1 Add Value to Your Rapid Response Strategy with the Rapid Reemployment Initiative Monday, October 5, 2009
2 Welcome! Today s Webinar is Facilitated by: Jolene Jefferies, VP Strategic Initiatives, DirectEmployers Association Pam Gerassimides, Assistant Executive Director, National Association of State Workforce Agencies (NASWA) Deborah Beaudoin, Manager, Employment Services Operations, Connecticut Department of Labor Tips for a Successful Webinar: Due to large attendance, all participants are in muted mode. Please use the QUESTION area (not chat ) to ask a question of the presenters. Your questions will be answered verbally at the end of the call. If you are having technical issues, please use the QUESTION area to contact Christy, or her at
3 Today s Agenda About the joint alliance between DirectEmployers Association and the National Association of State Workforce Agencies What is the JobCentral National Labor Exchange? About the national Rapid Reemployment Initiative (RRI) Preview the web tools that make up the Rapid Reemployment system Initial roll-out in pilot states of CT and NJ (NY to follow) What does it all cost? Next steps for nationwide roll-out for all states How states and employers can utilize this initiative How we can work together to align and leverage the assets of all workforce partners Learn about Connecticut s implementation of the RRI 10/6/2009 3
4 Pam Gerassimides, NASWA National Labor Exchange: Getting More Real Jobs in the Hands of American Jobseekers Monday, October 5, 2009
5 Your National Association NATIONAL ASSOCIATION OF STATE WORKFORCE AGENCIES Non-profit association, representing state workforce agencies Mission: Strengthen the public workforce system Pursue funding to support programs and services Develop new service delivery and integrity mechanisms focus on innovation and technology Outreach and advocacy Create an environment of superior customer service to employers and workers
6 Online Commercial Job Board Industry at Crossroads THE ONLINE RECRUITING MARKET CHALLENGES Employers face challenges Prices are high Customer service is deteriorating Level / Quantity of referred candidates declining Jobseekers face challenges Privacy concerns: Lack of trust in Commercial Industry and Resume Theft Diminishing numbers of job postings Fortune 500s can only list 25-30% of their jobs Focus on marketing is turning off jobseekers Interstitial ads Marketing s Offers to buy placement in search results Non-job related product & services offered Increase in work from home / start business postings Major Flaw in Commercial Model Goal is maximizing profit not facilitating overall labor exchange Mining jobseeker data becomes too tempting for short term gain Little regulation of industry
7 JobCentral National Labor Exchange HOW DID THE NLX COME TO BE? Began as a response to the U.S. Department of Labor s discontinuation of America s Job Bank Provided as a public service and offered at no cost to State Workforce Agencies through a joint partnership between DEA and NASWA Fulfills the Wagner-Peyser Act requirement of a nationwide system of public labor exchange services Utilizes search engine technology and provides a single place where job seekers can find employment opportunities nationwide
8 DirectEmployersAssociation OUR PARTNERS DIRECTEMPLOYERS ASSOCIATION Owned and managed by member companies as a non-profit association to facilitate recruitment through the JobCentral National Labor Exchange 480+ Member Companies 90% are Fortune Board of Directors Member Companies Why Them? Aligned Mission -- To provide a cost-effective national employment system that improves labor market efficiency and reflects our nation s diverse workforce. Market Leaders Solid Business Case Advanced technology / highly automated Non-profit Status
9 Status Update STATUS 47 states and DC have signed participation agreements delivery of FCJL jobs to all 50 states plus D.C. and Puerto Rico Uploads (41 states) and downloads (30 states) have gone remarkably smoothly for participating states Jointly governed by employers and states through two standing committees: Executive Committee and Operations Committee
10 JobCentral National Labor Exchange (NLX) SERVICES PROVIDED AT NO COST TO STATES Non-duplicate job openings into state job banks Why? State customers have access to more employment opportunities 70% of jobs on NLX are not on commercial job boards Free hosting of state job banks: Connecticut, New York, New Jersey, & Mississippi Flexible JobCentral feeds: States can upload jobs into NLX for national distribution States can access job postings from leading U.S. companies by accepting downloads with flexibility and a variety of options Free indexing is available through the States for ALL employers (including those who are not DEA Members) Integrated search functionality provides results from major job search engines, (reduces need to purchase separate job spidering services) Free xml file currently available for your LMI research purposes, upon request
