We will provide additional training for each role once you arrive onsite.

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Hello SMMW18 Staff & Volunteer Team, February 16, 2018 Thank you in advance for working at the upcoming Social Media Marketing World Conference to be held Wednesday, February 28 through Friday, March

1 Hello SMMW18 Staff & Volunteer Team, February 16, 2018 Thank you in advance for working at the upcoming Social Media Marketing World Conference to be held Wednesday, February 28 through Friday, March 2, 2018 at the San Diego Convention Center located in Downtown, San Diego. Below you will find key information regarding your role(s) and responsibilities: Keys to our Success Venue Information Staff call time and training schedule Staff assignments Dress code Staff meals Security Event Schedule Before the event, make sure you read up on the speakers, agenda, etc... Here are a few web pages to review and get familiar with: (Staff Info Page) (Attendee Info Page) We will provide additional training for each role once you arrive onsite. If you have any questions about the event, please contact Connie Albers at or via at connie@socialmediaexaminer.com. Thank you, Phil Mershon Connie Albers Director of Events Volunteer Relations Manager Social Media Examiner Social Media Examiner phil@socialmediaexaminer.com connie@socialmediaexaminer.com (m) (m) Updated February 16, 2018

Even if you are just passing a guest, you can smile and make eye contact.

2 Keys to Our Success* To be the best conference ever! Our vision is undergirded by outstanding Customer Service and YOU are a major part of that. Even if you are just passing a guest, you can smile and make eye contact. Remember to Think Like an Attendee (or Speaker, Sponsor, Vendor or Staff), Act Like Staff (plan for the key moments, know the event, and give high 5s), and Bring Your A-Game (strive to be an Above and Beyond hero). 2

3 The Event Space San Diego Convention Center, Hall FG + Upper Level 111 W. Harbor Drive San Diego, CA San Diego Directions from Points North Take I-5 South toward San Diego. Exit at Front Street. Continue on Front Street until you reach Harbor Drive. Turn left on Harbor Drive. Follow signage to parking entrance. San Diego Directions from Points South Take I-5 North to Cesar Chavez Parkway. Turn left on Cesar Chavez Parkway. Take a right on Harbor Drive. Follow signage to parking entrance. San Diego Directions from Points East Take I-8 West to the 163 South. Follow the 163 S into the city (it will turn unto 10th Ave). Follow 10th Ave. to Market Street, turn right. Take Market Street to Front Street, turn left. Take Front Street to Harbor Drive, turn left. Follow signage to parking entrance. San Diego Directions from Points West Follow Harbor Drive east along San Diego Bay to downtown. Follow signage to parking entrance. Parking at the San Diego Convention Center Social Media Examiner will host parking for any local volunteers driving to/from the San Diego Convention Center each day. Please Connie@socialmediaexaminer.com for the parking voucher. You will need a printed parking voucher for each day you are parking. NOTE: Overnight parking is not allowed at the Convention Center. International Attendees We are excited to welcome over 400 international attendees to Social Media Marketing World from over 60 different countries, with the largest groups coming from Canada, Australia, United Kingdom, United Arab Emirates, Switzerland, Netherlands and Singapore. For travel tips, visit: Additional Travel Resources For additional travel resources and information, visit: 3

4 General Information for the SMMW18 Event Hotels Manchester Grand Hyatt 1 Market Pl, San Diego, CA (619) Hotel Check-in: 4:00PM You will need to provide a valid form of identification upon check-in as well as a credit card for incidentals. Hotel Check-out: 11:00AM We request that you please settle your incidental charges with the front desk at check-out. San Diego Marriott Marquis & Marina 333 W Harbor Dr., San Diego, CA (619) Hotel Check-in: 4:00PM You will need to provide a valid form of identification upon check-in as well as a credit card for incidentals. Hotel Check-out: 11:00AM We request that you please settle your incidental charges with the front desk at check-out. Omni San Diego Hotel 675 L Street, San Diego, CA (619) Hotel Check-in: 3:00PM You will need to provide a valid form of identification upon check-in as well as a credit card for incidentals. Hotel Check-out: 12:00PM We request that you please settle your incidental charges with the front desk at check-out. Kimpton Solamar Hotel 435 Sixth Ave, San Diego, CA (619) Hotel Check-in: 4:00PM You will need to provide a valid form of identification upon check-in as well as a credit card for incidentals. Hotel Check-out: 11:00AM We request that you please settle your incidental charges with the front desk at check-out. 4

