FREE training for your business

Transcription

1 FREE training for your business! FREE training for your business Don't miss out! Contact us now on or to meet with an adviser to discuss your needs.

2 Facebook in 1 Hour Welcome to the webinar! Webinar Host Paul Teague Digital Development Manager Cumbria Chamber of Commerce

3 Coming Up Why you could be sitting on a Facebook time bomb How to deploy the FB vanity technique for great SEO The must-have reasons for using Facebook in your business Five great tips for powering up your FB business page PLUS Tips, resources and techniques to make you a Facebook pro! These slides and the webinar replay video will be available within 24 hours of this live presentation

4 Facebook Quick Win 1 Is it a scam? Check before you share at:

5 Facebook Quick Win 2 Improve your Facebook graphics Use Canva.com to make banners and graphics for your social media channels

6 Facebook Quick Win 3 Bookmark this page it s the best resource I ve ever seen for solving your Facebook-related problems!

7 Why you could be sitting on a Facebook time bomb

8 Alert! This is one of the biggest mistakes made on Facebook There are two types of account on Facebook: 1) A personal account/profile This is all you need to post content to friends and family securely and create as many business pages as you want to [Friends] 2) A business account Mainly for creating adverts and business pages [Likes]

9 Alert! This is one of the biggest mistakes made on Facebook You should only have 1 personal account

10 Alert! This is one of the biggest mistakes made on Facebook

11 Alert! This is one of the biggest mistakes made on Facebook One of the biggest mistakes that I see on Facebook is when businesses build their Facebook presence around a personal profile. This is the wrong way to use Facebook! You risk losing the page that you worked so hard to build up and all those valuable followers who are connected to your business.

12 Merge duplicate pages without losing Likes You can get to the Merge area from the General Settings of your Facebook page, or you can go there directly at pages/merge/.

13 Why Use Facebook and Social Media anyway?

14 The 3 most compelling reasons to use social media in your business

15 Facebook Vital Statistics Statistics 1.23 billion daily active users on average for December billion mobile daily active users on average for December billion monthly active users as of December 30, billion mobile monthly active users as of December 30, 2016 Approximately 85.2% of our daily active users are outside the US and Canada How else can you expose your business to that many people for free?

16 The 3 most compelling reasons to use Facebook in your business Social media gives you an instant web presence no cost, no webmasters, no tech! So if you have no budget and no web site, using social media you can get your business online for free in a matter of minutes

17 The 3 most compelling reasons to use Facebook in your business Social media gets you on mobile immediately - no cost, no webmasters, no tech! So if you have a web site and you can t afford the technical work that will need to make it mobile and tablet friendly you can solve that problem instantly using a social media channel.

18 The 3 most compelling reasons to use Facebook in your business Social media gives you instant and powerful SEO (search engine optimisation). Because they re the world s most heavily trafficked sites, you get to ride on their coat tails no SEO budget required That means that you can get found in the search engines fast!

19 Facebook Basics

20 [Basics] Creating Your Business Page On Facebook Note: There is no limit to the number of business pages that you can have

21 [Basics] Creating Your Business Page On Facebook Tip 1 Take a moment to read the T&Cs, they re not that painful! Tip 2 Unpublish your page while you re working on it don t let people see and share it before it s ready!

22 Optimize Your Facebook Page See:

23 The Facebook Vanity Technique

24 Your FB page name is highest level of your SEO when creating business pages on Facebook but please follow the rules:

25 The FB Vanity Technique This is great for SEO!

26 Five Fabulous Facebook Tips

27 Five great tips for powering up your FB business page [Tip 1] A simple call-to-action button

28 Five great tips for powering up your FB business page [Tip 2] To make sure the map feature is enabled, go to the About tab, find the Has a street address section and check the box (see image). Enter your address and you ll see the map with your address marked clearly on it. Check the box next to Show Map and Check-Ins on the Page.

29 Five great tips for powering up your FB business page [Tip 3] Page Roles

30 Five great tips for powering up your FB business page [Tip 4] Pin your best posts especially news of events, sales and promos!

31 Five great tips for powering up your FB business page [Tip 5] Pin your page to shortcuts, it will save you a lot of time hunting for it!

