Innovative Strategies. Creative Insight. Visionary Marketing.

Transcription

1 Iris Mktg. Our name is new, but our marketing roots go back almost 20 years. As a full-service agency, we re focused on creating success for our clients through innovative marketing strategies and effective messaging. Who you meet is who you get Our principals, copywriters and designers have decades of combined marketing experience. And at Iris Mktg that s who you get the people you shake hands with are the people you ll be working with. A partnership of equals You know your business better than anyone. We know marketing. When we re doing our job you can focus on doing yours. At Iris Mktg, your knowledge plus our experience equals your success. From soup to nuts Strategy, concept development, brand evolution. Copywriting, graphic design and production. Web, , print. At Iris Mktg, we don t do windows but we do just about everything else. Innovative Strategies. Creative Insight. Visionary Marketing.

2 Team Iris At Iris Mktg, we understand that the relationship between you and your agency is central to your marketing success. That s why we never delegate projects to lower level personnel. The team you meet is the team you ll be working with, from start to finish. Our Vision Leaders Françoise Jakobsson Founder, President & CEO Françoise founded Iris Mktg in 2013 to offer clients a relationship-rich experience when working with a marketing agency. Over her nearly 20 years in the industry, she has established strong partnerships with marketing teams at organizations such as Microsoft Corporation, the American Society of Civil Engineers, and the American Nurses Credentialing Center, part of the American Nurses Association. As president and CEO of Iris Mktg, Françoise provides guidance in the day-to-day operations of Iris. She is also in charge of positioning Iris Mktg as the preferred choice for those who recognize the value of working with a small and respected agency built on the diverse experience of its staff. A native of Lima, Peru, Françoise is fluent in both Spanish and English and is a self-declared expert in all things related to Peruvian cuisine. Kim Stoumbos Vice President, Account Services Kim has applied her management skills to spearhead successful marketing campaigns for an array of clients over the past 15 years. Her work at global powerhouses such as Wunderman and Ammirati Puris Lintas in New York and at small boutique agencies in Washington, DC has given Kim a thorough grasp of account planning, processes and strategies. Coupled with her keen eye for great design, this has enabled her to develop and oversee well-rounded and seamlessly executed campaigns for clients such as American Express, UPS, DirecTV, Microsoft Corporation, the American Society of Civil Engineers, the American Nurses Credentialing Center and the National Association of Independent Schools. Kim s upbringing in vibrant New Orleans has paved the way for her appreciation for fine art, diversity and culture and, of course, good food! Duane Cregger Creative Director For more than 20 years, Duane has provided concept and brand development, art direction and graphic design, and project and production management services for leading associations, publishers, agencies and corporate clients. These include United Way of America, the National Crime Prevention Council, and the American Psychiatric Association. His expertise includes branding from the ground up as well as working within established visual guidelines, and he has produced compelling and award-winning communications materials that advance the mission of the client organization. Duane is also a contemporary artist, working in oils, acrylics and mixed media. His art hangs in private and corporate collections throughout the United States and in Canada and the Caribbean. In his spare time, he spoils an oversized Pomeranian named Teddy Baker.

3 Our Approach We think effective marketing is the result of a strong partnership. You know your brand, your audience and your product. We know the marketing strategies, communication tactics and creative executions that deliver results, based on experience with numerous clients in a range of industries. Our vast experience, coupled with your in-depth knowledge of your service or product, creates your marketing success. Our Principles You work with senior staff We re committed to building a lasting relationship based on experience and knowledge. And we re passionate about constantly improving our understanding of your markets and challenges. That s why we don t hand off your projects to junior staff. You benefit from a diverse team We marry our expertise in effective marketing strategies and tactics with the creative talents of designers and copywriters to bring a range of styles and interpretations to your creative solutions and give you a choice of effective, brandappropriate executions. You can rely on us from start to finish From critical thinking in project planning and development, to the creation of ontarget concepts and creative executions, to the innumerable details of production and distribution, to uncovering usable insights through analysis and evaluation, we take responsibility for every phase of your work and deliver peace of mind.

