Updates 2017 (For Vietnam)
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1 Updates 2017 (For Vietnam) Dominic Tay Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 1
2 Sections 1. Mindset & Motivation 2. Getting reviews 3. New Promotional Methods 4. Support channels 5. New Distinctions Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 2
3 Section 1 Mindset & Motivation Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 3
4 Mindset Key to success? Implement, implement, implement! Beginning with what we taught in BIS, Tommy Kok now makes as much as $20,000 USD/month online: Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 4
5 Section 2 Getting Reviews Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 5
6 Getting Reviews Get at least 15 Reviews for each ebook to give more confidence to potential buyers Steps: 1. Get A VPN 2. Get more reviews Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 6
7 1. Get a VPN Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 7
8 Why VPN? Amazon tracks location of reviewers If reviews are all from the same computer, same network, they may suspend the account or stop the account from reviewing other ebooks Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 8
9 Choosing A VPN Paid VPNs are more reliable & they allow you to mask your location with a specific city Free VPNs usually only allow you to specify the country Choices: 1. PureVPN (purevpn.com) Paid (My choice) 2. Cyberghost (cyberghostvpn.com) Free and Paid 3. Betternet (betternet.co) Free 4. Hola (hola.org) Free Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 9
10 Using VPN Different services have different ways of using them Go to their website, or Google, or search for YouTube videos on how to use each one of them Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 10
11 2. Get More Reviews Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 11
12 Lấy Đánh Giá cho ebook Getting Reviews for ebooks 1. Tìm google Kindle Authors Facebook Group, tham gia vào các nhóm Facebook và trao đổi reviews Google Kindle Authors Facebook Group, join their Facebook groups and exchange reviews 2. Giúp nhau trên Diễn đàn Cộng đồng BIS (Bạn sẽ được truy cập sau khoá học) Help one another via BIS Community Forum (You ll gain access to this only after you graduate) Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 12
13 IMPORTANT Tips Always use an alternative Amazon account, VPN, and a different browser (preferably different computer) Only purchase a maximum 5 ebooks/day and review them about 2-3 days later Many accounts have been flagged with suspicious activity Always ask for screenshot of purchase from the other party Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 13
14 Faster & More Sustainable Alternative Hire a freelancer via UpWork.com or Freelancer.sg and pay them to collect reviews on your behalf Pay per review (Recommended. ~ $1 USD/review) Pay per hour REMEMBER: Never pay people to review your ebooks Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 14
15 Section 3 New Promotional Methods Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 15
16 Bestseller Launch Formula 2.0 Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 16
17 Công Thức Xuất Bản Bestseller 2.0 Bestseller Launch Formula 2.0 Bạn có thể sử dụng lại phương pháp tiếp thị này để tăng sự phổ biến của ebook bạn (làm theo sự hướng dẫn của dịch vụ tiếp thị) You can re-use this ebook promotion method to boost your ebook exposure (subject to the promotion services guidelines) Hiểu rằng nó phục vụ cho mục đích thu hút nhiều sự chú ý hơn cho ebook của bạn Understand that it serves to get you more eyeballs on your ebook Doanh thu chủ yếu phụ thuộc vào USP của ebook, tiềm năng của thị trường, tựa sách/tiêu đề phụ, miêu tả sách, The sales volume depends primarily on your ebook s USP, market potential, title/subtitle, description, and so on Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 17
18 Công Thức Xuất Bản Bestseller 2.0 Bestseller Launch Formula 2.0 Đăng ebooks của bạn lên các trang quảng cáo ebook CÓ TÍNH PHÍ để tối đa hóa sự phổ biến đến người xem (xem slide sau để lấy số ASIN của ebook) Submit your ebooks to PAID ebook Promotion sites for maximum exposure (refer to next slide on getting ebook s ASIN number) TIP: Một vài trang quảng cáo nhất định khuyến khích bạn đặt giá ebook của bạn là $0.99 khi sử dụng dịch vụ của họ bằng cách cho bạn mức giá quảng cáo khởi điểm thấp hơn. TIP: Certain Promotion sites encourage you to price your ebook at $0.99 when using them, by providing you a lower upfront advertising fees. Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 18
19 Lấy số ASIN của ebook Bạn Getting Your ebook s ASIN Kéo xuống và tìm trong phần Product Details Xem số ASIN ở đây Copyright 2014 Leverage Leap Pte Ltd. All Rights Reserved. 19
20 Những Trang Quảng Bá ebook CÓ TÍNH PHÍ PAID ebook Promotion Sites 1. Đăng ký và đăng ebook của bạn lên Bookbub Featured Deal để xét duyệt Sign up and submit your ebooks for approval via their Bookbub Featured Deal Mức đầu tư cao nhất nhưng hiệu quả nhất Highest upfront investment but most effective: $25 cho ebooks phi hư cấu $25 for non-fiction ebooks Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 20
