2017 Blue Pencil & Gold Screen Awards Competition

Transcription

1 Entry fee discounts for early registration and for being an NAGC member! GOOD COMMUNICATION...GOOD GOVENMENT CALL FO ENTIES 2017 Blue Pencil & Gold Screen Awards Competition Are you an employee or contractor who has produced a communication product for federal, tribal, military, state, regional, county, municipal, or other government entity? Be recognized! Enter your product(s) in the National Association of Government Communicators 2017 Blue Pencil & Gold Screen (BP&GS) Awards Competition. This annual international awards program recognizes superior government communication products and those who produce them. Enter as many categories as you choose the number of opportunities to share your best work, innovation, creativity and use of technology may surprise you. The following examples show the range of opportunities in the more than 40 categories: Publications Media elations Photography Graphic Design Video, Multimedia Electronic Communications Social Media Branding/ebranding Infographic K-12 Educational Programs One winner will be awarded Best in Show! Don t miss the FEE webinar, How to Win a Blue Pencil & Gold Screen Award You ll hear former BP&GS winners and judges give tips and examples of winning entries. Wednesday, Nov. 30, 2016, at 3 p.m. EST. Visit the NAGC website at for details.

2 2017 Blue Pencil & Gold Screen Awards Call for Entries Entry ules The production timeline is now 18 months! Only entries produced by or for a government organization between July 1, 2015, through December 31, 2016, are eligible. Non-English entries must include a complete English translation. Entries must be postmarked or date shipped by: December 23, 2016 Early Submission Deadline January 27, 2017 Extended Submission Deadline Use the Entry Checklist on page 3 to be sure you ve included all required information. Electronic entries must be submitted in a format that can be accessed from any computer. Entries located online must include an active UL accessible for the entire judging period. If entry requirements are not met, entries will be disqualified and entry fees forfeited. Description forms that are longer than one page may be disqualified. Budget information is required for all entries except in categories 4, 11, 13, and 42. Entry Fees One Fee Form for all entries. Discounted Member Fees apply only to NAGC members who had substantial input into the preparation or production of the entry and are listed as a contributor on the Entry Form. Nonmembers: Join NAGC when you submit your entries and pay the member entry fee(s). To learn more about membership, visit NAGC at Entries postmarked on or before December 23, 2016 Member: Nonmember: $131 per single entry $115 each for 2+ entries $197 per entry Postmarked between December 24, 2016, and January 27, 2017 Member: Nonmember: $172 per single entry $154 each for 2+ entries $234 per entry Fees must be submitted with entries. Sender is responsible for all postage and shipping fees. Completed forms must be legible. Awards will be given in the name of the government agency for which the work was produced. -2- GOOD COMMUNICATION... GOOD GOVENMENT

3 2017 Blue Pencil & Gold Screen Awards Judging Process Awards include: First Place Second Place Award of Excellence Call for Entries A Best-in-Show Award will be selected from the First Place winners and presented at the Awards Ceremony. Each entry is evaluated by a team of at least two judges chosen by the BP&GS Awards Committee. Entries are judged on all applicable criteria, which may include writing, editing, content, design, illustrations, printing, purpose, dissemination, cost effectiveness, video/graphic quality, script, visual style, direction, innovation and overall impression. Judges will carefully consider your one-page description that includes, where applicable: purpose, goal or objective, target audience, cost effectiveness, budget information (required for all entries except for categories 4, 11, 13, and 42), determination of success, and special factors (size of staff, constraints, development time, etc.). It is important when you write your nomination to follow the criteria listed on the Entry Checklist. Judges reserve the right to refuse granting awards in any category where there are insufficient qualified entries. Winners will be notified prior to the presentation of the awards at NAGC s annual Communications School, June 13-15, Use this checklist to ensure you have included all necessary items for each entry. Entry may be disqualified and fees forfeited if all required components are not submitted. Entry Checklist Three (3) copies each: All entry components One-page description containing the following information: 1. Purpose, goal or objective: What was this entry designed to accomplish or represent? 2. Target audience: What specific individuals or groups were you trying to reach with this product? 3. Detailed budget: Assign dollar amounts to staff hours and production costs. Specify type of outsourcing (example: graphic design, printing costs, web design, etc.) and costs. If applicable, provide cost per copy and number produced. Budget information is not required for categories 4, 11, 13 and Cost effectiveness: Based on the budget, intended purpose, and goal or objective, how cost effective was this entry? 5. Determination of success: Did the entry meet its purpose, goal or objective? Identify the methods used to determine your degree of success. 6. Special factors: What factors make your entry exceptional (size of staff, constraints, development time, innovation, etc)? This is your brag section and could be used should your entry win an award. Complete translation of Non-English entries Entry form One copy of the completed Fee Form Payment Check, money order, or purchase order payable to NAGC Accepted credit cards: American Express, Visa or Mastercard Mail Entry form and Awards Fee Form to: NAGC Awards Competition 201 Park Washington Court Falls Church, VA Phone: (703) NAGC Contact: Gina eistrup Competitions Coordinator greistrup@nagconline.org GOOD COMMUNICATION... GOOD GOVENMENT -3-

