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2 Business Fundas is an educational initiative on business management providing actionable articles on strategy, marketing, supply chain, technology management, socialmedia, e-commerce, digital marketing, finance, economics and operations management. The web portal hosts articles on classic and emergent theories and industry best practices, research issues and results, besides giving views on the hottest current topics. Our authors are educators, researchers and alumni from the top business schools of India, UK and USA. Articles of Business Fundas have been referred to and used in multiple publications and refereed books, and the portal has featured in Harvard Business Review Dr. AK Kar Editor in Chief Business Fundas Business Fundas features in Harvard Business Review as a knowledge portal case study for content leadership and marketing, differentiating it with all other blogs. Link: There is an existing gap between the practices in the industry, which can benefit a lot from the cutting edge research, while academics has so much to learn about what is relevant for business. When we started, our objective was to create a knowledge portal that will facilitate the development of a thinking process without restricting one within the barriers of disciplines in management and domains of expertise. Thus we try to create a platform for learning for both students and practitioners of business management, by the sharing of emergent theories, the industry best practices and the hottest news. Business Fundas Web Quality Metrics Google Page Rank 3 / 10 Page Metrics Moz Trust: 5.5 / 10.0 Moz Rank: 5.4 / 10.0 Page Authority: 38/100 Domain Metrics Moz Trust: 4.5 / 10.0 Moz Rank: 4.4 / 10.0 Dom. Authority: 40/100 Business Fundas An Educational blog for Business Management

3 Organization details Initiated in 2008 with a vision to create a platform where knowledge will be disseminated to management graduates and practitioners, Business Fundas has been truly successful, in finding a high degree of visibility and recognition in the niche segment that it serves. While most of the authors, including the Editor, is based out of India, the footprint of Business Fundas is truly global, with authors, subscribers and transit visitors dispersed geographically. Today, Business Fundas also brings out a monthly white paper publication titled Business Frontiers, authored by leading academicians and practitioners across the globe. Traffic sources Business Fundas Truly a Global Netizen Management Team Dr. Arpan Kar is the Editor in Chief and Founder of Tech Talk. Professor Kar teaches in one of the top QS ranked universities of Asia. Earlier he has taught in other reputed institutions like IIM A, IIM L and IIM R. He has extensive research, consulting and training experience with Fortune 500 multi-national companies (e.g. IBM Research Laboratory Cognizant Business Consulting, Aditya Birla Group, Tata Steel, etc). He has over 75 high impact research publications in Springer, Elsevier, Emerald, IEEE and has presented his research in top conferences like HICSS. He has hundreds of citations for his research publications. He is on the editorial board of multiple international journals and conferences of IEEE, ACM, Elsevier, Emerald and Springer. Dr. Amrita Chakravarty is Assistant Professor of Delhi University. She is the CoEditor and CoFounder of Tech Talk. She has over 20 publications across different platforms like IEEE Computer Society, Elsevier, Springer, etc. She also has patents to her name. Her area of interest is in high end micro electronics and specialized technologies for computing and data analytics. Guest authors Tech Talk receives lots of articles from guest authors, and some of the guest authors who write more frequently than the others are listed in the authors page of the website. All the guest authors of Tech Talk are alumni of top tiered business schools, and practitioners in leading fortune 500 multi-national companies in senior technology and management roles. Articles from guest authors undergo multiple rounds of review before acceptance. Business Fundas An Educational blog for Business Management

4 90% of the traffic on Business Fundas comes from the internet searches, especially from Google. 10% of traffic comes from our huge subscriber base. Business Fundas is truly successful in providing content for which people search on the web. Our articles are such that they do not require link exchanges with SEO collaborators and other social media activists and yet our articles find high visibility on the web, thanks to our growing number of followers and continuous reproduction of our content on the web. Typically, every week thousands of unique visitors visit our blog. Check out what a typical weekly screen shot off the Google Analytics screen for the details of weekly visits looks like for Business Fundas. All this organic traffic with no effort by collaborating with SEO professionals to boost traffic artificially through mutual content promotion on social content promotion platforms. Business Fundas An Educational blog for Business Management

