CFO Global Outlook 2008

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Maude Sparks
6 years ago
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2 Forward looking, outward looking: CFO Global Outlook goes live Exploring the experiences of the world s most influential CFOs, will bring you a fresh perspective on the key opportunities and challenges facing companies around the world. This November sees the launch of the inaugural CFO Global Outlook Symposium, offering the world s most influential business strategists interactive opportunities to assess the most pressing issues for the year ahead.

3 Three channels of engagement

4 Authoritative and interactive Readers access interactive content online Readers of the publication opt to attend event in London Delegates refer to editorial content Website drives delegate interest Delegates access content and webcasts following event

5 The CFO Global Outlook audience CFO Concerned with global issues Dynamic World-leading organisation

6 A fast-track into the global boardroom CFO Global Outlook readers: Approve major investment Influence decision-making at board level Represent a broad range of industries across Europe Think beyond their borders 98% of readers are interested in reading about the experiences of their peers outside Europe. Source: Global Outlook Readership Survey

7 The CFO Global Outlook audience Circulation: 47,500 Controller/ Chief Accountant, 14.4% Owner / Partner, 1.7% Other, 2.3% CFO & FD, 46.0% Treasurer/ Hd of Treasury, 2.9% Chrm/Pres & CEO & MD & Other Dir/VP, 25.4% Source: BPA Worldwide June 2007

8 CFO Global Outlook in print Published in November, this sixth annual edition from CFO Europe will be packed with reflections on the past and predictions for the future. Sections: CFOs on the record Leadership Accounting & reporting Dealmaking Treasury & risk management Technology

9 CFO Global Outlook in print Opportunities: Ownership of key editorial sections; creative formats including wardrobe gatefolds, cover gatefolds, cover wraps, belly bands; run-on copies Benefits: Direct access to 47,500 of Europe s top finance executives Positioning as a forward-looking, global brand Placement within trusted and valued editorial Repeat exposure throughout the year Opportunity to extend to multiplatform branding Bonus distribution to top Economist readers

10 The 1 st Annual CFO Global Outlook Symposium, November 29, 2007, London The world's most influential business strategists on stage and in the audience will assess the challenges and opportunities facing companies around the globe. By reflecting on the highs and lows of 2007and discussing the challenges in the year ahead, this event will deliver a dynamic and inspiring environment in which to debate, learn and network. Confirmed speakers include: Erasmus University Rotterdam: Kees Koedijk, Professor of Financial Management Cadbury Schweppes: Mark Reckitt, Group M&A and Strategy Director Stora Enso: Hannu Ryöppönen, CFO Rio Tinto: Guy Elliott, CFO and Executive Director UFO Moviez: Ashish Malushte, CFO Suez Group: Gérard Lamarche, CFO and SEVP Finance

11 The 1 st Annual CFO Global Outlook Symposium, November 29, 2007, London Opportunities: Lead sponsorship with cross promotion online, via webcasts, and in print; support sponsorship including sponsored speaker Benefits: Delivery of thought leadership content Opportunity to network one-on-one with hard-to-reach CFOs Association with global, opinion-forming event High-profile interaction through multiple channels

12 CFO Global Outlook online CFOEurope.com will merge with CFO.com this October. This is an ideal time for advertisers seeking to position themselves as global brands to feature on the new site.

13 CFO Global Outlook online Opportunities: Webcasts, roadblocks, audio content, sponsorship of key editorial Benefits: On-demand access to event material including sponsored video content/interviews with your CFO/senior executive speaker Interactive means to dovetail into themes of magazine/conference Alignment with launch of global website Broadening of exposure to global audience Adds legacy to symposium marketing Extension into marketing via newsletters

14 What our readers say CFO Global Outlook is a brilliant idea and tool for a sound start to the new year. François Burnand, CFO, Baumgartner Paper Holding, Switzerland CFO Global Outlook is very interesting for me because I work in a strictly French environment. For me it provides an international outlook. C. Swiderski, CFO, Cana, France

15 What our delegates say CFO Europe, through a myriad of activities, reinforces and signifies the role of CFOs in the increasingly demanding corporate world. CFO Europe is a vital communication medium for the CFO, keeping her/him abreast of developments in the market. The Forums and Summits enable top-class networking opportunities and sharing of best practices in a stimulating environment. Source: Delegate feedback, CFO Europe Conference evaluation form