5 Staff Call Times Call time for ALL Event Volunteers/Staff is 1:00PM on Tuesday, February 27. Please meet at the San Diego Convention Center, above Hall D, in Room 24. Roles & Assignments Your schedule is now live in InItLive! You should have received an invitation from InItLive to create an account and another with your schedule. You should be able to view the schedule from the website ( ) and the mobile app ( ). Want to go above and beyond and pick up a few extra shifts. See what shifts are still open through Pick and Request on the web version of InitLive. Training Schedule Date & Time Mtg/Training Where Tuesday, February 27 9 am - 10 pm Leader Kick-Off and Meeting (Led by Phil, Connie, Jaci and Jay) 10:15 am - 11:20 am Networking Team Training (Led by Deb, Mike and Jillian) Session Room Meetup (Room Host & Speaker Concierge) (Led by Jaci, Nicole and Elise) Society Team Meetup (Led by Ali) Content Concierge Team Meetup (Led by DebE) 11:00 am Live Stage Team Meeting (Led by Erin and Michael) Room 24 Room 23 Room 22 Cityside Foyer Cityside Foyer Room 23 Foyer 11:30 am - 1 pm Alumni and Leader Lunch (Invite Only) Room 23 1 pm - 4 pm SMMW18 ALL Event Team Mtg Room 24 4 pm - 5 pm Registration Team Training (Part #1) **Last name starts with A-K (Led by Nicole & Jaci) Room Host Training (Part #1) **Last name starts with L-Z Hall F Room 24 5

6 (Led by Elise) Live Stage Production Review (Led by Erin & Michael) Sponsor Concierge Training (Led by David) 5 pm - 6 pm Registration Team Training (Part #2) **Last name starts with L-Z (Led by Nicole & Jaci) Room Host Training (Part #2) **Last name starts with A-K (Led by Elise) Room 23 Foyer Room 22 Foyer Hall F Room 24 Wednesday, February 28 5:00 pm Midway Team Leaves for Midway Training to be provided at the start of your shift. 6:15 pm Midway Bus Escorts Meetup Training to be provided at the start of your shift. 6:15 pm Midway Bus Greeters Script and instructions were ed to you. Meet SYDNEY by the stage Hall F Lobby to Uber over together. You need to be at the Midway by 5:15 pm. Meet BRITTANY in Room 21 for instructions Meet DEB by the stage Hall F Lobby to Uber over together. You need to be at the Midway by 6:30 pm. Wednesday, February 28 7:30 pm Second Night Party Team Meets at Parq Training to be provided at the start of your shift. Meet at Parq at the start of your shift Other Trainings: Event Concierge Meet in Room 22 for your assignment at the start of your shift. Speaker Party Team Training to be provided at the start of your shift. Meet on the Sails Terrace (Upper Level, Bayside, Outside of the Sails Pavilion). Info Booth Team Training to be provided at the start of your shift. Meet at the information booth listed on your schedule. Keynote Ushers Training to be provided at the start of your shift. Meet in Ballroom 20A. Vibe Team Training to be provided at the start of your shift. Check your schedule on where to meet. Security Team Training to be provided at the start of your shift. Meet at your badge check-point at the start of your shift. F&B Team Training to be provided at the start of your shift. Meet in the All-Access Food Area in the Sails Pavilion. 6

7 Table Talk Team Training to be provided at the start of your shift. Meet at the Content Concierge Cabana. Staff Dress Code All staff working except for the Networking Team, Society Team and Content Concierge Team will need to wear the provided white staff logoed short sleeve shirt at all times. We recommend wearing white or natural undergarments. As the convention center temperature may vary, we recommend bringing a white long sleeve to wear under your shirt. Please wear dark or khaki pants (no jeans) and nice, comfortable shoes (nice tennis shoes are fine). Please bring a nice warm jacket with you, as there will be outdoor staffing needs. Average February/March temperatures for San Diego are high-60 s to mid 70 s during the day and low-50 s at night. You will be provided a new t-shirt for each day you are working. You may keep your shirts at the conclusion of the conference or return them to Room 22. Alumni are welcome to bring their shirts from prior years. When your shift is over and you want to attend a session, consider changing your shirt or putting something over it. Attendees will not know when you are on or off. If you are off the clock, we suggest changing so you can enjoy your break. Also, if you are talking to sponsors, they will be more receptive to talking to you if you don t look like staff. Staff & Volunteer Office The volunteer office will be located in Room 22 of the Convention Center. You are welcome to leave your personal items here but Social Media Examiner cannot be held responsible for watching your belongings. Evening Networking Parties Once you are done with your assigned role for the day, you are welcome to attend both the Opening Night and Second Night Networking Parties as an attendee. 7

