THESIS - SCHOOL OF ADMINISTRATION BUSINESS

Transcription

1 THESIS - SCHOOL OF ADMINISTRATION BUSINESS No Class No Titles Author Advisor Item No. Year A case study of organizational culture in Saigon shipyard Pham Thanh Huyen Ph.D. Truong Thi Lan Anh company +CD A comparable study of university branding in HoChiMinh city Doan Thi Huong Thao MBA. Tran Tien Khoa A comparative study of the management styles of American and Japanese managers in VietNam + CD Le Kim Ngan PhD Chris Chanh Hung Qu A content analysis and evaluation control in sales cycle of 3A pharmaceutical co., LTD +CD Nguyen Long Dien MBA. Nguyen Canh Tien A content analysis of HSBC unsecured personal installment loan and influences from inflation Le Truc Ly Nguyen Hong Anh, MBA A content analysis of marketing strategies to upgrade the AIA brand Tran Thi Thanh Thao Le Trong Hieu, MBA A content analysis of the employee retention in 3A Pharmaceutical Co., LTD Nguyen Linh To John Harackiewics, Ph.D A content analysis of the managerial styles between individualism and collectivism Nguyen Thuy Bao Tran Chris Chanh Hung Quach, A descriptive analysis of current employee engagement in Vietnamese small and medium enterprises Nguyen Vo Hien Chau M.A. Albert Low A research into behavior of individual investors in Vietnamese stock market Nguyen Manh Tuan Ph.D Luu Trong Tuan A research of what will lead international university to achieve vision and mission and application of balanced scorecard in financial and internal process perspectives +CD Doan Thanh Phuc MBA. Nguyen Hong Anh A research on how location- related factors affect housing prices in Ho Chi Minh city + CD Nguyen Le Huy Nguyen Minh Tuan A research on the factors impacting the survival of Vietnamese Advertising agencies Mai Thi Hanh Tran Tien Khoa, MBA A review on the current process of e- tailer's supply chain: Problems and improvement - A case study of company A Phung Khiet Nhi Dr. Nguyen Quynh Mai Page 1

2 A study of coorslight brand awareness in 365Daband project: A case study of analyzing and evaluating VAA' long - term project +CD Ta Xuan Quy Nguyen Thanh Trieu A study of customer satisfaction: The case of Phong Vu trading & service joint stock company Nguyen Thi Ngoc Han Ph.D Nguyen Kiem Than A study of institutional investors' behavioral biases Vietnamese stock market Nguyen Hoang Gia KhanPhD.Vuong Duc Hoang Qu A study of marketing mix strategies for credit card product of HSBC bank in Vietnam market + CD Nguyen Hoai Tram Mr. Chris Quach A study of trust for domestic brands in Viet Nam Le Xuan Truc Cheah Kuan Yean, MBA A study of what will make salesmen satisfied in Sieu Thanh corporation +CD Mai Ngoc Anh Albert Low A study on clients' satisfaction of distribution services : A case of herbalife Vietnam Nguyen Trung Duc PhD. Nguyen Quynh Mai A study on customer adoption intention of family doctor service in Ho Chi Minh City Tran Quoc Nam MBA. Le Dinh Minh Tri A study on customer satisfaction at Saigon development corporation +CD Le Ngoc Tho Ph.D. Charles Leonard Wil A study on customer satisfaction toward quality of airfreight forwarding service, the case of east Asia transport Co.LTD Huynh Ngoc Doan TrinhMBA. Nguyen Minh Tuan A study on customer satisfaction, the case of THEGIOIDIDONG.COM +CD Vo Le Duy Ph.D. Nguyen Quynh Mai A study on employee motivation factors: The case of big coffee Ltd. Pham Ngoc Mai Thao Ph.D Nguyen Quynh Mai A study on internal service quality and employee job satisfaction, the case of BAOLAM security Company in Ho Chi Minh City Lai Dai Nghia MBA. Nguyen Nhu Tung A study on service quality and customer satisfaction, the case of FAHASA bookstores in HoChiMinh city +CD Nguyen Thi Phuong AnhDr. Nguyen Quynh Mai Page 2

3 A study on the customers' satisfaction - The case of Binh Tam LTD Company's transportation quality service Huynh Thi Thanh Hoang PhD. Truong Quang Duoc A study on worker's job satisfaction of garment company in Vietnam: The case study of Toan Thuy limited company Tong Thi Cat Phuong M.As Nguyen Huu Dang K Acquisition of cotec cement by Holcim Vietnam case study + CD Le Thi Quynh Nhu Robert T. Connolly, MBA An analysis of credit control policy and receivable management: Case study of petec trading and investment corporation Huynh Ngoc Thao Dr. Nguyen Thu Hien An analysis of foreign indirect investment on Vietnamese stock mark Nguyen Tri Thuy Tien Nguyen Canh Tien, MBA An analysis of the determinants of interbank interest rates in Vietnam Nguyen Thi Thanh Nha Ph.D Pham Thi Thu Tra An analysis of the inventory policy at Tan Hung Phat mechanical Co., LTD and some suggestions for improvement + CD Vo Minh Hoang Nguyen Hoang Minh An analysis of the recruitment, selection, training procedures at Saigon plant protection joint stock company (SPC) and several suggestions on a new process for its improvements Pham Ngoc Ngan MBA. Nguyen Nhu Tung An analysis of Vietnam's coffee export : Performance forecast and comparative advantage Nguyen Thi Boi Khanh Dr. Pham Thi Thu Tra An analysis on relations of price-earnings ratio and market capitalization to anomaly returns +CD Ton That Hue Tri MBA. Le Hong Nhung An analysis on the relationship between monetary variables and stock return case study in Vietnam +CD Ton Nu Ngoc Quynh MBA. Le Hong Nhung An analysis on working capital management practices of Hau Giang pharmaceutical joint stock company + CD Vo Tra My Nguyen Canh Tien, MBA An empirical evaluation of brand awareness for BGI brand +CD Lam NgocTrinh Dr. Vu The Dung An empirical study of individual investors' behavior in Vietnamese stock market +CD Duong Huyen Phuong MBA. Le Hong Nhung An exploratory study on skills and characteristics of a successful salesperson Nguyen Loan Anh Dr. Pham Hong Hoa Analysing and building: A competitive strategy for the efficiency skills trading institute - breakthrough power Dao Thanh Trang Ph.D Nguyen Kiem Than Page 3

