// ENABLEMENT M ADE BY ZEISS

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2 // ENABLEMENT M ADE BY ZEISS

3 Manchester Grand Hyatt, San Diego, CA July 11-13, 2013 Dear Conference Attendees: Welcome to beautiful San Diego and the 2013 International Vision Conference (IVC)! We have an amazing 3 days in store for you packed full of education, training, coaching and amazing savings from our Vendor Partners. OD Excellence is proud to sponsor the IVC as we strive to bring the best value to help the optometric community. With a grand gathering of the industry s foremost experts, educators, coaches and companies, we trust you ll agree these next three days are transformative and invaluable. Make sure you take full advantage of all the Conference has to offer, including: OD Excellence continues to lead the way in providing the best resources and programs to help ODs transform their practice and increase their profits. As an industry, we are growing very fast with many new challenges, and ODX is focused on leading the way. A special thank you to each of you for attending the International Vision Conference, bringing your experience and thought leadership to the gathering. We have worked hard to put everything together, but you re the magic ingredient that makes it all happen. Enjoy the Conference and mark your calendars, as we look forward to seeing you at next year s IVC right here in San Diego, July 31-August 2, 2014! Yours truly, 17 hours of COPE approved Continuing Education Important education on Health Care Reform by renowned experts Staff education and office management certification One-on-one coaching by industry leaders to help grow your business Unmatched savings by our industry leading Vendor Partners Fun, sun, networking and more! Jerry Lieblein, OD Chief Executive Officer TM Jerry Sude, OD Chairman of the Board

4 MANCHESTER GRAND HYATT EMMA MEETING ROOMS 3 RD LEVEL WINDSOR MEETING ROOMS 3 RD LEVEL ELIZABETH MEETING ROOMS 2 ND LEVEL EXHIBIT HALL MANCHESTER MEETING ROOMS 2 ND LEVEL

5 TABLE OF CONTENTS Conference Agenda Doctor Education Schedule Staff Education Schedule Course Descriptions OD Education Program Course Descriptions Staff Education Program Faculty Background Exhibitor Booth Layout IVC Exhibitors

6 THURSDAY, July 11, 2013 FRIDAY, July 12, 2013 CONFERENCE AGENDA 11:00 AM - 6:00 PM Registration 1:00 PM - 6:00 PM Education Classes 6:00 PM - 8:00 PM Exhibit Hall Hours 6:00 PM - 7:30 PM Welcome Reception in Exhibit Hall 7:30 AM - 6:00 PM Registration 7:00 AM - 8:00 AM Personal Coaching Sessions** 8:00 AM - 9:00 AM Breakfast in Exhibit Hall 9:00 AM - 12:00 PM Education Classes 12:00 PM - 2:00 PM Lunch in Exhibit Hall 2:00 PM - 6:00 PM Education Classes 6:00 - PM - 8:00 PM Reception with Food Stations in Exhibit Hall SATURDAY, July 13, :30 AM - 6:00 PM Registration 7:00 AM - 8:00 AM Personal Coaching Sessions** 8:00 AM - 9:00 AM Breakfast in Exhibit Hall 9:00 AM - 12:00 PM Education Classes 12:00 PM - 2:00 PM Lunch in Exhibit Hall 2:00 PM - 5:00 PM Education Classes See Individual Doctors Schedule on page 02 and Staff Schedules on page 05. OD Education Course Descriptions start on page 07. Staff Education Course Descriptions start on page 11. Limited seating available Coaching Sessions will be first come, first serve - advance sign-up required. Coaching Sessions have been expanded for this conference. Each session will be one hour and will be held in a private meeting area. *Agenda is subject to change **Open to Doctors and Management Only COACHING SESSIONS**: CODING AND BILLING LED BY CONSULTANT DR. JOHN MCGREAL MANAGED CARE LED BY CONSULTANT DR. JOHN LAHR OPERATIONS LED BY CONSULTANT DR. JERRY SUDE STAFFING/TRAINING LED BY CONSULTANT REBECCA JOHNSON, CPOT, COT, COE PRACTICE MANAGEMENT- LED BY CONSULTANT DR. SAM QUINTERO PAGE 01

7 DOCTOR EDUCATION SCHEDULE THURSDAY, July 11, :00 PM - 1:10 PM Dr. Jerry Sude Welcome to the International Vision Conference Manchester ABC 1:10 PM - 2:00 PM 2:00 PM - 3:40 PM Dr. Jim Grue Dr. John Lahr Don t Just Survive Healthcare Reform - Learn how to THRIVE Manchester ABC Quality Ocular Surface Disease Update Manchester ABC 3:40 PM - 3:50 PM 3:50 PM - 4:00 PM 4:00 PM - 4:15 PM 4:15 PM - 5:05 PM Dr. John Lahr Current Trends Web Systems 3 Manchester ABC Current Trends Alcon Manchester ABC Break Manchester Foyer Ocular Surface Grand Rounds Manchester ABC 5:05 PM - 5:55 PM Jay Binkowitz Prepare Your Practice For Tomorrow Manchester ABC 5:55 PM - 6:05 PM Current Trends VSP Global Manchester ABC 6:05 PM - 6:10 PM Dr. Jerry Sude Wrap Up, Announcements Manchester ABC PAGE 02

8 DOCTOR EDUCATION SCHEDULE FRIDAY, July 12, :00 AM - 8:00 AM Sessions Are Parallel, Please Choose One: Drs. John McGreal or John Lahr or Jerry Sude or Rebecca Johnson or Assoc. of Practice Management Educators Names to left are in order to rooms below: Personal Coaching Sessions** Emma - A,B,C; Windsor B, C 7:00 AM - 8:00 AM Jay Binkowitz ODX Profit User Group Workshop Manchester A 8:00 AM - 9:00 AM Practice Management by APME 9:00 AM - 10:50 AM PM Track 1 Advanced Session Elizabeth FGH Dr. Peter Shaw-McMinn; Moderator Panel: Drs. Richard Kattouf, Carole Burns & John Larcabal Five Ways to Increase Profit Breakfast Exhibit Hall PM Track 2 General Session Manchester A Drs. Mark Wright and Neil Pence Increase Profitability in the Profit Centers 10:50 AM - 11:10 AM 11:10 AM - 12:00 PM 12:00 PM - 2:00 PM 2:00 PM - 3:40 PM 3:40 PM - 3:50 PM 3:50 PM - 4:05 PM 4:05 PM - 4:15 PM Dr. Richard Kattouf How to Make Staff Income Producers Dr. John McGreal Break Manchester Foyer Lunch Exhibit Hall Dr. Mark Wright Developing a Practice Budget "Pulling the Trigger: Cases from the Heartland / Sharpen Your Therapeutic Skills Elizabeth FGH Current Trends Europa International Elizabeth FGH Break Manchester Foyer Current Trends Sauflon Elizabeth FGH 4:15 PM - 5:55 PM 5:55 PM - 6:05 PM Dr. John McGreal Technology & Innovation" This class will introduce the latest trends in diagnostic & therapeutic devices Elizabeth FGH Current Trends Carl Zeiss Vision Elizabeth FGH 6:05 PM - 6:10 PM Dr. Jerry Lieblein Wrap Up Elizabeth FGH PAGE 03

9 DOCTOR EDUCATION SCHEDULE SATURDAY, July 13, :00 AM - 8:00 AM Sessions Are Parallel, Please Choose One: Drs. John McGreal or John Lahr or Jerry Sude or Rebecca Johnson or Assoc. of Practice Management Educators Names to left are in order to rooms below: Personal Coaching Sessions** Emma - A,B,C; Windsor B, C 7:00 AM - 8:00 AM 8:00 AM - 9:00 AM 9:00 AM - 10:30 AM 10:30 AM - 10:40 AM 10:40 AM - 10:55 AM 10:55 AM - 11:05 AM 11:05 AM - 11:55 AM Jay Binkowitz Dr. Jeffrey Gerson Dr. Jeffrey Gerson ODX Profit User Group Workshop Manchester A Breakfast Exhibit Hall OCT Grand Rounds: The HD Experience Elizabeth FGH Current Trends VSP Global Elizabeth FGH Break Manchester Foyer Current Trends A&A Optical Elizabeth FGH Diabetes in Your Practice: What You Find May Surprise You Elizabeth FGH 11:55 AM - 12:10 PM 12:10 PM - 2:00 PM Break-Out Sessions 2:00 PM - 3:40 PM 3:40 PM - 4:00 PM 4:00 PM - 4:50 PM PM Track 1 Advanced Session Elizabeth FGH Dr. Peter Shaw-McMinn; Moderator Panel: Drs. Richard Kattouf, Carole Burns & John Larcabal Great Debate: Staff Managed Tactics Dr. Carole Burns Creating a Digital Strategy for Your Practice PRACTICE OF THE YEAR AWARD Presented by VSP Global Elizabeth FGH Lunch Exhibit Hall Break Manchester Foyer PM Track 2 General Session Manchester A Drs. Mark Wright and Neil Pence How to Develop an Exit Strategy Drs. Mark Wright and Neil Pence Increasing Practice Profitability Through Internal Marketing Strategy 4:50 PM - 5:00 PM Dr. Jerry Sude Wrap Up Elizabeth FGH Dr. Jerry Lieblein Wrap Up Manchester A PAGE 04