4 2017 Blue Pencil & Gold Screen Awards Call for Entries Category 1. Magazine Printed and distributed magazine containing pictures, stories and other articles of interest. Submit three copies each of three different issues. 2. External Newsletter Printed newsletter produced and distributed to an outside audience focusing on an organization, agency or government entity s activities or purpose. Submit three copies each of three different issues. 3. Internal Newsletter Printed newsletter produced and distributed to an organizational audience. Submit three copies each of three different issues. 4. Article Single article of 500 words or more communicating information in a descriptive, narrative, conversational or human-interest writing style, published in print and distributed. Provide the printed copy. Production cost or budget information is not required for this category. 5. Soft/Hard Cover Book (21 or more pages) 6. Brochures/Booklet (20 pages or fewer) Soft/hard cover book released during competition period. Brochures/booklets released and distributed during competition period. 7. Annual eport Single publication to communicate year-long activities of a government organization, agency or entity. 8. Technical or Statistical eport 9. Special Purpose Publication 10. Most Improved Publication Single publication to provide government, consumer and other audiences with technical or statistical information about a government product, service or research. Entry should not be an annual report. Any written publication designed to promote, educate, inform or communicate that does not qualify for another category because of its content or intended audience. Entries in this category must contain three sets of current and three sets of previous issues. Only the following print categories qualify: brochures/booklets, magazines, newsletters and reports. 11. Writer s Portfolio Portfolio of three to five products published during the competition year. Entrant must have been primary writer. Production cost and budget information not required for this category. 12. Graphic Design Single product designed and published during the contest period. 13. News elease News release written in a factual style, intended to raise the profile or media coverage of an activity, event, service, product or other government-related information. Production cost or budget information is not required for this category. 14. Special Event (internal) Single event not open to the public that resulted in raising the profile of government or a government activity, program, event, service, product or other government-related information. Submit all relevant materials. 15. Special Event (external) Single event that resulted in raising the profile of government or a government activity, program, event, service, product or other government-related information. Submit releases and all relevant material. This event could be a news conference, media event, public open house or other event for a specific audience open to the public. 16. Photography Individual color or black-and-white photograph published during the contest period. Must be 8 x 10 and mounted on boards no larger than 11 x 14 attached with a copy of the publication page where the photo appeared. 17. Photographer s Portfolio NAGC Blue Pencil & Gold Screen Awards 2017 Categories Description Portfolio of three to five products published during the competition year. Must be 8 x 10 and mounted on boards no larger than 11 x 14 attached with a copy of the publication page where the photo appeared. -4- GOOD COMMUNICATION... GOOD GOVENMENT