4 Analysis of credit risk management "Case study of Asia commercial bank Vo Quynh Trang MBA. Nguyen Thi Thuy T Analysis of factors influencing customer intention on purchasing electronic air ticket (E-ticket) in Ho Chi Minh city Vu Thi Hanh Dung PhD. Hoang Thi Phuong T Analysis of human resource management practices at my Le Co.Ltd 47 and some recommendation on polices to motivate and retain employees in my Le Co. Ltd Nguyen Hoang Anh MBA. Nguyen Nhu Tung Analysis of inflation and its causes in Vietnam from 1996 to Ho Thi Thao PhD. Pham Thi Thu Tra Analysis of marketing activities for Saigon telecom service company (STS.CO) +CD Nguyen Viet Dung Associate Professor Le Ng Analysis on determinants impacting performance of value investing and applying the buffet model to pick future winners in the Viet Nam stock market + CD Ly Minh Hoang Robert T. Connolly, MBA Analysis relationship concentrated ownership and corporate performance in Viet Nam Nguyen Thi Thanh NguyVo Thi Quy Analyze and improve the outbound inventory system of AAA Pharmaceutical Co., LTD Nguyen Thi Thanh Tuye Ho Thanh Phong, Prof Analyze customers' satisfaction toward service quality of bus 52 recommendation for public bus transports in HCMC Analyze the implementation of corporate social responsibility in Saigon Hi-tech park's public relation +CD Analyze the online behavior of women in VN. Apply the findings to webtretho's marketing strategy planning +CD Le Thi Thuy Hang Pro. Le Trong Hieu Bui Thi Bich Tram MBA. Le Trong Hieu Pham Mai Kim Long MBA. Le Trong Hieu Analyze the quality of service from the perception of end - user: Case of Co-op mart Nguyen Dinh Chieu (NDC) in Ho Chi Minh city Le Thi Hoang Vy MBA. Le Trong Hieu Analyzing factors influence customer loyalty in mobile telecommunication services for youth customers in Ho Chi Minh City Tran Thi Nhat Anh PhD. Nguyen Quynh Mai Page 4

5 Analyzing mother's behavior in choosing milk power for children 0-3 years old in Ho Chi Minh city Le Tuyet Mai MBA Hannah Phan Analyzing recruiting and training activities in Bien Hoa steel joint stock company Bui Khanh Chau Albert Low, MA Analyzing the application of exporting and importing procedure by DHL global forwarding company in Viet Nam Le Hai Yen Mikael Knudsen, MBA Analyzing the customer service activities in Hung Vuong plaza Tran Hong Nhung MBA. Lê Trọng Hiếu Analyzing the export promotion policy with documentary credit negotiation by ASIA Commercial bank + CD Nguyen Ngoc Dieu Thi PhD. Ha Nam Khanh Giao Analyzing the recruitment and training activities of 3A Pharmceutical Co., LTD Ha Thuy Ngoc John Harackiewics, Ph.D Application of CAPM in Vietnam stock market +CD Tran Thi Thanh Thuy Mr. Robert T. Connolly Application of the industrial buying stages theory and 65 industrial investment stages theory to post - investment services in Saigon Hi- Tech Park Quach Huu Hieu Le Trong Hieu, MBA Application of valuation methods ( IMEXPHARM'S case) Analysis opham Dinh Trung Dung Dr. Pham Huu Hong Thai Applying balanced scorecard to IU, VNU, HCM : Customer and learning and growth perspectives +CD MBA. Nguyen Nguyen Viet Quynh Nga Hong Anh Applying several market timing models using moving average in to the case of Vnindex and VNGOGD99 ; and testing for their effectiveness +CD Au Tuong Vi Robert T. Connolly, MBA Aprropriate leadership styles and the impact of diverse culture in foreign company: Case of Tiger drylac Vietnam Co., LTD (TDV) Thai Chau Minh Trang M.As Nguyen Huu Khoa Assessing customer satisfaction in IELTS traning centers : The segment of students in International Universities and Schools in Ho Chi Minh city +CD Bui Thi Ngoc Thao MBA. Luu Bao Huong Assessing efficiency of Vietnam Ngo microfinance insitutions Ho Thi Xuan Mai Dr. Vuong Hung Cuong Assessing mass media preferences of the youth in urban Hochiminh city Le Nguyen Mien Thao Nguyen Duc Tri, Ph.D Assessment of technology transfer capability and R & D capability: The case study of Vietnamese food enterprises Nguyen Khanh An Ph.D Nguyen Quynh Mai Page 5

