Korea Sponsorship Prospectus. Seoul 17 May 2016 COEX Convention

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2 Korea Sponsorship Prospectus Seoul 17 May 2016 COEX Convention

3 Event Overview AWS Summits are free, one-day events hosted in major cities around the world. The events are targeted to technical end-users and technology leaders who are in the planning stages of their business and looking for solutions on successfully navigating or growing their business on the AWS Cloud. In the Korea, AWS Summits will feature a keynote address by Senior Executive, customer presentations on Cloud Computing, and technical sessions led by AWS engineers. Attendees will learn best practices on migration, monitoring cloud resources, optimizing performance, managing security, application migration, and cutting costs through breakout sessions and hands-on labs. Attendees will also have opportunities to meet AWS staff and partners, and get questions answered.

4 AWS Summit Seoul 2016 Target Market Audience The event will target organizations in Korea across all industries and sectors. Job functions include: C-Level Executive and Management, Line of Business Executives, Senior IT management, IT/MIS/IS Managers and IT Administrators, Engineers, Solution Architects, Data Warehouse Managers, Desktop and Procurement Managers, Project Managers and Business Intelligence Managers Target audience: 2000pax Enterprise and Mid-Market 60% Small to medium businesses 20% Startup and Development Community 20% Partners Need to consider for all of the above

5 AWS Summit Seoul Structure Day 1 (5/16) : Pre-day Partner Summit (200+) Bootcamp, Hands-on lab (100) Hackathon or other projects (100) PR Press Day (30+) Day 2 (5/17) : Main event (Target 2000+) Keynote 3 Tracks + 1 Track Executive Summit (Customer) Partner Executive Summit (Channel) Networking night

6 AWS Summit Seoul Venue Date: 17 May 2016 Time: 9:00 am 6:00 pm Venue: Venue: COEX Convention & Exhibition Center 159 Samseong 1(il)-dong, Gangnam-gu, Seoul, South Korea

7 Why Sponsor? Opportunity to engage with nearly 2,000 forecasted attendees Generate leads for your business by showcasing products and services to a highly eager and enthusiastic base of AWS customers and prospects Network with industry analysts, thought-leaders, AWS personnel, customers, and other partners 1606 unique participants with broad customer segment coverage, 52% Enterprise Enterprise-Medium, 35% Small-Medium, 13% Startup Positive feedback (n=530) 94.5% of the attendees responded they are likely to attend the next AWS event Generated $1.7M of net new annualized pipeline $2M of 46 influence opportunities AWS Summit Networking Night lot Hackday Partner Executive Summit Executive Summit Press Day

8 2015 Attendee Demographics* Job Role Company Size 6% System Administrator 4% Solution or Systems Architect 5% Sales / Marketing IT Professional or Technical Manager, Solution or Systems Architect Other Press / Analyst 11% No answer 19% IT Professional or Technical Manager Adviser / Consultant 3% Business Executive (Director or lower) 2% IT Executive (VP or higher) 6% IT Executive (Director or lower) 2% Business Executive (VP or higher) 34% Developer / Engineer 1% Entrepreneur (Founder/Co-Founder) 9% 10,000+ Employees 12% No answer 13% 1-20 Employees 7% 3,501-10,000 Employees 17% Employees 22% 501-3,500 Employees 20% Employees * Source: AWS Summit Seoul 2015 attendee demographic data

9 2015 Attendee Demographics* Company Type Level of AWS Usage Industry Company Type Total % Education 3 0.2% Enterprise % Enterprise Medium % Government/Public Sector 9 0.6% Non-Profit 1 0.1% Other 1 0.1% Self Employed 1 0.1% Small-Medium Business % Start-Up % No answer % Grand Total 1419 * Source: AWS Summit Seoul 2015 attendee demographic data Level of AWS Usage Total % Do not use AWS today 7 0.5% Run dev/test workloads on AWS 3 0.2% Do not use AWS today % Do not use AWS today 1 0.1% Evaluating/experimenting with AWS % Run a production workload on AWS % Run dev/test workloads on AWS % Run multiple production workloads on AWS % No answer % Grand Total 1419 Industry Total % Computers & Electronics % Consumer Goods 4 0.3% Ecommerce 1 0.1% Education % Energy & Utilities 3 0.2% Financial Services % Gaming % Government 2 0.1% Healthcare 6 0.4% Manufacturing % Media & Entertainment % Non-Profit Organization 6 0.4% Other % Professional Services % Real Estate & Construction 3 0.2% Retail 3 0.2% Sales / Marketing 1 0.1% Social networking 1 0.1% Software & Internet % Telecommunications % Transportation & Logistics 6 0.4% Travel & Hospitality 4 0.3% Wholesale & Distribution % No answer % Grand Total 1419

