City of Mississauga International Marketing Strategy Canada s Global Investment Destination. April 23, 2012

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1 City of Mississauga International Marketing Strategy Canada s Global Investment Destination April 23, 2012

2 Building on SUCCESS City Centre 1960 City Centre 1973 City Centre Today

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14 Ten Year Economic Development STRATEGY

15 Building on Success 3 key GOALS a global business magnet a culture of innovation a knowledge economy

16 A GLOBAL Business MAGNET A Global Business Magnet Primary Objectives Target Opportunities in High Growth Sectors Ensure a Supportive Business Environment Provide a Compelling Global Brand to Attract Business, Investment and Jobs

17 Mississauga: Canada s GLOBAL Investment Destination Trends Overview Sector by Sector Trend analysis for each of Mississauga s five target sectors Information & Communications Technology Financial Services Multimodal Logistics Advanced Manufacturing Technologies Life Sciences Overview of other FDI activity in the GTA

18 Mississauga: Canada s GLOBAL Investment Destination Value Proposition & Assets Community Asset Mapping Community Consultations Identifying Location Factors Developing the Value Proposition

19 Mississauga: Canada s GLOBAL Investment Destination Mississauga Assets Private Sector Transportation Communications Labour Market Quality of Life Partnerships

20 Mississauga: Canada s GLOBAL Investment Destination International Firms in Mississauga

21 Mississauga: Canada s GLOBAL Investment Destination Mississauga s FDI Marketing Strategy Dedicated staff resources Market Segmentation Marketing support materials International and sector relationship development

22 Mississauga: Canada s GLOBAL Investment Destination Key International Marketing Opportunities Leveraging people connections Encouraging small business development Accessing the local multinationals Focusing on BRIC nations Global supply chains and security

23 Mississauga: Canada s GLOBAL Investment Destination Leveraging Business Connections Top Five Business Connections United States Germany Japan United Kingdom Switzerland

24 Mississauga: Canada s GLOBAL Investment Destination Leveraging People Connections Top Five People Connections India Pakistan Poland Philippines China

25 Mississauga: Canada s GLOBAL Investment Destination Focusing on BRIC Nations

26 Mississauga: Canada s GLOBAL Investment Destination International Marketing Action Plan Building administrative capacity Building community capacity Targeting strategic markets and sectors

27 Mississauga: Canada s GLOBAL Investment Destination High Priority Action Areas Develop dedicated resources to support international marketing efforts Establish Manager position Create internal project team Establish dedicated financial resources Build new marketing partnerships Develop marketing materials and projects Web-based micro-sites Print support materials Social media outreach

28 Mississauga: Canada s GLOBAL Investment Destination High Priority Action Areas Build on existing international connections Target existing multinationals Engage newcomer entrepreneurs Inventory export-oriented businesses Consolidate and leverage strengths in ICT sector Expand existing partnerships (e.g. GTMA & Brazil) Grow investment in the Financial Services sector Target investors in emerging markets (e.g. BRIC)

29 Mississauga: Canada s GLOBAL Investment Destination 2012 EDO Planned Business Development Program 2012 Business Event Date/location EDO Objective Target Sector MIPIM - Largest real estate investment conference in the world. International Economic Forum of the Americas - Largest Canadian CEO economic forum. BIO International - Largest Biotech & Pharma conference in the world. Society of Industrial & Office Realtors - Toronto Seminar March 6-9 France June Montreal June Boston, MA September GTA Promote Mississauga and build relationships with international investors and influencers. Exhibitor with Ontario. - Mayor has complimentary registration and hotel. Promote Mississauga and build relationships with international investors and influencers. Sponsor. Promote Mississauga and build relationships with international investors and influencers. Support Mississauga firms. Exhibitor with Ontario. Exhibitor. Meet location influencers in the GTA. Real Estate/Hotel Investment Life Sciences ICI Real Estate

30 Mississauga: Canada s GLOBAL Investment Destination 2012 EDO Planned Business Development Program 2012 Business Event Date/location EDO Objective Target Sector International Economic Forum of the Americas - Toronto Forum. Greater Toronto Marketing Alliance, - Business Mission. Real Estate Forum - Largest real estate investment conference in Canada. Solar Canada Largest solar energy conference in Canada. October 2-4 Toronto September (tentative tbd) December Toronto December Toronto Promote Mississauga and build relationships with international investors and influencers. Sponsor. Promote trade with Mississauga firms and build relationships with international investors and influencers. Promote Mississauga and build relationships with national location influencers. Sponsor. Promote Mississauga and build relationships with international investors and influencers. Investment tbd ICI Real Estate Cleantech

31 Mississauga: Canada s GLOBAL Investment Destination Next Steps Launch of the International Marketing Strategy and the Mississauga International Partnerships Program (MIPP) Plan annual International Investment Summit Develop program focused on supporting foreign-born entrepreneurs Nurture relationships with export-oriented new business

32 Thank You Questions and Discussion

33 City of Mississauga International Marketing Strategy Canada s Global Investment Destination April 23, 2012