6 Assessment of the impact of online marketing strategy : A case of Huva steel building + CD Tran Thi Ngoc Cam MBA. Tran Tien Khoa Assessment the factors of service quality that effect customer satisfaction in online purchasing in HCMC +CD Vu Thanh Thuy Ph.D. Truong Quang Duoc Asset liability management : A case study of prévoir VietNam life insurance company Le Tran Chau Nguyen Canh Tien, MBA Attitude and practices of companies in HCMC toward people assesment product in HR recruitment and selection +CD Behavioral biases and investment performance of individual investors on Vietnam stock market Dr. Le Nguyen Nguyen Vu Phuong Than Hau Nguyen Xuan Thanh Dr. Nguyen Thu Hien Bill of lading and practical experiences in solving B/L disputes Dang Mai Chi Ha Nam Khanh Giao, PhD Brand building for Vietnamese seafood company : Case of Nhat Van seafood company Nguyen Thi Ngoc ThanhPh. D Ho thi Bich Van Brand community of alumni and its outcomes: A study of mystery hunting program Ngo Yen Thu MBA. Tran Tien Khoa Brand consumer relationship: A case of Levi's brand in Vietnam Do Ngoc Chi Mai MBA.Tran Tien Khoa Building a brand in an emerging market - A case study of Le Quoc Dinh Ph.D. Ho Thi Bich Van Trung Nguyen corporation +CD Building a re-positioning golden standard powder milk to capture market share Luu Huy Trim Mr. Cheah Kuan Yean Business analysis & valuation Gia Lai Cane Sugar thermoelectricity Joint Stock Company Do Linh Phuong MSc. Nguyen Canh Tien Business analysis & valuation: A case of petrovietnam drilling & well services Corporation (PVD) Nguyen Thi Ngoc Quynh MSc. Nguyen Canh Tien Business analysis and valuation - Case study of Minh Phu Corporation Business analysis and valuation (Bentre aquaproduct import and export joint stock company: ABT) +CD Page 6 Tran Minh Anh Tram M.Sc. Le Hong Nhung Le Phuong Trang Mr. Bob Connolly

7 Business analysis and valuation : Case study of PetroVietnam drilling & well services corporation Ha Anh Tuan PhD. Nguyen Thu Hien Business analysis and valuation : The case of Duoc Hau Giang pharmaceutical joint stock company (DHG) +CD Do Pham Ngoc Tu MBA. Le Hong Nhung Business analysis and valuation : The case of Kinh Do corporation(kdc) +CD Tra Thi Kim Loan MBA. Nguyen Canh Tien Business analysis and valuation : The case of Masan group corporation (MSN) Tran Anh Duong Dr. Nguyen Kiem Than Business analysis and valuation : Vietnam dairy products joint stock company ( VNM) + CD Tran Thi Ngoc Hoa Nguyen Hong Anh, MBA Business analysis and valuation case of Minh Phuc manufacturing and trading joint stock company +CD Kieu Hanh Nguyen MBA. Nguyen Hong Anh Business analysis and valuation case of Tien Phong plastic joint stock company (NTP-HNX) +CD Tran Thi Dieu Nguyen MBA. Huynh Thi Ngoc An Business analysis and valuation case study : Vietnam-Italy joint stock company (VISCO) +CD Vu Hai Anh Ph.D. Nguyen Kiem Than Business analysis and valuation of domesco medical import - export joint stock corporation (DMC) +CD Tran Thi Quynh My Ph.D. Nguyen Thu Hien Business analysis and valuation of Dong Phu rubber joint stock company +CD Pham Minh Thien An Dr. Nguyen Thu Hien MBA. Nguyen Business analysis and valuation of Gemadept corporation +CD Le Dang Thuy Trang Canh Tien Business analysis and valuation of Hoa phat group joint-stock corporation Nguyen Duc Nghia PhD. Nguyen Thu Hien Business analysis and valuation of PetroVietnam fertilizer and chemical corporation Nguyen Thi Hong NhungPhD. Nguyen Thu Hien Business analysis and valuation of Thanh Cong textile and garment investment trading joint stock company ( TCM - HoSE) + CD Ho Mai Phuong MBA. Nguyen Canh Tien Page 7

8 Business analysis and valuation of the Southern rubber industry joint stock company (Casumina) +CD Vu Thanh Cong MBA. Robert Connolly Business analysis and valuation of the Vietnam container shipping company +CD Nguyen My Duyen Ph.D. Nguyen Thu Hien Business analysis and valuation of Viet potential development corporation +CD Nguyen Thanh Minh Ph.D. Vuong Hung Cuong Business analysis and valuation of Vietnam dairy products joint stocks company Vinamilk ( HOSE - VNM) + CD Nguyen Thi Ngoc Thao Nguyen Canh Tien, MBA Business analysis and valuation on Binh Minh plastics joint stock company (BMP) +CD Nguyen Anh Huy Vu MBA. Nguyen Canh Tien Business analysis and valuation Pomina steel corporation Hoang Phuoc Quan MBA. Hoang Thi Anh Ngo Business analysis and valuation Saigon petrolimex transportation and service joint stock company (PTS Saigon) Business analysis and valuation the case of Tuong An vegetable joint stock company (TAC) +CD Pham Thi Hong Anh MBA. Nguyen Canh Tien Tran Quoc Dung Ph.D. Nguyen Kiem Than Business analysis and valuation: Case of Phu Nhuan jewelry joint stock company (PNJ) Le Phuoc Quyen Anh M.A Hoang Thi Anh Ngoc Business analysis and valuation: The case of Traphaco joint stock company (TRA) +CD Tra Thi Hong Minh MBA. Le Thi Kim Chi Business plan create an entepreneurship in beauty industry at HCMC- air beauty centre +CD Huynh Thi My Ngoc Ph.D. Nguyen Quynh Mai Business plan for starting up non-for-profit IU student canteen Pham Thi Hue LLM Ta Diu Thuong Business plan of social enterprise for a biomass briquette in Ho Chi Minh City Dang Thi Cham LLM Ta Diu Thuong Business process designing at Talkmore program + CD Thai Nhat Huy Nguyen Minh Tuan Business strategy in motilen Cantho building material joint stock company in the period of Nguyen Hoang Tuan MBA. Nguyen Minh Tuan Business valuation and analysis of Hoa Sen Group (HSG-HOSE) +CD Le Van Nhat Tuan Ph.D. Nguyen Canh Tien Business valuation of Phat Dat real estate development corportation (Phat Dat - HOSTC : PDR) +CD Dao Manh Linh MBA. Huynh Thi Ngoc An Page 8