10 Sponsorship Packages Sponsor Level Pre-event Marketing Website Presence Platinum Gold Silver Bronze $55,000 $25,000 $15,000 $5, word bio, logo and link 100 word bio, logo and link 75 word bio, Logo & link 50 word bio, Logo & link Co-branded edm Invitation On request On request On request On request On-Site Marketing Breakout Session - AM (30 mins) Breakout Session - PM (30 mins) Logo Placement on Exhibition Branding Delegate Bag Inserts Sponsor passport program - Exhibition Booth Footprint 5m x 5m 4m x 4m 4m x 3m 2m x 2m Chairs Exhibitor Pass Speaker Pass Executive Summit Sponsor Participation Pass Post Event Marketing Access to Attendee Opt In List Post Event Communication

11 Sponsoring Partner Entitlements Platinum Sponsor Co-branded edm invitation for Sponsor to send to Sponsor s invitees (in accordance with applicable laws) upon request from Sponsor Sponsor logo, website link and 100 word Bio (content is subject to approval by Amazon) featured on Event Website Sponsor logo featured in Event signage Sponsor logo featured in keynote session Participation in the Event Passport Program Opportunity to present a 30 minute session in morning breakout session. Content is subject to approval by Amazon. Exhibitor space in the foyer, including 5m x 5m Booth, 2 x chairs, branded signage for Exhibitor space will be provided, design subject to approval by Amazon 8 x exhibitor passes 1 x speaker pass 2 x complimentary passes to attend AWS Executive Summit Attendee information for attendees who request for follow-up on event feedback form or register at Sponsor s exhibit Opportunity to insert 2 x A4-size Company brochures into delegate bag Additional sponsorship/advertising opportunities specified under Other below Access to Attendee Opt In List Post Event Communication

12 Sponsoring Partner Entitlements Gold Sponsor Co-branded edm invitation for Sponsor to send to Sponsor s invitees (in accordance with applicable laws) upon request from Sponsor Sponsor logo, website link and 100 word Bio (content is subject to approval by Amazon) featured on Event Website Sponsor logo featured in Event signage Sponsor logo featured in keynote session Participation in the Event Passport Program Opportunity to present a 30 minute session in breakout session. Content is subject to approval by Amazon. Exhibitor space in the foyer, including 4m x 4m Booth, 2 x chairs, branded signage for Exhibitor space will be provided, design subject to approval by Amazon 6 x exhibitor passes 1 x speaker pass 1 x complimentary passes to attend AWS Executive Summit Attendee information for attendees who request for follow-up on event feedback form or register at Sponsor s exhibit Opportunity to insert 2 x A4-size Company brochures into delegate bag Additional sponsorship/advertising opportunities specified under Other below Access to Attendee Opt In List Post Event Communication

13 Sponsoring Partner Entitlements Silver Sponsor Co-branded edm invitation for Sponsor to send to Sponsor s invitees (in accordance with applicable laws) upon request from Sponsor Sponsor logo, website link and 75 word Bio (content is subject to approval by Amazon) featured on Event Website Sponsor logo featured in Event signage Sponsor logo featured in keynote session Participation in the Event Passport Program Exhibitor space in the foyer, including 4m x 3m Booth, 2 x chairs, branded signage for Exhibitor space will be provided, design subject to approval by Amazon 4 x exhibitor passes 1 x complimentary passes to attend AWS Executive Summit Attendee information for attendees who request for follow-up on event feedback form or register at Sponsor s exhibit Opportunity to insert 2 x A4-size Company brochures into delegate bag Additional sponsorship/advertising opportunities specified under Other below Access to Attendee Opt In List Post Event Communication