10 FRIDAY, July 12, 2013 STAFF EDUCATION SCHEDULE 8:00 AM - 9:00 AM 9:00 AM - 5:30 PM Rebecca Johnson Breakfast Exhibit Hall Excellence in Management Certification Program Two Day Program; Office Managers Only Emma C 9:00 AM - 10:50 AM Mary Schmidt Cherishing Change Windsor BC 10:50 AM - 11:10 AM Break Manchester Foyer 11:10 AM - 12:00 PM Rebecca Johnson Tour of the Eye Windsor BC 12:00 PM - 2:00 PM Lunch Exhibit Hall Break-Out Sessions Track 1 Emma A Track 2 Exhibit Hall Track 3 Emma B 2:00 PM - 3:50 PM 3:50 PM - 4:05 PM Dr. John Lahr Sun, Protect, Prescribe and Present Dr. Anne-Marie Lahr Slit Lamp Workshop Break Manchester Foyer Mary Schmidt Dealing with Difficult People 4:05 PM - 6:00 PM Mary Schmidt Lens, Material Types and Treatments Dr. Anne-Marie Lahr Contact Lens Patient Training Dr. John Lahr Coding / Billing PAGE 05

11 STAFF EDUCATION SCHEDULE SATURDAY, July 13, :00 AM - 9:00 AM 9:00 AM - 3:40 PM Rebecca Johnson Breakfast Exhibit Hall Excellence in Management Certification Program Two Day Program; Office Managers Only Emma C 9:00 AM - 10:50 AM 10:50 AM - 11:05 AM Valerie Manso Breaking Current Practice Barriers Windsor BC Break Manchester Foyer Break-Out Sessions Track 1 Emma A Track 2 See Room Below Track 3 Emma B 11:05 AM - 12:00 PM Jay Binkowitz Obstacles and Solutions Uncovered Deborah Estapa Frame Fitting Workshop Exhibit Hall Mary Schmidt Telephone Techniques 12:00 PM - 2:00 PM Lunch Exhibit Hall 2:00 PM - 3:40 PM Valerie Manso Plan-o-gram/Inventory Dr. John McGreal Latest Technology in Eye Care Windsor BC Mary Schmidt Communication Skills 3:40 PM - 4:00 PM Break Manchester Foyer 4:00 PM - 5:00 PM Mary Schmidt Rebecca Johnson Valerie Manso Setting a Course for Success Windsor BC PAGE 06

12 THURSDAY, July 11, 2013 COURSE DESCRIPTIONS OD EDUCATION PROGRAM Don t Just Survive Health Care Reform Learn How to THRIVE SPEAKER: DR. JIM GRUE Description: One of the significant changes occurring under health care reform is a process of redefining quality of care. Historically, most quality measures were based on what the provider did. What tests were done, what the training of the provider is, whether he or she is board certified. Provider based quality assessment is being replaced by patient centric quality measures, the most important being the final outcomes of the patient. Outcome based medicine changes every aspect of care delivery. As we rapidly approach a time when every patient is going to be able to go to Medicare and other payer web pages and compare the quality of care you provide against all other providers, you start to recognize the scope of change occurring. This course will help guide you through the cultural change you and your office are going to have to undergo to meet the new and expanded quality requirements that patients and payers are going to demand. Quality Ocular Surface Disease Update SPEAKER: DR. JOHN LAHR Description: This course evaluates the pathophysiology of dry eye and describes the latest in diagnostic technology. Current treatment modalities are covered with an emphasis on new technology. Anti-inflammatory treatments will be extensively covered along with nutritional supplements. We close with management in coding and billing. Ocular Surface Grand Rounds SPEAKER: DR. JOHN LAHR Description: A complete review of four common cases of ocular surface disease including meibomian gland disease, EBMD, non-inflammatory dry eye and inflammatory-based dry eye. Presented will be initial presentation, biomicroscopic views, diagnostic testing, treatment plan and important follow-up care schedule. Prepare Your Practice For Tomorrow SPEAKER: JAY BINKOWITZ Description: Yesterday, Today or Tomorrow? Where are you positioned? Managing our practices is a complex maze of managing Relationships, Patient Care, Consumer Experience, Technology, Staff, Products, Online Presence, and let s not forget, our own families, just to mention a few. During this course we will take a tour of what we need to think about as we prepare to succeed tomorrow, as well as having an opportunity for some of us to share what they have already accomplished today. PAGE 07

13 FRIDAY, July 12, 2013 COURSE DESCRIPTIONS OD EDUCATION PROGRAM 5 Ways to Increase Profit MODERATOR: DR. PETER SHAW- MCMINN PANEL: DRS. RICHARD KATTOUF, CAROLE BURNS, AND JOHN LARCABAL Description: Many doctors and staff seem to be working harder and enjoying less profit. Dr. Shaw-McMinn will share ideas on how to increase profits in your office. These ideas are the result of lectures given at Vision Expos by six practice management experts. Come join us and learn 1) how to make your practice more efficient by controlling expenses, 2) how to increase revenue per patient, and 3) how to bring in more patients to build your practice. Increase Profitability in the Profit Centers SPEAKER: DRS. MARK WRIGHT AND NEIL PENCE Description: Every business can be thought of as an engine that creates profit. How well the practice creates profit is a function of how well the practice is being managed. This course teaches you how to manage the 10 most important ways to increase profitability in the practice. How to Make Staff Income Producers SPEAKER: DR. RICHARD KATTOUF Description: Most O.D. s perceive adding employees increases the cost of operation. This is true if they are not trained to be income producers. It is the obligation of the doctor to teach every employee to generate two to three times what they are compensated. This course will guide the owner in this direction. Developing a Practice Budget SPEAKER: DR. MARK WRIGHT Description: Only 20% of practices have a written budget however, those are the practices that are doing the best. This course will make it easy for you to walk out with a workable budget that will improve your practice. "Pulling the Trigger: Cases from the Heartland / Sharpen Your Therapeutic Skills SPEAKER: DR. JOHN MCGREAL Description: This class will use case presentations to highlight the use of diagnostic technologies, laboratory testing and pharmaceuticals to definitively diagnose and treat common and uncommon ocular diseases. Technology & Innovation SPEAKER: DR. JOHN MCGREAL Description: This class will introduce the latest trends in diagnostics and therapeutic devices, which offer opportunities to enhance our skills in ocular disease management. PAGE 08

14 SATURDAY, July 13, 2013 COURSE DESCRIPTIONS OD EDUCATION PROGRAM OCT Grand Rounds: the HD Experience SPEAKER: DR. JEFFREY GERSON Description: This course will use patient cases to illustrate how OCT can help in diagnosis and management of retinal disease. It will also go over use of OCT in glaucoma. Diabetes in Your Practice: What You Find May Surprise You SPEAKER: DR. JEFFREY GERSON Description: Approximately 1/3 of people with diabetes are unaware that they have the disease. This makes retinal examination, and specifically peripheral retina examination, of paramount importance. Once we help patients to know they have diabetes, we can help them to manage it. ODs play an integral role in helping patients with diabetes and this course will explore ways that can happen, both from a systemic and ocular perspective. Great Debate: Staff Managed Tactics MODERATOR: DR. PETER SHAW- MCMINN PANEL: DRS. RICHARD KATTOUF, CAROLE BURNS, AND JOHN LARCABAL Description: When doctors and office managers get together, the main topic of discussion is often human resource management. What works in one successful practice often does not in another successful practice. Three practice management experts debate policies on: Hiring and firing staff; offering bonuses and spiffs ; evaluating staff including performance reviews; cross-training staff or not; and training staff including weekly staff meetings. The experts will share their secrets in hiring staff, training staff, motivating staff, and building a team which provides excellent patient care and few problems. Strategies will be debated by each panel member followed by a question and answer period. The audience is encouraged to share their experiences and ask questions relative to their own situation. How to Develop an Exit Strategy SPEAKER: DRS. MARK WRIGHT AND NEIL PENCE Description: Successful entrepreneurs always plan the exit before entering any venture. This course gives the tools to calculate financial freedom, business planning tools, and the exit strategy tools to effectively plan for financial freedom. Creating a Digital Strategy for Your Practice SPEAKER: DR. CAROLE BURNS Description: Facebook has 1 billion active monthly users. How do I utilize social media to bring in new patients? Should I have a twitter account? Can t my website company take care of this for me? My staff member keeps asking me if she can create a Facebook page, should I let her do this? Do I still need the Yellow Pages? What about Yellowpages.com? What is SEO and does it tell me how many new patients came in because of my website? This course will answer your questions and guide you into creating the correct digital marketing strategy for your office. PAGE 09

