The Social Update Emerging Tools in Social Media. Joel Peterson Communica1ons Director NY State SHRM & Chief Opera1ng Officer Goshow Architects

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1 The Social Update Emerging Tools in Social Media Joel Peterson Communica1ons Director NY State SHRM & Chief Opera1ng Officer Goshow Architects

2 Agenda Introduc1on Who s in the Room? Emerging Trends in Social Media Recrui1ng Emerging Tools in Social Media Recrui1ng Examples of How to use Emerging Tools Final Points to Ponder Q & A (there won t be 1me. #sorry)

3 Hello! Chief Opera1ng Officer Goshow Architects Communica1ons Director New York State SHRM 10 years building the people who build the buildings

4 Hello! Member of the IBM Futurist Think Tank group Official #SHRM16 Blogger Smart Stage Presenta1on: Crea1ng Content for Social Media. Volunteer Captain New York State Special Olympics

5 Emerging Trends in Social Media Recrui;ng

6 Emerging Trends in Social Media Recrui;ng In the current job market, candidates have more op1ons than Employers do 10,000 Baby Boomers leave the workforce each day. 34% of the workforce are Gen Xers. 36% of the workforce are Millennials.

7 Emerging Trends in Social Media Recrui;ng Candidates have more op1ons than Employers do The most successful recrui1ng tools are Employee Referrals and Company Websites Show more, tell less.

8 Emerging Tools in Social Media Recrui;ng Does your company use it s website EFFECTIVELY to tell it s story? Does your company have an ACTIVE Linkedin Company page? Does your company have an ACTIVE Glassdoor profile?

9 Emerging Tools in Social Media Recrui;ng

11 LinkedIn Profiles, Company Pages Candidates on the go can check their LinkedIn profile on their phone whenever and wherever they are. Make sure your LinkedIn Company Page is ac1ve and has up-todate info.

12 LinkedIn Jobs Check your job pos1ngs on your mobile phone to ensure all the info you want to candidates to see shows properly.

13 LinkedIn Groups Use LinkedIn Groups regularly to post relevant informa1on that passive candidates will connect with. Groups are a great resource for you to connect with colleagues and candidates.

14 Emerging Tools in Social Media Recrui;ng Shig your company s focus from job specs and en1cing inmails to telling a story that ahracts the talent you seek. U1lize more visuals than text: photos, videos. Use engagement tools to connect with candidates.

15 Emerging Tools in Social Media Recrui;ng Use of mul1ple plajorms increases the variety of viewers Ask your newest hires where they were engaged throughout the job search. Connect with them where they are most ac1ve.

75,000 of the workforce believes if it s not on their phone it doesn t exist.

16 Time to Go Mobile! The 8 Second Rule 90 % of job seekers use their phones to search. 50 % of all social media ac1vity comes from a mobile device. 75,000 of the workforce believes if it s not on their phone it doesn t exist. 70% drop off rate if companies do not have a mobile applica1on. 50% of employers believe their mobile applica1on is effec1ve. 60% of candidates won t fill out an applica1on that takes over 20 minutes.

17 Emerging Tools TwiIer Cards Use Twiher Job Cards to expand tweet life Target Twiher job seekers Average life cycle of a Tweet is 5 minutes Target specific keywords, loca1ons or languages

18 Emerging Tools Instagram Mobile Snapchat Instant Storytelling Periscope

19 Emerging Tools Instagram Instagram is a photo and video-sharing social networking app used by over 400 million people. It s users take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking plajorms. Instagram users view more than 70 million videos per day.

20 Emerging Tools SnapChat Snapchat is a photo messaging app used by 100 million people. It s users take photos, record videos, add text and drawings and then send them to a controlled list of recipients. Each Snap has a shelf life ranging from 1 to 10 seconds before they disappear. These various images and videos can be collected into Stories which are viewable for 24 hours before disappearing. Snapchat users view more than 7 billion videos per day.

21 Emerging Tools Periscope Periscope is a live-streaming app used by 10 million people. It s users broadcast messages or have video conversa1ons live through their iphone or Android. You can make messages public or private because it is basically your own broadcas1ng sta1on. Essen1ally, you can go live on the go any1me and anywhere. Periscope users view 1.85 million broadcasts (or Scopes) per day.

Emerging Tools Employee Advocacy Employee advocacy is a term used to describe the exposure that your employees generate for your company using their own online tools and networks.

22 Emerging Tools Employee Advocacy Employee advocacy is a term used to describe the exposure that your employees generate for your company using their own online tools and networks. These days, social media is the main medium for employee advocacy. Employee advocacy grows out of culture, not technology or marke1ng. Only cultures rooted in trust do employee advocacy well. If your employees aren t your biggest advocates, you have a problem much bigger than social media. People will trust your employees more than they trust your company brand provided your employees are given the trust and the right tools to share your content freely, out of their own will.

23 Emerging Tools How To Use Give candidates access to Project Progress Photos via Office social events via Conversa1ons with key influencers via Or why not have your Employee Advocates do it for you!

24 Create Your Social Media Recrui;ng Roadmap What resources are available? What tools are you comfortable using? What is your message? Review your roadmap at the end of every year!

25 Points to Ponder about Social Media Tools Don t expect results without building a rela1onship first Always post relevant content Don t post un1l you understand your target audience Always have a clear message and plan in mind The biggest faux pas in social media recrui1ng is not using social media at all

26 Q&A

27 Contact Info Joel Peterson

Let s Poll (Vault) Please text NYSHRM16 to to participate in our live poll

Let s Poll (Vault) Please text NYSHRM16 to 22333 to participate in our live poll Becoming Social: Building a Roadmap to Recruiting via Social Media Joel Peterson COO and Director of HR Goshow Architects