Reach 9,700 top decision makers in nursing leadership

Transcription

1 Reach 9,700 top decision makers in nursing leadership AONE 365 Media Kit Contact: Carl Aiello Executive Director of Sales and Account Management

2 Circulation and Demographics Digital Communications enewsletters eblasts Online Website Career Center Webinars Event Sponsorship AONE Foundation Print Mailing List 01

3 Circulation and Demographics Circulation AONE digital and print media platforms and educational events reach 9,700 nurse leader members. Reach the most influential nurse leaders in health care! AONE provides a one-stop shop for savvy advertisers looking to deliver a targeted message to an influential audience in today s competitive health care market. When you partner with the American Organization of Nurse Executives (AONE) you connect with 9,700 nurse leaders who manage nursing units and are key decision makers in health care purchasing. With AONE s communications weekly enewsletters, eblasts, career center job posts, Webinars, print publications, educational events and annual meeting you deliver your marketing message to the nurse leader community through our trusted name. Our Mission: To shape health care through innovative and expert nursing leadership Our Vision: Global nursing leadership one voice advancing health Who are AONE Members? AONE members are among the best and brightest people working in the field of health care today. Who We Represent TYPE OF ORGANIZATION Acute Care Hospital Health System Academia Other Medical Facilities Consulting Firm All Other Types EDUCATION Master s Degree Doctoral Degree Bachelor s Degree Associate Degree YEARS WORKING IN HEALTH CARE > 20 yrs yrs 6-10 yrs 2-5 yrs 1 yr or < JOB TITLE C-Suite Executives, Presidents, Senior Vice Presidents, System Executives Directors and Senior Directors of Nursing Managers and Supervisors Professors and Deans and Consultants AONE Circulation: 9,700 Nurse Leader Members 02

4 DIGITAL COMMUNICATIONS enewsletter Reach nurse leaders by placing your advertisement around featured content that engages members in our weekly enewsletters: AONE enews Update and AONE Working for You. AONE Working for You Features events, educational programs, resources and AONE leadership activities. Distributed to AONE members every Tuesday. Advertisement Ad Size 1x 3x Leaderboard Ad 1 & 2 728px wide x 90px high $2,200 $1,980 Rightside Ad 1 300px wide x 250px high $2,500 $2,250 AONE enews Update Features the latest news on health care reform, the nursing workforce, patient safety, technology and legislative/regulatory developments. Distributed to AONE members every Friday. Leaderboard Ad Rightside Ad Advertisement Ad Size 1x 3x Leaderboard Ad 1 & 2 728px wide x 90px high $2,200 $1,980 Rightside Ad 1 300px wide x 250px high $2,500 $2,250 All rates are NET except for a 10% discount on ads placed in 3 consecutive issues. enewsletter Average Open Rate CTR 25% 10% 03

5 DIGITAL COMMUNICATIONS eblast 05 Deliver your targeted marketing message to AONE s entire member list with our dedicated eblasts. AONE limits the number of sponsored eblasts distributed each month, providing advertisers with an exclusive opportunity to communicate directly with the nurse leader community. *There is a limit of three eblasts per month get your orders in early! eblast Size 1x 3x 650px wide x 1350px high $6,500 $6,000 Avg. Open Rate CTR 30% 15% Production Details Size: 650px wide x 1350px high Resolution: 72 dpi AONE Circulation: 9,700 Nurse Leader Members 04

6 ONLINE Website AONE s website is a high-traffic zone, popular among nurse leaders who regularly visit to access resources, register for courses and enjoy the many benefits of membership. Home Page The AONE home page receives the majority of traffic on the site. The Super Tile Ad appears in the center of the Home page and Tile Ad 2 appears at the foot of the Home page. Career Center Nurse leaders frequent the Career Center to find new employment opportunities and to hire staff. Place a Tile Ad as well as post a job on the Career Center page. Tile Ad 2 Super Tile Ad 1 Advertisement Ad Size 1x 3x Super Tile Ad 1 Home 287px wide x 191px high $3,000 $2,700 Tile Ad 2 Home 287px wide x 191px high $2,000 $1,800 Leaderboard Ad Career Center 287px wide x 191px high $2,995 Leaderboard Ad Site traffic (average monthly) 161,125 49,239 31,351 Pageviews Sessions Users 05

7 ONLINE Career Center Single or Multiple Job Posts Post your job ad in minutes plus take advantage of featured advertising enhancements. You can also purchase multiple job postings to better meet your recruitment needs and save on each job post! Plus, all jobs are posted on the AONE Facebook job feed. Career Center products (resume search included) Rate 30-day job posting $ day job posting $550 Featured Listings All featured listings are pinned to the top of the list, highlighted and include a logo. Digital Job Video Presented by Digi-Me Attract and engage top talent on all types of devices with our Digital Job Video powered by Digi-Me! The 60-second video provides key information, brand identification and a call to action for each specific job opening. These custom, job-specific videos combine the social and mobile engagement of video messaging and are 53x more likely to appear on the first page of candidate search results on Google and other search engines, averaging a 20-60% increase in candidate apply rates. List Posting on enews Update enewsletter Rate 30-day job posting $ day job posting $275 AONE Circulation: 9,700 Nurse Leader Members 06 Post jobs on

