WHY DECLINED CANDIDATES CAN MAKE OR BREAK YOUR COMPANY S SUCCESS

Transcription

1 HEALTH WEALTH CAREER WHY DECLINED CANDIDATES CAN MAKE OR BREAK YOUR COMPANY S SUCCESS August 24, 2016

2 HEALTH WEALTH CAREER BROUGHT TO YOU BY:

3 HOUSEKEEPING Nancy Kingsland Nancy has over 25 years of employee health and wellness benefits experience, including 11 years at Mercer, several years as a partner at another major global HR consulting firm, key leadership at a wellness start-up, wholly-owned by a major health system and leading global wellness at a F500 company. Credit Questions Topic MERCER CAREERARC 2016 Options, approvals 2

4 HOUSEKEEPING Certificates delivered by no later than 9/24/16 Be watching using YOUR unique URL for login Stay on the webinar, online for the full 60 minutes. The use of this seal confirms that this activity has met HR Certification Institute's (HRCI ) criteria for recertification credit pre-approval. Recertification Credit Hours Awarded: 1 Specified Credit Hours: HR (General) recertification credit hours toward aphr, PHR, PHRca, SPHR, GPHR, PHRi, SPHRi recertification through HR Certification Institute's (HRCI ). For more information about certification or recertification, please visit the HR Certification Institute website at MERCER CAREERARC 2016 Options, approvals 3

5 TODAY S SPEAKERS YAIR RIEMER Career Arc COURTNY CLOETER Mercer Chief Marketing Officer Partner, North American Talent Growth Leader MERCER CAREERARC

6 TODAY S DISCUSSION What s at Stake: Your Employer Brand Candidate Experience Study Results How do we improve the candidate experience? Review & Actionable Next Steps MERCER CAREERARC

7 WHAT S AT STAKE: YOUR EMPLOYER BRAND MERCER CAREERARC MERCER CAREERARC

8 IMPORTANCE OF EMPLOYER BRANDING MERCER CAREERARC

9 IMPORTANCE OF EMPLOYER BRANDING MERCER CAREERARC

10 CANDIDATE EXPERIENCE STUDY RESULTS MERCER CAREERARC MERCER CAREERARC

11 CANDIDATE EXPERIENCE STUDY METHODOLOGY / BACKGROUND MERCER CAREERARC

12 EMPLOYERS UNDERESTIMATE THE AMOUNT OF TIME IT TAKES CANDIDATES TO SUBMIT ONE JOB APPLICATION. The amount of time a Job Seeker spends on resume submissions The amount of time HR spends on resume submissions 1 or more hours Less than 15 minutes 30 minutes or less Less than 1 hour 30 minutes or more 0% 20% 40% 60% 80% 0% 20% 40% 60% 80% MERCER CAREERARC

13 JOB SEEKERS DON T BELIEVE THEIR RESUMES ARE BEING REVIEWED [HR] How likely do you think your pre-screening tool might have overlooked a qualified candidate? [Job Seeker] When you don t hear back on the status of your application, do you ever doubt that a human being has reviewed your application? Likely Yes Unlikely No 0% 20% 40% 60% 80% 0% 50% 100% MERCER CAREERARC

14 JOB SEEKERS ARE LEAVING NEGATIVE FEEDBACK ONLINE ABOUT THEIR EXPERIENCE BUT EMPLOYERS ARE IGNORING IT [HR] Have you read at least one piece of online negative feedback about your applicant process? [Job Seeker] Have you ever been asked by an employer for feedback on their candidate process? Yes Yes No No 0% 20% 40% 60% 80% 0% 50% 100% MERCER CAREERARC

15 GOOD NEWS: EMPLOYERS PLAN TO INVEST MORE IN CANDIDATE EXPERIENCE [HR] How impactful do you think enhancing the candidate experience could help your employer brand? [Job Seeker] What is the one area you would advise companies to focus on that would improve your candidate experience? Better communication 59% Impactful 99% Improving the online application interface 24% Training managers on interviewing skills 6% Not impactful 1% Decreasing the number of 4% None 3% MERCER CAREERARC

16 HOW DO WE IMPROVE THE CANDIDATE EXPERIENCE? MERCER CAREERARC MERCER CAREERARC

17 WHAT DO CANDIDATES WANT? Candidates expect employers to be transparent on their career site with relevant and accurate information. How do we improve the experience? Candidates want a clear understanding of company culture, employee experience, and the job itself. Candidates want better communication they want to know where they stand during the apply process and how they can be better prepared for their job search. How do we improve the experience? MERCER CAREERARC

18 IMPROVING THE CANDIDATE EXPERIENCE: TOP OF THE FUNNEL Easy to understand ATS / Job Application Experience Well-designed career site (Employer Branding) Engaging content (video, images, culture, etc.) Showcase Your Culture / Employer Brand MERCER CAREERARC

