CAREER MEDIA GROUP 1

Transcription

1 CAREER MEDIA GROUP 1

2 Career Media Group Career Media Group combines the assets of one of Australias leading job websites with highly targeted B2B industry publications Building Australia s leading careers and business focussed media platform 2

3 Oct '05 F e b '06 Jun '06 N o v '06 Mar '07 Jul '07 N o v '07 F e b '08 May '08 Jul '08 N o v '08 F e b '09 May '09 Jul '09 N o v '09 F e b '10 Oct '10 N o v '11 Mar '13 J a n / F e b '16 CareerOne has one of the strongest brands in the online job market in Australia CareerOne has one of the strongest brands in the online job market in Australia with over fifteen years of consumer engagement. With 1.2K unique visitors to careerone.com.au every month from a variety of traffic channels, CareerOne is a large player in the online jobs market. 1.6K+ Unique Monthly Visitors from non paid traffic sources: Aided Brand Awareness Just to check, which of these have you heard of before now as websites that advertise jobs? Seek Spotjobs CareerOne Adzuna 8 3 Lin ke di n Jora Indeed % 30.48% 1.2K Monthly Unique 1.9M Subscribers 56.33% 3.6 Monthly Page Imps 220 Number of paid advertisers O r g a n i c S e a rc h Direct Re fe rra l ( O t h e r ) Social P a i d S e a rc h 56.33% 30.48% 10.67% 1.67% 0.44% 0.41% 0.02% *Averaged over the last 6 months (Feb-Jul 2017) 75K Average Job Volume 3

4 FAST GROWING MEDIA NETWORK 6 Leading Industry publications in Small Business (Australia s #1 Small Business Magazine), Retail, FMCG, Franchise (Official Directory of Franchise Council of Australia), Third Sector, ecommerce. Thailand Hong Kong Philippines x3 Major Events Annually. Inside Retail Live is the largest retail awards and trade show in Australia Singapore Custom built publishing system on WordPress framework Australia New Zealand #1 Google search results retail news, fmcg news, retail executive jobs, buy a franchise, small business news, ecommerce news S u b s c r i b e r s Page Vi e w s 4

5 With CareerOne Media, you can put your message in front of people based on their job or industry and have exclusive access to employment data. WHITE COLLAR Michael D. CFO IN QLD SMB S Clare S. FLORIST OWNER IN VIC BLUE COLLAR Greg H. WAREHOUSE MANAGER IN SA NURSES Susan J. NURSE IN WA TRADIES Daniel P. CARPENTER IN NSW TECHIES Leon Y. WEB DEVELOPER IN THE ACT 5

6 Audience 1.+ million 500k+ 220k+ 275k+ people visit our site each month to search for jobs total job searches are made each month are Blue Collar searches are White Collar searches AGE STATE BREAKDOWN NT 0.4% Under % QLD 21.9% 50.9% Female GENDER BREAKDOWN 49.1% Male % % % 21.1 % 23.7% WA 9.6% SA 9.4% TAS 1.6% NSW 31.6% ACT 1.2% VIC 25.9% Source: CareerOne.com.au visitors, July 2017 CareerOne 2017 Survey, conducted June

7 Audience 1+ million unique visitors each month are highly engaged with our platform, providing valuable opportunities to reach an engaged audience. 3.7 million page views 500k+ total job searches are made each month 97% of people who search for a job, view a listing 100k+ job applications 7

8 Audience Segmentation Our audience can be targeted by... Worker Groups Industry & Job title Interests Demographics Blue Collar White Collar Accounting Advertising, Media, Arts & Entertainment Banking & Finance Construction, Architecture & Interior Design Engineering HR & Recruitment IT Logistics, Supply & Transport Marketing Property & Real Estate Retail Sales Trades & Services... and many more Travel Competition/Deals Education Students Small Business Owners Millennials Gen X Gen Y 8

9 Lifestyle choices & job change Change can trigger consideration of other job related products: Superannuation funds & banking Vehicles Phones and phone plans Insurance products Clothing 31% are planning on purchasing a vehicle in the next 12 months 46% small-medium sized car 20% family sized car 20% SUV 61% plan on travelling within Australia for their next short holiday 27% plan on travelling to Europe for their next long holiday 77% have a superannuatio n account* 58% are likely to purchase clothing 48% are likely to purchase furniture & homeware Source: * CareerOne.com.au visitors, October CareerOne 2016 Survey, conducted May 2016 (complete size = 4,987) Roy Morgan 12 months ending December 2015; Base: CareerOne visitors in the last 4 weeks; Question: What type of superannuation do you currently have? Conducted by Anomaly April

10 Automotive CareerOne s ran a survey with our audience in 2016 and received almost 5,000 responses. The results detail our customers purchase and consideration intent across a range of vehicles and life stages 60% 5% 35% 31% are planning on purchasing a vehicle in the next 12 months 46% small-medium sized car 40% family sized car 7% commercial vehicle The majority of our audience who intend to purchase a vehicle in the next 12 months will use it for: Personal Work only Both personal & work Source: * CareerOne.com.au visitors, October CareerOne 2016 Survey, conducted May 2016 (complete size = 4,987) Roy Morgan 12 months ending December 2015; Base: CareerOne visitors in the last 4 weeks; Question: What type of superannuation do you currently have? Conducted by Anomaly April

