I Want to Be Recycled. November 14, 2013

Transcription

1 I Want to Be Recycled November 14, 2013

2 Who We Are Keep America BeauAful is the naaon s leading nonprofit that brings people together to build and sustain vibrant communiaes. With our strong affiliate and partnership network, including state recycling organizaaons, we engage millions of volunteers who take acaon in their communiaes through programs that deliver posiave and lasang impact We offer soluaons that: Create clean, beau.ful public places Reduce waste and increase recycling Inspire genera.ons of environmental stewards Generate posi.ve impact on the local economy We work to create communiaes that are socially connected, environmentally healthy and economically sound

3 Our Mission, Our Beliefs Our Mission Engaging individuals to take greater responsibility for improving their community s environment Our Beliefs We believe people and places are profoundly interconnected thriving communi.es are rooted in individual responsibility and ac.on las.ng change happens when people work together

4 Our Strong Network with a Shared Purpose KAB affiliate network at state & local levels Nearly 50% housed in government Partnerships with state recycling organizaaons 7 million volunteers 20,000 + communiaes 4

5 Keep America BeauAful Network 2013

6 Our AcAons, Our Impact Each and every year, we bring people together to build vibrant communiaes Our acaons Collect nearly 87 million pounds of lijer/debris Restore nearly 5,000 green spaces Collect 10 million lbs. of e- waste for recycling Collect 9.4 million lbs. of PET for recycling Our reach 21,000 communi.es are involved in our ini.a.ves Our impact Plan.ng a tree within 50 feet of a residence can increase its value Reclama.on and greening of vacant lots can increase adjacent property values For every $1 invested in community improvement by local government, nearly $24 in measurable benefits is returned through our ac.ons

7 Our Supporters Include Partnerships Government/Nonprofit Alliances 7

8 Community Improvement Grants Merit- based grant programs support grassroots community improvement and recycling projects More than $4,000,000 in grants awarded in 2012 Already awarded $2,000,000 in monetary grants in Grant OpportuniAes: Lowe s Community Improvement Grants UPS Founda.on/KAB Community Improvement Grants Waste Management/KAB Think Green Grants Coca- Cola/KAB Recycling Bin Grants CigareJe LiJer Preven.on Program Grants Troy Bilt/KAB Taking Root Grant Dr. Pepper Snapple Group/KAB Public Park Recycling Bin Grant Program 8

9 Our Programs Great American Cleanup NaAon s largest community Improvement project America Recycles Day Only naaonal plaaorm to spark awareness, acavaaon I Want To Be Recycled Campaign Ad Council campaign to increase consumer recycling Cigare\e Li\er PrevenAon Program GraffiA Hurts Recycling at Work Pledge First- ever naaonal pledge to increase workplace diversion rates America s Garden Party IniAaAve to increase community garden paracipaaon Community Disaster RestoraAon Long- term restoraave needs in communiaes struck by disaster NaAonal Conference & Symposium Convenes thought leaders, affiliates and stakeholders Waste in Place Early Childhood and Elementary Programs Recycle- Bowl In School K- 12 CompeAAon RecycleMania College/University CompeAAon Public Space Recycling Bin Grant Programs NaAonal PlanAng Day First- ever plaaorm to support planang naave species

10 New York State Recycling Report RECYCLING EVENTS America Recycles Day (ARD) # ARD events # of communi.es receiving collateral # of colleges receiving collateral RECYCLING COMPETITIONS RecycleMania (colleges & universi.es) Recycle- Bowl (K- 12 schools) N/A 6 31 GRANTS Coke Public Space Bin Grant # of grant applica.ons # of grant awards # of bins awarded Es.mated total bin value $6,752 $5,504 $4,320 Coke College and University Bin Grant # of grant applica.ons N/A N/A 16 # of grant awards N/A N/A 3 # of bins awarded N/A N/A 955 Es.mated total bin value N/A N/A $61,948 Alcoa Bin Grant # of grant recipients N/A N/A 1 # of bins awarded N/A N/A 40 Es.mated total bin value N/A N/A $3,600 10

11 Recycling Programs AcAvaAon College and University Knowledge Sharing America Recycles Day RecycleMania* Symposium Give and Go Webinars Recycle- Bowl CURC Webinars Bin Grants * KAB partners with RecycleMania Board 11

12 NaAonal Recycling Public Service AD Campaign Campaign Goals Increase recycling par.cipa.on Educate and moavate people to recycle more Transform recycling into a daily social norm Provide tools to inform people how & where to make recycling happen

13 Developing a Culture of Social Change

14 How Do We Get There? Reinvigorate the recycling brand Generate awareness and understanding of how, where and what to recycle. Mobilize individual ownership and ignite emoaonal connecaon to recycling through offline and online community. Alter the way Americans recycle, transforming it into a daily social norm.

15 What we Learned To make recycling majer emo.onally the mo.va.on is: Let s not be wasteful 15

16 Campaign Elements Fully integrated tradiaonal and digital campaign includes: TV Radio Out- of- home (billboards, bus stops, etc.) Print Digital Social Website/online toolkit Events Public Rela.ons 16

17 Television PSA: Journey 17

18 Out of Home (billboards, bus staaons) 18

19 Website Basic Recycling InformaAon Recycling Finder InformaAon on implemenang campaign in your community 19

20 AcAvate the Ads Locally Encourage placement of the ads in donated media Reach out to local media TV Radio Print Out of Home Run PSAs On government owned sta.ons On TV monitors in your workplace, public buildings, schools etc. PSA: Journey Invite other media outlets to donate.me to run PSA (e.g. movie theaters) Feature PSAs on government owned recycling trucks or bus stops 20

21 Complement and Customize the Ads Communicate what Wants to Be Recycled in Your Community Run the print PSA in the local newspaper (in donated space) next to your own ad (paid or donated space), with local recycling info. Run the TV or radio PSA on a local sta.on, have a tag line at the end. Cobrand the PSAs with your nonprofit organiza.on s logo Customize, print, and distribute flyers and posters e.g. to adver.se America Recycles Day events 21

22 Sample of Local ImplementaAons Local (City & County) Keep Akron Beau.ful, OH City of Aus.n, TX City of Chicago, IL Keep Greenville County Beau.ful, SC Keep Indian River Beau.ful, FL Keep Knoxville Beau.ful, TN Keep Lexington- FayeJe Co. Beau.ful, KY City of Madison, WI Keep Philadelphia Beau.ful, PA Keep Sevier Beau.ful, TN Statewide Alaska State Recycling Organiza.on Keep Arkansas Beau.ful, AR Keep Mississippi Beau.ful, MS Associa.on of Oregon Recyclers

23 Example Billboard

24 Join the Campaign Online Website I want to be recycled.org: Search engine op.miza.on Your website: Post a web banner ad or the campaign logo and link to IWantToBeRecycled.org. Customize our sample blog post for your site. Social media Retweet or share content from KAB accounts. Make the campaign logo your profile picture. Join the conversa.on on TwiJer using #BeRecycled. E- Newsle\er: Tell your community /members how you re suppor.ng the campaign, and share links to the PSAs. Remind your community about where to find out about local recycling op.ons. 24

25 To get started: h\p:// 25

26 kab.org Alexandra Donovan Manager Affiliate Services 1010 Washington Blvd Stamford, CT Phone: November 14, 2013