SPONSORSHIP AND MEDIA KIT HOSTED BY: AUGUST 6-8, 2018 WASHINGTON, D.C. MARRIOTT MARQUIS HOTEL

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1 SPONSORSHIP AND MEDIA KIT HOSTED BY: AUGUST 6-8, 2018 WASHINGTON, D.C. MARRIOTT MARQUIS HOTEL

2 BRING YOUR BRAND TO CAAFP 2018 The American College of Financial Services is the leading educator for individuals in the financial services profession. With over 150,000 graduates holding designations and graduate degrees, The College has educated an estimated 20 percent of U.S. financial advisors. The College supports diversity in the financial services profession and is proud to host the 13th Annual Conference of African American Financial Professionals (CAAFP). WHAT IS CAAFP? More than just a conference, CAAFP is the intersection of education, passion and transformation for African American providers of financial products and services. Leading companies from across the financial services profession such as Northwestern Mutual, Prudential, Raymond James and New York Life will come together to help promote the education and advancement of African American financial professionals during this unique event. The Conference of African American Financial Professionals has experienced a rise in the number of attendees. From its humble beginnings, CAAFP has grown from less than 20 attendees to its current following between attendees each year. This demonstrates how CAAFP has increased in influence and prominence among financial services professionals. We invite professionals to join financial services thought leaders and change agents committed to closing the wealth gap in the African American community. Attendees will hear from renowned speakers, participate in interactive workshops, and network with financial professionals in every stage of their career. AS A SPONSOR OF CAAFP, YOU WILL BE REACHING A TARGET MARKET OF INFLUENTIAL AND AFFLUENT AFRICAN AMERICANS COMMITTED TO ADVANCING THEIR CAREERS THROUGH EDUCATION AND LEVERAGING THAT KNOWLEDGE TO AFFECT THE COMMUNITIES THEY SERVE.

3 SEE WHY PEOPLE ATTEND CAAFP CAAFP ATTENDEE PROFILE Demographics 4 FEMALE 59% MALE 49% NEW ATTENDEES TO CAAFP 5 RETURNING (2017 DATA) Top Industries (Self reported) FINANCIAL SERVICES INSURANCE EDUCATION MANAGEMENT OTHER BANKING < MORE INDUSTRIES 4% 17% 79%

4 Top Job Functions (Self reported) FINANCE SALES 3% 2% MANAGEMENT HUMAN RESOURCES BUSINESS DEVELOPMENT MORE JOB FUNCTIONS FINANCIAL SERVICES (INSURANCE AGENTS, ADVISORS, FINANCIAL PLANNERS, ETC.) < 92% Attendee Years in Financial Services YEARS 30% YEARS 17% 1-10 YEARS 53% In addition to financial services planners, advisor, representatives and agents, CAAFP attracts senior-level executives: In 2017, 16% were CEOs, managing partners, presidents, vice presidents, and directors of companies, agencies, or organizations CEOs Managing Partners Presidents Vice Presidents Directors

5 SURVEY RESULTS OVERALL IMPRESSION OF CAAFP WAS GOOD CAAFP CONTENT WAS RELATIVE TO THEIR DAILY PRACTICE HIGHLY LIKELY TO RETURN TO CAAFP 8 99% 90% FROM 2017 ATTENDEES I came home bragging about how friendly, professional, and educated the attendees were at the event. The level of knowledge pertaining to the African American marketplace and how to approach and serve was impressive! It s a great way to reconnect with others in our industry. It s a must-attend conference. The networking and learning from other advisors is what s key; the workshops are good for new advisors and a refresher for the seniors, but meeting other advisors from around the country has kept me coming since SPONSORSHIP OPPORTUNITIES Below are examples of sponsorship packages. If you are interested in being a sponsor, we can also create customize packages to meet your budget needs. Sponsorship recognition for the event will be onsite, on the CAAFP website, and various social media platforms. You can also market your product or services directly to the attendees through tote bag giveaways and presence at the conference.

6 DINNER/NETWORKING LOUNGE SPONSOR $35,000 Entire Ballroom branded with logo (lounge furniture e.g., pillows, chairs, tables, and food stations) Company representative in PR video Four complimentary registrations BREAKFAST SPONSOR $25,000 Opportunity to have representative speak or show company video during breakfast Two complimentary registrations COFFEE SPONSOR $10,000 Two spots available Logo on napkins SNACK BREAK SPONSOR $5,000 Two spots available Signage at break station LANYARDS $3,000 New! Logo on 600 lanyards CHARGING STATION $1,500 Two spots available Logo on charging station (2) SOLD WHY YOU SHOULD BE A SPONSOR TOTE BAG SPONSOR $7,500 Logo on 600 tote bags SPONSORSHIP DEADLINE: JUNE 30, 2018 [PENDING PRODUCT, COMMITMENT MAY BE REQUIRED EARLIER] For more information about sponsorship opportunities, contact Sandra Carr, Director of Diversity and Inclusion, at SANDRA.CARR@THEAMERICANCOLLEGE.EDU, or call