5 Business Fundas continues to offer a broad range of advertising and promotion facilities for all its partners. Being an educational site, it has been monetized very selectively only to cover the annual maintenance expense. Thus the visibility of advertisements and the benefit of backlinks from each page is truly comparable to blogs of much higher traffic and page rank, which often become link farms. The advertising facilities available in Business Fundas are as follows: One time payment advertising rates Sponsored Articles posted in Business Fundas (Article written by partner). $50 / article with 1 backlink free (link will be live for at least a year). $10 for every extra backlink added in the article (but not exceeding a total of 3 links) *Article must be original, Copyscape proof and exceeds 500 words. Sponsored Articles written by the content writers of Business Fundas ( words) $150 / article with 1 do-follow backlink free (link will be live for at least a year) $10 for every extra do-follow backlink to be embedded in the article (for a year) Single link advertising (text or image) on any existing Business Fundas article: $50 (Min. 1 year) SPONSORED ARTICLE AUTHORED BY THE EDITOR OF BUSINESS-FUNDAS. Sponsored research articles/whitepapers which can be used as a Proof of Concept with high impact positioning & alignment with the client s requirements: $5000/-onwards. Can be published as a scientific research case study (e.g. in IEEE/SpringerLink based on scope & focus) Recurring payment advertising rates If you are a free lancer, enlist as a Blogging Partner in Business Fundas (Blogging Partners can post up to 20 quality articles per month with 1 link in each post to client site): $350/month Header banner advertisement (468x20) visible on all pages: $100/month (quarterly payment) Banner on right side bar (300x250) visible on all pages: $100/month (quarterly payment) Blog-roll text link in right sidebar visible on over 3500 pages : $50/month (bi-annual payment) Footer text link visible on all pages: $20/month (bi-annual payment) Listing in the Top Business Blogs section: $ 30/year (annual payment) There is no scope for embedding scripts or extensive HTML codes within Business Fundas website Contact details ID : Editor@Business-Fundas.com ; Editor.Webposts@gmail.com Phone : , Address : Business Fundas, 28-1 Convent Road, Kolkata, West Bengal, India. Pin: Business Fundas An Educational blog for Business Management

6 Tech Talk is a premium technology and business blog to promote knowledge on the domain of information technology and systems for enabling business processes. Topics would cover themes like Web Technologies, e-commerce, Business Analytics, Social Media, Gadgets, Enterprise Systems, Networking Technologies, M- Commerce, Big Data, Emerging Technologies, Smart Technologies, Cloud Computing and any new developments in technology. Pure play business articles and product reviews are also welcome. Tech Talk - Website Quality Audits Page Metrics Moz Trust: 5.6 / 10.0 Moz Rank: 5.4 / 10.0 Page Authority: 45/100 Domain Metrics Moz Trust: 4.5 / 10.0 Moz Rank: 5.4 / 10.0 Domain Authority: 34/100 Dr. Arpan K Kar Editor in Chief Tech Talk Technology, business and society is moving forward in leaps and bounds. The role and progress of one cannot be visualized without development and knowledge in the other. Governance, public policy, technology understanding, business management, and everything collectively creates a better ecosystem. Tech Talk tries to provide insights to improve this ecosystem for all the stakeholders of the community through thought leadership articles and ideas for academics and practice Research Training Consulting Tech Talk Information Technology for enabling Business Management