9 Business valuation of VN dairy products joint stock Co. (Vinamilk - HOSE: CNM) +CD Bui Ngoc Dinh Le Van MBA. Hoang Thanh Nhon Buying franchise opportunities and challenges for Vietnamese SMES + CD Nguyen Thi Huong Gian Ta Diu Thuong Cafecontrol: A problem solving approach to business strategy and financial ratios +CD Nguyen Van Thong MBA. Nguyen Thi Thuy T Can technical analysis disprove efficient market hypothesis case of VN-index Quang Sanh Vu PhD. Nguyen Kiem Than Capital structure and firm performance : A Saigon beer - alcohol - beverage joint stock corporation case + CD Nguyen Tuan Duy PhD. Vo Thi Qui Capital structure and the impact of corporate Tax: An analysis of listed firms in HOSE +CD Nguyen Thanh Huyen MBA. Nguyen Hong Anh Case study of performance appraisal at TANSONNHAT operation Center Tran Hoang Vuong MBA. Nguyen Nhu Tung Central kitchen - A successful element for Vietnamese franchisors in quality control (Case study : Pho24) +CD Nguyen Thi Thuy Dung LLM. Ta Diu Thuong Children's attitudes toward TV advertisements in Binh Dinh province +CD Nguyen Thi Ai Van Ph.D. Le Nguyen Hau Chossing portfolio in Vietnamese stock market + CD Dang Duy Nghia PhD. Vo Thi Qui Collection strategy implementation : Case of Prudential Vietnam finance company + CD Pham Ngoc Anh Uyen PhD. Nguyen Quynh Mai Common practices of key high tech companies in Vietnam in response to global financial crisis recommendation for Saigon High Tech Park + CD Tran Thi Xuan Trang MBA. Le Trong Hieu Company analysis and valuation: The HaTien 1 cement joint stock company (HT1) Nguyen Hoan Cong Robert Connolly, MBA Concentrated ownership and identify the problems of concentrated ownership on corporate governance Nguyen Ngoc Thuy An Vo Thi Quy Consumer adoption on internet banking services in Ho Chi Minh city Vu Thuy Mai Uyen M.A Nguyen Thanh Trieu Consumer attitude towards philanthropy (corporate social responsibility): A case of metro cash & carry in Ho Chi Minh city Phan Uyen Bang MA. Nguyen Huong Giang Page 9

10 Consumer awareness towards Eco-labeled products +CD Phan Thi Kim Linh Ph.D. Nguyen Quynh Mai Consumer behavior of teenager toward American fast food + CD Pham Thi Duy Yen PhD. Nguyen Quynh Mai Consumer behavior toward themed wedding Tran Do Yen Nhi M.As Nguyen Huu Khoa Consumer behavior towards choosing ice cream shop and give suggestions to improve the Công Trường ice cream shop +CD Nguyen Ngoc Minh Thu MBA. Nguyen Nhu Tung Dr. Charles Consumer behaviour toward choosing TOEIC english centers +CD Trinh Thi Hoa Anh Leonard Wilson Consumer behaviour toward greeting cards and suggestion for improved product strategy +CD Pham Nhu Quynh Ph.D. Nguyen Quynh Mai Consumer perception of Levi's: An AIDA approach analysis of the Vietnam student Nguyen Xuan Truong Ph.D. Nguyen Duc Tri Consumer preferences to towards foreign brand fast food in Vietnam and suggestions for marketing plan - The case of Kinh Do company +CD Duong Ngoc Quynh Associate Professor, Dr. H Corporate branding and its impact on customer buying process in retail banking industry: Case of HSBC in Vietnam + CD Bui Phuong Thao MBA. Nguyen Trung Than Corporate governance and firm performance: Evidence from listed companies in Ho Chi Minh Stock Exchange (HOSE) Tran Thi Xuan Phuong PhD. Nguyen Kim Thu Corporate governance and firm performance: The effects of CEO characteristics and ownership structure on the performance of listed Vietnamese manufacturing firms Bui Thi Anh Khoa Ph.D Pham Thi Thu Tra Corporate governance and the performance effectiveness of listed firms on Ho Chi Minh stock exchange (HOSE) Nguyen Thi Thanh UyenPh.D Le Vinh Trien Creating customer value through logistics management 148 system at 3A Pharmaceutical Co., LTD Truong Thi Mai Phuong Ho Nhut Quang, MBA Credit risk management at DongA Bank +CD Trinh Phuong Trang Ph.D. Chris Quach Critical changes facing for Korean manufacturing companies doing business in Vietnam +CD Lee So Young Ph.D. Phan Trieu Anh Page 10

11 CRM in GP bank : The role of the core banking system + CD Nguyen Ngoc Thuy Vi PhD. Phan Trieu Anh Cultural differences in leadership of business leader in Vietnam CD Le Xuan Tien M.A.S Nguyen Huu Khoa Current problems of mortage policy in Vietnam and solution +CD Nguyen Ngoc Bich Ph.D Nguyen Kiem Than Customer buying behavior toward individual life insurance +CD Nguyen Phan Phuong AnPh.D. Le Thanh Long Customer buying behavior toward sport utility vehicle Hyundai Santa FE +CD Tran Pham Hai Nam Dr. Le Thanh Long Customer image on service environment in fitness industry: A case of " The gym fitness center" in Vietnam Duong Phi Long Ph.D Ho Thi Bich Van Customer intention analysis in evaluating market opportunities for Yamaha Hoa Quang music school in the urban area of Ho Chi Minh City - The clidren from 4-5 years -old segment Trieu Tien Phung PhD. Ho Nhut Quang Customer loyalty towards buying-in-group websites in Vietnam food Industry Tran Phuong Anh PhD. Tran Tich Phuoc Customer perception on brand extension in banking : Case of Vietnam EXIMBANK'S retail banking extension +CD Pham Thuc Quyen Nguyen Trung Thang Customer perception on brand extension in banking industry case of ASLA commercial bank (ACB)'s international banking +CD Phan Thi Bich Tram Nguyen Trung Thang Customer perception on discovery and adventurous travelling tour and its marketing strategy Pham Thanh Mai PhD. Nguyen Quynh Mai Customer relationship management of An Lac labels joint stock company with key clients in the international business environment Nguyen Thi Ngoc Hien Ph.D. Phan Trieu Anh Customer satisfaction in general trade distribution channel - case study at goodfood company +CD Nguyen Huu Huy Dr. Hoang Thi Phuong Tha Customer satisfaction in real estate industry, an investigation of high - class condominiums in Ho Chi Minh city +CD Tran Minh Kien Nguyen Trung Thang Customer satisfaction of banking service: The case of commercial banksin Vietnam + CD Pham Viet Chuong PhD. Nguyen Quynh Mai Page 11

