LinkedIn: Utilize Social Networking to Connect with Top Talent

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Loren Richardson
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1 LinkedIn: Utilize Social Networking to Connect with Top Talent Presented by Tara Kopasz Talent Acquisition Wayne State University

2 Professional Background Education: BA University of Michigan, Ann Arbor Master of Management - Health Care Administration Walsh College of Business Lean Certified Recruiter GE Change Acceleration Process (CAP) Completion Experience Hospital / Health System Recruitment Providence Park Brighton Providence Executive Recruitment Harper Associates (Search Firm) Health Care Division Lead - 9 years Past President, Health Care Recruiters Association of Metro Detroit (HCRAMD)

3 Reaching the Passive Job Seeker An active job seeker -- actively seeking new opportunities. A passive job seeker --not actively seeking but who may listen if the right opportunity is presented to them. Targeting passive job seekers provides a richer candidate pool vs. "post and pray Social media provides many venues to research and connect with targeted potential candidates

4 Targeted Communication Determine which social media venues are being utilized by target group & network to get the messages to the correct venue(s) Consider creating department Facebook and Twitter accounts Partner with faculty to enhance their individual LinkedIn profiles Encourage faculty partners to participate in groups Faculty may want to create program, alumni and/or affiliate groups

5 Social Media Goals Begin with the End in Mind Stephen Covey Develop and market your personal brand. Establish yourself as an expert and pursue opportunities to collaborate. Form relationships to create a future talent pipeline for the university. Recruit students and raise program brand awareness. Engage students to utilize social media to increase their employment marketability.

7 Complete your Profile Enter job history Education Don t forget special activities and interests Add your picture allow people to put a face with a name! Ask for recommendations At least 3 for 100% profile completeness Don t be shy Return the favor

8 LinkedIn Connections 1 st level Direct 2 nd level 3 rd level Groups / Associations Alumni Colleagues Former Colleagues Neighbors, Friends, customers, etc.

Grow your Network Spend a little time each week on LinkedIn Invite those you meet at Professional Functions Follow your own organization and invite

9 Grow your Network Spend a little time each week on LinkedIn Invite those you meet at Professional Functions Follow your own organization and invite colleagues new to LinkedIn Quickly after an event or meeting, extend an invitation to someone you met Examples: Michigan SHRM, WSU internal customers, etc.

10 Groups: A Venue for Collaboration Open vs. Administrator approved Groups Search Groups Specialty Location Company You may join 50 at one time Create your own group

11 Communication Strategy Post updates to contacts Participate in Discussions Post jobs (free) in group discussions Post upcoming event updates automatically generated to network

12 Talent Brand How is your organization seen in the marketplace? How do you communicate that employment brand to candidates, future candidates and those who may refer candidates? How can we further partner with students and the community to create buzz about our hot jobs? Utilize consistent messaging to enhance branding

13 Consistent Messaging Make an appointment on your calendar Share information that adds value, do not post for the sake of posting Be purposeful and strategic Associate with and follow other strong brands Follow other universities and colleagues Gain inspiration from people like Richard Branson

14 Broadcast your Brand Post Information of interest not just jobs Highlight University events Newsletter Links Scheduled Information Updates Publish an Article Subject Matter Expert Collaborate!

15 Know your audience Catchy Title Professional Picture / Image Appeal to students and professionals Demonstrate yourself as a Subject Matter Expert Proof-Read! Publish a Post not a Commercial

16 Synergize and Collaborate Immediately connect after meeting /event/ interaction Leverage your colleagues networks Share best practices Identify industry trends Anticipate future changes in the marketplace Position yourself/program to be proactive Discover innovative solutions

17 Alumni Networks Once students leave WSU, they can be ultimate brand ambassadors Share job opportunities (internal & external) Service to industry partners Added value to students Resource for job-seeking alumni Leverage diverse alumni to tap into a diverse candidate pool. Stay connected with alumni to communicate upcoming events and donor opportunities.

18 Involve Students Feedback Testimonials Ideas Encourage students to share with their networks. Educate regarding branding for future employment.

19 Utilize Wisely Communicate positive information to network Once something is posted, it may be edited for 15 minutes, but then it is on the www for better or worse Always put your best foot and the company s best foot forward Be familiar with your organization s social media policy

20 Advanced Option$ LinkedIn Recruiter Clipboard Saved Projects Search All Profiles Send InMails templates Pay to Post Highlights job on side of screen Pushes job out to targeted profiles Pay per click Profile Matches

24 Next Steps Create/enhance your LinkedIn profile and presence. Connect with colleagues. Join and/or create groups. Invest a little time each day to grow your network. Value-added messages. Content of Interest not just advertisements. Follow competitors, colleagues and industry leaders to stay abreast of current trends. Always remember to be cautious, professional and positive in your social media communication.

25 Additional Questions? Thank you for your time.

26 Detroit, MI Direct Line:(313) Thank you for your time. Tara Kopasz

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