8 05 Webinar Communicate your message through content that s important and engaging to AONE members. Unrestricted Educational Grant Sponsor an AONE produced webinar through an Unrestricted Educational Grant. Educational content for this webinar is developed by AONE. Sponsorship benefits Company logo posted on webinar web page with link to company s website Company logo with webinar promotion in AONE enewsletters (limit 2 promotions) Company name and link listed in registration confirmation Sponsorship recognition during opening remarks for live webinars Ten (10) guest passes to live webinar Recorded webinar resides on AONE website (permission from the speaker(s) required) Rate: $5,000 (exclusive opportunity) Customer Connection Develop a Customer Connection Webinar with content that you provide as the sponsor. Your Customer Connection sponsorship earns you the same sponsorship benefits as the Unrestricted Educational Grant, plus the following: Invite your own current and prospective clients to participate Interactive Q&A with attendees during the live Webinar Thank you sent to AONE members includes a link to the sponsor s website Rate: $7,500 (exclusive opportunity) *Membership numbers fluctuate To sponsor an upcoming webinar, please contact: Carl Aiello, Executive Director of Sales and Account Management, , caiello@aha.org AONE Circulation: 9,700 Nurse Leader Members 07

9 05 Event Sponsorship AONE offers numerous educational events throughout the year. These exclusive programs are attended by a range of nurse leaders from direct care nurses to nurse executives. Evening Reception, Luncheon or Breakfast Sponsorship One exhibit table (table, chairs, skirting) Introduction of sponsor during session by AONE Logo on web page promoting the program enewsletter: Logo to appear in two enewsletters Investment: Reception $8,000 Luncheon $6,000 Breakfast $5,000 Exclusive Event Sponsorship One exhibit table (table, chairs, skirting) for all sessions Introduction of sponsor during session by AONE Logo on web page promoting the program Display sign (provided by sponsor) enewsletter: Logo to appear in two enewsletters Investment: 1-day event $10,000 2-day event $12,000 Exhibit Space Only One exhibit table (table, chairs, skirting) Investment: 1-day event $1,500 To sponsor an AONE Educational Event, please contact: Alyse Kittner, Senior Director, Marketing, Membership, and Operations, , akittner@aha.org 08

10 05 AONE Foundation The AONE Foundation for Nursing Leadership Research and Education (AONE Foundation) funds nursing research projects and gives out the annual Nurse Researcher Award. The AONE Foundation accomplishes its mission through support from individuals, foundations and corporations. Sponsorship Opportunities Ad Size Contribution Research Small Grants Funds awarded Starting at $5,000 AONE Foundation Online Auction Logo on auction website $1,000 AONE Foundation annual meeting reception Logo on event signage and promotion Starting at $5,000 AONE Foundation Nurse Researcher Award Logo on event signage and promotion $5,000 For more information on supporting opportunities with the AONE Foundation, please contact Danielle Ward, AONE Foundation Senior Development and Communications Specialist, at (312) or AONE Circulation: 9,700 Nurse Leader Members 09

11 PRINT of nursing leadership VOICE NOVEMBER 2016 Focus on Improving Voice of Nursing Leadership IN THIS ISSUE: the Nurse Work Experience PAGE 4 Voice of the President Joy in Work: Creating Fulfilled, Productive Health This issue of Voice of Nursing Leadership covers a Care Teams topic dear to me and of great importance for nurse leaders improving the nurse work environment. With the alarming statistics about the percentage of nurses and other practitioners thinking of leaving their jobs, Voice of Nursing Leadership is AONE s bi-monthly newsletter, communicating PAGE 8 it s obvious that creating fulfillment in relation to work Finding Fit : Practical should be a priority, and the article exploring Joy in Tips for Effective Interviewing Joan Shinkus Clark, Work offers practical solutions and implications for news about the nursing leadership profession, AONE and its members. The DNP, RN, NEA- nurse leaders. As I think about joyful work, images of BC, CENP, FACHE, purpose and meaning in our daily tasks are part of that FAAN, vision, as well as a sense of belonging and contribution president, AONE PAGE 10 Board of Directors to a bigger whole. With the statistics we see around newsletter is a members-only benefit available in print and digital formats. Building a Culture burnout and turnover, we can all appreciate how of Engagement: Practices hard it is to continuously promote healthy work for Robust Retention environments, where teams thrive and successfully Nurses... will vote with provide safe and effective care. their feet if there isn t One framework that is widely used is Magnet PAGE 14 recognition. Well-documented as creating improved attention to helping them recruitment and retention, Magnet hospitals Generation Z: embark on a journey to clinical and professional achieve their career goals Emerging Force Advertisement Ad Size 1x 3x 6x Full page 8.75 x $2,400 $2,200 $2,000 Inside front cover 8.75 x $2,600 $2,400 $2,200 Back cover 8.75 x $2,800 $2,600 $2,400 Inside back cover 8.75 x $2,500 $2,300 $2,100 Half page horizontal 7.5 w x h $1,500 $1,350 $1,200 Half page vertical w x 9.65 h $1,500 $1,350 $1,200 Includes a.125 bleed on all sides. All rates are NET except for a 10% discount on ads and inserts placed in three consecutive issues. Cancellations due 30 days prior to scheduled run date. Issue Reservation Deadline Ad Material Deadline January November 13, 2017 November 22, 2017 March* January 16, 2018 January 23, 2018 May March 12, 2018 March 23, 2018 July May 14, 2018 May 23, 2018 September July 12, 2018 July 23, 2018 Novemeber September 12, 2018 September 24, 2018 *Bonus distribution at the AONE 2018 Annual Meeting, April 12-15, Advertising Sizes in Voice of Nursing Leadership Half Page Horizontal Full Page Half Page Vertical Cover (Inside, Back) 10

