2017 Media Kit. dupontregistry.com/homes

Transcription

1 2017 Media Kit dupontregistry.com/homes

2 READER PROFILE dupont REGISTRY s buyers are active, affluent and ready to buy. Average Household Income $315,000 Household Average Net Worth $2.2 Million We don t reach millions of readers; we reach readers with millions. - Publisher, Thomas L. dupont Average Age 38.1 Employment Background 32.5% Top Managment Average Assets 89.9% Own Investments When it comes to reading time, we strive for quality, quantity and longevity. BUYER BEHAVIOR Average Minutes Spent Reading Average Months Magazine is Kept 6.3 Print thrives among the wealthy 81.5% of dupont REGISTRY A Buyers Gallery of Fine Homes readers responded to advertisements within a 12-month period. 82% of affluents read at least one of 150 print titles. Ultra-affluents read 25% more than affluents. Source: Ipsos MediaCT Mendelsohn Affluent Survey

3 A BUYERS GALLERY OF FINE HOMES CIRCULATION AND DISTRIBUTION Newsstand Subscriptions Direct Mail Luxury Events Digital Distribution Private FBO Total Circulation Per Issue* 200,000 *Includes pass-along (2.9 readers per copy). Source: Simmons Research Reach over 200,000 luxury homes by direct mail, digital distribution and exclusive high-end events EXCEPTIONAL RESORT LIFESTYLE PONTE VEDRA BEACH, FLORIDA A BUYERS GALLERY OF FINE HOMES Circulation to every state and 54 countries Subscription list of Fortune 500 and Forbes 400 executives, celebrities and entertainers Exclusive distribution to locker rooms of the NFL, NBA, MLB, NHL and PGA golfers 10,000+ newsstands, upscale bookstores and international airports Luxury home buyers and top real estate offices Private FBOs and first-class airline seats and lounges dupont REGISTRY A Buyers Gallery of Fine Automobiles subscribers Participation at high-end automobile, boat and home events: Tropical Paradise Anna Maria Island, Florida THE PERFECT CANADIAN RETREAT NEW ENGLAND ELEGANCE COASTAL LIVING A BUYERS GALLERY OF FINE HOMES Allure Luxury Condominium Living on the River Fort Myers, Florida Luxurious Waterfront The Best of Boca Raton, Florida South Florida Miami

4 BECOME PART OF THE ELITE Our website is the #1-ranked online luxury real estate marketplace!* *According to rankings from Alexa, Compete and Quantcast. 570,000+ dupont REGISTRY unique web visitors from over 190 countries each month 3 million+ page views per month 1 million+ property searches each month from 70,000+ total luxury property listings 67,000+ subscriptions for our digital newsletter dupont REGISTRY TM Online Elite Agent Network When you join our Online Elite Agent Network, you instantly brand yourself as a top agent in luxury real estate. Our different packages, based on how many luxury property listings you d like to upload, allow you to choose what fits in your advertising budget, for one year. All packages of the Online Luxury Agent Program include: Authorized use of the Elite Agent Network logo for your website and promotional material Multiple photos per listing Access to edit property photos, prices and descriptions Your photo, logo and contact information on each web page of your listings Listed as serving three different areas/locations Profi le Page - your photo, contact information, and all listings on one web page Link to your website Virtual tour and video links capability Listed in our Market Expert Directory, which is published in our monthly print magazine GET THE ATTENTION GET THE ATTENTION YOUR YOUR LUXURY LUXURY LISTINGS DESERVE! ELITE AGENT NETWORK # of Listings Cost Monthly Feed 2,000 $3,995 / year Packages Broker 100 $2,595 / year Premier Agent 50 $1,795 / year Signature Agent 10 $1,295 / year Elite 5 $ 795 / year Affiliate 2 $ 695 / year INDIVIDUAL PROPERTY LISTINGS One Listing 1 $ 495 Additional Listings 1 $ 100 each Placement * Limited and subject to availability. WEB BANNERS Featured Property* $995 Directory Placement $850 Virtual Banner $595 Cost/Month CPM BANNERS Minimum Banner Type CPM Spend Site-Wide Top Banner $20 $850 Home Page Banner $30 None Skyscraper $20 None Argentina Bahamas Brazil dupontregistry.com is the #1-ranked * luxury real estate marketplace. * According to Alexa, Quantcast and Compete. 70,000 Total luxury property listings 67,000 Digital Newsletter Subscribers dupont REGISTRY reaches a broad audience across multiple social-networking platforms. Facebook 325,000+ likes In the first 24 hours, an average post: One of the Top 5 Real Estate Profiles on Facebook Worldwide ONLINE SOCIAL MEDIA Our Social Media presence reaches a global audience, promoting your property to buyers from around the world. Cayman Islands Colombia Costa Rica Instagram 32,300+ followers Egypt Indonesia Jamaica Top searched locations Mexico Morocco New Zeland Twitter 10,060+ followers Turkey USA Venezuela Audience Demographics: dupont Publishing, Inc advertise@dupontregistry.com dupontregistry.com/homes Is seen by 3,000 people Receives 100 likes Is shared 5-10 times 23% Female / 77% Male 60% of audience is 25 or older Social media stats October 2016

