NEW Official Journal

Transcription

1 NEW Official Journal of the National Association of Nurse Practitioners in Women s Health The National Association of Nurse Practitioner s in Women s Health (NPWH) has launched Women s Healthcare: A Clinical Journal for NPs. The journal is a new member benefit AND IS the most efficient advertising buy in the Nurse Practitioner field! Women s Healthcare will ensure that your marketing message is received by active Nurse Practitioners working in primary care as well as women s health specialty practices every day who are recommending, using and prescribing products to patients! NPWH was founded in The organization s mission is to assure the provision of quality health care to women of all ages by Nurse Practitioners. NPWH defines quality health care to be inclusive of an individual's physical, emotional, and spiritual needs. NPWH represents Nurse Practitioners that provide care to women in the primary care setting as well as in women's health specialty practices. NPWH is a trusted source of information on nurse practitioner education, practice, and women's health issues. NPWH works with a wide range of individuals and groups within nursing, medicine, the health care industry, and the women's health community. As the official journal of NPWH, Women s Healthcare gives Nurse Practitioners a relevant information resource unlike any in the field today. Women s Healthcare is published in cutting-edge digital turn-page format deployed electronically to over 50,000 NPs quarterly. Peer-reviewed articles feature videos, click-through resources and are accessible via the web, electronic tablets and smart phones. The journal serves as a comprehensive, timely, TRUSTED information source that clinicians will rely on to: Empower them to set a new standard for women s healthcare throughout the continuum of a patient s life Maximize their educational foundation of best practices Assist in the advancement of their professional practice and career Every issue includes: Two to three peer-reviewed, science-based clinical feature articles Editorial from Editor-in-Chief, Beth Kelsey, EdD, APRN, WHNP-BC, Assistant Professor, DNP Program Director, School of Nursing, Ball State University Assessment and Management Topical short summaries of scientific research, guidelines, and reports that highlight key take-aways Policy & Practice Points Designed to help NPs optimize their clinical practice and stay current Patient Education Highlights patient education, tool kits, websites, and other resources NPWH News and Updates News and updates from the leading voice for Nurse Practitioners who are treating women every day Call us today to learn more about this exciting new journal! Tyra London Renee Artuso Greg Osborne Publisher Sr. Acct. Mgr. Group Publisher , ext ext. 101

2 Fast Facts Editorial Frequency Circulation The official journal of the National Association of Nurse Practitioners in Women s Health (NPWH) serving as a new voice of today s Nurse Practitioner who specialize in women s health. The e- journal provides vital clinical data, information, news and insight from authoritative experts, enhancing the quality of patient care. Quarterly. Issues deployed electronically the first week of February, May, August and November. Over 50,000 Nurse Practitioners. Circulation includes all members of NPWH as well as family NPs and NPs specializing in women s health (non-members). Peer Review Yes. Editorial is reviewed by the Managing Editor, Editor-in-Chief and other NP or subject matter experts. General Average number of articles per issue 2-3 peer-reviewed articles plus additional departments. Information Editorial from Editor-in-Chief, Beth Kelsey, EdD, APRN, WHNP-BC, Assistant Professor, DNP Program Director, School of Nursing, Ball State University. Clinical Notes Short summaries of scientific research, guidelines, and reports that highlight key take-aways. Best Practices Case studies, clinical tips from wound care clinicians, and other key resources. Business Consult Designed to help wound care clinicians manage their careers and stay current. Clinician Resources Highlights patient education, tool kits, websites, and other resources. NAWCO News News and updates from the leading voice for multi-disciplinary certified wound care clinicians. Origin of Staff-written 25% Editorial Solicited 60% Submitted 15% Format E-journal featuring state-of-the-art turn page technology. Accessible via the web, electronic tablets and smart phones. Easy to access online videos and links to a wide variety of trusted resources. All issues will be archived and content available through a dedicated companion website. Ad/Edit Ratio 40/60% Placement Education Incentive Program Advertising is placed between and within articles. Standard ad rotation. Continuing education as well as supplements and other education opportunities are available. Contact your Account Manager for more information. Ask your Account Manager about partner programs and added value services. Tyra London Renee Artuso Greg Osborne Publisher Sr. Acct. Mgr. Group Publisher , ext ext. 101

3 2014 editorial calendar 4 electronic issues per year. Original articles, practice and professional peer-reviewed information for nurse practitioners. Women s Healthcare A CLINICAL JOURNAL FOR NPs The official journal of Month Features Departments February Ovarian cancer early detection EIC message Space reservations New DNP insights Assessment & management (Reproductive life planning) by January 3, 2014 NPWH conference podium and poster winners Policy & practice points (The Consensus Model Menopause symptom management (CE) (messages from the CEO and the incoming Chair) Patient education (Reproductive life plan) May Sexual violence survivor care EIC message Space reservations Screening for adolescent depression Assessment & management by April 4, 2014 Individualizing contraception (CE) Policy & practice points (Newer progestins and VTE) Osteoporosis survey Patient education (Osteoporosis) August Motivational interviewing to improve adherence to EIC message Space reservations osteoporosis regimens Assessment & management (Overactive bladder) by June 30, 2014 CVD prevention in women Policy & practice points Advanced care planning CE article to come Patient education (CVD prevention from Million Hearts campaign) November Postpartum mood disorders EIC message Space reservations Barriers to care for sexual assault survivors Assessment & management by October 3, 2014 Cardiovascular care of women Policy & practice points CE article to come Patient education (Postpartum depression)s HealthCom Media, 259 Veterans Lane, Doylestown, PA Visit us on the web at As of subject to change

