), etc. Right to title for advertising & PR use [COUNTRY SPECIFIC OFFICIAL SPONSOR NAME] OFFICIAL SPONSOR PROPERTYGURU ASIA PROPERTY AWARDS [COUNTRY NAME] 2018 presented by [COUNTRY SPECIFIC PRESENTING SPONSOR NAME] Right to title for advertising & PR use [COUNTRY SPECIFIC OFFICIAL SUPPLIER / MEDIA PARTNER NAME] OFFICIAL SUPPLIER / MEDIA PARTNER PROPERTYGURU ASIA PROPERTY AWARDS [COUNTRY NAME] 2018 presented by [COUNTRY SPECIFIC PRESENTING SPONSOR NAME] Category Exclusivity BRANDING & INTELLECTUAL PROPERTY RIGHTS COUNTRY SPECIFIC LOGOS & IMAGES - COUNTRY SPECIFIC EVENTS Right to use PROPERTYGURU ASIA PROPERTY AWARDS 2018 Composite (lock-up) Logo on all internal and external marketing Right to use PROPERTYGURU ASIA PROPERTY AWARDS 2018 image bank moving and photographic images in all internal and external marketing BRANDING - EVENT - COUNTRY SPECIFIC EVENTS Speaking opportunity / presentation during PROPERTYGURU ASIA PROPERTY AWARDS 2018 Official Presenting Sponsor Logo Official Sponsor Logo TIER 3 OFFICIAL SUPPLIERS / MEDIA PARTNERS Official Supplier / Media Partner Logo Company s representative to present an award on stage x 2 x 1 x 1 Opportunity to play a TVC 60 sec 30 sec 30 sec Corporate logo on all screens TIER 1 COUNTRY SPECIFIC PRESENTING PARTNER LEVEL TIER 2 OFFICIAL TIER 3 OFFICIAL SUPPLIERS / MEDIA PARTNERS BRANDING - OTHER - ALL COUNTRY EVENTS Insertion of promotional material or product sample into Goodie Bag Logo on tickets and e-tickets MEDIA & PR RIGHTS - COUNTRY SPECIFIC Right to use PROPERTYGURU ASIA PROPERTY AWARDS 2018 association in all promotional campaigns covering any PR and advertising Logo inclusion in any print, radio, online or social media advertisements or PR activity to promote PROPERTYGURU ASIA PROPERTY AWARDS 2018 produced by the organisers PROMOTIONAL RIGHTS - COUNTRY SPECIFIC Announcement of sponsorship in Logo on Print advertisement in the Asia Property Awards supplement Double Page Full Page Full Page DIGITAL & SOCIAL RIGHTS - COUNTRY SPECIFIC Branding on PROPERTYGURU ASIA PROPERTY AWARDS s, website, and all site communications including e newsletters Prominent Less Prominent Than Presenting Less Prominent Than Official Sponsor Part of digital engagement programme including access to any live video blogging, interviews, Twitter Q&As, Tweets & FB posts Access to the participant data base after the event EXPERIENTIAL RIGHTS - COUNTRY SPECIFIC Opportunity to sponsor a CEO Lunch & other Awards Events Set up of a promotional display in activation area / prefunction 6m x 4m 3m x 2m 2m x 2m Option to provide gifts to attendees (all attendees or VIP only) HOSPITALITY, NETWORKING & TICKETING RIGHTS - COUNTRY SPECIFIC Seat at VIP Table at Awards Gala Dinner Seats at Awards Gala Dinner Tickets to event for promotional use no. dependent on Tier ALL COUNTRY HAVE A TOTAL 60% SHARE OF THE TOTAL BRANDING & COUNTRY SPECIFIC HAVE 40% SHARE
10 INVENTORY - ASIA REAL ESTATE SUMMIT 2018 CATEGORY EXCLUSIVITY & TITLE RIGHTS - SUMMIT ONLY Right to title for advertising & PR use [OFFICIAL SUMMIT PARTNER NAME] PROPERTYGURU ASIA REAL ESTATE SUMMIT 2018 presented by [PRESENTING SUMMIT PARTNER NAME] BRANDING & INTELLECTUAL PROPERTY RIGHTS - SUMMIT ONLY LOGOS & IMAGES Right to use PROPERTYGURU ASIA REAL ESTATE SUMMIT 2018 Composite (lock-up) Logo on all internal and external marketing Right to use PROPERTYGURU ASIA REAL ESTATE SUMMIT 2018 image bank - moving and photographic images - in all internal and external marketing SUMMIT PRESENTING SPONSOR Official Presenting Sponsor Logo PARTNER LEVEL OFFICIAL SUMMIT PARTNER Official Summit Partner Logo BRANDING - EVENT Corporate logo on all screens BRANDING - OTHER Insertion of promotional material or product sample into Goodie Bag Logo on tickets and e-tickets MEDIA & PR RIGHTS - SUMMIT ONLY Right to use PROPERTYGURU ASIA REAL ESTATE SUMMIT 2018 association in all promotional campaigns covering any PR and advertising Logo inclusion in any print, radio, online or social media advertisements or PR activity to promote PROPERTYGURU ASIA REAL ESTATE SUMMIT 2018 produced by the organisers PROMOTIONAL RIGHTS - SUMMIT ONLY SUMMIT PRESENTING SPONSOR PARTNER LEVEL OFFICIAL SUMMIT PARTNER Announcement of sponsorship in Logo on DIGITAL & SOCIAL RIGHTS - SUMMIT ONLY Branding on PROPERTYGURU ASIA REAL ESTATE SUMMIT s, website, and all site communications including e newsletters Part of digital engagement programme including access to any live video blogging, interviews, Twitter Q&As, Tweets & FB posts Access to the participant data base after the event Prominent Less Prominent Than Presenting EXPERIENTIAL RIGHTS - SUMMIT ONLY Opportunity to sponsor a CEO Lunch & other Awards Events Set up of a promotional display in activation area / pre-function 6m x 4m 3m x 2m Option to provide gifts to attendees (all attendees or VIP only) 10