12 Customer satisfaction of hair beauty service, the case of Mano Mano hair beauty salon in Ho Chi Minh city +CD Pham Hoai Thu Assoc Prof. Le Trong Hieu Customer satisfaction of KFC in Ho Chi Minh city Phan Thi Khanh Van PhD. Nguyen Quynh Mai Customer satisfaction of medical service. The case of 115 People hospital +CD Tran Phuong Thao Chi Ph.D. Nguyen Quynh Mai Customer satisfaction of Mobile telecom network service, the case Hoang Le Minh Prof. Ho Thanh Phong of Post-paid subscriber in HCMC +CD Customer satisfaction on quality of internet service: The case of Shinhan bank Vietnam Dinh Dang Quynh MBA Le Minh Tri Customer satisfaction on warranty service of Phong Vu commercial service Joint Stock Company Tran Su Sam PhD. Truong Quang Duoc Customer satisfaction to footwear specialist store - case of Vascara Store Pham Ngoc Anh DBA. Nguyen Minh Tuan Customer satisfaction toward groupon websites in Ho Chi Minh city Nguyen Ly Thanh HuyenPh.D Hoang Thi Phuong T Customer satisfaction toward service quality of online retailing. The case study of takeone Ltd.Co ( +CD Tran Thanh Xuan MBA. Ho Nhut Quang Customer satisfaction towards wedding planner: Case study of Vietnam Wedding planner company Khuu Nhat Anh Ph.D Vu The Dung Customer's brand awareness and purchasing behavior of major electrical domestic appliances in Ho Chi Minh city central Nguyen Huu Hung TruonAlbert Low, MA Customers' buy-grid model and its implications for promotional mix case of Minh Phuc manufacturing and trading joint stock company +CD Customer's purchase intention toward the application of crowdsourcing in pizza hut delivery via the webpage phd.vn Dang Duy Anh Ph.D. Vu The Dung Huynh Thuy An Dr. Tran Tich Phuoc Customers satisfaction of Banh Pia Quang Tran in Kien Giang province Do Nguyen Anh Thu MBA. Nguyen Kiem Than Page 12

13 MBA. Nguyen Minh Customer's satisfaction on travel service at Saigontourist Luong Ngoc Binh Tuan Customers' taste and product design process at Tuan Phong Company problems and solutions Nguyen Hai Dang Nguyen Quynh Mai, Ph.D Debt, state ownership and firm performance: The case of listed companies in Vietnam Vu Dac Quynh Trang PhD. Le Vinh Trien Decision making styles of business managers in Ho Chi Minh City Do Tien Thinh PhD. Phan Trieu Anh Determinants affect on turnover intention among medical sales representatives in HCM pharmaceutical sector +CD Ta Thi Bich Ha Ph.D. Nguyen Quynh Mai Determinants of capital structure of HOSE listed firms in CD Doan Yen Chau Nguyen Thu Hien Determinants of captital structure of listed companies on HOSE Tran Thanh Tan M.A Hoang Thi Anh Ngoc Determinants of customer satisfaction in retail industry : A study of coopmart + CD Do Thi Thanh Truc Le Thi Kim Chi Determinants of customer satisfaction in travel service: The case of Vietnam travel and marketing transports company (Vietravel) in Ho Chi Minh city Dang Quynh Nhu Ph.D Ho Nhut Quang Determinants of patients' satisfaction on service quality : A case of outpatient and inpatient Examination of medical university center Nguyen Thanh Tra My PhD. Ho Nhut Quang Determinants of student's loyalty for mobile telecommunication service in Thu Duc district: The case of Mobifone Nguyen Ngoc Yen Ngan PhD. Pham Hong Hoa Determinants of student's purchase intention towards smartphone in Ho Chi Minh city Truong Thuy Trang Assoc. Prof. Le Nguyen Ha Determinants of the brand equity: A vertification approach in the mobile phone industry Truong Ha Sy Dan PhD. Pham Hong Hoa Determinants on deposit decision of individual customers : a case study of Eximbank - Buon Ma Thuot branch Le Duc Khanh Assoc. Prof Nguyen Minh Page 13

14 Determine customer awareness about tourism industry in HCMC : A case of Eco - tourism in Can Gio Huynh Thanh Nguyen PhD. Chrles Leonard Wilso Determine to liquidity of Vietnam listed banks Nguyen Thi Thanh HuonPhD. Vuong Duc Hoang Q Determining identity specialities Bamboo-tube rice +CD Dao Thi Thuy Van Dr. Nguyen Duc Tri Develop STP for BOCA product line at DQ corp. + CD Nguyen Thanh Ngu Dr. Vu The Dung Developing a promotion strategy for plusssz products, the case of tradewind Asia company +CD Dang Ho Trieu MBA. Ho Nhut Quang Developing HMR software product strategy at Cadena company in Ha Thi Tuong Vy Nguyen Duc Tri, Ph.D Developing marketing plan for launching a new product at Hai Duong company +CD Duong Nhat Truc Ph.D. Nguyen Quynh Mai Developing marketing strategy for villa products of real estate company in Vietnam : Case study of Saigon Peninsula group corporation Nguyen Thi Hoang OanhMBA. Nguyen Minh Tuan Developing regression model to forecast bancassurance demand in VietNam Le Duy Khanh Nguyen Minh Tuan, MBA Developing the marketing plan for recruitment service in VN - Implication of Vina HR +CD Nguyen Thi Ngoc Hang MBA. Ho Nhut Quang Development of electronic banking in VietNam Pham Thuy Ngoc Uyen Chris Quach, Dr Differences in credit approval criteria of credit personal loan between Prudential Vietnam finance company and ACB bank + CD Doan Manh Ninh PhD. Vo Thi Qui Differences in laptop purchasing decision of a first time users and experience users: The research of student buying first laptop for her/his first year in university and new Bachelor buying laptop for her/his first career in Ho Chi Minh city Le Hai Dang MBA. Luu Bao Huong Distribution channel assessment of vinacafe Bien Hoa JSC: Certain recommendations for improvement Tran Mai Phuong Ta Diu Thuong Dividend policy and changes on share price : A study on Vietnam stock market Ly Lam Vu PhD. Vuong Hung Cuong Page 14

