NURSING JOURNAL. Media Kit & Advertising Rate Card

Transcription

1 THE REGISTERED PRACTICAL NURSING JOURNAL Enhaning Professional Competeny 2013 Media Kit & Advertising Rate Card Plae an ad in the RPN Journal and reah over 7,000* ritial health are professionals through the one resoure they trust!

2 When you advertise in The RPN Journal... You re reahing more than 7,000 Ontario nurses, nursing students and health are leaders with your ompany s message. The RPN Journal is the ornerstone ommuniations vehile from the RPNAO and represents a valuable and ost-effetive opportunity for ompanies like yours to reah a targeted demographi onsisting of skilled, knowledgeable and engaged front-line health are workers in Ontario. A demographi with buying power for the produts, servies and opportunities your organization provides. Published four times eah year, The Journal has established a suessful trak reord of loyal readership, thanks in large part to a tradition of reating insightful, meaningful ontent that matters to Ontario s RPNs. Whether we re explaining the impliations of hanging health are regulations, shining a spotlight on opportunities for areer enhanement, sharing the insights of Ontario s health are leaders or telling the inspirational stories of other RPNs, one thing is ertain The Journal is the trusted soure of information for nurses aross the provine RPN Journal Editorial Calendar Issue Spae Reservations Materials Deadline Issue Release Winter 2013 Deember 20th, 2012 January 3rd, 2013 January 17th, 2013 Spring 2013 Marh 20th, 2013 April 3rd, 2013 April 17th, 2013 Summer/AGM 2013 June 19th, 2013 July 3rd, 2013 July 17th, 2013 Fall/AGM Reap 2013 September 19th, 2013 Otober 3rd, 2013 Otober 17th, 2013 Winter 2014 Deember 20th, 2013 January 3rd, 2014 January 17th, 2014

3 Ad Size Ad Dimensions Width x Height Frequeny Rate 1X 2X 4X Full Page Bleed [FPB] Full Page Key [FPK] [HPHK] Island Key [HPIK] Quarter Page [QPHK] x Display $1,385** Inside Covers $1,650 Bak Cover $1,950 Display $1,260** Inside Covers $1,500 Bak Cover $1,750 Display $1,095** Inside Covers $1,300 Bak Cover $1, x 9.7 $1,185** $1,100** $985** 7.7 x 5 $825** $775** $700** 5 x 7 $825** $775** $700** 7.7 x 2.5 $500** $465** $415** Full 2.4 x 9.7 Colour $465** B&W $395** Colour $440** B&W $370** Colour $400** B&W $330** Cornerstone 5 x 4.7 Colour $465** B&W $395** Colour $440** B&W $370** Colour $400** B&W $330** Half 2.4 x 4.7 Colour $280** B&W $235** Colour $265** B&W $220** Colour $240** B&W $195** Banner 5 x 2.25 Colour $280** B&W $235** Colour $265** B&W $220** Colour $240** B&W $195** Blok 2.4 x 2.25 Colour $150** B&W $120** Colour $140** B&W $110** Colour $125** B&W $95** **Preferred page positions for display ads, and preferred plaement on a page for Green Pages ads, will inur a 15 per ent preferred position harge in addition to the rates shown above. See right-hand page.

4 Advertising Rates & Speifiations Display Advertising Full and Partial Size Ad Spae Options Surrounded by insightful artiles, vital industry updates and timely news items, our Display Ads garner repeated viewings. A variety of size options are available to maximize your marketing message and math your budget onsiderations. Green Pages Advertiser & Marketplae Ad Feature Setion The Journal s Green Pages provide the perfet opportunity to share your message with your target audiene in the most affordable way possible. Both full olour and blak & white options are available to suit your advertising needs. Reserve Your Spae in The Registered Pratial Nursing Journal today! Full Page Bleed [FPB] Full Page Key [FPK] Island Key [HPIK] [HPHK] Full Banner Blok Quarter Page [QPHK] Cornerstone Half Full Page Bleed Mehanial Spes: Trim = x ; Bleed = x ; Live (safety) = x 10

5 Why should advertising in The RPN Journal matter to you as an advertiser? The RPN Journal Is Thoroughly Read. It is a unique olletion of reports, news and views from all over Ontario and the world about and from Pratial Nurses in all are setors. It is ontent that is of the utmost importane to Pratial Nurses everywhere. The RPN Journal Is Disussed. It is a powerful forum for Pratial Nurses to share their stories, insights and opinions. As the Trusted Voie of Pratial Nursing, we not only failitate ommuniation, but also at as a atalyst of hange, bringing light and life to vital issues. The RPN Journal Is Shared. It is the most omprehensive resoure for Ontario s Pratial Nursing Professionals and as suh is often quoted and shared among staff and olleagues at every level and setor and is regularly followed by hospital and health are exeutives everywhere. News travels fast and the information and advoay in the Journal really gets around. It Is All of This and More! What kinds of advertisers an benefit from advertising in the The RPN Journal? Pharmaeutial Companies Health Care Produts Companies Nutritional Supplement Companies Workwear Suppliers and Retailers Business Produts Suppliers Long-Term-Care Failities Medial Clinis Hospitals General Health Care Providers Nursing Shools Personal Development Coahes Insurane Companies Rereational Produts Companies and Failities Fitness Produts Companies and Failities Investment & Wealth Management Consultants Travel & Leisure Providers Why do thousands of Registered Pratial Nurses value The RPN Journal? Having aess to a publiation that highlights the RPN s various roles helps me shape my own areer goals. Karen Beasley, PN Student I look forward to reeiving the Journal every three months.... It helps keep me informed about what s going on in my profession in the provine of Ontario. Ken White, RPN The RPN Journal aptures the voie of nursing aross the provine, providing a strong fous on leadership and advoay. Debora Cowie, RPN RPNJ Added VA lue Ale AleRt: On top of the thousands of RPNs who read RPNJ, hundreds of health are & hospital exeutives and administrators do, too!

6 THE REGISTERED PRACTICAL NURSING JOURNAL Enhaning Professional Competeny A Quarterly Publiation of the Registered Pratial Nurses Assoiation of Ontario Alternative Advertising Options and Design Servies The Registered Pratial Nursing Journal provides for a variety of alternative advertising options designed to maximize the reah of your marketing message. Contat us diretly for quotes on speial editions, stithed or blown-in inserts and supplements, editorial/alendar sponsorships and event guides. Advertisements an also be designed by RPNAO s design group for a minimal harge. Please all one of the ontats listed below, or RPNAO diretly, for priing and details. Materials subjet to approval by RPNAO. Terms 1. Ad rates listed on the inside spread are net, subjet to HST and may hange without notie. No anellations will be aepted after the losing date. Contrat rates are proteted until expiration date. 2. Prepay a minimum of three insertions and reeive a 10 per ent disount on the overall ost of your media program. 3. Invoies are sent out on an issue s release date and are due for payment in 15 days. Interest will be harged at a rate of two (2) per ent per month on balanes that remain unpaid after 15 days. 4. Prepayment of the first material insertion in The RPN Journal is required for first-time advertisers. 5. RPNAO aepts payment by Visa, MasterCard or heque. File Submission Requirements/ File Preparation The RPN Journal requires material submissions be high resolution, omposite/flattened CMYK files. Supplied artwork should be press-ready PDFs (speifially PDF/X-1a format) with fonts embedded, or high resolution.eps or.jpgs with all fonts onverted to outlines (urves). It is best to use a page layout program suh as QuarkXPress or InDesign to design your ad, and Adobe Arobat Distiller to reate the final press-ready file for submission. (Using Arobat Distiller is reommended, rather than the Export-to-PDF ommand, as printing results an be unpreditable with files generated by this latter method.) Your final artwork should be aompanied by a proof made from the supplied file. The Publisher/RPNAO will not be responsible for olour reprodution of an ad not aompanied by a proper olour proof. Illustrator: Embed all images and fonts (be sure to follow the software s guidelines and flatten transparent elements for print) and save as an EPS. It is best to plae the resulting.eps file in InDesign or Quark and make a PDF. Photoshop: Embed all images and fonts and save as an EPS or TIFF. It is best to plae the resulting.eps or.tif in InDesign or Quark and make a PDF. SENDING FILES: Send PDFs to Podium/ D2 Group on CD or DVD, by , or via FTP (e.g., Using Feth, Transmit, CuteFTP, SmartFTP). Be sure to ompress files with ZipIt or StuffIt for eletroni submissions. Please ontat Podium/D2 Group for FTP aess information. Book your spae today, and disover how The RPN Journal an make a real differene in your media plan! Registered Pratial Nurses Assoiation of Ontario For more information on ad rates or file submission, please ontat: Podium Media Group In. Robert Lauder at robert@podia.a The Dubs & Dash Group Ad Sales at dthinking@d2-group.om 5025 Orbitor Drive, Building 4, Suite 200; Mississauga, ON L4W 4Y5 Phone: Toll Free: Fax: membership@rpnao.org Web: *Based on 2012 membership totals. Current publiation distribution varies and an be at or above 7,000 opies: based on ~ 7,000 members, plus bonus distribution to ontributors, artile subjets, relevant government offiials, health are managers, and key industry figures at Trade Shows, Events and Conferenes throughout the year. Note: RPNAO reserves the right to rejet advertising based on ontent suitability.