12 PRINT Voice of Nursing Leadership Editorial Calendar Align your marketing message with AONE s featured theme each issue. January March May Fostering a Culture of Health Career Paths for Nurse Leaders Quality and Research of nursing leadership VOICE IN THIS ISSUE: PAGE 4 Joy in Work: Creating Fulfilled, Productive Health Care Teams PAGE 8 Finding Fit : Practical Tips for Effective Interviewing PAGE 10 Building a Culture of Engagement: Practices for Robust Retention PAGE 14 Generation Z: Emerging Force in the Workplace PAGE 18 Meeting the Challenge: Providing Rural Clinical Experiences for Nursing Students NOVEMBER 2016 Focus on Improving the Nurse Work Experience Voice of the President This issue of Voice of Nursing Leadership covers a topic dear to me and of great importance for nurse leaders improving the nurse work environment. With the alarming statistics about the percentage of nurses and other practitioners thinking of leaving their jobs, it s obvious that creating fulfillment in relation to work should be a priority, and the article exploring Joy in Joan Shinkus Clark, Work offers practical solutions and implications for DNP, RN, NEA- nurse leaders. As I think about joyful work, images of BC, CENP, FACHE, purpose and meaning in our daily tasks are part of that FAAN, vision, as well as a sense of belonging and contribution president, AONE Board of Directors to a bigger whole. With the statistics we see around burnout and turnover, we can all appreciate how hard it is to continuously promote healthy work environments, where teams thrive and successfully Nurses... will vote with provide safe and effective care. their feet if there isn t One framework that is widely used is Magnet recognition. Well-documented as creating improved attention to helping them recruitment and retention, Magnet hospitals embark on a journey to clinical and professional achieve their career goals excellence through engaging nurses in their work within your organization. settings and harnessing their energy towards continuous improvement. Nurse leaders play a critical part in ensuring that the environment is conducive for the health care team to do what it does best. At Texas Health Resources, we are committed to the Magnet framework and use it with aspirations of becoming one Magnet nursing service at multiple sites. At this time, we have achieved or are waiting for results at every one of our entities for either Magnet or Pathways to Excellence (PTE) designation. We are in the process of creating centralized resources for Magnet/PTE to Continued on page 22 July September November Academic Practice Partnerships Mitigating Violence Effective Care Models Production Details Paper Stock 70# coated text Trim Size Final size with bleed: 8.75 x Color 4-color process Resolution Artwork: print resolution PDF (min 300dpi), all fonts embedded *All artwork must be submitted digitally via to Carl Aiello, Executive Director of Sales and Account Management, , caiello@aha.org. AONE Circulation: 9,700 Nurse Leader Members 11

13 MAILING LIST Mailing List Rentals 05 Deliver your marketing message to 9,700 AONE members when you rent a membership mailing list! The AONE membership list is also available for research purposes. Entire Membership or Geo Targeting (AONE Regions/States) The 2017 membership list rental fees are as follows: Number of Member Addresses Rate < 500 $ ,000 $900 1,001-2,000 $1,200 2,001-3,000 $1,600 > 3,000 $1,800 Procedures 1. AONE will review and approve a sample of the material to be mailed to AONE members prior to processing the list order. 2. The list rental cost must be paid prior to list processing. 3. List orders will be processed within seven business days after receipt of payment, unless otherwise specified. 4. The minimum fee per order is $ For more information, contact Carl Aiello, Executive Director of Sales and Account Management, , caiello@aha.org. Researchers List rentals for researchers will receive a 50% discount. A rental fee discount is available to graduate students who are conducting thesis or dissertation research. All research must be submitted for approval by AONE prior to receiving a list rental discount. For more information on this service, contact M.T. Meadows, AONE director of professional practice, at (312) AONE may announce approved research studies in AONE Working for You and AONE enews Update weekly enewsletters. 12