4 Our Work Developing acquisition and retention programs while building your brand... promoting products and service... driving traffic to conferences and tradeshows. Whatever your business objectives and marketing challenges, Iris Mktg will leverage the most effective marketing and communications tools to build innovative campaigns tailored to reach and influence your target audience. All team members from project leaders to copywriters and designers to production experts play a vital role in ensuring your marketing success. Our expertise in strategy, concept development, copywriting, graphic design, production and execution results in creative marketing that is always fresh, engaging and on message. Whatever your marketing challenges may be, Iris Mktg has the expertise to solve them. Our Wide Range of Capabilities n Multi-Channel Direct Marketing n Advertising n Marketing Communications n Conferences and Tradeshow Marketing n Visual Identity Development/Branding

5 American Nurses Association National Nurses Week 2014 Theme development and design of various online and print collateral Landing page masthead series Poster distributed to hospitals Banner ad

6 IEEE Computer Society Membership Renewal Campaign Messaging and design of campaign and development of print and digital collateral

7 We ve had the distinct pleasure of working with Iris Mktg on a number of projects, and we ll continue to call on them for projects large and small. They enthusiastically take up any challenge we throw at them immersing themselves in our needs and the results consistently surpass our expectations. We re delighted to call Iris Mktg an extension of our team. IEEE COMPUTER SOCIETY

8 IEEE Computer Society Membership Acquisition Campaign Messaging, design and development of print and digital collateral

9 American Society of Civil Engineers ETS Conference 2015 Design of theme and layout of all supporting online and print collateral Exhibitor prospectus Leaderboard ad Online ad Save-the-date postcard

10 American Nurses Association Exhibit Floor Presentation Messaging, design and layout of PowerPoint looping presentation

11 IEEE Computer Society Faculty Toolkit - Student Membership Acquisition Copy, design and layout How to start a student branch chapter infographic poster Student member acquisition brochure Poster to be displayed at university faculty offices and engineering student lounges Faculty kit

12 American Nurses Credentialing Center 2016 Pathway to Excellence Conference Design of theme and layout of all supporting online and print collateral Theme concepts

13 Sound Engineering Solutions Company Website and Stationery Redesign Messaging and design of new company website and layout of supporting branding materials

14 When we decided to redesign our website we knew we needed an agency with more than just design chops. We needed an agency that could get its head around our particular needs and guide us through the entire process all on a budget. That s exactly what Iris Mktg did. We re not big, but now we come across big. SOUND ENGINEERING SOLUTIONS

15 American Nurses Association 2015 ANA Gova Membership Assembly Design of theme and layout of all supporting online and print collateral Drink tickets Event poster Attendee lanyards Walking map postcard Poster displayed at event

16 IEEE Computer Society Distinguished Visitors Program and Merwin Scholarship Fliers Design and layout

17 American Nurses Association 2016 American Nurses Association Annual Conference Design of theme and layout of all supporting online and print collateral Online ads Brochure Conference series Skyscraper ads

18 NAL Research Company Website Design concepting of homepage and internal pages, layout and coding Design concept A Design concept C Design concept B Chosen concept

19 Greenwich Group Company Website Design concepting of homepage and internal pages, layout and coding Design concept A Design concept D Design concept B Design concept C Chosen concept

20 American Nurses Credentialing Center 2015 ANCC Magnet Conference Design of theme and layout of all supporting online and print collateral Online banner ads Conference series Final program Airport monitor signs

21 American Nurses Credentialing Center 2015 ANCC Magnet Conference Design of theme and layout of all supporting online and print collateral Conference entrance signage Registration booth

22 American Nurses Credentialing Center 2015 ANCC Magnet Conference Design of theme and layout of all supporting online and print collateral Game drop-off signage Retractable banner Game signage Conference shirt made available for purchase Conference attendee game sheet

23 American Nurses Credentialing Center 2016 ANCC Magnet Conference Design of theme and layout of all supporting online and print collateral Online ads Save-the-date postcard Conference series Pay-per-click online ad

24 American Nurses Foundation 2015 Annual Report Design and layout of annual report

25 Ginnie Mae Annual Report 2014 Design and layout of annual report

26 We ve called on Iris Mktg several times for graphic design work and the creative presentation of financial services content, including infographics that display complex, multi-layered themes. Their work is consistently engaging, and Iris Mktg has proven to be a collaborative partner working with us for the benefit of our clients. RISKSPAN

27 Contact Us Find out how Iris Mktg can bring your organization s message to life. Iris Mktg 1050 Connecticut Avenue NW, Suite 1000 Washington, DC T F francoise@irismktg.com