advertising with the Center

Transcription

1 advertising with the Center

2 Now is the greatest time to advertise through the nonprofit sector, and it has no signs of slowing down. The Nonprofit Sector From the number of nonprofit organizations increased by 25% Data suggests that the nonprofit sector is one of the fastest growing in America 57% of nonprofits plan to create new positions in 2016 The Nonprofit sector has 10.7 million employees, making it the third largest sector in terms of personnel in 2015 The Center s mission is to strengthen, promote, and represent nonprofit organizations in the Greater Washington region in order to help them better meet the diverse needs of their communities. We pride ourselves for our 36 years of leading, advocating, educating, and service providing to do as much as possible in providing a better landscape for tomorrow. The Center s Reach 1,000 Nonprofits (our members) 10,500 nonprofit staff 1,000 Volunteers 9 Million lives impacted through our members Center social media effectively reaches more than 100K people Nonprofits can t change lives on their own. They need the top of the line services, materials, and operational tools.

3 We sit at the Center of the conversation by monitoring and identifying trends within the nonprofit community and sharing those trends with nonprofits through out print and electronic communications and other channels so they are aware of opportunities and challenges. We then work collaboratively with local subject matter experts to develop custom programs and solutions for the benefit of our member nonprofits. Below are analytics for the Center of Nonprofit Advancement s reach each month. 7,500 followers 90K impressions* *Twitter Analytics defines impressions as the number of times users saw the tweet on Twitter website 10,000 sessions 15,000 pageviews *Google Anaytics define sessions as the period of time a user is actively engaged with website. *Google Anaytics defines pageviews as the total number of pages viewed. Facebook Center for Nonprofit Advancement 1,249 likes 500 post reach* *Facebook Insights define post reach as the number of people posts were served to. LinkedIn Center for Nonprofit Advancement 612 connections 4,000 post reach* *LinkedIn Analytics defines post reach as the number of times each update was shown to LinkedIn members. e-news Nonprofit Messenger 7,123 subscribers 16% open rate* *icontact uses formula open rate = number of contacts that opened the / number of contacts it was sent to

4 @CenterNonprof followers The Center s Twitter account gains an average of 80 new followers a is visited by nearly 2,500 individuals a month The Center s Twitter account reaches an average of 90K twitter users a month Our average Twitter follower is a professional woman who lists her top interest as nonprofits ,187 7,252 7,333 6,420 6,491 6, ,457 7,500 6,626 6,674 jan feb mar apr may This graph shows the growth of the Center s follower count, which has increased by more than 800 users in the last year. Center for Nonprofit Advancement likes Facebook friends by age: 3% % % % % % 65+ the Center s page is visited at least 4 times a day the most successful posts are published between 12p and 3p, but interactions spike between 7p and 9p 1 out of every 2 individuals are visiting the Center s page from a computer rather than mobile device The Center s facebook page averages 8 posts a month. Each post reaches nearly 400 users a month Center for Nonprofit Advancement connections each of the Center s LinkedIn posts recieve atleast 685 impressions nearly 10 users click each post s link. Our most clicked posts were about the Center s Succeeding as a Consultant to Nonprofits series- gaining more than 75 clicks! 27% of the Center s LinkedIn connections identify as senior leadership Who connects with us? 12% community & social service 10% consulting 9% education 8% program & project management 7% media & communications Nearly 30% the Center s LinkedIn profile visits come from nonprofit organizations. Others come from public relations, higher education, or communications industries.

5 & print marketing Each month, over 1,960 individuals open the Nonprofit Messenger The Center s marketing recieves atleast 140 link clicks per Dedicated s promoting Center events and awards recieve atleast 1,500 opens and more than 450 clicks One in four subscribers click at least 3 links as they scroll through the . In 2016, our AIM Award, National Nonprofit Leadership Conference, and Nonprofit Consulting course have earned highest click rates. website The Center s homepage, list of professional development events, and resource center are our most visited pages 61.4% of website users are visiting for the first time. 38.6% are returning users. The Center s blog has been viewed by more than 3,500 users in 2016 Dedicated s promoting Center events and awards recieve atleast 1,500 opens and more than 450 clicks The marketing efforts we utilize are massively exposed to over 100K organizational decision makers and therefore only a benefit of Partners In Advancement. Join us in strengthening, promoting, and representing nonprofit organizations in the Greater Washington region. Center for Nonprofit Advancement 1666 K Street, Suite 440, NW, Washington, DC (202) nonprofitadvancement.org

6 The Nonprofit Messenger is a monthly e-newsletter from the Center for Nonprofit Advancement. It currently has a subscriber base of more than 7,000, including nonprofit leaders, policy makers and corporations throughout Greater Washington. The Nonprofit Agenda newsletter is published by the Center for Nonprofit Advancement and distributed in print and electronically to Executive Directors and CEO s of more than 20,000 nonprofit organizations in the Greater Washington area (DC, suburban MD, and Northern VA) as well as policy makers, foundations, and corporations. ADVERTISING RATES* Regular (125 pixels x 100 pixels); two placements $100 for Nonprofit and Partners in Advancement members $200 for all others Large (125 pixels x 200 pixels); two placements $200 for Nonprofit and Partners in Advancement members $400 for all others *Payment is due with space reservation. PLACEMENT AND SPECIFICATIONS AD RATE Full Page 8 x 10.5 Half Page 8 x 5.1 Quarter Page X 5.1 Eighth Page 8 x 5.1 Back Cover (half page only) 8 x 5.1 1X $1,800 $900 $570 $290 $1,800 ALL 2016 $4,850 $2,550 $1,530 Ads are available for placement in the sidebar section of each publication. All ads should be submitted in.jpg or.gif format at a resolution of 300 dpi. The ad will link to a landing page specified by you and will include ALT tags and size specifications to ensure proper formatting. Space is limited to non-competing advertisers, ensuring prime placement of ads. All ads will be labeled as such. ADVERTISING POLICIES The Center for Nonprofit Advancement reserves the right to refuse material if deemed inappropriate and to limit the number of advertisements accepted for each issue. Payments for all advertisements are due at the time materials are submitted. PRODUCTION SCHEDULE The Nonprofit Messenger is published monthly. To reserve space or for additional information, contact courtniet@nonprofitadvancement.org 2016 issue Reserve by Artwork due Spring March 14 March 18 Fall September 12 September 16 Space reservations are confirmed following receipt of payment Members receive a 20% discount off display advertising rates Advertisements appear in black and white only Please submit display ads electronically as a.tif grayscale file, 300 DPI at 100% size. Do not send raw files with fonts and links. Do NOT use LZW compression. Minimum font size is 9 point. Make sure there is a 2pt black border around ad. Design, typeset, and layout services are available at an additional cost of $95/hour. Preferred placement available for an additional $150 The Center reserves the right to refuse material it deems inappropriate