Twitter How Recruiters are Using Tech to Source Top Talent

Transcription

1 by- Guide to Recruiting on Twitter How Recruiters are Using Tech to Source Top Talent

2 First Things First When you recruit on social do you When you recruit on social do you mostly recruit on sites designed for job mostly recruit on sites designed for searching such as LinkedIn? job searching such as LinkedIn? Recruiting on LinkedIn makes sense. But, did you know that there are nearly 330 million monthly active users on Twitter? 330 million active users! That s huge. Twitter is the third-largest social network behind Facebook and LinkedIn. It s time to learn the benefits of recruiting on Twitter. 2

3 Your 5 Roadmap Recruit on Twitter to One: Brand You Two: Build Your Following Three: Search for Potential Candidates Four: Engage in Conversation Five: Hashtags Create More Opportunities 3

4 One: Brand You Over 58% of job seekers use Twitter in their job search, with 76% looking at company profiles for opportunities. 1 How can your ideal candidates become your future best employees if they don t know your company exists? Establish a Twitter presence that closely resembles your brand image. Overall, your brand s personality should resonate with your followers and ideal target candidates. To Get Started Create your Twitter profile: Create Choose a branded profile photo Build your bio in 160 characters or less Pick your header image 1 Undercover Recruiter 4

5 84% of college seniors believe an active social presence can help a company when it comes to recruiting the best talent. 2 Twitter is all about connecting with other users to share content. Having followers is valuable as it takes you a step closer to connecting with the talent you d like to recruit. When someone follows your handle they not only opt in to see your tweets, they help you expand your reach and can ultimately increase your visibility. Two: Build Your Following To Get Started Form a community of engaged and valuable followers: Add your Twitter link to your website and in your signature Tap into your existing candidate pipeline upload your contacts and follow them first Ask employees and business partners to share your profile for added visibility Look up important industry leaders and follow them some will likely return the favor 2 Hiring Insights 5

6 Three: Search for Talent 57% of job seekers said that they used social media at least once a month to learn more about potential employers. 3 Take advantage of social media channels to learn more about your top potential candidates. Search for talent easily by filtering by location or hashtags. In doing so you ll build a following of people from your target talent pool. A robust applicant tracking system (ATS), like icims Recruit, keeps track of how many candidates you re able to attract through your Twitter efforts. To Get Started Find candidates: Search by keywords and hashtags look for ones that relate to your industry, to common professions, and to your audience then keep a list of them nearby. Top hashtags include: #JobSearch #JobHunt #Hiring #NowHiring 3 Hiring Insights 6

7 44% of college seniors said social media posts demonstrating company culture would encourage them to apply for a job. 4 Tweeting relevant content like job openings and asking for retweets or answers to questions, will build your Twitter connections and encourage engagement. icims Recruit takes the hassle out of manually posting jobs to different social media sites including Twitter through automated scheduling. Four: Engage in Conversation To Get Started Strike up a conversation: Create a consistent cadence of content that s relevant to your target audience Pin a tweet of a top job opening Ask your brand ambassadors to share your content Engage with partners and vendors Tweet your job openings multiple times in different formats Don t only tweet about open positions share industry news 4 Hiring Insights 7

8 Five: Hashtags Create More Opportunities 78% of Fortune 500 recruiting tweets contain hashtags. 46% of those tweets have branded terms related to job opportunities. 5 Using hashtags appropriately can extend reach beyond your followers while encouraging relevant conversations to begin. icims Connect allows users to quantify CRM efforts. To Get Started Use hashtags: Focus on keywords and hashtags that are relevant to your company Going to an upcoming event? Use their event hashtag to promote your involvement Identify industry hashtags to help you network to your target candidate pool 5 Undercover Recruiter 8

9 With Twitter as a focus of your social recruiting and recruitment marketing strategy you can build meaningful connections with a relevant audience engaging active candidates seeking immediate work or nurturing relationships with passive candidates for future openings. 9

10 icims -by- Guide to Recruiting on Twitter How icims Can Help icims is the leading provider of talent acquisition solutions that help businesses win the war for top talent. icims empowers companies to manage their entire hiring process within the industry s most robust Platform-as-a-Service (PaaS). Built on the foundation of a best-tomarket talent acquisition software suite, icims PaaS framework, UNIFi, allows employers to expand the capabilities of their core talent acquisition technology by integrating with the largest partner ecosystem in talent acquisition to help them attract, find, screen, and manage candidates. Offering scalable, easy-to-use solutions that are backed by award-winning customer service, icims supports more than 3,500 contracted customers and is one of the largest and fastestgrowing talent acquisition solution providers. To learn more about icims view our demo videos. Connect with icims on social media! 10