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1 Let s Poll (Vault) Please text NYSHRM16 to to participate in our live poll

2 Becoming Social: Building a Roadmap to Recruiting via Social Media Joel Peterson COO and Director of HR Goshow Architects Miriam Peterson HR Assistant Goshow Architects

3 Let s Poll (Vault) Please text NYSHRM16 to to participate in our live poll

15 Introduction Why Should You Bother with Social Media Recruiting? Peterson Labs Resources and Tools Legal and Ethical Considerations

16 Please @nystateshrm

17 Joel Peterson Miriam Peterson Speaking Engagements Director of Human Resources Joel + Miriam: Communications Innovatix+Essensa Director New October York State 17 SHRM 10 years building the people who build the buildings Volunteer New York State Special Olympics Student at Pace University: International Management and HR Management HR Assistant at Goshow Volunteer New York State Special Olympics Career Goals: Combine HR, travel, and wine

18 Introduction 1 Why Should You Bother With Social Media Recruiting? Peterson Labs Resources and Tools Legal and Ethical Considerations 3 4 5

19 Time is an Issue for Many Practitioners It s How We Communicate Now

20 Personal Development + Professional Effectiveness Information + Resources + Contacts

21 How You Can Use Social Media for Recruiting Information Relationship Collaboration Gathering Building & Sharing

22 Key Ingredients of a Good Social Presence Who You Are (Your Brand) How to Communicate (Your Tools) What You Want to Say (Your Message)

23 Introduction Why Should You Bother With Social Media Recruiting? 1 2 Peterson Labs Resources and Tools Legal and Ethical Considerations 4 5

28 Peterson Labs: The Research 8 Second Rule Approach We researched 293 companies, of which 10% were unidentifiable There are around 40 industries represented Not based on content Based on website links, not social platforms Social Media is not just for big companies

29 Company Statistics: LinkedIn 47 YES 84% NO 16% 246

30 Company Statistics: Glassdoor ENGAGED 17.4% UNCLAIMED 42% 119 NO PRESENCE 40.6%

31 Glassdoor: What Is It?

32 Glassdoor: Engaged

33 Glassdoor: Unclaimed

34 Glassdoor: No Presence 10 Companies 18 Companies

35 Company Statistics: Social Media Platforms 64.8% 57% 34.1% 17.4% 14.7% 7.5% 2% 0.7% 0.7%

36 Introduction Why Should You Bother with Social Media Recruiting? Peterson Labs Resources and Tools Legal and Ethical Considerations 5

37 What Are Your Resources? Staff Size Budget Time

38 Company Highlight: GE Johnson (Construction)

39 Time To Go Mobile! 90 % of job seekers use their phones to search 50 % of all social media activity comes from a mobile device The 8 Second Rule

40 Company Highlight: DONAN

41 Company Highlight: RDH Building Sciences (Engineering Firm)

42 Go Mobile: What to Use

43 Go Mobile: Where

44 Go Mobile: When

45 Go Mobile: Why

46 Go Mobile: How

47 Emerging Tools Instagram Mobile Snapchat Instant Storytelling Periscope

48 Recruiting via Instagram Instagram is a photo and video-sharing social networking app used by over 400 million people. Instagram users view more than 70 million videos per day.

49 5 Easy Steps

50 Company Highlight: H2M Architects and Engineers

51 Recruiting via Snapchat Snapchat is a photo messaging app used by 100 million people. Snapchat users view more than 7 billion videos per day.

52 Recruiting via Periscope Periscope is a live-streaming app used by 10 million people. Periscope users view 1.85 million broadcasts (or Scopes) per day.

53 Recruiting via Twitter Cards Use Twitter Job Cards to expand tweet life Target Twitter job seekers Average life cycle of a Tweet is 5 minutes Target specific keywords, locations or languages

54 Employee Advocacy These days, social media is the main medium for employee advocacy. Employee advocacy is a term used to describe the exposure Employee that your advocacy employeesgrows generate out of for culture, your company not technology using their or own online marketing. tools and networks.

55 Employee Advocacy Only cultures rooted in trust do employee advocacy well. People will trust your employees more than they trust your company brand provided your employees are given the trust and the right tools to share your content freely, out of their own will.

56 How To Use These Tools Project Progress Photos Office social events Conversations with key influencers Or why not have your Employees do it for you!

57 Introduction Why Should You Bother with Social Media Recruiting Peterson Labs Resources and Tools Legal and Ethical Considerations

58 Legal and Ethical Considerations: Recruiting

59 Legal and Ethical Considerations: Screening You may discover protected characteristics about a candidate by screening them via social media. If you use social media screenings, they should be conducted at the same point in the application process for each candidate. Any information found on social media must be used legally. Over 20 US States have some law related to the ban of employee/applicant screenings via social media

60 Legal and Ethical Considerations: Employee Advocacy Employees shall have the right to self-organization, to form, join, or assist labor organizations, to bargain collectively through representatives of their own choosing, and to engage in other concerted activities for the purpose of collective bargaining or other mutual aid or protection, and shall also have the right to refrain from any or all of such activities except to the extent that such right may be affected by an agreement requiring membership in a labor organization as a condition of employment as authorized in section 8(a)(3) [section 158(a)(3) of this title].

61 Create Your Social Media Recruiting Roadmap What resources are available? What is your message? What tools are you comfortable using? Review your roadmap at the end of every year!

Points to Ponder from the Petersons Don t expect results without building a relationship first Always post relevant content Don t post until you

62 Points to Ponder from the Petersons Don t expect results without building a relationship first Always post relevant content Don t post until you understand your target audience Always have a clear message and plan in mind The biggest faux pas in social media recruiting is not using social media at all

63 Q & A

64 Contact Info Joel Miriam

The Social Update Emerging Tools in Social Media. Joel Peterson Communica1ons Director NY State SHRM & Chief Opera1ng Officer Goshow Architects

The Social Update Emerging Tools in Social Media Joel Peterson Communica1ons Director NY State SHRM & Chief Opera1ng Officer Goshow Architects Agenda Introduc1on Who s in the Room? Emerging Trends in Social