15 COURSE DESCRIPTIONS OD EDUCATION PROGRAM SATURDAY, July 13, 2013 Continued Increasing Practice Profitability through Internal Marketing Strategy SPEAKER: DR. MARK WRIGHT Description: This course gives internal marketing strategies and tactics designed to increase practice profitability. It shows you how to create an environment where you are helping patients to buy rather than trying to convince patients to buy. Learn how to surround the patient with positive messaging from the moment they experience the office through the entire office visit. PAGE 10

16 FRIDAY, July 12, 2013 COURSE DESCRIPTIONS STAFF EDUCATION PROGRAM Excellence in Management Certification Program Two Day Program SPEAKER: REBECCA JOHNSON, CPOT, COT, COE Description: The Office Manager Certification Course is a 12- hour program that will assist attendees in mastering the skills necessary to be an Office Manager in an Eye Care Practice. Cherishing Change SPEAKER: MARY SCHMIDT, ABOC, CPO Description: This course will assist you in developing and harnessing staff skills while helping your whole team experience skyrocketing morale at work. We will help you help those who have the wings but may not be able to fly yet. And your patients will let you know that you re on the right track. When a practice continues to move forward, improve, and yes, CHANGE, you add value and depth to your bottom line. Tour of the Eye SPEAKER: REBECCA JOHNSON, CPOT, COT, COE Description: Rebecca Johnson is your guide on this tour of the eye. Get on the bus at the tear film, travel through the layers of the cornea, take a nice swim in the aqueous, enjoy the beauty of the crystalline lens, have lunch in the posterior chamber, and end the hour with a hike through the visual pathway. Don t forget to wear your comfy shoes! Sun Protect, Prescribe and Present SPEAKER: DR. JOHN LAHR Description: Ultra-violet (UV) and High Energy Visible Light (HEV) are more dangerous than anticipated according to the latest research. The current studies on this critical area will be shared along with how to educate patients about the need to protect their eyes and ocular tissues from damage. We will go beyond the clinical area to illustrate the practice opportunities that exist with protecting patients and provide key metrics to allow you to benchmark your practice against others in the optical marketplace. Slit Lamp Workshop SPEAKER: DR. ANNE-MARIE LAHR Description: The ocular health is assessed in detail with the slit lamp. This course will be an interactive course that explains the use of the slit lamp and will allow the Paraoptometric to gain hands-on experience with the instrument. Evaluation techniques of specific tissues and structures will be discussed. PAGE 11

17 COURSE DESCRIPTIONS STAFF EDUCATION PROGRAM FRIDAY, July 12, 2013 Continued Dealing with Difficult People SPEAKER: MARY SCHMIDT, ABOC, CPO Description: How can you deal with the impossible-to-please patient? What about the staff member who gives the lion s share of the workload? Or can we add the doctor, who may have a last-minute task that takes a half-day to complete? This course offers a step-by-step guide to increasing your effectiveness with real-world situations within your office. Lens, Materials Types and Treatments SPEAKER: MARY SCHMIDT, ABOC, CPO Description: There are so many options involved in choosing the perfect lens for your patient s needs. This course will help you understand which choices are best for your patients. You will be more comfortable in communicating the advantages of products. Contact Lens Patient Training SPEAKER: DR. ANNE-MARIE LAHR Description: Teaching a patient to insert, remove and care for their new contact lenses can be a challenge. This course will give the Paraoptometric the skills and knowledge to instruct their patients with confidence. Coding/Billing SPEAKER: DR. JOHN LAHR Description: This course will cover E/M and ophthalmic procedure coding, diagnosis selection including the change to ICD-10. Many eye care practices are expanding deeper into medical eye care and need to understand the finer details of each disease state. The time factor and consultations will be covered, as many practices are not aware of these coding options. Changes of both CPT and ICD will be covered in detail. PAGE 12

18 SATURDAY, July 13, 2013 COURSE DESCRIPTIONS STAFF EDUCATION PROGRAM Breaking Current Practice Barriers SPEAKER: VALERIE MANSO Description: Today s patient has many choices to receive eyecare and eyewear. It is the role of every staff member to provide enhanced patient care to ensure the prospective and existing patients remain customers. Without this level of effort from each team member, the existing patient will walk with his or her prescription and take his/her business elsewhere. And the prospective patient may never enter your place of business. Obstacles and Solutions Uncovered SPEAKER: JAY BINKOWITZ Description: Facilitated peer-to-peer discussion that will encourage participants to find solutions for common obstacles relating to patient care. Frame Fitting Workshop SPEAKER: DEBBIE ESTAPA Description: Learn which frame works for your customer and why, along with what to do when it doesn t. Telephone Techniques SPEAKER: MARY SCHMIDT, ABOC, CPO Description: One of the most powerful tools for practice growth is at arm s length: It s the telephone. Learn how to maximize your ability to use this important instrument to explain your services, discuss quality products and demonstrate what makes your practice unique. We provide scripts for effective communication of services, optical products and fees. Plan-o-gram/Inventory SPEAKER: VALERIE MANSO Description: A plan-o-gram ensures the successful sell through of all products. In order to setup and maintain your plan-ogram you must take the time to analyze your existing sales; then compose your inventory mix based on your sell through. Latest Technology in Eye Care SPEAKER: DR. JOHN MCGREAL Description: This class will review the latest pharmaceuticals, new diagnostic & therapeutic instruments, and and emerging surgical techniques to improve quality of care. PAGE 13

19 COURSE DESCRIPTIONS STAFF EDUCATION PROGRAM SATURDAY, July 13, 2013 Continued Communication Skills SPEAKER: MARY SCHMIDT, ABOC, CPO Description: Sometimes what you do can mean even more than what you say. We will focus on non-verbal communication and illustrate how your actions can impact the patients, co-workers and doctors within the practice. Setting a Course for Success SPEAKERS: MARY SCHMIDT, VALERIE MANSO AND REBECCA JOHNSON Description: Three consultants discuss their individual career paths, providing real life examples of how you can have a successful career in the eye care industry. Facilitated peer-to-peer discussion that will encourage participants to find solutions for common obstacles relating to patient care. PAGE 14

20 FACULTY BACKGROUND Jerome Lieblein, O.D. Chief Executive Officer, OD Excellence Dr. Lieblein is the Chief Executive Officer of OD Excellence, LLC, and is a consultant in practice management and meeting planning, and author of 92 published articles. He is currently Executive Director and Facilitator of the American Society of Eye Care Specialists, a collaborative vision care business group. Previously he was Optometrist and Senior Partner in a California private practice. Dr. Lieblein is a Past President of the International Association of State Boards, Past Chairman of the Contact Lens Division of the American Optometric Association, and Past President of the California Optometric Association. He was the Eye Doctor of the Year for California in 1989, and was elected to be one of 100 Doctors in the United States to sit on a National Health panel called "National Association of Practitioners. Jerome Sude, O.D. Chairman, OD Excellence Dr. Sude is Chairman of OD Excellence, LLC, and has extensive experience in establishing multiple optometric sites, including developing one of the largest optometric/ophthalmologic small chains in the U.S. He is an international author, and has been a practice management speaker to several contact lens companies. Dr. Sude is former Midwest Medical Director for Sauflon. Currently he is EVP of the Novus Clinic, a multidimensional group of optometrists and ophthalmologists. He is a Past President of the American Society of Eyecare Specialists and a former President of the Summit County Optometric Society. John A. McGreal Jr., O.D. Director of Professional Education, OD Excellence Dr. McGreal is a graduate of Albright College and the Pennsylvania College of Optometry. He was Chief of Eye Services at Greater Atlantic Health service in Philadelphia, where he also had a private practice. He was a founding partner in Vision Care Consultants, a managed eye care company in Pennsylvania. He was Center Director and Vice President for Vision America Incorporated for seven years. Currently, he is Director of the Missouri Eye Associates, a medical and surgical private practice in St. Louis. He is adjunct faculty at the University of California, Berkeley School of Optometry, the Pennsylvania College of Optometry and the University of Missouri. He is internationally recognized for his educational endeavors. Dr. McGreal served on the continuing education committee for the North Central States Optometric Council and is past member of the Congress continuing education subcommittee of the American Optometric Association. He is a clinical examiner for the National Board of Examiners in Optometry; he was the 42nd Peter's Memorial Lecturer at the University of California; and the Nussenblatt Lecturer at the University of Houston in Dr. McGreal was the 1998 Missouri Optometrist of the Year, and the 2005 University of Missouri School of Optometry Educator of the Year. PAGE 15