14 Sponsoring Partner Entitlements Bronze Sponsor Co-branded edm invitation for Sponsor to send to Sponsor s invitees (in accordance with applicable laws) upon request from Sponsor Sponsor logo, website link and 50 word Bio (content is subject to approval by Amazon) featured on Event Website Sponsor logo featured in Event signage Sponsor logo featured in keynote session Participation in the Event Passport Program Exhibitor space in the foyer, including 2m x 2m Booth, 2 x chairs, branded signage for Exhibitor space will be provided, design subject to approval by Amazon 2 x exhibitor passes Attendee information for attendees who request for follow-up on event feedback form or register at Sponsor s exhibit Opportunity to insert 1 x A4-size Company brochures into delegate bag Additional sponsorship/advertising opportunities specified under Other below Access to Attendee Opt In List Post Event Communication

15 AWS Summit Additional Sponsorship Options Items Description Opportunities Amount - USD Early Bird Attendee Voucher Lanyard Sponsorship Delegate Conference Bag Morning Break Sponsor Lunch Break Sponsor Afternoon Break Sponsor Networking Drinks Early bird drive to Sponsor exhibition opportunity. First 250 attendees will be provided with a redemption card to exchange for a coffee voucher(or branded item to the value of USD10) from the sponsoring Sponsor booth Opportunity to co-brand the delegate lanyard that will be distributed to every a attendee at the Summit Opportunity to co-brand the delegate conference bag that will be distributed to every attendee at the Summit Branding opportunity as a the Morning Break Sponsor including logo branding the refreshment areas acknowledgement during keynote and the pre and post break drive the booth announcement Branding opportunity as the Lunch Break Sponsor including logo branding the refreshment areas acknowledgement during keynote and the pre and post break drive the booth announcement Branding opportunity as the Afternoon Break Sponsor - including logo branding the refreshment areas acknowledgement during keynote and the pre and post break drive the booth announcement Opportunity to sponsor the post event networking and drinks function that will be held at the Pub between 6-9PM. Sponsorship will provided an acknowledgement during the closing remarks, welcome address(2-3 minutes) as well as sponsor co-branding throughout the venue 2 $750 2 $3,000 2 $5,000 1 $12,000 1 $12,000 1 $12,000 1 $1,500

16 Next Steps Need more information? Contact Claire We ll be happy to answer your questions and work with you on the right sponsorship package to meet your budget and goals. Ready to reserve your sponsorship? If you re an AWS Partner Network (APN) member and are ready to secure your sponsorship, please contact Claire and we ll work with you on your sponsorship agreement. Contracts will be delivered in the order of request starting in 14 days. Not an APN member yet? Get more information and register at aws.amazon.com/partners. 16 th Nov 2015 Prospectus Released 1 st Feb 2016 Sponsorship closing 15 th Feb 2016 Sponsorship agreement delivery 4 th May 2016 Booth Selection Begins 31 st May 2016 AWS Summit Seoul 2016 Live!

17 Sponsorship Form To secure your sponsorship please double-click on the image below, fill in the details, copy and paste and to Claire Park via Once submitted and received, the Sponsorship Agreement will be sent to you. Sponsorship Closing Date: 1 st February, 2016 Sponsor Organization Detail Company Name Company Address Business Phone Sponsor Contact Point First & Last Name Job Title Sponsorship Category (Tick Level of Participation) Fax Number Cell Phone Platinum Gold Silver Bronze US$55,000 US$25,000 US$15,000 US$5,000 Additional Sponsorship Opportunities Total Sponsorship Amount: (VAT Excluded) Application Date:

18 Who to Contact Name Position Cell Phone Seungchan Han Partner Development manager Rich Jee Head of Marketing Korea Claire Park Marketing Manager Kyungho Park Web & Digital Mktg Mgr Krzysztof Zielinski Head of Marketing APAC Agency Position Cell Phone Joungyong Lee Team Leader

19 Thank You and See You Soon! Contact: