Bringing Your Expertise to the Money20/20 Europe Stage. Your guide to speaking

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1 Bringing Your Expertise to the Money20/20 Europe Stage Your guide to speaking

2 Money20/20 Europe 2018 Money20/20 is a global series of FinTech s biggest, boldest and best From the inaugural event in Las Vegas in 2012, the Money20/20 series has events. We create critical insight into the ways consumers and grown to include Money20/20 US, Money20/20 Europe and Money20/20 businesses spend, save, manage, borrow, share and protect money. Asia (launching in Singapore in 2018) and Money20/20 China (launching in Hangzhou 2018). Money20/20 Europe has experienced unprecedented growth since our launch in Copenhagen in 2016, and we are embracing that growth by moving to a new home in Amsterdam for The future of money With the biggest exhibition hall, greatest networking opportunities and Our mission is to inspire and enable innovators to create a simpler, highest quality speaker roster in European FinTech, Money20/20 Europe fairer and faster financial world. Bringing together the decision makers delivers the 3 most productive days on the industry calendar. from every key sector and scale of organisation in the financial services ecosystem, Money20/20 Europe has already been the catalyst for the creation of ideas, partnerships and investment opportunities. Together, we ll create the future of money. Attracting a broad range of delegates from across the FinTech community Attendees split by job title 24% CEOs or equivalent 13% VP 30% Director or equivalent 57% 15% Manager Financial Services & Payments 18% Other 2 16% Technology & Mobile 27% Other inc. Retail

3 Challenge the Status Quo Money20/20 Europe is the calendar highlight for the movers and shakers in European financial services. Taking to the stage provides a unique opportunity for our speakers to showcase their talents and cement their position as industry thought leaders. We pride ourselves on delivering best in class case studies, hard-hitting panel discussions and unconventional formats that challenge and inspire our audience, and this is where you come in. It is through collaboration with industry leaders that Money20/20 is able to deliver the visionary content on which our reputation is built. Our 2018 agenda will feature 350+ speakers over 120+ sessions, covering the breadth of the financial services ecosystem; dissecting, demystifying, and offering alternative perspectives on the most pressing industry issues. In addition to our outbound recruiting efforts, we receive hundreds of inbound requests for speaking positions. Over half of our speakers are founders and CxOs, and all are leaders in their fields. Speaking at Money20/20 Europe is a unique opportunity to connect to key industry leaders from around the globe What are you going to say?

4 What are we looking for? When the content team evaluates speaker submissions we are looking for stories that are: Relevant explore topics that are meaningful to the payments and FinTech industry today. Substantive cover your topic with depth; avoid platitudes or superficial content. Educational provide key takeaways; attendees come to Money20/20 to learn. Innovative share examples of innovation that are truly changing our industry; more than just incremental. Disruptive shake things up; bring thought leadership that truly disrupts that status quo. Genuine be open and honest rather than scripted and corporate; attendees will appreciate your authenticity. Surprising giving the audience something valuable and unexpected. Fresh delivering content that is current and new; not rehashing stale presentations delivered previously in other forums. Newsworthy make a significant announcement, such as a new product or partnership. Future-Focused boldly consult your crystal ball; give your perspective on where the industry will be in 3, 5 or 10 years. When reviewing your proposal, we will be asking How does this idea move the ecosystem forward? How will you engage our audience? Be a panellist for a panel session Be a moderator for a panel Deliver a product demonstration Deliver a standalone presentation or case study Deliver or be part of a session in an unusual format Make an announcement Can you critique the status quo and offer fresh perspectives on tough industry challenges, tech and trends? This is an opportunity for an articulate conversationalist with strong viewpoints to engage in an open and frank discussion. A panel relies on a strong moderator to hold it together. This role is for someone that can ask insightful, controversial questions, and steer the conversation in genuinely new directions. Not for the faint of heart! Do you have a ground-breaking product to debut? These sessions are an opportunity to run a live demonstration and show us how you are shifting the dial in real-time. We are looking for speakers who can be candid about their experiences what worked and what didn t? What did you learn and what are the actionable insights that the audience can apply to their own strategies? Every year we introduce unconventional formats to inspire our audience and take our content to the next level. In 2017 we had a game show, a live podcast recording and bingo, to name but a few. Do you have a concept for a session that will get people talking? Propel your breaking news into the stratosphere by making a major announcement live onsite! Announcement submissions open in 2018

5 Making announcements Money20/20 Europe is the place where European industry leaders gather to share groundbreaking news. With 100+ company announcements made at 2017 s event, we attracted over 150 industry, mainstream and tech journalists, broadcasters and analysts, producing 200+ original articles. If you want to make a splash with your announcement, take advantage of the Money20/20 network and do it onsite, onstage in Amsterdam. Think about about why your announcement is relevant to the wider industry. What will be the impact of your announcement? Why do our attendees need to hear about it? We open for announcement submissions in early What else do you need to know? Submit your most senior speaker Over 65% of Money20/20 Europe speakers are C-Level and over 30% are the CEO or founder of their organisation. Submit early Submissions are reviewed on a rolling basis but we recommend early submissions so that we can give your submission full consideration. Submissions will close in early Do not submit the same speaker more than once This will not increase your chances of being selected. We review every submission carefully and that takes some time; please be patient with us! If your application to speak is successful, you will receive a discount code to purchase a speaker rate ticket ( 1995, roughly 50% discount from full price), which will be valid for all three days of the event and will give access to all areas of the show including the speaker lounge. If your application to speak is successful, the cost to cover the logistics behind your attendance (travel, accommodation and so on) must be covered by you. While we are happy to work with PR or marketing teams in organising sessions, it is very important that we have contact with the speaker themselves in the run up to the show. 5

6 Timeline October 2017 Ongoing March 2018 onwards 4th 6th June 2018 Applications open All proposals must be submitted through the online content portal. Proposals submitted directly to the team will not be considered. Evaluation All proposals are evaluated by the Money20/20 Europe Content Team. Each submission is considered on the merit of its content or speaker. You may be contacted for more information. Offers A member of the Money20/20 Europe Content Team will contact you with an initial offer of a slot. Spaces are limited and some proposals may be offered a different slot to the one the initially applied for. Development and delivery As sessions and speakers are announced, the Money20/20 Europe Content Team will help speakers in the development of their sessions. We can offer guidance on presentation styles and techniques appropriate for each space. The Content Team will work with each speaker to assist with any technical requirements and offer guidance on session promotion before, and during, the conference. Money20/20 Europe It s show time! This is the moment where your months of hard work pay off. On-site, the Money20/20 Europe Content Team are there all the way, right to the moment you step out on that stage, secure in the knowledge that you re about to deliver an amazing session. Confirmation and announcements Once offers are accepted, session content and speakers have been confirmed and relevant visual assets have been received, we will announce speakers on the relevant pages of the Money20/20 Europe website and in marketing communications. We will announce confirmed speakers while session content is still in development. Speaker submissions will close in early Spring

7 The Money20/20 Europe Content Team Pat Patel Content Director +44 (0) Emma Pearce Senior Content Manager +44 (0) Kate McKenzie Content Producer +44 (0) For sponsorship enquiries For media or press enquiries Anisha Patel Commercial Manager +44 (0) Ana Maria Gutierrez Digital Marketing Coordinator +44 (0)

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