21 FACULTY BACKGROUND John W. Lahr, O.D., FAAO National Executive, OD Excellence Dr. Lahr received his Doctor of Optometry degree from the Indiana University School of Optometry in He was the founder of The Eye Clinics, a five-office primary eye care group practice in East Central Minnesota. In 1984, Dr. Lahr integrated his practices with ophthalmology and began providing his patients with co-managed care while developing care models with several ophthalmologists. He was an original member of the Clinical Practice Guidelines Committee of AOA to develop practice standards and protocols for the profession. Dr. Lahr served as AOA's first representative to the American Medical Association's CPT coding committee while serving on the Eye Care Benefits Center. He is a Past President of the Minnesota Optometric Association and was the MOA Optometrist of the Year in Over the past decade, Dr. Lahr has worked closely with ophthalmic and optical corporate entities including Allergan, AMO, Bausch + Lomb, Biosyntrx, EyeMed Vision Care, Nordic Naturals and Oasis Medical. Jay Binkowitz Optometric Business Consultant, President of GPN Over the last 30 years Mr. Binkowitz has had extensive experience in retail operations, merchandising & marketing, manufacturing & distribution, technology development, national sales, and on site interactive consulting. Over the last ten years he has dedicated his time and resources to developing lectures and workshops at major industry events and has published numerous articles for key industry publications. With the development of GPN he has created a unique support company that can provide infrastructure and strengthen independent practitioners with new business management tools and processes. Mr. Binkowitz has and continues to develop critical information and philosophies to support and strengthen the goals of independents while working collaboratively with consultants, MBA s and leading business owners. Anne-Marie Lahr, O.D. Dr. Lahr earned her optometric degree at the School of Optometry, The Ohio State University, Columbus, Ohio in From 1991 through 1994, Dr. Lahr attained success in various private practice settings. From 1995 to 1996, she completed a Primary Care Residency at The Eye Institute at the Pennsylvania College of Optometry, Philadelphia, as well as an International Teaching Fellowship at the Hogeschool van Utrecht, Utrecht, The Netherlands. Dr. Lahr has lectured extensively within the United States and is currently a spokesperson and advisor for Essilor USA, Physician Recommended Nutraceuticals and Oasis Medical. PAGE 16

22 FACULTY BACKGROUND Rebecca Johnson, CPOT, COT, COE Director of Staff Education, OD Excellence Rebecca Johnson began working in eye care in 1983, achieving certifications as Paraoptometric Technician (CPOT), Ophthalmic Technician (COT), and Ophthalmic Executive (COE). She has presented over 300 education and motivational courses at national and state ophthalmic meetings across the nation, published numerous industry articles and is the Editor of the Self Study Course for Paraoptometric Certification, Third Edition. Beginning her career in ophthalmic training in 1992 as Director of the Ophthalmic Assistant Program at Carver Career & Technical College, she has also held positions as Director of Training at Eyefinity, Education Director at the Virginia Eye Institute and is the Founder of EyeTrain4You, a staff coaching and training company. Rebecca is the recipient of the 2007 American Optometric Association Paraoptometric Special Service Award and was honored as Vision Monday's "Most Influential Woman in Optical" in 2010 Jeffrey Gerson, O.D., FAAO WestGlen Eyecare of Kansas City Dr. Jeffrey Gerson graduated from Indiana University School of Optometry in 1997 and completed a residency at the Veterans Administration medical center in Kansas City concentrating on ocular disease and low vision. Immediately after completing his residency, he joined the faculty at the University of Kansas School of Medicine, Department of Ophthalmology, and was responsible for staffing clinics and some resident education. He went on to work at a retinal referral center in Kansas City and is now in private practice, seeing a wide variety of patients. He also practices part time in a referral center where he only sees patients with retinal disease. Dr. Gerson has authored several articles in journals such as Review of Optometry and Optometric Management, and lectures frequently on the topics of retinal disease and systemic disease. He is a member of the American Optometric Association and the Kansas and Missouri optometric associations. He was honored as the Kansas Optometric Association Young OD of the Year in 2008 and is a fellow of both the Academy of Optometry and Optometric Retina Society Mary E. Schmidt, CPO President, EyeSystems Mary E. Schmidt is the founder of EyeSystems, a professional training and practice consulting firm, specializing in the eyecare field. She provides full scope paraoptometric education with a focus on managerial development, business health and improving patient care. Her emphasis is on organization and professionalism. The American Optometric Association and the American Board of Opticianry have accredited her programs.mary has over 30 years experience within the optical field including ten years of hands-on in office experience along with practice administration for multidoctor practices, outside sales and marketing experience and she was manager of education and training for a large practice management group. Mary has presented programs to state wide, national and international audiences along with personalized private training since She is a popular speaker with the ability to motivate and inspire. She was one of Vision Monday's 50 Most Influential Women in Optical in PAGE 17

23 FACULTY BACKGROUND Valerie Manso RVP, VSP President, Manso Management Resources, Inc. Valerie Manso is Regional Vice President of Strategic Partnerships for VSP and President of Manso Management Resources, Inc., a training and development company specializing in the ophthalmic industry since Valerie is a 38 year veteran of the optical industry and she brings a wealth of expertise to her training programs. Carole R. Burns, O.D., FCOVD The Solution Center Dr. Burns graduated from The Ohio State University College of Optometry in She completed her vision therapy and pediatric residency at The State University of New York. She is a member of the Central Ohio Optometric Association, the Ohio Optometric Association, the American Optometric Association, The AOA Sports Vision Section, and is a Certified Fellow of the College of Optometrists in Vision Development. Dr. Burns represents all of Ohio s optometrists as a member of the Council on Health Information. This organization represents all medical professionals with the goal of improving health care to all people living in Ohio. She is known for her work with children s vision and patients who have special needs. She is a speaker for the Vision Council of America and lectures nationally on the topics of pediatric vision, binocular vision disorders, sports vision, and learning-related vision disorders. Although Dr. Burns sees all patients, her passion lies with those on the autism spectrum. Richard S. Kattouf, O.D.,DOS Kattouf Consulting Services, Founder & President Richard S. Kattouf, O.D., D.O.S, is the Founder-President of Kattouf Consulting Services. Dr. Kattouf has been performing consulting services for the entire ophthalmic community for over twenty years. He services O.D. s, M.D. s, opticians and corporate vision care providers. Dr. Kattouf has consulted with major companies such as Haag-Streit USA, Ocular Sciences, Cooper Vision, Optical Dynamics Corporation and EyeQuip. His services include consulting and management, practice appraisals, practice mergers, start up consultation and practice broker. He holds positions at the Houston College of Optometry as a Benedict Professor and at the Pennsylvania College of Optometry as a Member of Dr. Irving Bennett Business and Practice Management Board. He also is a Member of the Board of Trustees at Illinois College of Optometry. Dr. Kattouf holds a Bachelor of Science degree from Ohio State University and a Bachelor of Visual Science from Illinois College of Optometry. He also is a graduate of Illinois College of Optometry where he earned his Doctor of Optometry and Doctor of Ocular Science degrees. PAGE 18

24 FACULTY BACKGROUND Peter Shaw-McMinn, O.D. Assistant professor of Clinical Studies at the Southern California College of Optometry Peter G. Shaw-McMinn, O.D., is an assistant professor of Clinical Studies at the Southern California College of Optometry. He is the senior partner of Sun City Vision Center, a group practice including five optometrists. Dr. Shaw-McMinn is a consulting editor to several publications and co-author of Eyecare Business: Marketing and Strategy, and Diagnosis and Management of Computer-related Vision Problems, and Eyecare Practice Toolkit, and contributed to the Clinical Manual of Contact Lenses published by Elsevier. Dr. Shaw-McMinn has served as chairman of the AOA Practice Management Committee, the Association of Practice Management Educators, and Vision West Inc. Board of Directors. Dr. Shaw-McMinn lectures internationally. Mark R. Wright, O.D., FCOVD Associate clinical professor at The Ohio StateUniversity College of Optometry Dr. Wright graduated from The Ohio State University College of Optometry in He is an associate clinical professor at The Ohio State University College of Optometry. He is a member of the Central Ohio Optometric Association, the American Optometric Association, is a Certified Fellow of the College of Optometrists in Vision Development, and has been an active member of the Ohio Optometric Association Health Systems Committee and the College of Optometrists in Vision Development Insurance Committee. He was a member of The Ohio State University Deans Advisory Board. Dr. Wright has numerous publications and is a consultant to Anadem Publishing. He is Professional Editor of the Review of Optometric Business. He lectures nationally on the topics of managed care, sports vision, and vision and performance. He is recognized for his work in the area of visual problems affecting performance at work, school, and play. Neil A. Pence, O.D., FAAO Associate Dean, Clinical and Patient Care Services Neil A. Pence, OD, FAAO is Associate Dean for Clinical and Patient Care Services at Indiana University School of Optometry. A member of the faculty for over 30 years, Dr. Pence has also maintained a private practice in Columbus, Indiana. His principle teaching has been in the advanced contact lenses, clinical case assessment, and the business aspect of optometry courses. He is a past director of the contact lens research clinic at IU, past chair of the Association of Contact Lens Educators, a contributing editor to Contact Lens Spectrum, author of numerous articles and publications, and a lecturer at state, national and international optometric programs. PAGE 19

