ABOUT SOCCERCOACHINGINTERNATIONAL
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1 MEDIAKIT 2009
2 ABOUT SOCCERCOACHINGINTERNATIONAL Magazine The core of the SoccerCoachingInternational (SCI) product is the magazine, which is published six (6) times a year in English. Each magazine has 52 full-color pages featuring interviews with (youth) coaches from around the world, articles on various topics and training sessions from around the world. Through its International network SCI is able to create a truly international coaching perspective. The magazine has a good balance between text, photos, diagrams and of course exercises. Some coaches featured in SCI are: Sir Alex Ferguson, Manchester United (UK) Marcello Lippi, Italian National Team Slaven Bilic, Croatian National Team Alberto Parreira, South African National Team Arsene Wenger, Arsenal FC (UK) Lious Van Gaal, AZ Alkmaar (the Netherlands) Adenor Bachi, SE Palmeiras (Brazil) Guus Hiddink, Russian National Team Rafael Benitez, Liverpool FC (UK) Pepijn Lijnders, FC Porto youth academy (Portugal) Ricardo Moniz, HSV Hamburg technical trainer (Germany) Gordon Strachan, Celtic FC (Scotland) Andrew Blight, Newcastle United U15 coach Bodo Menze, FC Schalke '04 academy Stefan Billborn, Brommapojkarna U16 coach (Sweden) Rodrigo Leitão, FC Paulista U17 coach (Brazil) Wil Coort, goalkeeping coach FC Porto (Portugal) Giuliano Rusca, Inter Milan U11 coach (Italy)... just to name a few! Website However SCI is more than just a magazine. It's the complete soccer coaching experience! The website is visited by coaches across the world; from Japan to Hawaii and from South Africa to Norway. The SCI website is available in multiple languages, namely; English, Danish, Swedish, Portuguese and German. On top of that the magazine and website also have a Dutch counterpart, TrainersMagazine. Jointly, the websites and both the English and the Dutch magazines facilitate to do the need of local as well as worldwide soccer coaching communities. Through the websites our subscribers and visitors are able to exchange thoughts, obtain free relevant coaching information and discuss the ins and outs of the game with each other.
3 We really believe in a website-magazine combination and feel this combination provides a truly unique product. Our website is more than just a means in which to obtain general coaching news and information, it is a resource on its own that provides our subscribers with tools and features to further aid in their day-to-day coaching activities. The website is home to: For visitors: Free articles and exercises: All articles and exercises added to our subscribers areas are temporarily available on our homepage to all website visitors Video - a different video is displayed every day A discussion forum Poll Latest news Shop Games For subscribers: Exercise Database Video Exercises Exercise Editor Archive, featuring articles not published in the magazine International Exercise Database E-Learning Player Tracking System A discussion forum Poll Latest news Shop (7,5% discount for subscribers!) Newsletter SCI also has a newsletter, which is distributed twice a month and currently has over subscribers from 36 different countries. Through our newsletter we provide our audience with tips, free exercises and articles, coaching news, special offers and the latest video feature. TrainersMagazine also has a newsletter (in Dutch), which currently has over subscribers from Holland and Belgium. Through this newsletter we provide our audience with coaching tips and hint, free exercises, job posting, tournament overview, coaching news, special offers and discussion topics. The Danish, Swedish, Portuguese and German website do not have their own newsletter yet, and these subscribers are currently receiving the English language newsletter. We expect to start we the Portuguese newsletter in March 2009.
4 Why advertise on SoccerCoachingInternational? SCI allows you to specifically and affordably target soccer coaches around the world SCI is the most complete soccer coaching resource in the world SCI is the only soccer coaching resource providing its audience with a truly international coaching perspective SCI Subscriber Demographics 87% male Age distribution 6 % ages % ages % ages % ages % ages % unknown Residence 41% reside in the US 12% reside in the UK 26% reside in Europe 21% reside in the rest of the world Education 67% have a bachelors degree or higher 84% have a coaching license Source: 2008 user survey SCI Traffic receives over 50,000 unique visitors every month and much more during special events such as the World Cup and European championships. SCI typically receives 180,000 hits each month 80% of SCI's users return weekly 61% of SCI's users return at least 2x/week 46% of SCI's users return daily
5 INTRODUCTION: SoccerCoachingInternational is an international magazine/website combination. The core of the SoccerCoachingInternational product is the magazine; 52 full colour pages featuring interviews with (youth) coaches from professional clubs all around the world. However, SoccerCoachingInternational is more than just a magazine; It s the complete soccer coaching experience! The website is visited by coaches across the world; from Japan to Hawaii and from South Africa to Norway. The website is available in multiple languages, which all facilitate to the need of local as well as worldwide soccer coaching communities. PRINT ADVERTISING OPPORTUNITIES All prices in Euro (excl. 6% VAT) Size In mm 1x 3x 6x Full page 185* ,5% - 20% Half page (portrait) 185* ,5% - 20% Half page (landscape) 90* ,5% - 20% Quarter page 185* ,5% - 20% * Inserts: Euro 750 (excl. handling costs). Price based on an insert of <20 grams DEADLINES 2008 Issue Reservation Art delivered Circulation 31 (Feb/Mar) January 26th February 5th February 26th 32 (Apr/May) March 30th April 7th April 28th 33 (Jun/Jul) June 1st June 11th July 2nd 34 (Aug/Sep) July 27th August 6th August 27th 35 (Oct/Nov) September 28th October 6th October 29th 36 (Dec/Jan) October 3rd November 5th November 26th * For reservations, art delivery or further information please contact: Maaike Denkers: maaike@sportfacilities.com WEBSITE ADVERTISING OPPORTUNITIES All prices in Euro (excl. 6% VAT) Banner location Month 6 months Year Homepage Newsletter (2/month) Any other location INQUIRIES? Maaike Denkers maaike@sportfacilities.com SPECIFICATIONS Pages: 52 Cover: Self-cover Colour: Full-colour Format: 210x297mm CIRCULATION: Subscribers worldwide 1500 Promotional cicrulation WEBSITE VISITORS 2000 Unique visitors / day 400 Unique logins / day NEWSLETTER Newsletter subscribers MATERIAL We require advertising materials to be submitted in High resolution PDF (300DPI). Photoshop files are also accepted (please include all fonts and illustrations. Advertising rates for TrainersMagazine upon request! SoccerCoachingInternational is published by Sportfacilities & Media BV P.O. Box 952, 3700 AZ Zeist, The Netherlands Phone: +31 (0) Fax: _+31 (0) info@soccercoachinginternational.com Website:
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