16 Previous advertisers include:

18 Advertising opportunities SEPT OCT NOV PRINT Section sponsorship 24,348 Single page to DPS Gatefold 35,184 Roadblock (CFO.com/Europe) 10,000 ONLINE Roadblock (CFOEurope.com) 10,000 Roadblock (CFO.com/Europe) 10,000 Sponsored webcast 15,000 CFO Global Outlook newsletter 3,360 EVENT Branded ecasts and event webpage Inc in spons. Branded ecasts and event webpage Inc in spons. Lead sponsorship at The 1st Annual CFO Global Outlook Symposium 40,000 Support sponsorship at the 1 st Annual CFO Global Outlook Symposium 30,000 EXTRAS Cover-wrapped copies ,000 CROSS- PLATFORM* Sponsorship of editorial section, support sponsorship of event, post-event webcast (including banner advertisements to drive traffic), 500 cover wrapped copies 60,000

19 Contact To discuss creative advertising opportunities and customised multi-platform solutions, please contact: Mark Buller Phone: +44 (0) Glen Sullivan Phone: +44 (0) Duncan West Phone: +44 (0)

21 Appendix

22 Today s CFO is the main decision maker The person holding the CFO title inevitably becomes the company's mandatory go-to guy, the bodyguard through whom every question and decision must pass before reaching the CEO. Jack Welch BusinessWeek, September 2006

The CFO Europe community An exclusive and elusive club of senior

23 The CFO Europe community An exclusive and elusive club of senior financial business leaders rely on CFO Europe for insight and networking opportunities. CFO Europe provides me with an important link to the broader finance community. The articles and interviews keep me abreast of developments in the industry and offer world-class examples of CFO excellence. Jeff van der Eems CFO, United Biscuits

Conferences: Premier educational forums for European SFES, featuring an outstanding list of leading CFOs who share insights and

24 The CFO Europe community CFO Europe s readers engage with a range of offerings. Print: Circulation of 47,500. Readers request renewal annually. Online: 13,000 unique users per month. 15,000 registered to receive newsletters. Conferences: Premier educational forums for European SFES, featuring an outstanding list of leading CFOs who share insights and best practices with their peers Research: Original research and thoughtful analyses that dissect emerging trends in business & financial management across Europe

25 CFO Europe owns this highly coveted niche Reader coverage of CFOs in Europe: 1.5% 2.1% 3.3% 3.7% 21.8% 22.4% Source: EBRS, 2006

26 CFO Europe is requested and valued Circulation st Qtr % growth since launch. 100% individually requested. Source: BPA December

27 The highest % of growth in audience reach for pan-european business titles % change % +60% +40% CFO Europe has the highest growth at: 65% CFO Europe Euromoney Economist 39.61% 64.59% 59.70% +7% WSJE 7.02% +2% FT 2.20% 0.16% -11% -13% -44% 0.16% % % % Business Week Institutional Investor Fortune Forbes Source: EBRS 2006

28 A dedicated readership No other pan-european business magazine is read by a significant number of CFO Europe readers Forbes: 12% The Economist: 26%* Fortune: 11% Institutional Investor: 18% HBR: 18% Euromoney: 10% BusinessWeek: 10% *The Economist and CFO Europe are both publications of The Economist Group Source: EBRS 2006

Receive undivided attention now and later with a CFO.com webcast CFO.com webcasts, created jointly by the sponsor and CFO.com, are free and interactive.

29 Receive undivided attention now and later with a CFO.com webcast CFO.com webcasts, created jointly by the sponsor and CFO.com, are free and interactive. Attendees view an audio-accompanied presentation and communicate with peers and a panel of experts through polls and a Q&A session. The audience of senior finance executives register through a customisable process and all leads are delivered to you and available for mailing and follow up. Webcasts receive extensive promotion on the CFO.com homepage and through our newsletters.

30 Remain accessible and continue receiving valuable leads Our On Demand feature allows every webcast to be archived and searchable on CFO.com, allowing busy executives to review presentations at their convenience. On Demand ensures that your presentation is available and viewable at all times, sending you qualified leads long after your live event has ended.

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