15 Effectiveness of internet advertising in Vietnamese fashion industry : A case of 3 companies DI, Newlife and Loli&Poli +CD Do Dieu Huyen Ph.D. Charles Leonard W Effects of online brand community on brand loyanty: A case on brand page of zing me socail network sites Dinh Viet Hai MBA Le Minh Tri Empirical study of market efficiency anomalies in Ho Chi Minh stock exchange (HOSE) + CD Nguyen Duc Tien MBA. Nguyen Canh Tien Empirical study of relationship between capital structure 212 and firm value, measured by abnormal returns of stocks listed on HOSE + CD Nguyen Thuy Hoang VanMBA Nguyen Canh Tien Empirical study of size effect on stock return in Ho Chi Minh stock exchange (HOSE) Nguyen Duc Loi MBA. Hoang Thanh Nhon Employee job satisfaction survey in metro cash & carry (MCC) Vietnam Ltd. Bui Viet Ha Ph.D. Truong Thi Lan Anh Employee retention : An study of the internship program of TRG international in Ho Chi Minh city 2009 Nguyen Thi Ngoc Duy PhD. Phan Trieu Anh Employee satisfaction in Phuoc Thinh paper joint stock company CD Thai Nguyen Xuan Mai Ph.D. Nguyen Quynh Mai MBA. Nguyen Minh Employee's satisfaction - Case study of Nutifood Company Nguyen Thu Ha Tuan Enhancing customer service quality of the job site vinahr.com CD Vu Thi Thuy Duong Dr. Hoang Thi Phuong Tha Establish and evaluate feasibility of the project " Invest new container vessels for transporting goods between Cai Mep deep water port and Vietnam international container terminals" Nguyen Phuoc Thuan AnPhD. Vo Thi Qui Establishing business strategies and proposing solutions for An Giang plant protection joint stock company in the period CD Phan Ton Thuy Quynh MBA. Nguyen Minh Tuan Evaluate customer satisfaction on product quality and service quality of Phu Nhuan Jewelry (PNJ) stores in Ho Chi Minh City Hoang Thi Hoang Anh Dr. Mai Ngoc Khuong Page 15

16 Evaluate the performance of active strategy using technical analysis in Vietnam stock exchange market +CD Phan Huy Tam Nguyen Thi Thuy Trang Evaluate trade promotion program of Chuong Duong beverages joint stock company +CD Hoang Vu Thi Ut Quyen Dr. Le Thanh Long Evaluating brand name " Ky Lan Xanh - Blue Kylin" of Ha Tien 1 cement joint stock company using combination of interbrand method and jeffrey A. Dubin model Nhan Huu Hoc Nguyen Canh Tien, MBA Evaluating employee satisfaction in Sacomreal Nam Ky Khoi Nghia company Nguyen Hoang Chung MA. Nguyen Thanh Trieu Evaluating employee's job satisfaction in ALA Vietnam +CD Ha Minh Thuat MBA. Nguyen Nhu Tung Evaluating employees' satisfaction in Kim Do hotel + CD Nguyen Hoang Dung Nguyen Minh Tuan Evaluating factors that affect young customers' purchase intention toward domestic and foreign apparel in Ho Chi Minh City Tran Ngoc Diem Chau PhD. Ho Nhut Quang Evaluating service quality of customer service of logistics in maritime transport case study APL logistics Vietnam +CD Phan Thi Bich Phuong Ta Diu Thuong Evaluating the effectiveness of public relations program in sloving corporate critis: The case study of Dr. Thanh Tran Quynh Mai DBA. Pham Hong Hoa Evaluating the employees' satisfaction from the human resourse policies of GTEK JSC + CD Hoang Ba Nghi PhD. Phan Trieu Anh Evaluating the human resource management system of Anh Nhat company. LTD and proposing some impovements + CD Nguyen Xuan Ai Nhat Nguyen Minh Tuan Evaluating the merchandise display at coopmart Cong Quynh Le Minh Tien Ph.D. Nguyen Quynh Mai Evaluating the satisfaction of employees at Truong Long enterprise Nguyen Nhat Truong Ph.D Phan Trieu Anh Evaluation and improvements the human resourse management in Manh Cuong transportation and trading company +CD Bui Hoang Hai MBA. Nguyen Nhu Tung, Evaluation of forecasting models for 3A company : Applying in inventory control + CD Pham Tan Anh Khoa Phd, Nguyen Quynh Mai Evaluation on quality mangement ang Dielac dairy factory - Vietnam dairy products joint stock company and some improvement suggestions Nguyen Thi Thu Nga MBA. Nguyen Nhu Tung Page 16