25 FACULTY BACKGROUND Sam Quintero, O.D., FAAO, Diplomate, American Board of Optometry Associate Professor University of Houston College of Optometry Dr. Sam Quintero received his optometric training at the University of Houston College of Optometry. After receiving his doctorate in 1972, he joined the faculty of the University of Houston College of Optometry. Dr. Quintero served as the Chair of the Department of Clinical Sciences at the University of Houston College of Optometry from 2004 to He is certified as a Therapeutic Optometrist and his interests and areas of teaching include contact lens practice, diagnosis and management of ocular disease and laser and other refractive procedures, refractive anomalies, practice management, critical thinking and clinical techniques. Dr. Quintero is a Fellow of the American Academy of Optometry and has served as Chair of the Section on Optometric Education for the American Academy of Optometry. He is Vice Chair of the Association of Practice Management Educators. He is a member of the Texas Optometric Association and also a member of the American Optometric Association. He has served on several task forces for the Association of Schools and Colleges of Optometry (ASCO). He has been recognized for his contributions to education by the Texas Optometric Association having received the Educator of the Year Award in He was also recognized for his contributions to the American Academy of Optometry, receiving the Eminent Service Award in In addition to his academic interests, Dr. Quintero maintains an active private practice in Houston, Texas. In 2011, he successfully fulfilled the requirements as Diplomate of the American Board of Optometry and is active in maintaining his Diplomate status PAGE 20

26 2013 IVC EXHIBITORS PAGE 21

27 2013 IVC EXHIBITORS 317, 416 A&A Optical 414 ABB Opical Group 310 Accu Lens 415, 417 AIT Industries 217, 316 Alcon Vision Care 315 All About Vision 313 Allergan 402 Altair 214 Bushnell Eyewear 210 Care Credit 101, 103 Carl Zeiss Meditec 200 Carl Zeiss Vision 407 Chromagen Vision 203 Coopervision 311 CS Eye 113 Diopsys 109, 111, 208 Europa International 405 Eye Designs 308 Eye Solutions Technologies 309 Eyecom3 304 Eyefinity 302 Eyemaginations 300 Eyereports for Officemate 104 Eyevertise 403 GPN 306 Hydrogel Vision 213 I Care USA 110 Luxottica USA 400 Marchon 211 Marco Ophthalmic 100 Modern Optical 212 Modo Eyewear 117 Oasis Medical 411 Ocular Nutrition Society 216 Ocusoft 401 OD Excellence 114, 116 Optovue 312 Ovvo Optics 106 Practice Consultants 115 QSPEX Technologies 413 Retina Institute of California 209 Safilo USA 408 Sauflon Pharmaceuticals 412 Smith Optics 215 Synemed 205,207 Telscreen 314 Transitions Optical 409 TransNational Bank 410 VHR-Advisor 102 Vison One 112 Volk Optical 301 VSP Optics 303 VSP Vision Care 201 Websystems3 108 Zea Vision PAGE 22

28 2013 IVC EXHIBITORS IN ALPHABETICAL ORDER A special thanks to the exhibitors at the IVC this year who make the show floor exciting! A&A Optical 3215 Skylane Drive Carrollton, TX BOOTH 317, 416 aaopticalco.com Larry Forth lforth@aaopticalco.com Established in 1971, A&A Optical has grown into an eyewear company that consistently delivers innovative products and ideas, to help you, the eye care professional, realize your vision. We provide a wide array of frame collections including Quiksilver and Roxy, Jimmy Crystal New York, XXL, Cruz, Alexander Collection, Jalapenos, Pez and New Globe. Please come by our booth to collect your INSTANT CASH ON THE SPOT with a qualifying purchase! ABB OPTICAL GROUP (ODG) 4 Skyline Drive Hawthorne, NY x 1163 BOOTH Scott Robinson; srobinson@opticaldg.com ABB OPTICAL GROUP services more than 30,000 Eye Care Professionals across the U.S. with: brand name contact lenses, stock ophthalmic lenses, a full service automated ophthalmic lens finishing lab and fully customizable Gas Permeable and Custom Specialty Soft contact lenses. ABB OPTICAL GROUP also offers practice building services such as pricing strategy tools, Business Reviews, Annual Supply Staff Training and Ecommerce solutions, including patient ordering websites yourlens.com and primaryecp.com. For additional information visit: and Accu Lens 5353 W. Colfax Ave. Denver, CO BOOTH Bill Masler requestinfo@acculens.com Founded in 1970, Accu Lens has become the premier manufacturer of scleral and custom GP lenses. With our Maxim Scleral lens, Accu Lens has become internationally recognized as the leader in scleral lens design. With a multitude of designs that apply to virtually all visual corrective needs from presbyopia, keratoconus, and other corneal disorders, Accu Lens products can change lives. AIT Industries 224 W. James St. Bensenville, IL BOOTH 415, Matthew Vulich info@aitindustries.com AIT is a leading manufacturer and distributor of Patternless Edgers, Lens Finishing Equipment, Optical Tools, Ophthalmic Instruments, and Exam Lane Furniture used to process prescription eyewear. For over fifty years and with twenty patents to our name, AIT has been a trusted provider for eye care professionals throughout North America. ODX members receive up to a 20% discount on most AIT products. In addition to this, we have secured special rebates from our manufacturers that will run throughout the duration of the show. Don t forget to ask about our AIT Lens Club program! PAGE 23

29 Alcon Laboratories 6201 S Freeway Fort Worth, TX AllAboutVision.com 1010 Turquoise Street Ste. 350 San Diego, CA BOOTH 217, Gregg Kallish gregg.kallish@alcon.com Alcon, a global leader in eye care, provides innovative products that enhance quality of life by helping people see better. The three Alcon businesses - Surgical, Pharmaceutical and Vision Care - offer the widest spectrum of products addressing the world s most pressing eye care needs. For more information, visit BOOTH Laura Johansen AllAboutVision.com is a leading provider of online patient education about eye health and vision correction. Thousands of practices link to us for supplemental patient education, and each year millions of people visit our site. We also offer several practice-building tools for ECPs such as free directory listings, free eye health news feeds for Facebook practice pages, free educational videos for practice websites, and more! Allergan 2525 Dupont Drive Irvine, CA , ext BOOTH Susan Crispell crispell_susan@allergan.com With a 60 year heritage in discovering and developing therapeutic agents to help protect and preserve vision, eye care professionals and patients rely on Allergan products to treat a variety of eye conditions. We are a leader in this area and are one of the fastest growing eye care companies worldwide. Altair International Drive Rancho Cordova, CA BOOTH AltairCS@vsp.com As a division of Marchon (a VSP Global company), Altair delivers the quality you expect with original trend-setting frame designs crafted from the finest materials. Altair provides VSP doctors with frame board samples at no cost, minimizing the financial burden and risk associated with filling your frame board. For information: or AltairEyewear.com Bushnell Eyewear 9200 Cody Overland Park, KS BOOTH Janice Fields; jfields@bushnell.com Bushnell Eyewear is a division of Bushnell Outdoor Products, a global company with an established expertise in the development and marketing of optical and other consumer products. Its American market eyewear brands include Bollé and Serengeti. Bollé continuously refines its trademark combination of performance, style and comfort. A steady series of innovations in the art and science of making eyewear have led to Bollé being the brand of choice for active lifestyle enthusiasts and world class athletes alike. Serengeti Eyewear is defined by quality, craftsmanship and technology. The company first captured the attention of sunglass aficionados with the unrivaled performance of its optically superior glass lenses. A steady stream of innovations including pioneering photochromic lens technology has made the brand one the most recognizable names in premium eyewear. Purchase Product for our Dual-Branded Display (18 Bolle & 18 Serengeti) and receive an opening order discount of 25% + the free display unit. Open up an account with a minimum of 12 sunglasses and receive 1 free sunglass. PAGE 24