5 2017 Blue Pencil & Gold Screen Awards Category Description Call for Entries 18. Logo/Theme Art A logo or theme art created, revised or updated. Include former logos or theme art, if applicable. Attach examples of your logo or theme art in use, or provide a live UL if your logo or theme art was used on a website. 19. Special Purpose Product Any visual communication product or collection of products that because of its design, purpose or audience does not qualify for another category, including maps. 20. Poster Large display print item designed to promote, educate, inform or communicate information in a graphical presentation. 21. Calendar Internal or external calendar. 22. Display Bulletin boards, displays or other graphic presentations used to convey information. Photographs of the display or information storage devices such as CDs, DVDs or thumb drives containing the information must be submitted. 23. Shoestring Budget Entries in all categories completed with limited funding that display creative use of funds to produce a quality product and achieve the intended goal. Produced with nothing but your shoelaces. Must specify budget, additional resources and specific methods used to evaluate results. 24. Conference Materials All material produced for a conference, meeting or other event: post cards, promotional brochures, programs, give-a-ways or other material produced to support the event. Does not include stand-alone training material to be presented at a meeting, conference or event. 25. K-12 Educational Programs 26. Promotional Campaigns (less than $100,000) 27. Promotional Campaigns (more than $100,000) 28. Public Service Announcement (PSA) Program designed to educate, inform or persuade K-12 students on a topic or series of topics. Program elements may include video, audio, web-based or printed elements. Promotes an activity, service, product, event or other government-related purpose. Campaign may include printed, web or broadcast materials. Promotes an activity, service, product, event or other government-related purpose. Campaign may include printed, web or broadcast materials. A single video public service announcement up to 60 seconds long. Only the first PSA presented will be judged if other variations are included. 29. Public Affairs Program A video or other program of up to 60 minutes in length produced to address current events, individuals or issues or to serve as a forum for discussion of ideas, conditions or situations of interest to a community or target audience. This includes enhancing an organization s image, presenting a position on an issue, or urging viewers to take a specific action. 30. Internal Communication 31. Educational Programs (less than $50,000) 32. Educational Programs (more than $50,000) Video or audio programs presenting information predominately to an organization s internal audience or employees. A video or website to help viewers learn a skill or to teach, educate, instruct, or inform about a government program or activity. Submit all segments of program to be judged on an information storage device such as CD, DVD or thumb drive and provide a UL (if applicable) that will be active at time of judging. A video or website to help viewers learn a skill or to teach, educate, instruct, or inform about a government program or activity. Submit all segments of program to be judged on an information storage device such as CD, DVD or thumb drive and provide a UL (if applicable) that will be active at time of judging. 33. Documentary A program that documents a person, place, event or thing, or places a topic in historical or cultural context. A majority of video used must be original footage or legitimate archival footage. 34. Website (new) A collection of related web pages designed for a particular organization, event or purpose. (May or may not be interactive.) GOOD COMMUNICATION... GOOD GOVENMENT -5-

6 2017 Blue Pencil & Gold Screen Awards Call for Entries Category Description 35. Website (redesigned) A collection of related web pages designed for a particular organization, event or purpose. (May or may not be interactive.) 36. Electronic Publication Portions of websites, or complete reports or other electronic materials designed specifically for an Internet audience. Printed material that is posted online for enhanced circulation and websites are not acceptable for this category. Submit all segments of program to be judged on an information storage device such as CD, DVD or thumb drive and provide a UL (if applicable) that will be active at time of judging. 37. Webcast Event or communicative story broadcasted to a large audience via the Internet. May include videos produced for conventions, large meetings and important organizational events. Entries must include photos of stage sets where video was presented. Provide the submission on an information storage device such as CD, DVD or thumb drive along with a UL that will be active at the time of judging. 38. E-Newsletter Online newsletters produced and distributed to an internal or external audience, including dynamic.pdfs that contain live links to other content. Printed material posted online for enhanced circulation and websites are not acceptable for this category. Submit copies of three successive issues on an information storage device such as CD, DVD or thumb drive and provide a UL that will be active at time of judging. 39. Audio Communication Audio production of a public service announcement, regularly scheduled program, podcast series or other program designed to educate, inform or persuade the public. Submit an information storage device such as CD, DVD or thumb drive with the communication, as well as a live UL link to the series website. 40. Social Media Entries that reflect the effectiveness of various types of social media individually or collectively, including but not limited to Facebook, blogging (if interactive), Twitter, Flickr, Pinterest, LinkedIn, Snapchat. Do not include websites or web pages. 41. Mobile Campaign or other ongoing effort that demonstrates an activity, service, product, event or other government related purpose. Can include mobile applications or initiatives, SMS and text campaigns. 42. Web Article Single article of 500 words or more communicating news or critical information via the Internet in a factual, news-story writing style. Provide a copy or live internet link to view the article. Product cost and budget information is not required for this category. 43. Branding/ ebranding Campaign Demonstrates an agency-wide consistent look and feel in the creation of a brand encompassing all print, electronic, Web-based and audiovisual media. 44. Infographic (internal) A graphical display of complex or comprehensive information, data, or knowledge for an internal audience. 45. Infographic (external) A graphical display of complex or comprehensive information, data, or knowledge for an external audience. Get More Involved Volunteer to Be a Judge! In addition to entering the BP&GS Awards Competition, you can also get involved by volunteering as a judge. Judging is an honor and a benefit. First, you are considered an expert in your field when you are selected by the BP&GS Awards Committee to judge the work of your peers. Second, you benefit from your exposure to the tremendous talent, creativity, and innovation of communicators across government. For more information about judging, log on to or contact Competitions Director Sabra Brown at competitionsdir@nagc.com. (Note: Volunteer judges may not judge categories in which they have submitted an entry.) -6- GOOD COMMUNICATION... GOOD GOVENMENT