5 2017 RATE CARD RATES 1x 3x 6x 12x 2-Page Spread $6,195 $5,595 $4,495 $4,395 Full Page $3,595 $2,995 $2,595 $2,295 Half Page $1,995 $1,695 $1,495 $1,295 Third Page $1,295 $ 1,095 $ 895 $ 795 Quarter Page $1,095 $ 895 $ 695 $ 595 Sixth Page $ 695 $ 595 $ 495 $ 395 COVER RATES 3x 6x 12x Back Cover $6,750 $6,250 $5,950 Inside Front $6,500 $5,700 $5,250 Inside Back $6,550 $5,950 $5,250 CALENDAR Issue Space Close Issue Release January October 24 November 16 February November 21 December 14 March January 3 January 25 April February 3 February 22 May March 3 March 22 June April 3 April 19 July May 3 May nd Anniversary June 2 June 21 September July 3 July 26 October August 8 August 23 November September 1 September 27 December October 3 October 25 January Southern-Style Living Florida Golf Courses Premier Florida Agents Space Closing: Issue Release: Production Editorial Calendar February Welcome to Arizona Coastal Properties Space Closing: Issue Release: March Luxurious Waterfront Boca Raton, FL South Florida-Miami Premier Florida Agents Space Closing: Issue Release: April Island Living Southern California Ski Properties West Coast of Florida Premier Colorado Agents Space Closing: Issue Release: MATERIAL SPECIFICATIONS Macintosh Computers are used to produce our magazines. Support Files: Include all Illustrator EPSs, PhotoShop EPSs and/or TIFFs along with their PSDs (working files unflattened). Include all fonts used in each application. Retain a backup of the original and send us a copy. Digital Cameras: Set resolution to a minimum of 2400 x 1600 pixels. ed Photos: Send us JPEG format at 300 DPI at 100% of photo size. The larger the better. Printed copy: Send a printed copy to ensure that the ad is placed and printed properly. PDF Files: We accept PDF files only if they are properly prepared as PDF x1a files. If a PDF file has a problem, such as misspelling, a wrong image format, such as RGB or use of spot colors we are unable to change or fix it. Ink Density must be 280 or less. FTP Uploads: Upload hi-resolution files that are normally too big to to our FTP site. Call for details. Full Page with Bleed Full Page with Bleed 8.625" 7.625" x " Live Area No type copy beyond this area Photos need to be either inside the live area or bleed off the page May Fabulous Florida Equestrian and Ranch Premier Florida Agents Space Closing: Issue Release: September June Waterfront Properties The Southeast International Premier Waterfront Agents Space Closing: Issue Release: October July Discover Georgia Dreamy Carolinas Space Closing: Issue Release: November August 22nd Anniversary Issue Exclusive dupont REGISTRY Agents Space Closing: Issue Release: December Ad Sizes: Full Page with Bleed Full Page no Bleed 1/2 Horizontal 8.625" x " includes.125" bleed 7.625" x " Live Area 7.625" x 4.937" Payment is due by closing date and may be made by check, check by fax, credit card, or online payment. Make checks payable to dupont Publishing, Inc. Cancellations or changes in copy are not accepted after closing date. Pro-rated if contract is cancelled before completion. No cancellations will be accepted after the space close date indicated above. All materials must be received no later than three days after space close date. Historical Properties The Coast of California Premier California Agents Space Closing: Issue Release: Texas Luxury Real Estate Southwest Desert Properties Space Closing: Issue Release: Nevada Fort Lauderdale, FL Waterfront Properties Space Closing: Issue Release: Find Elegance in Canada New England Coastal Living Premier New England Agents Space Closing: Issue Release:

6 SUCCESS STORIES It s a wonderful partnership that will continue... Our team has found the dupont REGISTRY to be an incredible marketing tool for both showcasing our listings and encouraging others to list their property with the Stracuzzi Team. Direct mailing the publication to clients and potential clients has proven to be a very valuable tool. When clients know their home is being marketed to the world via such a prestigious magazine they feel confident in the Stracuzzi marketing plan. It s a wonderful partnership that will continue to play an important role in our marketing plan. - Patrick Stracuzzi The Patrick Stracuzzi Team at RE/MAX of Stuart, Florida Essential to our seller s success Advertising our client s properties with the dupont REGISTRY TM is a cornerstone of our luxury marketing program. The distribution value the dupont REGISTRY TM provides in international luxury markets is essential to our seller's success. The team does an excellent job of adding additional value through unique editorial features that further brand awareness. We value our dupont REGISTRY TM relationship and look forward to future success. - Michael Phelan, Vice President of Marketing Beverly-Hanks & Associates, Asheville North Carolina They have stayed on the cutting edge of marketing, offering the latest and most effective ways to assist us. The dupont REGISTRY has assisted Mizner Grande Realty, LLC in marketing our exclusive property listings Worldwide over the past ten years. Their magazine has superb distribution and they do a fantastic job staying above the curve and producing a quality, professional magazine. Their dedication to excellence and customer satisfaction is one of the reasons why Mizner Grande Realty continues to advertise their listings. I m happy to recommend them to anyone seeking Real Estate marketing. - Ari Albinder Mizner Grande Realty, LLC, Boca Raton, Florida

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