2018 Partnership Digital Marketing Events

Transcription

1 2018 Partnership Digital Marketing Events Digital Marketing Strategy Conference FEBRUARY 21, 2018 New York Marriott Marquis, New York City For more than sixteen years, HSMAI s Digital Marketing Strategy Conference has delivered the most compelling and comprehensive digital marketing event for the hotel industry. With a powerful educational program organized by HSMAI s Digital Marketing Council, it is where senior leaders in hotel marketing connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business. It is the can t-miss conference of the year for learning and networking. Attendees are executives in digital marketing, distribution, and ecommerce for hotel brands, management companies, and ownership groups, and individual hotels and Hotelier Attendance resorts. The conference is also of interest to partner companies serving the Corporate Office (70%) Unit Level (30%) digital marketing industry, including agencies, consultants, technology vendors, and companies providing products and services for digital marketing execution and reporting. The 2017 conference hosted 339 total attendees representing 62 unique hotel companies (brands, management companies, ownership groups) and 48 individual hotel properties, with 70% of the hotelier audience segment in corporate positions at their respective companies. 1

2 Digital Marketing Strategy Conference February 21, 2018 PLATINUM PARTNER 3 available Conference Welcome: Welcome attendees from the main stage during a general session (2-3 minutes) Opportunity to provide a customized logo item for distribution at attendee place settings in the general session. Pre-approval from HSMAI is required. The item is produced at the sole-cost of the sponsoring company. Pre- or post-conference dedicated to conference registrants (sent from HSMAI). All content must be preapproved by HSMAI prior to distribution. Conference registrations for four (4) company representatives Premium logo placement in pre- and post-event marketing (website, printed materials, s, etc.) Name mention in select press releases Premium logo placement on the sponsor logo loop onsite Logo in printed conference program with 200-word Opportunity to submit company-produced educational content for pre-conference distribution to all registered attendees and made available in conference app Premium placed display table - 30 Cocktail Round Table Pre- and post-event registration lists in Excel format (no addresses) Cost: $12,500 BRONZE PARTNER Conference registrations for two (2) company representatives Recognition in select marketing Acknowledgment as a Bronze Partner on the event website Logo in printed conference program and 100-word Display table - 30 Cocktail Round Table Pre- and post-event registration lists in Excel format (no Cost: $5,000 SILVER PARTNER limited availability Speaker introduction: In a New York minute, introduce a breakout session and invite attendees to visit you at your display table during the day (Scripted intro provided by HSMAI) Conference registrations for three (3) company representatives Logo recognition in pre- and post-event marketing (website, printed materials, s, etc.) Name mention in select press releases Logo in printed conference program with 150-word Opportunity to submit company-produced educational content for pre-conference distribution to all registered attendees and made available in conference app Display table - 30 Cocktail Round Table Pre- and post-event registration lists in Excel format (no Cost: $8,000 New in 2018! Start-up Pavilion limited availability Are you a start-up company less than 2 years old servicing the digital marketing industry with new and innovative tools and services that the hotel leaders need to see? Showcase your new tech and ideas at our first ever Start-up Pavilion! Conference registration for 1 Company Representative Designated table space in the Pavilion with space for a laptop presentation Recognition in select marketing Acknowledgement as a Startup Pavilion Partner on the event website Name recognition in printed conference program and 50- word Pre- and Post- Event attendee lists in Excel format (no 2

3 ENHANCE YOUR VISIBILITY AT HSMAI S DIGITAL MARKETING STRATEGY CONFERENCE! February 21, 2018 Upgrade opportunities are available for committed partners only. Unless otherwise noted, all à la carte sponsorships offer: Exclusive visibility associated with the specific partnership Recognition in pre-event marketing, on the event website, and in the printed program Branded signage associated with the sponsorship Reception Partner (2 available) $4,000 Lunch Partner (2 available) $4,000 Breakfast Partner (2 available) $3,500 Wireless Internet Partner Hydration Station Partner Hands on Vendor Workshops 2 available Tuesday, February 20, 2018 New York, NY Be the leader of your own session the afternoon before the conference. Invite your current and potential customers to learn more about best practices, emerging trends, and new developments in the industry, with the opportunity to showcase your products and services. Help them understand how to get the most of what they are (or might be) buying from you. These workshops are open to all conference attendees for no additional charge. Workshops will be incorporated in the main agenda and marketed as a part of the event. (Pre and post event registration lists provided in excel format, no ) Cost: $3,000 Charging Station Partner Pre- or Post-event E-blast (Limited available) $2,500 Professional Attendee Scholarships Additional pre-event attendee list (3-4 weeks before event in Excel Format) (no addresses) $1,000 The HSMAI Conference Scholarship Fund directly supports the educational mission of HSMAI by providing access to the conference experience for qualified hotel sales, marketing, and revenue management professionals who otherwise may not be able to attend due to financial or other extenuating circumstances. Each scholarship consists of one complimentary registration to the conference. Your company s support will make it possible for ten industry professionals to attend the Digital Marketing Strategy Conference. Opportunity to identify five individuals to be specifically recruited by HSMAI through the scholarship program Pre-event recognition in a press release announcing the program and calling for applications Logo recognition on the online application Logo recognition in the printed conference program Opportunity to send each scholarship recipient a personal pre-event congratulatory message Cost: $5,000 3