30 CareCredit P.O. Box 1710 Costa Mesa, CA BOOTH Mina Chang SM CareCredit, a part of GE Capital, is a leading patient financing company in North America with over 170,000 participating practices and 7 million patient cardholders. By offering CareCredit as a payment option you can help more patients get the vision care and products they want and need without delay (subject to credit approval). Plus, a free listing on CareCredit s online Provider Locator can help drive new patients to your front door. Carl Zeiss Meditec 5160 Hacienda Drive Dublin, CA x5485 BOOTH 101, Brian L. Close b.close@meditec.zeiss.com Carl Zeiss Meditec is a world leader in diagnostic and therapeutic devices for eye care professionals. We offer comprehensive solutions for diagnosis, treatment, and follow-up of the four main diseases or conditions of the eye: cataract, glaucoma, retinal diseases, and refractive disorders. Carl Zeiss Vision Scripps Summit Drive, Suite 400 San Diego, CA BOOTH 200, Tim Wolff od.excellence@vision.zeiss.com Carl Zeiss Vision ( is a global leader in optics. With a full line of advanced customized lenses, advanced performance coatings, PhotoFusion self-tinting lenses, i.scription by ZEISS diagnostic technology and a national laboratory network, Carl Zeiss Vision is dedicated to creating a better visual experience for patients and greater success for eye care practices. ChromaGen Vision, LLC 326 W. Cedar Street, Suite 1 Kennett Square, PA BOOTH Scott Welch Scott@ChromaGenVisionLLC.com ChromaGen is a patented life changing aid for visual reading difficulties associated with Dyslexia. ChromaGen provides dramatic results immediately with no side effects or invasive procedures. The lenses can be incorporated into any existing RX. For more info, visit IReadBetterNow.com. Compliance Specialists Inc CS EYE 3025 Harbor Lane N., Suite 218 Plymouth, MN BOOTH Rob Marcella rob@cseye.biz Compliance Specialists Inc. is a company with a magnifying glass on Medicare based compliance. Billing and Coding have become the top priority to the small business owners of Independent Optometry. With so many voices instructing O.D. s on what is necessary to be compliant, CS EYE will be your translator. Medicare has standards and guidelines that are used by all of the 3rd Party Payers. These standards are hard to meet, and easy for the payers to view claims data and identify over payments (over payments are incorrect claims including under coding and over coding alike). CS EYE will look at your billing patterns, pull out the magnifying glass and identify the same aberrant billing patterns that 3rd Party payers are searching for within their own claims data. Do you know if your patterns are consistent with anticipated usages? As a small business owner, YOU NEED TO! ODX members have a rare opportunity to have CS EYE identify any potential dangers within your data. The charge is zero, the impact may be priceless! We are your compliance consulting solution and outsource partner for billing services. PAGE 25

31 CooperVision 370 Woodcliff Drive, Suite 200 Fairport, NY BOOTH Todd Kuehn CooperVision offers a variety of digital tools that will help you enhance the experience of each and every contact lens patient. Resources are located on CooperVision.com in the secure practitioner section. If you are not already using CooperVision.com all you need to get started improving your office efficiency and patient satisfaction is a customer number, current and zip code. Access is immediate and benefits include: Direct to Patient Shipping, Free Freight Programs, Invoice, payment and shipping information, online ordering including trial lenses as well as high value clinical and profitability information like the Its Ok Guarantee. Diopsys 16 Chapin Road, Suite 912 / P.O. Box 672 Pine Brook, NJ BOOTH Jae W. Jeong info@diopsys.com Diopsys, Inc. is a medical instrumentation company dedicated to delivering high-quality, cost-effective preventative health care solutions. We specialize in the development and marketing of patient-friendly, non-invasive vision testing equipment utilizing electrophysiological technology, including Visual Evoked Potential and pattern Electroretinography.Diopsys has developed and markets the patented Diopsys NOVA-VEP and Diopsys NOVA-ERG Vision Testing Systems utilized by optometrists and ophthalmologists to help in the detection, diagnosis and treatment of vision disorders, including glaucoma and macular degeneration. Diopsys also provides the Enfant Pediatric VEP Vision Testing System, a device used in testing for visual deficits, including amblyopia, in children as young as six months of age. $1,500 Discount off the NEW Diopsys NOVA-ERG an office-based pattern electroretinography vision test. Pattern ERG helps doctors gain objective, functional information about the performance of the inner retinal cells of the eye, especially the macula. perg has been recognized as an effective, objective test in helping to diagnose and monitor vision disorders including age-related macular degeneration, glaucoma and diabetic edema. Europa International 3301 South Goldfield Road, Lot 4006 Apache Junction, AZ BOOTH 109, Larry Parrish lparrish@sbcglobal.net Independent for the independent. Europa has been partners with independent ECP s since 1977, dedicated to increasing profitability for our clients. No licensed brands, guaranteed sell-through, one rep for all brands, and lifetime warranties are just the beginning of what we have to offer. Committed to quality, detail, and fit, our collections offer looks to suit any style and any price range. Contact us or visit to view the latest eyewear, sunwear, and readers from Cinzia, Scott Harris, Michael Ryen, and Côte D Azur. Visit us in booth 109 / 208 to find out about our exclusive ODX conference specials! Eye Designs 220 West 5th Avenue Collegeville, PA BOOTH info@eyedesigns.com Eye Designs has been the industry leader in developing innovative merchandising displays and interiors for the Ophthalmic Industry for over 20 years. Our experienced team has made us the premier resource in planning, designing and producing successful optical and entire office environments. We work closely with you to provide the best solution for your project and budget. Eye Designs has a large selection of display design styles to choose from including Contemporary, Traditional, or Transitional along with a full range of products for your reception area, contact lens, exam lanes, and optical lab. Contact us at or Receive a FREE 4 legged tray table with a purchase of $20,000+ Eye Designs Remodel/Renovation in the next six months. ($20,000 worth of display products, not services.) PAGE 26

32 Eye Solutions Technologies N 17th Drive, Suite 6 Phoenix, AZ BOOTH David Israel; david.israel@youreyesolutions.com Eye Solutions is an established resource for practitioners, offering game changing predictive and preventative solutions for the AMD patient: MaculaRisk - a genetic test for determining risk of advanced AMD; MacuHealth - a full-spectrum macular pigment replenishing supplement with the key nutrient, meso-zeaxanthin; and the Densitometer an MPOD measuring instrument. 1) Purchase 12 bottles of MacuHealth and receive 12 pairs of BluTech Indoor Plano lenses for $ ) Purchase 45 bottles of MacuHealth and receive 3 free, Purchase 96 bottles of MacuHealth receive 12 free 3) Reserve a Denstitometer with a $2500 deposit and receive 1 Free case of MacuHealth. EYECOM Camino San Bernardo San Diego, CA BOOTH Floyd Webb fwebb@eyecom2.com Eyecom 3 cloud based software combines all of the functionality of Eyecom 2 's industry-leading optometric software with comprehensive hosting services. This combination of software and ASP hosting provides OD Professionals with 7/24 access from any Internet-accessible computer; office or home. Eyecom 3 includes: Certified complete EHR compliant, imaging, VSP processing, accounting, electronic claims, scheduling, lab order tracking and our state of the art web base patient scheduling portal. Eyefinity International Drive, Suite 200 Rancho Cordova, CA , opt.1 BOOTH sales@eyefinity.com OfficeMate and ExamWRITER from Eyefinity, a VSP Global company, are the industry's most trusted and widely-used integrated practice management and electronic medical record software. Together they provide a powerful platform to maximize your practice's potential. OfficeMate/ExamWRITER v10 is ONC-ATCB 2011/2012-certified as a Complete EHR by CCHIT. Eyefinity is the eyecare industry's premier provider of innovative online and consultative business solutions, serving more than 27,000 eyecare professionals. For more information visit eyefinity.com or call , option 1. Eyemaginations 600 Washington Ave., Suite 100 Baltimore, MD BOOTH Erin Shelton eshelton@eyemaginations.com Eyemaginations has been providing the industry s best in patient education programs and marketing solutions to doctors for over 12 years. And now, we re taking this innovation to the cloud! Introducing ECHO, the new cloud-based solution for patient education that allows you to effectively communicate with patients everywhere they re thinking about their health: before the appointment, in the waiting room, in the exam room and after the appointment. We call these patient touch points and with new ECHO, you will be able to communicate across all of them by sending visual presentations from one platform that is flexible enough to work from any PC, ipad or Smartphone, and revolutionary enough to require nothing more than an Internet connection. PAGE 27

33 eyereports for OfficeMate 1812 Mill Sorpresas Drive Fallbrook, CA BOOTH Stephen Rosenbaum eye R Eyefinity/OfficeMate Users See your business like never before! With new reports and graphs created by the original designer of OfficeMate and using Microsoft Excel and your OfficeMate data, eyereports transform the way you learn about your businesses by giving you the information you need to make informed decisions, and help your practice Excel!. eyereports are robust, dynamic, very customizable and easy to query. Quickly and easily analyze your professional and retail businesses. The types of reports and graphs you ll receive are; Practice Metrics and Key Performance Indicators, Sales analysis, Insurance Company Collections Analysis, Product Gross Profit Analysis, Staff Performance, Audit, Collection, Fee and Marketing Reports, CPT, Diagnosis Code and Scheduler analysis, tools for staff and managers to use to save them time, lab order tracking, patient marketing, the ODX Profit Center data gathering tool for entry into their web site and many more. A no obligation personal demonstration of the eyereports is available. Have a need for a report? Ask if it is available with the eyereports. EyeReports is an OfficeMate certified Partner. Testimonials are available upon request. A data gathering tool to quickly get the OfficeMate data you need to enter into the ODx Profit Center. Plus, the eyereports annual license fee will never be increased and you can use the eyereports on all computers in all locations that share the same database. Stop by booth 300 to request your free trial Profit Center Tool. TM Eyevertise 1910 Venus Court Decatur, IL BOOTH Steve Freed stevef@eyevertise.com We do it all, from affordable custom website development to social media and search engine optimization work to mobile sites. With 35 years of experience in eye care, we specialize in working with ECPs. Our team of designers, developers and marketers are the best in the business and we pride ourselves on being cutting edge. Free mobile website set up - $195 value. Valid only during show. GPN The EDGE 7 Eckert Street Huntington Station, NY BOOTH Jay Binkowitz jay.gpn@gmail.com GPN is a unique business management support company that provides infrastructure for independent practitioners with new business management tools and processes. With clients in 35 states GPN has dramatically impacted all aspects of practice operations. From onsite reviews and mentoring programs to providing the best in business intelligence with The EDGE, GPN has and continues to increase profitability through proven business strategies. Hydrogel Vision Corporation 7575 Commerce Court Sarasota, FL BOOTH Tania Brady tbrady@hydrogelvision.com The Hydrogel Vision Difference: Offering superior and innovative products with differentiated materials, fitting options, and packaging all designed to exceed patient expectations and enhance practice profitability. Ask about our new weekly modality Icuity H2O for patients who would benefit from a more frequent replacement, but don t want to incur the cost of a daily disposable. PAGE 28

