Axel Springer Digital Classifieds Driving growth with the largest pan-european multicategory classified business

Transcription

1 Axel Springer Digital Classifieds Driving growth with the largest pan-european multicategory classified business Capital Markets Day Berlin, December 8, 2016 Dr. Andreas Wiele, President Marketing and Classified Ad Models

2 We own and operate the largest pan-european multi-category classified business Jobs Real Estate #2 Revenues: 753 m in 2015 (9M/16 growth rate +17.8%) Vacation Rental Car/ General #2 Pan-european: presence in 7 main markets Multi-category: presence in top 4 categories: job, real estate, cars and vacation Leading players: 86% of revenues with # 1 market leaders #2 2

3 In fact we are the world s largest classifieds operator Revenues FY 2015 in m Axel Springer 753 Ebay Classifieds 662 Zillow Group 640 Schibsted Classifieds 629 Monster Worldwide Inc. 628 Seek 617 MercadoLibre 593 REA Group 492 Scout Craigslist 359 AutoTrader 358 Rightmove 228 Carsales.com 226 Naspers Classifieds 136 Zoopla 128 Source: Bank of America Merrill Lynch, Initiation Report Schibsted, AS market research 3

4 Our portfolio has grown dynamically in the past years x7 x18 CAGR Revenue 47% EBITDA 78% E 4

5 equally based on organic growth and growth by acquisition 305 Share Organic EBITDA 48% Acquired EBITDA 52%

6 5 pillars of growth will drive our future development Growth 1. Market 2. Market share 3. Brand 4. Product 5. Network Highly attractive markets with strong growth potential Significant opportunities for marketshare growth Further leverage power of leading brands Product innovation to create long-term value Strong entrepreneurial spirit combined with smart corporate parenting 6

7 1. We operate in highly attractive business segments with strong growth potential Estimate for the full market Potential online classifieds marketsize under full monetization (in mus$) Example France: attractive business opportunities Well positioned for further growth United Kingdom Germany France Property transaction value Italy Spain AS in top 3 markets Agent revenue 8bn Russia 758 Switzerland Netherlands Poland Sweden Online classifieds 310m Online nonclassifieds 125m Offline classifieds 180m Norway 223 Austria 220 Ireland 111 Total real estate advertising business segment (2016E): 615m Source: Goldman Sachs Research Source: Barclays (Dec 2015), Xerfi based on INSEE, SeLoger 7

8 2. Big market share opportunity with financially attractive business models: categories with high ticket size, margins and high growth potential Growth via volume increase (examples) Growth via value and price increase (examples) Share of potential customers reached ARPA CAGR 13% 87% Stepstone UK & DE Rest of the market % 8% Rest of the market % 0 Q3/15 Q4/15 Q1/16 Q2/16 Q3/16 8

9 3. Brands for life`s biggest decision: great brand awareness Life s biggest decisions Find the right job: Your financial basis Top of mind (examples) Aided brand awareness Growing platform (examples) Number of leads increased +13% Find your favorite home: Your emotional basis SeLoger 67% 75% Find the right car Enjoy your holidays 91% 98% Jul-15 +4% 2016E Number of agents increased Jan-16 Oct 16 9

10 4. High investments in product innovation and value chain further increase long-term sustainability Superior development capacity Product innovation and value chain expansion (examples) Number of IT developers within our classifieds assets 20% > % Internal External Build demand and supply side: Develop premium product and user experience: Launch of 3D visualization New UX Data knowledge: Stepmatch: help candidates discover the most relevant jobs 10

11 5. Strong entrepreneurial spirit with smart corporate parenting Peer-to-peer knowledge exchange (examples) Industry leading management team with strong knowledge within the verticals Value-adding portfolio management (examples). Industry and market expertise with strong portfolio management track record Cross-company board seats for knowlegde exchange Hands-on support in key areas i.e. pricing expert team, big data, HR Peer-to-peer workshop and network events on all levels Leverage AS Media: Online, print and TV 11

12 6 key take-aways for our classifieds business We offer the perfect match for our customers player: We offer in almost all our markets the biggest marketplaces Strong brands: We are the go-to-destination for consumers and professionals Product innovation: We create the best customer experience We own the perfect mix of businesses Pan-european: Our portfolio is regionally diversified Multi-category: Our businesses operate in different segments addressing fundamental needs World s largest player: We can scale innovation, leadership and efficiency Axel Springer`s classified business is one-of-a-kind: We own large sustainable, risk diversified growth businesses 12