32 Next steps Access all of the slides from today [with EXTRA slides and info], as well as lots of useful URLs and resources, via this link: Slides and the replay video will appear within 24 hours of the live webinar.

33 Next steps Sign up now for next week s webinar! Twitter in 1 Hour

34 Next steps Are you intending to use Facebook to sell goods or services outside the UK? Speak to Catherynn Dunstan about e-exporting support via or

35 Free Training! Cumbria has been awarded 8.5m in funding to support the County s Small and Medium businesses. The funding will be utilised to grow and develop productivity by raising skills levels. Funded training opportunities for yourself and any staff, focusing on increasing skill levels Help and support can be given to support the recruitment of apprentices. Contact: Jon Power - Workforce Development Services Manager

36 Free Training! Training opportunities could include: Project Management Leadership and Management Excel training Digital marketing and social media Sales training Finance for non financial managers The funding runs until July 2018 and is being funded by the European Social Fund If you recruit an apprentice a grant of up to 1500 could be available Contact: Jon Power - Workforce Development Services Manager

37 How to get new visitors to your business page and what to talk about when they re there

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39 Source:

40 Source:

41 Facebook Bootcamp Getting Some Facebook Basics Right

42 Facebook Bootcamp Getting Some Facebook Basics Right Do you ever check your settings?

43 Facebook Bootcamp Getting Some Facebook Basics Right Particularly stay on top of Security Privacy - Notifications

44 Facebook Bootcamp Getting Some Facebook Basics Right Review and use the security options set up 2- step verification with the code generator

45 Facebook Bootcamp Getting Some Facebook Basics Right

46 Facebook Bootcamp Getting Some Facebook Basics Right My BIGGEST Facebook tip for personal use? Switch off Public as your default setting. Everybody on and off Facebook can see this content!

47 Facebook Bootcamp Getting Some Facebook Basics Right Don t get your personal photos indexed in the search engines! It s easy when you know how

48 Facebook Bootcamp If you don t like it, block it!

49 Facebook Bootcamp Getting Some Facebook Basics Right Farmville and Candy Crush can be gone forever!

50 Facebook Bootcamp Getting Some Facebook Basics Right Tune out annoying or superfluous notifications. Just get the information that interests you

51 Facebook Bootcamp Getting Some Facebook Basics Right Regardless of your privacy settings, if you allow anybody to follow you they can see posts anyway, no friend request required! Switch it off the Everybody setting

52 Facebook Bootcamp Want to know what followers can see? View your public timeline. Getting Some Facebook Basics Right

53 Facebook Bootcamp The Ratings and Reviews feature (where you see the star rating on the main Facebook page) is available when your page is categorised as a Local Business and has a physical address. However, you can change this setting if you re in the Local Business category and don t want to show your ratings and reviews.

54 Business Page Features Schedule Posts

55 Business Page Features Boosting Posts

56 Business Page Features Boosting Posts

57 Business Page Features Create Events Tip 1: Boost your event post to bring it to the attention of local people Tip 2: Use an event photo to make your listing more engaging.

58 Business Page Features Create Offers

59 Business Page Features Create Offers

60 Business Page Features Create Offers Tip 1: Always add a limit to the offer just in case! Tip 2: Think about T&Cs limnited to one-per-family etc

61 Business Page Features Featured Likes

62 Important question! Do Yellow Pages, newspaper and magazine adverts, leaflets or TV & Radio adverts provide you with the same information to allow you to track ROI? If not, why are you still paying for them?

63 Facebook Ads Although Facebook ads are easy to use, it s also very easy to spend lots of money on them, with few results. I recommend further learning!

64 A quick word about Facebook ads

65 Facebook Ads You can create ads on Facebook itself or via Power Editor I use Power Editor much of the time Power Editor lets me import my subscribers and target them You must use the Chrome browser to access Power Editor: Power Editor gets the newest features first You can create custom and lookalike audiences It is clunky and not very user friendly it s a lot nicer creating ads in Facebook itself The targeting is excellent in Facebook ads Don t use Boost Post it s not a good way to advertise