8 Conference attire is business casual for all events, including the evening events. Attending Sessions Once you are done with your assigned role/shift, you are welcome to attend sessions. Please remember that when you are wearing your staff shirt, attendees will assume you are working whether you are or not. Meals The following meals will be provided to you: Breakfast Lunch Dinner Tuesday Lunch will be provided to staff working through the lunch hours (11am - 1pm) Alumni and Leader lunch at 11:30am (invite-only) Staff On Own for Dinner Drinks at Manchester Grand Hyatt 8:00 pm (Not Hosted) Wednesday Breakfast available for staff working in the morning at the Convention Center Lunch will be provided to staff working through the lunch hours Dinner will be provided for staff working during dinner hours (5pm to 7pm) Midway Team - Dinner will be provided on the Midway before attendees arrive If you are not working during this time, dinner will be provided during the Midway Party (7pm to 11:00pm) Thursday ALL - Breakfast available in the Networking Plaza from 7am to 8am ALL - Lunch in the Networking Plaza Parq Team - Eat before you get to the venue as only desserts are being served. Additional breakfast will be provided to staff working the early morning shift (5am - 7am) Staff On Own for Dinner Dessert and drinks at Parq (8:30pm - 11:30pm) Friday ALL - Breakfast available in the Networking Plaza from 7am to 8:30am Additional breakfast will be provided to staff working the early morning shift (5am - 7am) ALL - Lunch in the Networking Plaza Drinks at Manchester Grand Hyatt 8:00 pm (Not Hosted) 8

9 Security Information Security Information Please wear your name badges at ALL times. We will have an overnight security guard on duty starting Tuesday. However, we recommend high value items, i.e. laptops etc., be brought each morning and not be left overnight. Security Reminders Your safety is important to us. It s important to take the same precautions you do in your home. When in your sleeping room, please use ALL locking devices (deadbolts and safety latches). Utilize hotel room safes. If a safe is not available or will not accommodate your laptop computer, utilize a security locking cable or keep your computer with you at all times. Please take your valuables (i.e. laptop, ipad, purse, etc.) and printed materials with you when you leave meeting rooms. Please carry the name, address and telephone number of the hotel with you whenever you are away from the hotel. To maintain the integrity of SMMW, please shred all event documents before leaving and please do not take them with you. If you have any security questions, issues, concerns or require assistance during your stay, please contact Jaci Feinstein ( ). 9

10 Schedule-At-A-Glance (all times listed are in Pacific Time) Everything takes place at the San Diego Convention Center unless noted Wednesday, February 28, am to 8pm: Check-in open 12pm to 5:30pm: Workshops 7pm to 11pm: Opening-night Networking Party on the USS Midway aircraft carrier. Dinner and dessert will be served. Open from 7 pm - 11 pm. A complimentary shuttle is provided from the convention center and event hotels (Hyatt, Marriott, Omni, & Solamar) to the USS Midway (and back) and will run from 6:45 pm to 11:15 pm. You can drive (parking is $10): 910 N. Harbor Dr. Thursday, March 1, am: Power networking walk and yoga 6:30am: Check-in opens 7am to 6pm: Networking Plaza open 7am to 8am: Breakfast & networking 8am: Event kickoff and keynote 9:30am: Networking 10:30am to 12:15pm: Track sessions 12:15pm to 2pm: Lunch and networking 2:00pm to 4:55pm: Track sessions 5:15pm: Keynote 6:30pm: Evening break 8:30pm to 11:30pm: Networking Party at PARQ. Welcome to the Jungle includes live band karaoke, spirits tasting, desserts and more! Open from 8:30 pm to 11:30 pm. A complimentary shuttle is provided from the convention center and event hotels (Hyatt, Marriott, Omni, & Solamar) to Parq Event Center (and back) and will run from 8:15 pm to 11:45 pm. You can drive (parking is $17 in the ACE parking lot across the street on 6th & E Street). Friday, March 2, am: Power networking walk and yoga 7am to 6pm: Networking Plaza open 7am to 8:30am: Breakfast & networking 8:30am: Keynote 9:30am: Networking 10:15am to 12pm: Track sessions 12pm to 1:30pm: Lunch & networking 1:30pm to 4:25pm: Track sessions 4:45pm: Keynote 6pm: Event ends Detailed Agenda An up-to-date agenda is available here [ ] 10

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