Deadline for entries: Midnight Friday 23 June 2017 Enter at #ScotEventAwards

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2 This dynamic and exciting event, now in its 10th successful year, exists to recognise and reward those often behind the scenes. Whether you are an event organiser, promoter, supplier, inhouse team or venue the Scottish Event Awards is your platform to shine in With categories that extend across the broad spectrum of events, there will be plenty to spark your interest. Enter now at Who can enter? Open to event organisers, promoters, in-house teams, venues, hotels or industry suppliers. Why Enter? Demonstrate your event skills, knowledge, delivery and results against your rivals and peers. Demonstrate your talent and skills to your company, clients and potential clients. To stand out from the competition. Gain fantastic PR opportunities by promoting your company as award winning. Reward your hardworking team(s) and boost morale. Highlight the importance of the Scottish events industry. Reassure clients that you are the ones to work with. Judging The awards will be judged by a panel of individuals with extensive experience within the events industry. It will be revealed at: What/who is eligible to enter? Any event or event service delivered between 20 May 2016 and 23 June Any event staged in Scotland regardless of who has organised it. Any event staged outside Scotland provided the organiser is based in Scotland. Students receive a 70% discount. Charity organisations receive a 30% discount. Contact for your discount code. Corporate and Elite members of the The Drum Network are entitled to a 10% discount on the entry fees. For more information visit Deadline for entering Midnight on Friday 23 June 2017 Awards ceremony The ceremony will take place on Wednesday 11 October 2017 at The Grand Central Hotel, Glasgow. How to enter Log on to Click the Register here button if this is your first time entering. Click Sign in if you are a returning entrant. Decide which categories you will be entering. Upload your report (PDF/Word (.doc/.docx) max size 10mb) in the box provided. Attach a leading image in the box provided to support your report (Jpeg max size 10mb) Please note this image will go live in the event of your work being nominated. Upload up to 2 additional images in the boxes provided to support your entry (Jpeg max size 10mb). If you wish to include a short film to supplement your entry you may upload this in the box provided, please use an embed code from YouTube / Vimeo. If you wish to provide any physical material to support your entry e.g. brochures. Please send these to Hannah Docherty, 4th Floor, Mercat Building, 26 Gallowgate, Glasgow G1 5AB to arrive no later than the deadline. Please clearly mark these with your name, company and report title. Follow the onscreen instructions to submit your entry and make payment. A confirmation will be sent to you and a receipt will be issued to you within a few days. Please wait until all of your entries are ready then submit them together to activate the multiple entry discount. If you wish to pay by cheque or invoice, contact Hannah Docherty on for instructions. Entry Fees The entry fee for the first entry is VAT and for each additional entry 80 + VAT. Please note: You will only receive the 2nd entry rate discount if you enter all your submissions at one. Otherwise you will be charged the full amount each time. Leave your entries in your basket until you are sure they are all complete.

3 CATEGORIES OVERALL AWARDS (Categories 1-2 are selected from all the entries and can not be entered.) 1 Grand Prix 2 Chairman s Award Business to Business 3 Conference of the Year Open to any conference based around any topic or theme. 4 Corporate Event of the Year Open to events that are organised by companies for their staff, clients or stakeholders. These events can be for large audiences such as conventions and conferences, or smaller events such as, holiday parties or even award ceremonies. Leisure/Consumer 5 Cultural Event of the Year e.g. music, literature, visual art, performance art. 6 Sports Event of the Year Open to any event involving a sporting activity whether it is a participating or spectator Business to Business or Leisure/Consumer 7 Awards Scheme of the Year Open to any awards scheme. 8 Exhibition of the Year Open to any permanent or temporary showcase event ranging from the large and commercial to the small and artistic. These can include trade fairs, expos or gallery events. 9 In House Event of the Year Open to any event that has been organised by an in-house event team. 10 Product Launch of the Year Open to events that focus on a product s debut to the consumer. 11 Large Event of the Year Open to any event that attracts 5,000 attendees or more. 12 Small Event of the Year Open to any event that attracts less than 5,000 attendees. 13 Festival of the Year Open to any festival of any size. Event Marketing Skills Awards 20 Event Marketing/PR Strategy of the Year Open to organisers who can show an exemplary marketing/pr strategy across an 21 Events Sponsorship of the Year Open to organisers who can show an excellent use of sponsorship across an Other 22 The Green Award Open to events and organisations that can demonstrate initiatives around waste, water, energy, transport and local buying. 23 Cause Related/Charity Event of the Year Open to any event that benefits a charity or cause with either money or recognition. 24 Educational Event of the Year Open to events that are based around education and its benefits or events organised by educational establishments. 25 Traditional Event of the Year Open to events that celebrate the roots and traditions of Scottish Culture. 26 Innovative Event of the Year Open to events demonstrating an original idea that s big and brave. 27 Student Event of the Year Open to any event organised by students, either individually or as a group/team. 28 Customer Experience of the Year Open to events that produce an engaging consumer experience that help companies bring their products and services to life. 29 Best Use of Technology Open to events that show technological innovations or demonstrate how technology has been beneficial for the success of the This can include virtual events. 30 International Event of the Year Open to any international People 31 Events Team of the Year Open all types of events teams (must enter at least 1 other category to be eligible to enter). Supplier Awards 14 Large Venue of the Year Open to any venue with event facilities that can hold 400 delegates or more. 15 Small Venue of the Year Open to any venue with event facilities that can hold 399 delegates or less. 16 Unique Venue of the Year Open to any venue whether fixed or temporary that offers something different. 17 Event Caterer of the Year Open to in house or external caterers of any size or type. 18 AV/ Production Company of the Year Open to AV and other technical suppliers. 19 Event Services Supplier of the Year Open to any company that supplies a product or service to the events industry.