34 Icare USA 809 Faulkner Pl. Raleigh, NC BOOTH John Floyd NO Puff NO Drops Icare Tonometers, for measuring IOP with unique, patented rebound technology which enables quick and painless measurement with no drops or air. Accurate, easy to use and patient friendly, Icare has over 30,000 satisfied users, (hundreds of Vision Source doctors). Your patients will thank you for it. Special pricing and payment terms. Will be entered to win a drawing for FREE Icare Luxottica USA 12 Harbor Park Drive Port Washington, NY BOOTH Jennifer Brown JBrown@us.luxottica.com Luxottica US is a leader in premium, luxury and sports eyewear with a very strong and well balanced portfolio of the most sought after brands in the industry. Rayban, leader in sunwear, Coach, Polo Ralph Lauren, Chanel, Tiffany, Prada and Persol, among the others are part of this unique portfolio. We are focused on two things: our customers as well as the quality and design of our products. Luxottica US is increasingly putting the customer at the center of its entire organization in order to offer the best possible service in the optical industry and with the goal of building ever stronger, long lasting relationships with the entire ECP community. We manufacture products that speak about uncompromised quality and higher attention to design details: every collection, every pair of glasses, is the result of an ongoing process of research and development coupled with an unmatched level of craftsmanship and unparalleled test ing whose aim is to anticipate and interpret the needs, desires and aspirations of consumers all over the world. Marchon 201 Old Country Road Melville, NY BOOTH cs@marchon.com Marchon Eyewear, Inc., a VSP Global company, is one of the world's largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein, ck, Chloé, Dragon, DVF, Emilio Pucci, Fendi, Flexon, Jil Sander, Karl Lagerfeld, Lacoste, Marchon, Michael Kors, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, Skaga, and Valentino. Headquartered in New York, Marchon distributes its products through numerous local sales offices serving customers in a network of 100 countries. MARCO Central Parkway Jacksonville, FL BOOTH Susan Manier smanier@marco.com Marco continues to launch exciting new products and processes that revolutionize the industry. One of the most recent is XFRACTION SM. This represents an exciting wavefront optimized refraction in a fraction of the time. Second, the new AFC-330 represents the highest level of automation in a retinal camera to date. In addition, Marco continues to offer a broad product offering for any practice. Classical lane Equipment includes chairs & stands, slit lamps, imaging systems, lens sets and access ories. Automated Diagnostics include Lensmeters, Keratometers, Tonometers, Refraction Systems, Corneal Analyzers/Wavefront Aberrometers and Automated Fundus Camera. All automation integrates with EMR for paperless, efficient, and more profitable practices. The Difference Is Marco. PAGE 29

35 Modern Optical International 585 Congress Circle North Roselle, IL BOOTH Erin Moltzan Modern Optical International, a family-owned business since 1974, is an industry leader in providing value-oriented eyewear. With 17 unique collections representing over 750 styles, Modern Optical frames are a perfect fit for managed care, price specials, second pair sales, and frame and lens programs. Join the thousands of other ECPs who rely on Modern Optical for their value eyewear needs. We promise that we ll work hard to earn your business and support that effort with the most outstanding customer service in the business! We are offering 2 specials: Buy 20 Frames, Get 20 Frames Free: Restrictions apply. Stop by Booth #100 for details. Repair & Parts Kit Sale - $50 discount MODO 594 Broadway New York, NY BOOTH Mark Agrusa markagrusa@sbcglobal.net Created as 'Eyewear for the Individual, MODO believes simplicity is the highest form of sophistication. Designed in Soho, MODO eyewear is handmade and conceived to live the trend rather than follow it. OASIS Medical, Inc. 514 S. Vermont Ave. Glendora, CA BOOTH Chris Boore; info@oasismedical.com OASIS is celebrating its 26th year as a manufacturer and distributor of surgical disposables for cataract and refractive procedures. We have just introduced a 6.25mm size Oasis Iris Expander to our line. OASIS also offers a complete line of punctal occlusion plugs for dry eye treatment and Oasis TEARS lubricating eye drops. Ocular Nutrition Society 842 Arden Drive Encinitas, CA BOOTH Dr. Jeffrey Anshel eyexam@cox.net The mission of the Ocular Nutrition Society is to promote excellence in the care of patients through nutritional support for eye diseases and disorders through professional education and scientific investigation. 25% discount on annual membership. OcuSoft P.O. Box 429 Richmond, TX BOOTH George Haines ocusoft@ocusoft.com OCuSOFT, most recognized for its #1 Doctor Recommended Brand of Eyelid Cleansers, is an ophthalmic research, development and supply company with an established reputation for innovation. Since 1986, OCuSOFT has served the medical community with a unique selection of proprietary brands including over-the-counter and prescription products. Visit Booth #216 to learn more! PAGE 30

36 OD Excellence 1207 Vine Street Suite G Healdsburg, CA BOOTH Jerry Lieblein jleiblein@odexcellence.com Others Promise Improvement--Only ODX Delivers Excellence TM About OD Excellence OD Excellence (ODX) is committed to helping optometrists maximize the efficiency and profitability of their practices and evolve toward the 'medical model,' which includes diagnosing and treating ocular diseases they see every day in their practices. The team of experts at ODX will teach and reinforce the clinical skills necessary to instill the confidence that will allow members to practice full scope Optometry and attain superior management skills for all phases of the optometric practice. Our Model OD Excellence was founded by leading Optometrists with the goal of helping OD s improve the quality of patient care, reinforce clinical skills and using education to improve an OD s ability to diagnose and provide the latest in ocular disease treatment. ODX is also leading the drive to help optometrists learn how to thrive under the new Health Care Reform regulations. ODX recently appointed Dr. Jim Grue as its new Director of Health Policy Integration position to help our members take full advantage of the opportunities. If you have one small location or multi center locations we can show you how to enhance your practice and lower your cost of goods. Members with different skill sets are finding out why old strategies do not work. Contact us to find out specifically how we can help you at Optovue, Inc 2800 Bayview Drive Fremont, CA BOOTH 114, Mary Anne Ereso maryanne_ereso@optovue.com Optovue, Inc. pushes the frontiers of ophthalmic medical diagnostic imaging with uncompromising clinical integrity to improve the lives of patients around the world. Optovue has led the industry in OCT innovation with the RTVue Spectral-Domain OCT providing eye-care professionals with superior clinical information that aids in the detection, management, and treatment of ocular disorders. The RTVue is followed by ivue, the most compact/versatile SD-OCT on the market offering 3D imaging capabilities and analysis in a portable device. Optovue is a trusted partner that works with thousands of eye-care professionals and we are committed to working with you to meet your patients needs. OVVO Optics BOOTH Artur Pilat info@ovvooptics.com OVVO Optics is a High-Tech European eyewear company that specializes in production of extremely strong, light and hypoallergenic frames. The company, which is 100% family owned, has been operating its plants in Germany and Poland sine 1980s.The technology is based on a rare composite of surgical steel and titanium, a material used in military spacecraft manufacturing. To see the complete eyewear collections visit TM Practice Consultants 11 Canary Court Danville, CA BOOTH Gary W. Ware gary@practiceconsultants.com Practice Consultants provides business expertise to the ophthalmic community throughout the United States. We assist sellers of practices and buyers seeking practices. In addition to practice brokerage, we provide a full range of appraisal and practice management consulting services. Don't hesitate to call or us with questions. PAGE 31

