The reference international competition for sustainable buildings & cities
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- Steven Hill
- 5 years ago
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2 The reference international competition for sustainable buildings & cities Every year, Construction21 organises an international online contest of exemplary achievements. Our goal? To inspire practitioners from all over the world for their future projects of buildings, eco-districts or infrastructures and to participate to contain global warming under 2 c. All these projects are promoted on all Construction21 platforms. The most remarkable ones are highlighted during the UN Global Climate Conference (COP) and via a communication campaign and a video, largely disseminated on the Internet. This contest is supported by the Global Alliance for Buildings & Construction and renowned international organisations such as the Arnold Schwarzenegger s R20, ICLEI, Climate Kic or WBCSD. An exceptional visibility for your business Promote your commitment to climate issues towards thousands of professionals committed to sustainability: o o o Professionals using the 12 Construction21 web platforms (International in English, Algeria, Belgium, China, France, Germany, Italy, Lithuania, Luxembourg, Morocco, Romania, Spain) Media partners, institutional and head-ends of the sector Contacts on social networks (Twitter, Facebook, LinkedIn, Pinterest or Scoop-it)
3 Targeting all professionals of building & city interested in sustainable development Construction21 represents: 700,000 visits in ,000 professionals personally registered An audience multiplied by 4 since millions of views in 2017 (7.6 millions with social media) Owners Planners, developers Trade unions, professional associations Local authorities Construction companies Financial managers, lawyers, economists Architects Manufacturers Engineers Researchers / Educators / Students
4 An intense communication campaign Dedicated webpages, articles and videos on the 12 Constuction21 platforms 1 campaign/week from March to December to our contacts inviting them to compete, vote online and participate in Awards events Press kits at the 4 key stages of the contest Winners brochure with pages reserved for sponsors Very active promotion on the main social networks Relay of the communication by our media partners and head-ends of the sector 3 events: launch at MIPIM, national winners ceremony (in each country), winners gala at COP24 (Poland) Participation in partner fairs to promote competing projects More info Consult all Awards 2017 videos Download the winners brochure 2017
5 An intense communication campaign from February to December Released in 2017: 12 presentation webpages x 12 platforms 200 articles (FR, EN, ES, IT, DE, CN, BE, LU, MA, DZ) 100 campaigns (FR, EN, ES, IT, BE, LU, MA) 11 short news in newsletters (FR) 828 tweets (EN, FR, ES, IT) & 218 Facebook posts (FR, EN)
6 2017 edition: 1.3 million of views at the end of January 150 case studies - 19 countries 2,000 press contacts INT + FR 557,000 views 228,950 people reached on Facebook * Articles, case studies, videos & webpages (all C21 platforms) 50,000 targeted professionals (all countries) 5,000 winners brochures 473,730 impressions on Twitter * * All C21 social networks that have an account included (January 2018)
7 Numerous quotes in the press & on professional websites
8 Key steps of the 2018 contest Mid-March June July September October November December Launch at MIPIM, international real estate fair (Cannes, France) Closing of applications Communication campaign around the candidates Vote & jury to select national winners Announcement of the national winners in each country Communication campaign around national winners Jury to designate international winners Following of the communication campaign around finalists of all countries Awards ceremony at COP24, in Katowice, Poland Communication campaign to promote international winners
9 3 contests 14 categories Buildings Districts Infrastructures Sustainable Construction Grand Prize Sustainable Renovation Grand Prize Energy & Temperate Climates Energy & Hot Climates Low Carbon Health & Comfort Smart Building User s Choice Sustainable City Grand Prize User s Choice Sustainable Infrastructure Grand Prize Green Energies Sustainable mobility User s Choice
10 Useful links Press Review (English) Videos of the 9 winners La brochure des gagnants Sponsor webpages Media Kit (version of the last step) Articles published about the contest, winners, trends, etc.
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