4 OTHER DIGITAL MARKETING EVENTS OPPORTUNITIES February 21, 2018 Digital Marketing Council Planning Retreat Fall 2018 Location TBD The Digital Marketing Council s mission is to monitor the emerging trends and innovations happening in hotel digital marketing, and share applicable insights about them with travel marketers. The Digital Marketing Council Retreat Dinner is held the evening before its annual face-to-face planning retreat. At least 60% of these thought leaders are hoteliers. PARTNER (2 available) Opportunity for one (1) company representative to attend the retreat dinner (the preceding evening) and breakfast Opportunity to welcome the group and introduce your company in a 3-5 minute executive brief (focused on what s new/insights) Recognition with verbal mentions and logo placement on the retreat agenda and retreat dinner Access to full contact information of all Council members CHDM Review Course Partner February 22, 2018 New York, NY and June 19, 2018 Houston, TX Encourage and support digital marketing and revenue management professionals seeking their professional certification by sponsoring the CHDM (Certified Hospitality Digital Marketer) Review Course co-located with HSMAI s Digital Marketing Strategy Conference and HSMAI s Revenue Optimization Conference (ROC). PARTNER (2 available) Pre-event recognition throughout the course marketing (online and via ), onsite, and within marketing for the Digital Marketing Strategy Conference and/or Revenue Optimization Conference Opportunity to welcome attendees (2-3 minutes) Two (2) review course registrations for qualified CHDM candidates (can be used by company employees or given as a scholarship from company) Chief Digital Officer Executive Roundtable February 22, 2017 New York, NY HSMAI Executive Roundtables are networks of like-minded senior hotel leaders that meet annually at face-to-face forums. The by-invitation-only Chief Digital Officer Executive Roundtable hosts senior digital marketing executives from leading hotel brands, management companies, and ownership groups. HSMAI offers exclusive thought leader partnership opportunities at this event. PARTNER (3 available) Opportunity for one (1) company representative to give a 10-minute briefing as a discussion starter on a subject mutually agreed upon with HSMAI and the Roundtable planning team Invitation for two (2) company representatives to attend the lunch and networking reception Co-host positioning for exclusive joint dinner the evening before the roundtable with the Chief Digital Officer Roundtable attendees and the Digital Marketing Council Co-branded content with logo recognition and partner mention in the Roundtable summary providing insights for the industry at large Recognition on signage, and in the onsite guide with company description, representative listing, and logo Pre- and post-event access to full contact information for all attendees (except ) Cost: $12,500 Enhance Visibility at the Conference Do you have a great sponsorship idea?! We welcome creative and innovative suggestions that add value to the event and create meaningful branding opportunities, let us know if you have a great new idea! Contact us to create your own custom sponsorship. 4

5 Digital Marketing Strategy Conference February 21, 2018 PARTNERSHIP COMMITMENT Please check the partnership item(s) you would like to reserve for Digital Marketing Strategy Conference Platinum Partner - $12,500 Silver Partner - $8,000 Bronze Partner - $5,000 Start-up Pavilion Partner - $2,500 Other Digital Marketing Events Chief Digital Officer Executive Roundtable Partner - $12,500 Digital Marketing Council Planning Retreat - $2,500 Hands-on Vendor Workshop - $3,000 CHDM Review Course Partner - $2,500 Feb June À La Carte Menu Scholarship Partner - $5,000 Reception Partner - $4,000 Lunch Partner - $4,000 Breakfast Partner - $3,500 Wireless Internet Partner - $2,500 Hydration Station Partner - $2,500 Charging Station Partner - $2,500 Pre- or post-event eblast -$2,500 Pre-event Attendee List - $1,000 Commitment Signature signifies your partnership commitment: x Contact Information Name: Title: Company: Address: City, State, Zip: Phone: Payment Information A check, made payable to HSMAI, is being sent to HSMAI at 7918 Jones Branch Dr. Suite 300, McLean, VA Check#: Please charge $ to my (check one): AmEX Visa MasterCard Discover Card#: Name: Signature: Exp.date: CANCELLATION & PAYMENT POLICY Authorized signature signifies commitment to pay for service as stipulated herein. All requests are final. Full payment must be made in U.S. dollars drawn on a U.S. bank and received by HSMAI in order for company to receive benefits and recognition. HSMAI reserves the right to resell and/or reassign sponsorship(s) at sole discretion for reservations that are not paid in full 60-business days prior to the event date. 5