Networking is Recruiting: LinkedIn. AASPA Webinar Brian White, Executive Director of HR & Operations Auburn-Washburn USD 437 February 11, 2015
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1 Networking is Recruiting: LinkedIn AASPA Webinar Brian White, Executive Director of HR & Operations Auburn-Washburn USD 437 February 11, 015
2 Networking is Recruiting Agenda Networking and your professional network LinkedIn Recruiting with LinkedIn
3 What is networking?
4 Your Network YOU
5 Why is networking important? 1 1 YOU 1 1
6 What is LinkedIn? LinkedIn is the world's largest professional network with over 300 million members in over 00 countries and territories around the globe
7 Why use LinkedIn? LinkedIn is built upon trusted professional relationships and connections LinkedIn can help you manage your professional connections and easily stay connected after changes in jobs or locations LinkedIn allows you to connect, communicate, and collaborate with colleagues and professional contacts LinkedIn is a valued resource for people seeking employment to look at prospective employers, their job opportunities, and their employees
8 LinkedIn Connections Out of Network You have no current connection to this person within three degrees of separation 3 rd Degree nd Degree 1 st Degree YOU 3 rd Degree Connection You are connected through a nd degree connection nd Degree Connection One of your 1 st degree connections is connected to this person 1 st Degree Connection You are connected to this person
9 LinkedIn Basics Basic Elements Profile Growing Your Network Groups District Page Recruiting Sharing job opportunities Searching for candidates Staying in touch with former, valued, trusted colleagues for potential future employment
10 My LinkedIn Profile
11 Components of a Profile Snapshot: An overview of your name, location, current title, past positions, and education Photo: Your professional photo allows the people you ve met and previously worked with to quickly identify you Posts: Contribute and share professional insights on LinkedIn Summary: Summarizes your professional experience and goals and allows other users to quickly learn about your background and interests Experience: Sorted in chronological order, your professional experience is displayed along with any recommendations you have received
12 Components of a Profile Skills: Allows you to highlight special skills and expertise based on key business and professional terminology Education: Sorted in chronological order, your educational background is displayed along with associated activities and honors Additional Information: Interests, personal details, and advice for contacting Recommendations: Recommendations help illustrate your achievements, project credibility, and show why people enjoy working with you. Similar to references Other Components: Projects, Languages, Publications, Organizations, Honors & Awards, Test Scores, Courses, Patents, Certifications, and Volunteering & Causes
13 Grow Your Network Build your personal professional network Connect to your current professional network District contacts AASPA Contacts University alumni Former colleagues Use your network contacts to get introduced to others
14 Groups Groups on LinkedIn Join Groups network with other professionals with similar interests Participate in and/or post discussions Network with group members Join common groups with specific contacts you want to reach Post job opportunities on the group job tab Start your own group
15 Your District (Company) Page Start a Company Page for Your District Share district information with job candidates View insight information about your page and visitors Share updates about job opportunities View analytics information about your updates Invite others to network and share information on your page Create job postings through LinkedIn Talent Solutions (fee)
16 Promote It! Promote Your LinkedIn Information Add to electronic signature and communication Add to business cards Invite others to join your group Add to your website Add to your recruiting materials Ask current employees to join and share
17 Share Job Opportunities For Free Update your activity status to let others know what position you are looking for Post job information in a group Create a discussion in your groups Share the job opportunity on your district page Send a message to your relevant connections For a Fee Search for candidates and send an in-mail Post a job on LinkedIn Advertise on LinkedIn
18 Recruiting on LinkedIn Active vs. Passive Active Candidates are looking for jobs Have resume updated, ready and out there Actively seeking and applying for jobs Are following many job opportunities Passive Candidates are not currently looking for jobs Do not have an updated resume Are not actively seeking and applying for jobs May be willing to listen to the right opportunity
19 LinkedIn Search Two Ways to Search Quick Search Click on the drop down menu to the left of the search box. Advanced Search Click on advanced search next to drop down pane.
20 LinkedIn Search Quick Search Advanced Search
21 LinkedIn Search Strategy Strategy Plan your search strategy before starting Define Who are you looking for: job title, district name, location, college Keywords: skills, certifications, licensure, associations, endorsements Create your message to connect Search - Begin your search Refine your search strategy Filter: try different combinations Fish: find more contacts in your results Flip: what groups are your contacts in? Build your network Every interaction is an opportunity to network!
22 District Page Example
23 LinkedIn Recruiting Basics Advanced People Search Enter search terms Keywords: Keywords or Position Title Company: (Optional) Location: Zip Code Refine: modify or change terms Take notes as you view profiles for future searches Job titles, groups, skills, etc. Connect and build your network Get introduced through a connection Send invite to connect
24 Advanced Search
25 Additional Resources The Value of LinkedIn LinkedIn Overview Video LinkedIn Help Center LinkedIn Webinars LinkedIn's YouTube Channel LinkedIn Advertising LinkedIn Talent Solutions Becoming an Administrator for Your Company Page Editing Your Company Page
26 Get Started! Three things to do in the next 4 hours Start a profile or update your current profile Find and join a LinkedIn group Invite someone to connect with you Remember every interaction is an opportunity to network!!!
27 Questions? Please feel free to add me on LinkedIn! My address is
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