21 Những Trang Quảng Bá ebook CÓ TÍNH PHÍ PAID ebook Promotion Sites 3. $15 cho Featured Book Listing (Xuất hiện trên trang nhất trong 5 ngày) $15 for Featured Book Listing (Front Page exposure for 5 days) 4. $25 cho Featured Book Listing (Xuất hiện trên trang nhất trong 7 ngày) $25 for Featured Book Listing (Front Page exposure for 7 days) Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 21
22 Những Trang Quảng Bá ebook CÓ TÍNH PHÍ PAID ebook Promotion Sites 5. $20 cho Quảng Cáo Bargain Book : $20 for Bargain Book Promotion : Bargain Kindle Books sẽ đăng bài lên blog của họ Bargain Kindle Books post in their blog Một bài đăng Facebook thông báo về bài blog đến với fan Facebook của Kboards A Facebook post about the blog post to KBoards Facebook fans Một mẩu thông báo trong gửi đi hàng ngày của họ An alert of the post in their daily newsletter Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 22
23 Spider-web Promotional Method Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 23
24 Phương Pháp Tiếp Thị Mạng Nhện Spider Web Promotional Method Liệt kê các ebook khác (của bạn hay người khác) dưới chương Check Out Other Books (Xem các ebook khác) trong Kindle-Book-Template.doc của bạn List down other ebooks (either yours or others) under the Check Out Other Books chapter in your Kindle-Book-Template.doc Với đủ lượng download, ebook của bạn sẽ bắt đầu được liệt kê tại phần Customers Who Bought This Item Also Bought This (Khách hàng mua sản phẩm này cũng mua) của mỗi ebook, tạo nên một hiệu ứng mạng nhện. With substantial downloads, your ebook will begin to appear on each ebook s Customers Who Bought This Item Also Bought This sections, creating a spider web effect. Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 24
25 Chương Đọc Thêm in trong Kindle-Book- Template.doc của bạn Check Out Other Books chapter in your Kindle-Book-Template.doc Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 25
26 Phần Khách Hàng Mua Quyển Sách Này Cũng Mua Customers Who Bought This Item Also Bought This Sections Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 26
27 Guaranteed Bestseller Method Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 27
28 Trở thành Amazon Bestseller... ĐẢM BẢO! Become An Amazon Bestseller... GUARANTEED! Tại Sao? Why? Xây dựng thương hiệu bản thân (hoặc bút danh của bạn) là một chuyên gia trong thị trường Brand yourself (or your pen name) as an authority in the market Phát triển doanh thu ngắn hạn và có thể là dài hạn Improve sales short-term and potentially long-term as well Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 28
29 Trở thành Amazon Bestseller... ĐẢM BẢO! Become An Amazon Bestseller... GUARANTEED! Làm thế nào? How? 1. Kết hợp với 5-10 người (hoặc số lượng bạn cần để vào top 10 trong một trong các thị trường của bạn) Coordinate with 5 10 people (or however much people you need to break into the top 10 positions of one of your markets) 2. Sắp xếp họ mua ebook của bạn CÓ TRẢ TIỀN vào cùng một giờ, cùng một ngày Arrange them get them to buy your PAID ebook on the same hour, on the same day 3. Với đủ lượt mua, BSR của bạn sẽ cải thiện trong vòng vài tiếng, đẩy ebook của bạn vào danh sách Amazon Bestseller With enough purchases, your Best Seller Rank (BSR) will improve within the next few hours, pushing your ebook into the Amazon Bestseller List Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 29
30 Amazon Marketing Services (AMS) Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 30
31 Amazon Marketing Services (AMS) Amazon s own advertising platform Relatively new = Lesser competition right now According to our BIS Graduate, Kee, this marketing technique brought him an average of $2++ for every $1 he puts in AMS Step-By-Step Guides: More Suggestions for AMS: Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 31
32 Section 4 Support Channels Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 32
33 Support Channels No more Facebook groups Too much distraction and graduates often asks the same questions There s a BIS Forum where either myself or other graduates have answered the Frequently Asked Questions (FAQs) Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 33
34 Support Channels Supported channels: BIS Forum: If you re not confident in English, request for help from anyone to translate your questions to English, or use Google Translate, before sending me your question Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 34
35 Just Some of The s I Receive Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 35
36 Section 5 New Distinctions Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 36
37 New Distinctions Creating an ebook is always just the beginning There s so much more you can do with an ebook/book: Brand yourself as an expert in the industry Create a business (online & offline) and use your ebook/book as a customer-generating tool Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 37
38 Sample Business Funnel ebook/book Frontend Business Additional Services Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 38
Updates. Dominic Tay. Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 1
Updates Dominic Tay Copyright 2017 Leverage Leap Pte Ltd. All Rights Reserved. 1 Sections 1. Mindset & Motivation 2. Getting reviews 3. New Promotional Methods 4. Support channels 5. New Distinctions Copyright
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