11 BENEFITS Sponsoring PropertyGuru Asia Property Awards 2018 offers leading brands and businesses a unique event-marketing platform. Sponsors and partners will be associated with a high-profile event, established over a decade ago, with strong regional and international recognition. Sponsors are proud to have their names associated with PropertyGuru Asia Property Awards because the entry and judging process is transparent, ethical, credible and free from conflict of interest or external influence, ensuring that only the best companies and developments succeed. All sponsors benefit from an extensive pre-event media campaign, encompassing web, print and broadcast to ensure that they are strongly associated with the awards ahead of the Gala Dinner and Presentation. PR SUPPORT Sponsors can create media coverage through news PR activity. There will be coverage in local and national newspapers, Asian regional and international newspapers, TV, Radio and Magazines. Press releases will also be issued through a variety of regional and international web sites. All Sponsors and Partners will have rights to associate with PropertyGuru Asia Property Awards 2018 for PR and advertising activity. PROMOTIONAL CAMPAIGN PropertyGuru Asia Property Awards 2018 is supported by a comprehensive marketing campaign covering: Above The Line: Website, Event EDMs, Google Display Ads & Adwords, Magazine Ads Below The Line: Ambassadors, Social Media - Facebook, Twitter & Instagram campaigns, Property Online Portals, Bloggers DIGITAL & SOCIAL PROGRAMME PropertyGuru Asia Property Awards 2018 runs a number of social media promotions throughout the year and is a great opportunity for Sponsors and Partners to integrate their brand message. Facebook - 311,000+ Page Likes Twitter Followers Instagram Followers HOSPITALITY PropertyGuru Asia Property Awards 2018 offers a plethora of fantastic opportunities to entertain customers, clients and executives at events throughout Asia. With elegant Gala Dinners and exciting Awards presentations, this is an excellent way to do and promote your business. Sponsors will have a number of opportunities to entertain their guest through bespoke packages. 11
12 TESTIMONIALS We re honored to have this opportunity to reinforce our commitment to promote excellence in the real estate industry, and at the same time celebrate its best achievers at a domestic and regional level KC Lee, Managing Director, Hansgrohe Singapore, 2016 Title Sponsor in six countries JLL is proud to have contributed to the development of Thailand s real estate industry over the past 25 years. The market knowledge we have built and shared, the work our people have done, the ideas we have created, and the advice we have provided have had a deep and lasting effect on both our clients and Thailand s real estate landscape. Sponsoring PropertyGuru Thailand Property Awards reaffirms our commitment to providing support to the industry. Suphin Mechuchep, Managing Director, JLL Thailand PropertyGuru Asia Property Awards is one of the most renowned awards in Asia that gives recognition to developers for their remarkable developments. By being the title sponsor this year, we believe it provides us a great platform to engage and strengthen our relationship with architects and developers as well as showcase our newest products. It will be an honor to be part of the awards programme that appreciates the most outstanding developments in Asia today, Kohler ORGANISERS PropertyGuru Group is Asia s foremost online property company. Voted by consumers in 2016 as Asia s Most Influential Brand for Online Property Search, PropertyGuru helps over 25 million people find their dream home every month. At any given time, property-seekers can access more than 2 million homes across Southeast Asia, be it brand new developments or well-loved resale units, for buying or renting. Headquartered in Singapore, was launched in 2007 by two entrepreneurs. They had a vision to simplify the property search process and help renters, buyers, sellers and investors make confident property decisions - faster. Since then, it has grown from being a media company to a high-growth technology company, operating a suite of No.1 property portals and award-winning mobile apps across Singapore, Malaysia, Thailand, Indonesia and Vietnam. PropertyGuru also operates renowned project marketing technology platform, epropertytrack, and a host of industry-leading property offerings such as publications, events and awards across eleven countries in Asia. 12
13 CONTACT PROPERTYGURU ASIA PROPERTY AWARDS 159/14 Serm-Mit Tower 9th Floor, Room Sukhumvit 21 (Asoke) Road Klongtoey Nua, Wattana Bangkok Thailand Tel PROPERTYGURU ASIA REAL ESTATE SUMMIT 159/14 Serm-Mit Tower 9th Floor, Room Sukhumvit 21 (Asoke) Road Klongtoey Nua, Wattana Bangkok Thailand Tel PAUL POOLE (SOUTH EAST ASIA) CO., LTD. 198 Tanou Road Bovernives Pranakorn Bangkok Thailand Tel./Fax: Paul Poole - Managing Director (English Speaking) paul@paulpoole.co.th Tel Udomporn Phanjindawan - Personal Assistant (Thai/English Speaking) udomporn@paulpoole.co.th Tel Udomluk Suwan (May) - Head of Solutions (Thai/English Speaking) may@propertyguru.com Tel T: loc
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