11 There are more than 13 million people (55%) with some form of private health insurance in Australia Healthcare 23% of the CareerOne audience are looking to get or switch health insurance cover, with another 18% undecided* 46% of new members to a health fund changed funds in the previous two years CareerOne job seekers are less likely to have private health insurance, 40% have private health insurance, compared to 47% of the total population** 30% CareerOne job seekers have hospital and extras health cover**, there is an opportunity to target those without cover on CareerOne.com.au Source: * CareerOne.com.au visitors, October CareerOne 2016 Survey, conducted May 2016 (complete size = 4,987) **Roy Morgan 12 months ending December 2015; Base: CareerOne visitors in the last 4 weeks; Question: What type of private health insurance do you have? Conducted by Anomaly April 2016 Private Health Insurance Administration Council, Portability, switching and competition in the Australian private health insurance market, June 2015, available at pdf Health Care & Insurance Australia 2013, IPSOS 11

12 Display advertising Programmatic display Direct marketing Premium On-site Advertising We use market leading targeting solutions to get your message in front of the right audience. Use targeted or run-of-site display advertising to put your message in front of engaged job hunters. Reach the right audience across 100 s of premium publishers. Once they use CareerOne, we know where they are and what they do for a living. Leverage from our enormous databases of active job hunters, competition entrants, and small- medium businesses. Brand integration is available within multiple communications each month. Branded lead generation Custom solutions Content marketing The Greatest Job Ever competition gives away $10K in cash with return flights to a unique destination for competition winners. Sponsoring this competition generates 20-40K leads and cobranding throughout the entire platform for the month. Our mission is to keep finding innovative ways to help you advertise and win. Talk to us about a custom solution today. CareerOne can create and amplify content for your organisation across various channels. 12

13 Job search & display integration 1 Integrate your brand into the job seeking journey through the following assets: 1. Targeted on-site display advertising Reach specific job industry s through contextual ad targeting on job search results pages across CareerOne 2. Job application integration Integrate the your brand into various touchpoints of the CareerOne job search and application journey including: Job view pages where the details of a particular vacant position are provided The application successful confirmation page once an application for a position has been completed 3. Mobile audience reach 2 A growing percentage of the CareerOne audience, approximately 40%, access our website from a mobile device. 3 13

14 Branded post integration HIGH IMPACT bespoke unit You can now reach job seekers through a custom half page re-direct splash page on desktop and mobile devices. 80,000 approximate impressions per month Strong brand exposure High impact placement within job apply flow 3 second interim window between job ad and application flow Good luck! We are now sending you to the job. Good luck! We are now sending you to the job. 14

15 Mobile audience reach A growing percentage of the CareerOne audience, approximately 40%, access our website from a mobile device. Reach our audience: More than 520k users each month use a mobile device to view the website. Take your dekstop advertising to the next level and extend your brand message across all devices Ad units are available within the job search and job view pages on-site Targeting is available for blue collar and white collar job seekers, as well as state or territory based demographics 15

16 Career Group Content Integration and Amplification Integrate your brand into the CareerOne platforms with content articles 250K unique visitors per month Long term traffic driver Link backs into your site supporting your website SEO authority Article headline appearing in content feeds throughout site to help drive traffic Amplification: up to 2M members + 100K SMBs Featured Article Integrated through widget across site Offsiet targetting It s the little things you do today that make a difference tomorrow. Like getting your super sorted. 16

17 Direct marketing Our subscribers, your brand and messaging. Our marketing s are high impact and offer strong performance for brand campaigns CareerOne Media databases 10,000,000+ ad impressions per month when sponsoring Job Alert s 750,000+ subscribers Greatest Job Ever Solus EDM 93,000+ subscribers SMB advertiser database 1.48M+ subscribers CareerOne Job seeker database 17

18 Video Display HeadHunter CareerOne can target key audiences across specific job industries to promote brands using Display HeadHunter. Retargeted display advertising We use market leading targeting solutions to get your message in front of the right audience across 100 s of networks. Our cookie data is collected on-site and can be used to retarget your advertising to people in specific industries across our network of publishers. Video content Advertising served to viewers before they watch a YouTube video, and pop up advertising during a video. Targeted advertising across trade categories. Pre-roll video content is 30 seconds and served via Double Click. 18

19 Greatest Job Ever Lead Generation Every month for the last 4 years, the Greatest Job Ever competition has given away 2 tickets to an iconic destination and $10,000 cash Greatest Job Ever 2

20 Get Social With CareerOne CAREERONE PTY LTD 50K+ Facebook followers 12K+ Twitter followers 13.7K+ Instagram followers 8.5K+ LinkedIn followers 19

21 Content Amplification Featured Article up to 3M members + 100K SMBs Integrated through widget across site DISPLAY Offsite targeting 20 September Mot ivat ion Mondays: The Science Behind Motivation SOCIAL 20

22 Brand uplift / measurement Study Measure & Maximise Campaign Impact Add brand-relevant metrics to your digital activity What questions we answer Did people notice the digital advertising? How can I prove that my properties, assets, or plan influenced consumer mindset? Which campaign elements were most effective? Which were not? What mid-campaign optimisations can I make based on the brand lift results? Are there specific tactics that optimise brad lift? Actions Clients take from the study Identify best performing elements and supplement performance based-kpis to paint a holistic picture of the campaigns success. Justify digital spend in order to retain or build media budget Optimise campaigns according to real-time results Provide evidence points to drive media sales Use leverage to build a strategic partnership between media publisher network partners + media buyers/planners 2 0

23 Mathew Venezia Head of Media Sales