4 WRITING YOUR REPORT Student Entries Please contact on thedrum.com. For the separate student brief which will be sent to you by . You will need to follow this separate brief for your events entered into the category Student Event of the Year. Please upload as normal. People Your report should include an executive summary of 250 words. Include key information such as number of employees, annual turnover and key events delivered. Your full report must not exceed 1500 words. Points to include: KPIs/ Targets Company objectives and Strategy. Demonstrate the success of your company in the last year and how the team is responsible this success. Support material If you have any video footage, images or social media coverage please include. Please include client testimonials where possible. Business to Business, Leisure, Consumer Categories and Other Write one report for each entry. Your full report must cover all FOUR of the points opposite. If you exclude the points detailed, you reduce your chance of being nominated. 1. Purpose of Event What was the background to the event? Why did you organise the event? Was there a brief from a client? What was the Story? 2. Objectives of Event Attendance (e.g. growth in attendance figures or audience demographic). Income (e.g. to grow revenue, increase market share etc.). Expenditure (e.g. to reduce costs, secure partnerships etc.). What else did you hope to achieve? 3. Organisation What were your strategic aims for the event? Describe the management structure and how you effectively operated the team. How did you plan operations, marketing and sponsorship (if applicable)? What were the opportunities for Scottish trade/suppliers to get involved? 4. Results - Show clear results & figures To what extent did you meet each of the objectives outlined in section 2? Please provide a summary of your feedback. How did the event enhance the profile of Scotland or generate economic benefits for the region? (if applicable). What press coverage did you achieve? How would you summarise the outcome of the event? Event Marketing Skills Categories Write one report for each entry. Your full report must cover all FOUR of the points below. If you exclude the points detailed, you reduce your chance of being nominated. 1. Objectives What was the event/sponsor product you were promoting? What were your specific marketing objectives? 2. Starting point Current marketing position. Budgets and resources available. 3. Solution Actions taken, branding and marketing activities carried. out, methods of communication, timescale, expenditure. 4. Results - Show clear results & figures in particular ROI To what extent did you meet each of the objectives outlined in section 2? Please provide a summary of your feedback. How did the event enhance the profile of Scotland or generate economic benefits for the region? (if applicable). What press coverage did you achieve? How would you summarise the outcome of the event?

5 Supplier Awards Write one report for each entry Your full report must cover BOTH of the points below. If you exclude the points detailed, you reduce your chance of being nominated. Describe the service you provide In what ways do you consider it to be unique or better than your rival suppliers? What innovations have you introduced throughout the last year? Which events did you contribute to in the last year? How many clients did you have in 2015/2016 and who were they? Did you win new clients throughout the year? In what way did you improve your client service throughout the period e.g. new products and services, customer loyalty programmes, customer care programmes, improved Results - Show clear results & figures in particular ROI Was the year successful? Please show examples of this. What feedback did you get from your investments/events/ services in the past year? How does your service enhance the profile of Scotland or generate economic benefits for the region? (if applicable) Did the business attract any visitors to the area? Have you achieved any press coverage in the last year? Provide two case studies of events, including the brief. Operation and results. Judging Criteria The judges will use these guides when judging your entries. Please make sure you follow the four points as closely as possible paying attention to the sub points that are applicable to you. Please note When writing your report don t assume the judges have attended the event or know anything about the Give clear concise answers on the brief, the objectives and results. You may enter the same event into more than one category if it is appropriate. Events entered into more than one category will be treated as a completely separate entry and payment is required for each. Please ensure your entry is supplied in the specified format and complies with the word counts and requested information otherwise your entry may be discounted. Submission formats Report: Word (.doc/.docx) document or PDF not in excess of 10mb. Images: One leading image (Please note: this will appear on the webiste to promote your entry if you are nominated) plus 2 other images as required. Jpeg max size 10mb. Video footage: Please upload an embed code from YouTube or Vimeo. Marketing material: If you wish to provide any physical material to support your entry e.g. brochures. Please send these to, 4th Floor, Mercat Building, 26 Gallowgate, Glasgow G1 5AB to arrive not later than the deadline. Please clearly mark these with your name, company and report title. GENERAL RULES 1. All events must have taken place 20th May 2016 and the 23rd June All entries must be uploaded in the specification stated in the submission formats. 3. All entries must be submitted online. Entries must be received no later than midnight Friday 23rd June Please note we cannot guarantee that entries received after this deadline will be considered. 4. The judges reserve the right to re-allocate entries which in their view, are incorrectly entered. 5. The organisers reserve the right to retain entries for subsequent publication\exhibition in connection with the awards. 6. No correspondence will be entered into regarding entries 7. The judges decision is final. 8. If you do not abide by the rules, which results in a cost to Carnyx Group Limited, then you are liable for those costs.