37 QSpex Technologies, Inc Bluegrass Lakes Parkway Alpharetta, GA QSPEX BOOTH Kevin Bligh The QSpex Premium Lens System is a breakthrough technology that allows vision care providers to produce top-quality spectacle lenses in office in about 35 minutes. Product availability includes advanced digital progressive designs, polarized, single vision, and soon photochromic, with a premium seven-layer, hydrophobic and oleophobic AR treatment. Retina Institute of California 301 W Huntington Dr. Ste 107 Arcadia, CA BOOTH Brett J. Braun bbraun@retina2020.com Retina Institute is recognized as one of the nation's leading practices specializing in vitreoretinal diseases. By combining superb medical and surgical training with years of practice experience, research and teaching, our doctors provide state-ofthe-art care for our patients with challenging diseases of the retina and vitreous. Our mission is to make a visible difference in the lives of our patients by providing the highest-quality, compassionate, competent and ethical medical care. Safilo USA 801 Jefferson Rd. Parsippany, NJ BOOTH Denise Strain info@safilo.com The Safilo Group is worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets in America, Europe and Asia and exclusive distributors, Safilo produces and distributes its house brands Safilo, Carrera, Polaroid, Smith Optics, Oxydo and the licensed brands Alexander McQueen, Banana Republic, Bobbi Brown (starting from 2014), BOSS, BOSS Orange, Bottega Veneta, Céline, Dior, Fossil, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saint Laurent, Saks Fifth Avenue and Tommy Hilfiger. For further information Sauflon Pharmaceuticals 104 Charlotte Avenue Hicksville NY BOOTH Adam Kronstat akronstat@sauflonmail.com Sauflon manufactures state of the art contact lenses and contact lens solutions selling in over 65 countries throughout the world. Sauflon s Eyecare Professional Brands and Patient Retention Programs enable Eye Care Professionals to increase per-patient profit, improve patient compliance and increase patient retention. Ask about our One Step Peroxide Solution and exciting promotional offers at the booth. Buy 2 cases get a case free! Smith Optics 280 Northwood Way Ketchum, ID BOOTH Liesl Opp lopp@smithoptics.com Sauflon For Eyecare Professionals Smith Optics has the most comprehensive and eco-friendly plano and corrective eyewear program. Premium materials and forward thinking shaped with an authentic style and performance-level functionality. Smith s program covers a broad range of applications including a full line of ophthalmic frames, 8-base, high-index sport styles in both plano and prescription sunwear, transferrable optical inserts for wintersport goggles and PivLock interchangeable shields, and ballistic plano and prescription sunwear. With around 10% of the population needing some level of complete corrective eyewear and an even greater percentage needing magnification while reading, tying flies, or other detailed activities, Smith has the corrective solution for any lifestyle. PAGE 32

38 Synemed 4562 E. Second Street, Suite A Benicia, California BOOTH Dave Whalen sales@synemed.com Synemed is an industry leader in retinal imaging and imaging software. Synemed is Canon Medical s largest dealer in the United States. With EyeScape Advance Imaging Software, coupled with Canon s New CR2 Non-Mydriatic Retinal Camera and the new CR2 Plus Non-Myd with FAF, your practice can have cameras that provide high definition retinal imaging and diagnostic tools that are unsurpassed. Canon s low flash-high resolution cameras can capture with a pupil size as low as 3.3mm s. EyeScape s Advanced Imaging Software provides specialized tools for viewing and marking diabetes, glaucoma, AMD, AV ratios, and much more. Synemed also upgrades retinal film cameras. Ask Synemed about slit lamp imaging, EMR connectivity, and in-office software networking. Synemed installs everything they sell and supports even their oldest installations. You can rely on Synemed for customer service and care long after the sale. Let Synemed know you are an ODX member for special pricing. Telscreen 8012 Vine Crest Avenue Suite 3 Louisville, KY BOOTH 205, Wes Harris Sales@TelScreen.com Patients trust their eye doctor, but subconsciously many still won t believe that they really have a medical eye condition which requires action, because the symptoms aren t that bad. When patients see images and videos of their eye problem, that problem becomes real and personal to them. Then, patients stick with the treatment plan because they want to see how much progress they have made at their follow-up visit. TelScreen is pleased to partner with OD Excellence to provide imaging systems that deliver great cash flow for your practice while helping you deliver fantastic patient education that has a real impact on eye health outcomes. Anyone can attach a camera to a slit lamp, but only TelScreen has been focused on slit-lamp imaging for 20 years. EyeRes imaging systems provide audit-quality photo-documentation of all external and anterior-segment conditions (559 ICD codes), and most posterior-segment conditions. Starting under $9,000, EyeRes systems are surprisingly affordable, provide high return on investment, and can be cash flow positive in the first month. Although we fit a wide variety of slit lamps, we also offer the EyeRes-SL slit lamp, which is designed for optimal imaging. Purchase any EyeRes imaging system during the International Vision Conference and receive a free Fluorescence- Enhancing Lens ($250 value) and save $500 on networked image access software. Transitions Optical, Inc Belcher Road Pinellas Park, FL , BOOTH Katherine Carson Kcarson@transitions.com As the leading provider of photochromics to optical manufacturers, Transitions Optical offers state-of-the-art light management technology in virtually every major lens design and material encompassing a family of everyday adaptive lenses and performance sun lenses. Everyday lens options include Transitions lenses, which provide the optimal balance between outdoor darkness and indoor clarity; Transitions XTRActive lenses which provide superior darkness outdoors; and the revolutionary Transitions Vantage lenses, the first and only photochromic lenses to darken and polarize outdoors. Transitions Optical s performance sunwear line includes a range of products customized in partnership with other best-in-class brands. Understanding that the right equipment can provide an advantage, the products are all designed to improve depth perception, clarify color and increase contrast for specific outdoor activities. Transitions Optical is dedicated to promoting healthy sight worldwide and to supporting its partners and optical professionals with tools, programs and resources to aid in their individual efforts and help strengthen industry growth. PAGE 33

39 TransNational Bankcard 6201 S Freeway Fort Worth, TX BOOTH Matt Gandolfo mgandolfo@tnbci.com As OD Excellence's preferred vendor for credit card processing and all related merchant services, TransNational offers a group leveraged rate program that has already helped over 100 ODX members save 30-50% on their monthly processing costs. VHR-Advisor BOOTH Rebecca Johnson Rebecca@vhr-advisor.com VHR-Advisor is a web-based tool that increases staff accountability and productivity through performance-based compensation. VISION ONE Credit Union 3279 Ramos Circle Sacramento CA BOOTH Debbie Wilson dwilson@visionone.org Since 1951, Vision One Credit Union has provided banking products and services to the independent optometric community. Founded by optometrists for optometrists, we have expertise in financing O.D.s through each career phase. We are a non-profit institution with an all volunteer, all O.D. Board of Directors. We are funded by member deposits from independent O.D.s, optometric associations and societies, optometric colleges and companies that support independent optometry. All Vision One deposits are re-invested exclusively into the vision care community and not other medical professions or industries. Loan fees waived on all Remodel, Relocation and Equipment loans up to $500 savings Volk Optical 7893 Enterprise Drive Mentor, OH BOOTH Tim Warrell volk@volk.com Come and see Volk's latest products at booth 112: Digital Series lenses - excellent upgrades for your 20D, 78D and 90D. Pictor-a new handheld, portable ophthalmic imager. We have a 3-week trial program for you to see how it benefits your practice. VSP Optics Group 3333 Quality Drive Rancho Cordova, CA BOOTH Opticsinfo@vsp.com VSP Optics Group, a VSP Global company, supports the profitable growth of private practice by delivering a variety of high-quality, cost-effective optical products and services through our world-class network. VSP Vision Care 3333 Quality Drive Rancho Cordova, CA BOOTH ProviderRelationsRequests@vsp.com VSP Global unites industry-leading companies-including VSP Vision Care, Marchon, Altair, Eye Designs, Eyefinity /OfficeMate, and VSP Optics Group-to grow independent eyecare through the best combination of optical and business solutions. We invest in the things you value most-innovative products and services to help you be profitable and deliver the best patient experience. Visit vspglobal.com for more details. VSP Vision Care focuses on how to best connect patients to independent doctors and create new opportunities for those doctors to prosper. With 28,000 doctors and 57 million members, VSP is the United States' largest provider of eyecare coverage. PAGE 34

40 WebSystem3 400 Plaza Drive, Suite 102 Folsom, CA BOOTH Dr. Michael Arnell Created by Michael Arnell O.D. to meet the practice marketing needs of optometrists, WebSystem3 is powerful web-based software that automates patient communications to successfully increase appointments and promote every profit center in a practice. A CooperVision company, WebSystem3 is designed exclusively for eye care. Sign up for a no-obligation 30-day free trial. Get VisionApp included for Free! Visit booth #201 Save hundreds! For a limited time ourintegrated mobile application VisionApp is included with your WebSystem3 subscription. Zea Vision 680-F Crown Industrial Ct. Chesterfield, MO BOOTH Laura Beiter lbeiter@zeavision.com ZeaVision provides Eye Care Professionals the Eye-Q program, a fully integrated age related macular degeneration risk management program. The program contains 3 elements; The QuantifEye device, a leading edge technology to measure macular pigment with accurate and reproducible results, proprietary EyePromise supplements containing zeaxanthin and other ingredients essential to eye health, and the Eye Care Support Program. The program is designed to help patients with low macular pigment mitigate AMD risk. For information pertaining to the Eye-Q program, please contact ZeaVision at PAGE 35

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