7 2017 Blue Pencil & Gold Screen Awards Competition ENTY FOM NAGC CONTACT//STAFF USE ONLY eceipt ID#: Date eceived: Please read entry rules before completing. Submit three (3) copies of this form with each entry. Awards category you are entering: Principal Contributor: Submission Time: q Early Submission (postmarked on or before December 23, 2016) q Submission Deadline (postmarked between December 24, 2016, and January 27, 2017) Extended deadline Award Information (exactly as it should appear on the award) Government Organization: Names of up to three additional contributors and their titles 1st Contributor: 2nd Contributor: 3rd Contributor: (NAGC may modify the information to accomodate plaque sizes.) Title of Entry: Category Name: UL: Entry # of total entries submitted q I hereby certify that I have authority or approval to submit this work. I understand that all entries become the property of NAGC and will not be returned. I give NAGC the right to display my entry in any awards promotions or displays. I also understand that the information contained in this document is subject to verification and may become public. Name: Agency/Organization: Mailing Address: City: State: Zip: Phone(s): Fax: (s): Submit all entries to: NAGC Awards Competition, 201 Park Washington Court, Falls Church, VA NAGC Contact: Gina eistrup, Competitions Coordinator greistrup@nagconline.org NAGC National Association of Government Communicators

8 2017 Blue Pencil & Gold Screen Awards Competition FEE FOM Please entry rules before completing. Combine all fees for multiple entries on one Fee Form. Each submitted entry must be listed. List entry titles and principal contributors names: Title of Entry: Principal Contributor: NAGC CONTACT//STAFF USE ONLY eceipt ID#: Date eceived: Membership Information q NAGC Member q NAGC Nonmember q Join now and Membership Fees receive member rate Active $145 Individual employed by or seeking a position in federal, tribal, state or local government Agency/Organization $600 Group of up to FIVE individuals who meet the active membership requirements Affiliate $300 Nongovernmental person engaged in communications activities that will enhance NAGC Affiliate Group $1,200 Any group of up to FIVE individuals from an organization meeting affiliate category requirements Entry Fees (per entry) Early submission (postmarked by December 23, 2016) Member: $131 for one entry $115 each for TWO or more entries Nonmember: $197 per entry egular submission (postmarked between December 24, 2016, and January 27, 2017) Extended deadline Member: $172 for one entry $154 each for TWO or more entries Nonmember: $234 per entry Fees Due TOTAL Number of Entries X Entry Fee = Total Entry Fees Membership Fee (new member or renewal, please give member name) + Member Name Fees Contact Information This person receives receipts and is the contact for all questions about payment. Name: Organization: Mailing Address: City: State: Phone: NAGC National Association of Government Communicators Zip: Total Fees Due Payment Information NAGC Tax ID #: q Check/Money Order Payable to NAGC (Must be included with fee form) q Purchase Order (PO #: ) q Credit Card q VISA q MasterCard q AmEx Cardholder Name: Card Number: ` Security Code: Expiration Date: Fax: Signature: NAGC Contact: Gina eistrup, Competitions Coordinator, greistrup@nagconline.org