19 IMPROVING THE CANDIDATE EXPERIENCE: MID- FUNNEL- NOTIFICATION Notification - prompt Clear communication / updates Preparation for interview / next steps Candidate Care* Candidate Experience is Key MERCER CAREERARC

20 IMPROVING THE CANDIDATE EXPERIENCE: BOTTOM OF THE FUNNEL- INTERVIEWING Don t leave your candidates waiting Come prepared / do your research Provide feedback on process and what to expect Above all else, be honest These action items don t require you to spend a penny. MERCER CAREERARC

21 IMPROVING THE CANDIDATE EXPERIENCE: HONESTY MERCER CAREERARC

22 IMPROVING THE CANDIDATE EXPERIENCE: WHAT S AT STAKE Employer Brand Damage Future Recruiting and Retention Impact Reduced Employee Referrals A Loss of Return Candidates Higher Website Bounce Rates MERCER CAREERARC

23 REVIEW & ACTIONABLE NEXT STEPS MERCER CAREERARC MERCER CAREERARC

24 TYPICAL APPLICATION EXPERIENCE I want this job! Applying took a while, but I m excited! I m going to tell my friends and family! I haven t heard from the company. It s taking a long time. Rejection MERCER CAREERARC

25 ON AVERAGE Did you know applicants only is hired? Source: WSJ Jobs2Web study, 2011 MERCER CAREERARC

26 THE SOCIAL LANDSCAPE The average person s social reach is over 25,000 people* Source: * 2016 Royal Society study on social networks, MERCER CAREERARC

27 REVIEWS MATTER 75% of job seekers consider an employer s brand before even applying for a job* There will be a worldwide shortage of 18 million skilled workers by 2020** With talent in the driver s seat, they are asking, Is this company worthy of ME? Sources: * CareerArc 2015 Employer Branding Study ** McKinsey Global Institute Talent Tensions Ahead MERCER CAREERARC

28 REPUTATION MATTERS I love my job! For the first time in my career, I have the chance to make a difference. I ve really grown as an employee since joining. It's the equivalent to a sweat shop. They expect you to do the job of 2-3 people and get paid for one. I told all my friends to stay away. 92% of job seekers trust word-of-mouth over advertising* Source: * Nielson Report Consumer Trust In Online, Social And Mobile Advertising Grows MERCER CAREERARC

29 CANDIDATE EXPERIENCE Corporate Brand Candidate Experience Employment Brand Candidate Care Service / Consumer Brand How do we protect our brand? MERCER CAREERARC

30 IT ALL STARTS WITH AN IMPROVED DECLINE Create empathy, backed by an offer of feedback and resources Keep the candidate interested in your company The Ask for a positive review on Glassdoor Easy to implement MERCER CAREERARC

31 REINFORCED WITH A BRANDED CANDIDATE CARE PRODUCT Ability to customize logos, branding, and messaging Custom name and URL World class resources to help candidates improve A powerful tool for Candidates. Those who activate find their next job 3x faster than the national average* - Thanks to you! MERCER CAREERARC

32 JOB SEEKERS PLAY NEUROSCIENCE GAMES AND ARE MATCHED TO CAREERS AND COMPANIES WHAT IS YOUR CAREER DNA? PLAY GAMES Sales Call Center Financial Analyst HR MATCH TO CAREERS AND JOBS You MERCER CAREERARC

33 POSITIVE IMPACT = POSITIVE FEEDBACK I ve never received anything of value from a company that did NOT choose me wow! Thank you! MERCER CAREERARC

34 CANDIDATE CARE powered by Candidate Care improves the Candidate Experience for EVERY candidate Your brand is positively impacting an entirely new segment of people. It s a proactive solution that helps skew reviews heavily towards the positive. MERCER CAREERARC

35 QUESTIONS Please type your question in the Q&A section SPECIAL OFFER Enjoy a 60 Day FREE Trial for the use of Candidate Care MERCER CAREERARC

36 HOUSEKEEPING Certificates delivered by no later than 9/24/16 Be watching using YOUR unique URL for login Stay on the webinar, online for the full 60 minutes. The use of this seal confirms that this activity has met HR Certification Institute's (HRCI ) criteria for recertification credit pre-approval. Recertification Credit Hours Awarded: 1 Specified Credit Hours: HR (General) recertification credit hours toward aphr, PHR, PHRca, SPHR, GPHR, PHRi, SPHRi recertification through HR Certification Institute's (HRCI ). For more information about certification or recertification, please visit the HR Certification Institute website at MERCER CAREERARC 2016 Options, approvals 35

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38 ASCENTIS RECRUITING Helps you recruit, qualify, hire and onboard applicants Automates the recruiting process by: Tracking open positions Create and score pre-screening questions Encourage employee referrals Review resumes Schedule interviews. Designed personally for your company Supports a paperless on-boarding process using electronic signatures for new hire documents such as I9s, W4s, and EEO. MERCER CAREERARC

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