17 Examine current employee retention factors affect staff turnover in banking industry +CD Tran Thanh Thien Y Ph.D. Phan Trieu Anh Examine the recruitment effectiveness based on job performances: The case study of techcombank in Ho Chi Minh Tran Thi Tuyet Hoa Ph.D Phan Trieu Anh Examing how foreign companies using PR( Publics Relations) as their competitive weapons. The case of DHL, Cimigo, Sophie Paris, internship at Matterhorn communications +CD Pham Ngo Diem Ngoc Ph.D. Vu The Dung Examining factors influencing retailer loyalty for johnson's baby bath at AAA pharmaceutical Co. + CD Vo Thi Thanh Vong Dr. Vu The Dung Examining recruitment activities and compensation in Nam Nguyen Huy Hoang KimDr. Phan Trieu Anh Hoa trading and production Co., LTD +CD Examining the employees satisfaction at highlands coffee stores in Ho Chi Minh city Nguyen Nhat Minh Tam M.As Nguyen Huu Dang K Examining Vietnamese consumer behavior towards short message service (SMS) advertising +CD Ta Thao Phuong Ph.D. Vu The Dung Examining Vietnamese fast food market and suggestion for setting up a domestic fast food business in HCMC +CD Nguyen Thi Thanh Van DBA. Nguyen Minh Tuan Examining youths' buying behaviors in facial cleanser market and attitudes toward clean and clear + CD Hoang Yen Dr. Vu The Dung Explaining the effectiveness of celebrity endorsement in advertising using AIDA model: The case study of COCA-COLA and young consumers Bui Thi Phuong Nga MA. Nguyen Thi Huong Giang Exploring customer loyalty toward KFC Fast Food chain in Ho Chi Minh City Nguyen Ngoc Quynh Anh PhD. Nguyen Van Phuong Exploring factors influencing student's intention on online shopping on 123mua.vn in Ho Chi Minh City Pham Thi My Chi Dr. Vu The Dung Exploring social satisfaction dimensions in B2B context + CD Nguyen Le Kim Xoan Dr. Vu The Dung Page 17

18 Exploring the relationchip between career-related antecedents and career-related outcomes of job rotation at Seebest Company Ltd Nguyen Ngoc Vuong Nhi PhD. Nguyen Quynh Mai Export processing in Minh Phuong company Do Dang Khoa Ha Nam Khanh Giao, PhD Facilitators of customer adoption of Vietnamese mobile application Le Do Anh Thu Assoc. Prof. Le Nguyen Ha Factors affect studying quality of international university students +CD Nguyen Ngoc Tu Associate Professor, Dr. H Factors affecting customer decision on purchasing a DSLR ( Digital single lens reflex) camera. The research of year-old camera user in Ho Chi Minh city Nguyen Khong Thanh ThMBA. Luu Bao Huong Factors affecting employee satisfaction with PTSC production services joint stock company Nguyen Thuy Van Ph.D. Nguyen Van Phuong Factors affecting employee satisfation: The case of Van Nam joint stock company Bui Thanh Hai MBA. Nguyen Minh Tuan Factors affecting job satisfaction: The case of U&I corp. Dang Phuong Dung MBA. Nguyen Minh Tuan Factors affecting on the implementation of ERP systems : Case study of chains Caravelle hotel limited joint venture company Tran Nam Cuong PhD. Truong Quang Duoc Factors affecting scrum team effectiveness in agile software development projects Tran Minh Trang MBA. Nguyen Nhu Tung Factors affecting student satisfaction in online shopping in Ho Chi Minh city Nguyen Phi Ngoc Thai PhD. Ho Thi Bich Van Factors affecting students' intention to purchase IPOD MP3 players in HCMC - VN +CD Quach My Linh Ph.D. Nguyen Quynh Mai Factors affecting the choice of a depreciation method in merchandising businesses Le Khac Binh Nguyen The Nam, MBA Factors affecting young customers' purchase intention toward green products in Ho Chi Minh City Truong Luu Hung Phu PhD Ho Bich Van Page 18

19 Factors creating the distinction in service quality : A case of A cafeteria in campus of Vietnam national university - Hochiminh city Ho Thi Thuy Phuong Ph.D Ho Thi Bich Van Factors influencing brand loyalty towards K-DO bakery and café Dang Le Uyen Phuong MBA. Charles Leonard Factors influencing on attitude towards online shopping of young consumers in Ho Chi Minh City Tran Nguyen Quynh Khanh Vu The Dung Factors influencing the university selection of international students in Vietnam : How can IU correspond with those factors? +CD Nguyen Thi Nguyet Anh MBA.Charles Leonard Wil Factors influnce on customer acceptance toward SMS advertising Nguyen Van Tai Dr. Nguyen Quynh Mai Factors influncing consumer's trust in the context of business-toconsumer e-commerce: A study from the perspective of students in Ho Chi Minh City Vo Bao Loc MBA. Le Dinh Minh Tri Factors that affect customer satisfaction towards the service quality of motorbike care centers in Ho Chi Minh city Pham Quang Dung MBA. Nguyen Minh Tuan Factors that affect the effectiveness in managing distribution channels at Bidiphar 1 pharmaceutical joint stock company +CD Le Thi Kim Thoa MBA. Ho Nhut Quang Factors that deciding the success of viral marketing on Youtube Tran Quang Ngan MBA. Le Dinh Minh Tri Factors that influence the brand image transfer process in event sponsorship Dang Ngoc Duong Thi Le Trong Hieu Faculty and staff performance appraisal +CD Nguyen Truc Lam Associate Professor, Dr. H FDI and its contribution to economic growth: The case in Vietnam Phan Thi Nhu Xuan Ph.D Pham Thi Thu Tra FDI inflow into Binh Dinh province and suggestion for boosting IT Do Hien Trang Ho Nhut Quang, MBA Fiancial statement analysis of AAA Pharmaceutical Co, LTD + CD Dinh Thuy Minh Xuan MBA. Nguyen Canh Tien Page 19