4 2014 RATE CARD NUMBER 1 Issued September, 2013 Effective 9/13 Staff Sales/Marketing Group Publisher Production Coordinator Gregory P. Osborne Rachel Bargeron Tyra London x , ext. 119 Publisher gosborne@healthcommedia.com rbargeron@healthcommedia.com , x 117 Managing Editor Art Director Greg Osborne Dory Greene David Beverage , x 101 dgreen@healthcommedia.com HealthCom Media 259 Veterans Lane, Ste 103, Doylestown, PA Phone Fax Issuance and Closing Date of First Publication November, Frequency Quarterly. Deployment Date First week of February, May, August and November. Closing Dates Issue Closing Date November, /4/13 February, /3/13 May 4/4/14 August 6/30/14 November 10/3/14 Editorial General Editorial Direction Women s Healthcare: A Clinical Journal for NPs is a comprehensive peer-reviewed journal written by thought-leaders in the Nurse Practitioner community about relevant topics specific to women s health issues. The journal will provide vital clinical data, information, news and insight from authoritative experts that will enhance quality patient care and provide NPs with a wide variety of information ranging from clinical to policy and best practices. The journal is presented in a fresh, readerfriendly electronic format employing cutting-edge turn-page technology. Issues are deployed electronically quarterly to over 50,000 NPs. Articles feature videos, click-through resources and are accessible via the web, electronic tables and smart phones. Women s Healthcare is the only journal guaranteed to be received by all members of National Association of Nurse Practitioners in Women s Health and serves as a practical resource for all NPs providing women s health services. Average Issue Information Number of articles per issue 8-10 Average length of articles 2-6 pages There are 4 sections of the journal: NPWH News and Updates information from the leading voice for NPs specializing in women s health issues Assessment and Management peer-reviewed, science based information written in a collaborative useful voice Policy & Practice Points designed to help NPs optimize their clinical practice and stay current Patient Education highlights patient education, tool kits, websites and other resources. Origin of Editorial Staff-written 25% Solicited 60% Submitted 15% Editorial is reviewed by the Managing Editor, Editor-in-Chief, and other subject matter experts. Rates and Discounts Rates effective September, % agency discount on total of ad space, color and position charge. Frequency is calculated based on the total number of advertising pages in a 12-month period Rates Rate include 4/color 1X 4X 6X 12X Full Page $2850 $2600 $2300 $1980 Half Page $1720 $1580 $1360 $1140 Quarter $972 $900 $792 $650 Page If an ad unit includes required black/white PI information, a 50% discount will be given for all black/white pages.

5 Preferred Positions Cover 4 & Center Spread 50% Cover 2 40% Cover 3 25% Opposite TOC 25% Opposite NPWH Editorial 15% Opposite Editor-in-Chief 15% Circulation Selection Criteria Based on current association membership from a NPWH maintained list as well as qualified recipients from other databases including NPWH and HealthyWomen.org. Circulation Verification Publisher s sworn statement. General Information Requirements or Restrictions for Pharmaceutical Products Advertisements must be consistent with FDA guidelines. Any advertisement can be rejected per the discretion of the Publisher and NWPH. Accept New Product Releases? Yes please send to Publisher. Editorial Research Editorial research is conducted on a regular basis. Ad Format and Placement Policy Advertising is placed between and within articles. Standard ad rotation. Due to the nature of this publication, requests for space separation cannot be guaranteed. Ad/Edit Information (anticipated) Ad/Edit Ratio 40/60% Average Folio 32 pages Reproduction Requirements (cont d.) Digital artwork required. Materials submitted may be Mac or IBM (Mac preferred). Application file formats accepted are: Hi-res PDFs, QuarkXPress, Adobe Illustrator, and Adobe Photoshop. Pages must be built according to final trim size (8 x 10 7/8 ). All bleeds should exceed 1/8 beyond final trim. All text should be kept ½ from trim. Use only PostScript fonts. (No True Type fonts please) Provide all screen and printer fonts with each document. Include any font used by imported graphics that has not been converted to outlines. Use actual font to create bold, bold italic, italic, etc. Do not use the font attributes in the measurements palette buttons. Scan resolution of dpi is required. Use the layout application scaling for design and sizing; once you know the size desired, rescale your image in its original application and re-import it into your Quark document at 100%. Do not use LZW Compression. Convert all scans and color graphics to CMYK (not RGB). All colors or graphics must be supplied in a single channel EPS or TIFF format. Quark colors must be converted to CMYK, with the spot color box unchecked in the Edit Colors dialogue box. Files can be submitted on either CD-Rom or ZIP 100 MB. PDFX1a files accepted. Fonts should be embedded and should be 300 dpi. SWOP standards apply. Please contact Rachel Bargeron at rbargeron@healthcommedia.com or , ext. 119 with any questions. Advertiser Index located in the back of the journal in every issue Article reprints are available. Contact the Publisher Tyra London at , x 117 or tlondon@healthcommedia.com. Mechanical Reproduction Requirements PLEASE NOTE: THE SPECIFICATIONS FOR ADVERTISING MATERIALS FOR THIS JOURNAL ARE THE SAME SPECIFICATIONS AS IF THE JOURNAL WAS BEING PRODUCED IN PRINT FORMAT DUE TO THE TURN-PAGE PLATFORM. Ad and Bleed Sizes Page Size Non-Bleed Bleed Full Page 7 x 9 ¾ 8 ¼ X 11 1/8 Half Page vertical 3 3/8 x 9 ¾ 4 x 11 1/8 Half Page horizontal 7 x 4 ¾ 8 1/8 X 5 ½ Quarter Page vertical 3 3/8 x 4 ¾ NA Half-tone Screen 133-line screen.