Tips and Tricks for Facebook, Twitter and LinkedIn
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1 Tips and Tricks for Facebook, Twitter and LinkedIn Audra Knight
2 Social Media Recruitment
3
4
5 Facebook
6 Types of Facebook Pages Level of Rock Page Type Personal Page Corporate Business Page Careers Business Page Facebook Groups (Create & Join)
7 Boosting Posts
8 Ads Manager
9 Facebook Ad Tips Only promote the posts that do well organically Target news feed NOT sidebar ads Use videos or pictures with no text!
10 Tracking Challenges
11 50% of your content should be video in Brian Halligan, Hubspot
12 Why Video? 1200% more shares than text and images combined. -Hubspot 95% retention over 10% when reading text. - Insivia Reports Facebook videos increased 94% in Facebook Facebook will be ALL video in 5 years -Facebook
13 Why video?
14 Facebook Video Tip: Upload natively to Facebook (as well as YouTube)
15 Metrics Tip: Design for sound off
16 Facebook Live
17 Facebook Job Postings
18 Facebook Graph Search
19 LinkedIn
20 LinkedIn - Types of Pages Free Personal Page Company Page Showcase Pages Paid Paid Memberships (Recruiter, Recruiter Lite) New Careers Page Job Slots
21 LinkedIn New User Interface Summary collapsed New Highlights section Highly visible activity section Order is not customizable
22 LinkedIn New UI No more job title search for many accounts (bad for recruiters AND job seekers) No more tags & notes for many accounts Trick : Use Hello Talent for r
23 LinkedIn SEO
24 LinkedIn Key Words Headline (#1) Summary Current AND Past Job Titles (if appropriate) Current AND Past Job Descriptions Endorsements Website Titles
25 LinkedIn SEO Trick : Name your profile picture to rank in images searches.
26 Customize Your Public Profile Tip If you have a common name, add the URL to: -Other social profiles -Business cards - signature
27 Embedded Media Photos Videos Landing Pages Campaigns Slide Share
28 Sourcing Tips Synonym Testing- PM or Project Management Abbreviations- Software Eng., Sr. Mgr. Misspellings Enginer > 40,000 people Manger Xray searching
29 Twitter
30 Why Twitter?
31 Twitter Page Types Page Type Example Goal Marketing content engagement Employment brand content & engagement Job distribution & SEO for jobs Employee generated content & advocacy
32 Your Twitter Profile Show your personality! Link: Use a link shortened for tracking 160 character bio Pin an important Tweet!
33 Just in! Twitter will no longer count characters for media attachments (photos, gifs, video, etc.)
34 Optimize your Tweets Call to action! 1-3 hashtags to reach non-followers Link shorteners make link look nicer & trackable (use Buffer, bit.ly or Hootsuite) Use Tag up to 10 relevant handles (recruiters, event pages) On brand with corporate colors, font, etc. Contains a photo or video (no stock imagery!)
35 Events Trick : Raffle an item using the event hashtag!
36 Mistake #1 Trending Hashtags
37 Mistake #2 Automation & Cross Posting No hashtags!?!
38 Mistake #3 The Irrelevant Hashtag
39 Twitter Chats #WorkTrends #EBchat (Employer Branding) #OMCchat (Open Mic Career) #nextchat Trick Look for chats that are specific to the industry you recruit for! #RecHangout (Recruiters hangout) #LinkedInChat
40 Twitter Lists
41 Twitter Lists
42 Subscribing to Twitter Lists Tip: Use electoralhq to search for them!
43 Twitter List To Create PRIVATE Lists Recruiters of competing companies Passive candidates PUBLIC Lists Your team and hiring managers Your brand ambassadors Local colleges Active candidates (silver place medalists) Get attention lists Nurses I need to hire Event attendees
44 Free Twitter Tools Scheduling- Buffer Sourcing- Followerwonk & Twiangulate Content- Buzzsumo Hashtags research o o o o
45 Twitter Widget
46 Thank you!
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