20 Financial analysis and solutions to improve the effective operation of Vietcombank Le Thi Truc Linh Nguyen Canh Tien, MBA Financial analysis and valuation case study : Cuu Long fish joint stock company (ACL)- Catfish sector + CD Luong Thi Anh Dao MA Nguyen Hong Anh Financial analysis based on investors' viewpoint domesco medical import export joint stock corporation ( DMC) - Imexpharm pharmaceutical joint stock company ( IMP) + CD Ly Hong Ngoc Anh Dr. Nguyen Thu Hien Financial analysis of Hoa Sen group in comparison with other companies in steel industry : some implications +CD Vo Hoang Tu Ph.D.Le Vinh Trien Financial analysis of imexpharm pharmaceultical joint stock company Tran Nhat Tu Anh Nguyen Canh Tien, MBA Financial analysis of sacomreal in comparison with other companies in real estate industry Dang Quang Vinh MBA. Nguyen Thi Thuy T Financial analysis of southern company for building material Nguyen Hai Yen John Harackiewicz, MBA Financial analysis of Vinamilk in comparison with other companies in milk industry: some implications Nguyen Phuoc Hau Ph.D Le Vinh Trien Find the talent inside each employee Pham Thanh Phuong Luu Bao Huong, MBA Forecasting and managing the short term interest rate in KienLong bank + CD Nguyen Huyen Que Anh MBA. Nguyen Hong Anh Forecasting and managing the short term interest rate in KienLong bank + CD Nguyen Huyen Que Anh MBA. Nguyen Hong Anh Forecasting demand of Vietnam Car market : Using time series models and regression model + CD Nguyen Thi Van Anh Nguyen Minh Tuan Forecasting method application and giving out the best model for the steel consumption estimation + CD Vu Thi Dieu Ly Nguyen Minh Tuan Forecasting the demand of pork and its effect on transport at Sagrifood next year + CD Huynh Dac Linh Dr. Nguyen Thi Hong Linh Foreign direc investment in Vietnam: An overview and determinants analysis Truong Hoai Anh M.A Hoang Thi Anh Ngoc Formulating brand strategy for Cay dua restaurant +CD Nguyen Mai Phuong ThaPh.D. Vu The Dung Formulating distribution strategy for KOOKIE Talkie brand - name in Ho Chi Minh city Huynh Minh Nhut Dr. Vu The Dung Page 20

21 Formulating internet marketing strategy for international university Trinh Thi Yen PhD. Vu The Dung Formulating Internet Marketing strategy for mystery hunting Nguyen Thai Hung PhD. Vu The Dung Formulating online marketing plan for Emba-MCI in 2013 Tran Dac Uy Vu PhD. Vu The Dung Franchise strategy for Vietnamese brands into U.S food -service market : Case study of Nhu Lan 's sandwich + CD Nguyen Thi Hong Hai Ta Diu Thuong Gender differences in online shopping attitude: A case study of Ho Chi Minh, Viet Nam Ly My Linh Ph.D Nguyen Van Phuong Gender diffrences in leadership style : In service sector in Hochiminh city + CD Dinh Thi Kim Huyen Luu Trong Tuan, PhD HaNoi beer alcohol beverage corporation business analysis and evaluation Ta Anh Hao Cheah Kuan Yean, MBA Highlands coffee's success through brand positioning Nguyen Thi Thanh Thao Tran Tien Khoa Highschool stress prevention by social marketing Nguyen Phuong Ngoc HaNguyen Duc Tri, Ph.D How corporate culture influences to the employees' behavior of an organization: Case study of VNG corporation Vu Duc Duy Nguyen Huu Dang Khoa, M How exit and position sizing strategies affect the success of investors and traders in hose Nguyen Tai Quang Khai Vo Thi Quy How integrated marketing communication (IMC) can improve the communication planning process of marketing plan a case of profiles international Vietnam +CD MBA Cheah Nguyen Ngoc Bich Hanh Kuan Yean How to develop an insurance program in more effective 308 ways to rationalize the internal and external forces, typically applied to petrovietnam insurance joint stock corporation (PVI) Do Minh Thi Nguyen Minh Tuan, MBA How to develop: A new program on television Pham Hoang Phuc John Harackiewics, PhD How to improve inventory management : A case study - 3A Pharmaceutical Co., LTD Ha Huong Nam Mikael Knudsen, MBA How to improve merchandise display in Coopmart Dinh Tien Hoang in Ho Chi Minh city Nguyen Thi Kim Hue MBA. Cheah Kuan Yean Page 21

22 How to promote Saigon Com Tam to foreign travelers: Case of Com Tam Moc Nguyen Thanh Hang Dr. Pham Hong Hoa How VURV technique can improve and benefit nestle VN e-recruitment + CD Le Truong Thao Nhi Cheah Kuan Yean, MBA Identify major factors that could influence customer satisfaction in co.opmart Long Xuyen - An Giang Le Quang Nhut Khanh Ph.D. Ho Thi Bich Van Identify potential customers and suggestion for brand positioning to the crescent mall, district 7, Ho Chi Minh city +CD Hoang Thi Thanh HuyenPro. Le Trong Hieu Identify the determinants to credit risk in the Vietnamese banking sector To Thi Hoa Dr. Vuong Duc Hoang Qua Identifying work-related factors contributing to voluntary employee turnover - A case study : ABBOT Vietnam +CD Ho Ngoc Bich Dr. Phan Trieu Anh Illogical elements in residential real estate market in HoChiMinh city and solutions +CD Trinh To Kim Ph.D. Nguyen Kiem Than Impact of brand building activities to the image perception Nguyen Ly Ai Vy MBA. Nguyen Trung Than in university education : Case of IU-VNU, HCMC +CD Impact of capital structure on firm performance: An empirical study of listed manufacturing companies in Vietnam Ngo Cong Thien PhD. Pham Thi Thu Tra Impact of corporate brand on customer purchasing decision in education: Case of ILA - English center in Vietnam + CD Nguyen Ha Thanh Nguyen Trung Thang Impact of earning announcement on stock prices in Vietnam securities market Nguyen Duc Quoc Vu MBA. Nguyen Thi Thuy T Impact of E-commerce on Vietnamese consumer behavior towards Vietnamese clothing Ha Nguyen Chau Thy Dr. Tran Tich Phuoc Impact of industrial policy on the dynamics of comparative advantage empirical evidence from Japan & South Korea Nguyen Huynh Long Hung PhD. Pham Thi Thu Tra Impact of M & A announcements on Vietnamese stock market during the years 20 Nguyen Ngoc Van KhanhPh.D Le Vinh Trien Impact of oil price changes on Vietnam stock market : Case study from hose Tran Hua Thuy Tram Ph. D. Duong Nhu Hung Page 22