ASAP Scandinavia Introduction
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1 ASAP Scandinavia Introduction
2 Why alliances? Strategic alliances are motivated by considerations such as cost reduction, technology sharing, product development, market access, or access to capital Properly structured strategic alliances can be a less expensive alternative to acquisitions. The logic is that if more companies pool their resources, their joint objectives can be secured more easily and economically. Strategic alliances as an alternative to mergers and acquisitions by Sudi Sudarsanam, 2003 ASAP 2007 Page 2
3 but success can be illusive 66% of alliances ran into serious managerial problems within the first two years, with a further 19% reporting mixed results. On average, over the first 4 years of the relationship, approx. 50% of all the alliances population surveyed were recorded as failures Bleke & Ernst (1991) ASAP 2007 Page 3
4 Why Join ASAP? Unsurpassed professional networking opportunities Extensive resources for professional development and career track planning Globally recognized best practices and alliance leadership for corporations, alliance practitioners, and alliance consultants. ASAP 2007 Page 4
5 ASAP s Mission ASAP is the leading global professional association dedicated to alliance formation and management. ASAP provides a forum to exchange alliance best practices, resources, and opportunities and offer products that enable members to harness alliances as growth engines to drive corporate performance. ASAP 2007 Page 5
6 ASAP Chapters Seattle Chicago Toronto Boston New York UK France Germany Netherlands Scandinavia Atlanta DC D.C. Silicon Valley Australia ASAP 2007 Page 6
7 ASAP Background Established in 1999 as a non-profit organization First professional organization ation dedicated to strategic alliances Over 1,800 members worldwide 21 Global Sponsors Ongoing programs in alliance formation and management, including: Global Alliance Summits (10th in 2008) Marketing & Channel Conferences European Alliance Conferences ASAP 2007 Page 7
8 Community of Global Sponsors ASAP 2007 Page 8
9 ASAP facilities NETWORKING PROGRAMS EDUCATION Intra-industry membership Networking with peers at programs, events Media promotional opportunities Speaking opportunities Worldwide chapters Special-interest councils: BioPharma Council Clean Tech/Green Energy Council Local chapter programs Annual Global Alliance Summit Partner Health Survey Workshops Seminars Regional conferences Annual European Conference Certification program in Alliance Management Best Practice Guidebook Best Process Workbook Professional Development Guide Best Practices e-newsletter Online Member Directory Online Document Library Web seminars Best Practice Simulettes ASAP 2007 Page 9
10 Membership Growth TOTAL MEMBERS Nov Nov Jun Dec Jun Dec Dec Dec ASAP 2007 Page 10
11 Members of ASAP Scandinavia FIRST_NAME LAST_NAME TITLE COMPANY Pierre Aagaard Manager Banedanmark Enterprises Per Engstrom Director CVM Carsten Hoeck Director Sundolitt Hans Christian Holländer Director InterMark A/S Hans Peter Hviid Director InterMark A/S Torben Kjaer Director Lucent Technology Line Gry Knudsen Ph.d Student SMG-CBS Boye Hartmann Director Boye Holding Jan Gunnar Kokkvoll Cap Gemini Peter Krell Director InterMark Pietro Covetti Alk-Abelló Stefan Larsson Executive IBM Corporation Henrik Morck Sales Director IBM Bo Nielsen Professor of Copenhagen Business School Harald Norenes SAP GLOBAL Soren Petersen Director Banedanmark Enterprise Paul Pierce Candidate Lund Arkadiusz Prus Intertrading Systems Henrik Soerensen Professor University of Arhus Michael Steiner IBM Peter Jørgensen Novo Nordisk Matti Vaheri Alliance Orion Pharma Corporation Allan Wehnert Project H.Lundbeck A/S Source: Kathryn Doran Membership Manager ASAP HQ/US, Jan ASAP 2007 Page 11
12 Member benefits As individual member of ASAP you will be able to Network regularly with your peers to exchange ideas and information Download over 600 articles of interest Receive valuable discounts to events both in Europe and the USA Receive a regular Alliances Best Practices Bulletin Introductions to other alliance professionals working in Europe. All of this is available to the member for Euro 295 per year. If more than 5 individuals from one company sign up, a 10% reduction is offered ASAP 2007 Page 12
13 Sponsor benefits Benefits of Event Sponsorship: Corporate branding through PR, website and at the conference Focus on issues of your specific interest Speaker opportunity at the conference Attracting ti competent t people to your company Getting ideas for future business development Cost of Event Sponsorship: for local chapter conference for the European annual conference ASAP 2007 Page 13
14 A Tiered Program Industry CSAP CSAP Certified Strategic Alliance Professional Industry CSAP: Board Certified Surgeon Conceptual at this time CAAM and CSAP prerequisites Defined by industry affinity groups CSAP: Board Certified MD Full certification CAAM prerequisite + incremental education, training and experience Roll out 2-3Q2008 CAAM: Intern Certificate of Achievement CAAM Intermediate level education, training Certificate of Achievement and experience Alliance Management Roll out 2/3Q 2007 ASAP 2007 Page 14
15 ASAP Scandinavia year one & two Target countries: First Denmark/Sweden, then Norway/Finland Target audience: a) Scandinavian companies using or planning to use strategic alliances for business development 70% b) academics specialized in alliance theory 15% c) consultants working with alliance management 15% Member target: 30 individual ASAP members at the end of 2007 August 2006: Market survey on status of alliances in Scandinavia November 20, 2006: Copenhagen: Strategic alliances for growth April 24-25, 2007: ASAP European conference in Amsterdam August 2007: ASAP presentation at CBS Partnering Conference, Cph Sept 21-23: Alliance Management Seminar, Alliance Vista, USA November: ASAP presentation at MIL Management, Lund, Sweden December 17: Go-home-meeting, Simulette alliance training January 31, 2008: Alliance Best Practice seminar, ScionDTU science park April 25: Alliance Best Practice seminar, Symbion science park June 19: Partnering for a better climate ASAP 2007 Page 15
16 Initial Activities: ASAP Scandinavia s first conference Copenhagen, Admiral hotel November 30, 2006 ASAP 2007 Page 16
17 Key speakers and quality program Program: ASAP 2007 Page 17
18 ASAP Scandinavia 2008 activities February 26-28: Global ASAP Summit, Orlando Florida Alliance Development June, ASAP Scandinavia, Copenhagen Seminar: Partnering for a better climate Sept, ASAP Scandinavia, Sweden Workshop on Alliance Formation & Development topics? ASAP 2007 Page 18
19 Board members ASAP Scandinavia Henrik Mørck, IBM Carsten Hoeck, Sundolitt Henrik Sørensen, University of Aarhus Bo Nielsen, Copenhagen Business School Hans Christian Holländer, InterMark (chairman ASAP Scandinavia) Further information: H. C. Holländer ASAP 2007 Page 19
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