7 Organization details Initiated in 2013 with a vision to create a platform where knowledge will be disseminated to management graduates and practitioners, Tech Talk has been truly successful, in finding a high degree of visibility and recognition in the niche segment that it serves. While most of the authors, including the Editor, is based out of India, the footprint of Tech Talk is truly global, with authors, subscribers and transit visitors dispersed geographically. Tech Talk Truly a Global Netizen Management Team Dr. Arpan Kar is the Editor in Chief and Founder of Tech Talk. Professor Kar teaches in one of the top QS ranked universities of Asia. Earlier he has taught in other reputed institutions like IIM A, IIM L and IIM R. He has extensive research, consulting and training experience with Fortune 500 multi-national companies (e.g. IBM Research Laboratory Cognizant Business Consulting, Aditya Birla Group, Tata Steel, etc). He has over 75 high impact research publications in Springer, Elsevier, Emerald, IEEE and has presented his research in top conferences like HICSS. He has hundreds of citations for his research publications. He is on the editorial board of multiple international journals and conferences of IEEE, ACM, Elsevier, Emerald and Springer. Dr. Amrita Chakravarty is Assistant Professor of Delhi University. She is the CoEditor and CoFounder of Tech Talk. She has over 20 publications across different platforms like IEEE Computer Society, Elsevier, Springer, etc. She also has patents to her name. Her area of interest is in high end micro electronics and specialized technologies for computing and data analytics. Guest authors Tech Talk receives lots of articles from guest authors, and some of the guest authors who write more frequently than the others are listed in the authors page of the website. All the guest authors of Tech Talk are alumni of top tiered business schools, and practitioners in leading fortune 500 multi-national companies in senior technology and management roles. Articles from guest authors undergo multiple rounds of review before acceptance. Tech Talk Information Technology for enabling Business Management

8 90% of the traffic on Tech Talk comes from the internet searches, especially from Google. 10% of traffic comes from our huge subscriber base. Tech Talk is truly successful in providing content for which people search on the web. Our articles are such that they do not require link exchanges with SEO collaborators and other social media activists and yet our articles find high visibility on the web, thanks to our growing number of followers and continuous reproduction of our content on the web. Typically, every week thousands of unique visitors visit our blog. Check out what a typical weekly screen shot off the Wordpress Web Analytics screen for the details of weekly visits looks like for Tech Talk. All this organic traffic with no effort by collaborating with SEO professionals to boost traffic artificially through mutual content promotion on social content promotion platforms. Tech Talk Information Technology for enabling Business Management

9 Tech Talk continues to offer a broad range of advertising and promotion facilities for all its partners. Being an educational site, it has been monetized very selectively only to cover the annual maintenance expense. Thus the visibility of advertisements and the benefit of backlinks from each page is truly comparable to blogs of much higher traffic and page rank, which often become link farms. The advertising facilities available in Tech Talk are as follows: One time payment advertising rates Sponsored Articles posted in Tech Talk (Article written by partner). $50 / article with 1 backlink free (link will be live for at least a year). $10 for an additional backlink added in the article (a maximum of of 2 links per article) *Article must be original, Copyscape proof and exceeds 500 words. Sponsored Articles written by the content writers of Tech Talk ( words) $150 / article with 1 do-follow backlink free (link will be live for at least a year) $10 for an additional backlink added in the article (a maximum of of 3 links per article) Single link advertising (text or image) on any existing article: $50 (Min. 1 year) SPONSORED ARTICLE AUTHORED BY THE EDITOR OF TECH TALK. Sponsored research articles which can be used as a Proof of Concept case study with high impact positioning & alignment with the client s requirements: $2000/-onwards. May be published as a scientific research case study (e.g. in IEEE/SpringerLink based on scope & focus) Recurring payment advertising rates If you are a free lancer, enlist as a Blogging Partner in TECH TALK (Blogging Partners can post up to 20 quality articles per month with 1 link in each post to client site): $350/month Header banner advertisement (468x20) visible on all pages: $100/month (quarterly payment) Banner on right side bar (300x250) visible on all pages: $100/month (quarterly payment) Blog-roll text link in right sidebar visible on over 3500 pages : $50/month (bi-annual payment) Footer text link visible on all pages: $20/month (bi-annual payment) There is no scope for embedding scripts or extensive HTML codes within Tech Talk website Contact details ID : editor.webposts@gmail.com Phone : , Address : Tech Talk, 28/1 Convent Road, Kolkata, West Bengal, India. Pin: Tech Talk Information Technology for enabling Business Management

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