11 JobCentral National Labor Exchange (NLX) MORE SERVICES PROVIDED AT NO COST TO STATES Auto-coded by O*NET USAjobs Jobs distribution to States accepting downloads Daily s to Vet Reps of new FCJL jobs Free state-specific web sites to replace legacy AJB state sites Collaboration with USAR, VA, AACC, NACE Participation in Rapid Reemployment Initiative Coming Soon: OFCCP Compliance Reports for States Jobs networking Analytics Search Engine Optimization Extended job search functionality by SimplyHired, Indeed, and Google
13 CONCLUSION NLX fulfills the federal legislative mandate for providing a national labor exchange. A unique public private partnership -- combines the best features of the private sector (nimbleness and innovation) and public sector (trusted source and honest broker) Partners, not vendor/client Sharing issues and creating solutions together Looking forward to working with the workforce development system in continuing to provide 21 st century employment services to our nation.
14 Jolene Jefferies, DirectEmployersAssociation About the Rapid Reemployment Initiative How it all started: In the August 2008 NLX Operations Committee Meeting in Atlanta, we discussed how we can positively impact reemployment initiatives and reduce unemployment compensation costs. Soon after, NASWA was approached by the state of NJ in response to the crises in the financial services sector. NJ helped to bring CT and NY into the discussion. At the same time, DEA was approached by several employer members regarding their job losses and the need for support in the current economic environment.
15 About the National Rapid Reemployment Initiative As a response, DEA and NASWA jointly developed the Rapid Reemployment Initiative to achieve two major goals: 1. To create an ongoing national rapid reemployment project to connect downsizing employers with hiring employers for the benefit of those employees affected by any type of job loss. 2. To create a process and system to offer job-matching to UI claimants. The Rapid Reemployment Initiative includes three online modules: 1. An employer outplacement exchange 2. A career event database 3. A resume builder with integrated job search tools Here is a visual graphic of what the Rapid Reemployment Initiative looks like.....
16 Appropriate modules are available to states to place relevant pages on their systems to provide information and entry points to the system.
17 About the National Rapid Reemployment Initiative The mission of the Rapid Reemployment Initiative is to: Connect downsizing employers with hiring employers, Inform employers and job seekers about career events around the nation, and Connect displaced employees to employers who are currently hiring. JobCentral, in conjunction with the Rapid Reemployment Initiative, is the place where labor supply meets demand. Imagine the connections that can be made through the use of these tools!
18 Overview of the Employer Outplacement Exchange So let s look at the tools of the Rapid Reemployment Initiative. This brief demo will review the process by user group as follows: Downsizing Employer Hiring Employer Job Seeker Here we go..
19 RRI entry from the home page of Connecticut s Job Bank:
20 RRI entry page from JobCentral home page: 10/6/
22 Click on Start Now :
23 The downsizing employer can begin by creating an account and entering in their company name, contact and login information: 10/6/
24 Once the employer has created their new account, they can begin entering their downsizing event on this page: 10/6/
25 Here is an example of a downsizing event for ABC Company:
26 Scroll down on this same page to indicate when and how the employer s downsizing action will be visible in the RRI system. Visibility is defaulted to 6 months, but the employer can change this if necessary. For more visibility settings, click on view visibility settings :
27 After the employer indicates their desired visibility settings, click on save downsizing action :
29 Now you will see the employer s Administration Console from which you can perform additional functions. Let s review each of these functions, starting with Edit Company Information :
30 Admin Console Edit Company Information:
31 Admin Console Manage Contacts:
32 Admin Console Add Downsizing Action:
33 Admin Console Manage Downsizing Actions:
34 Admin Console Activity:
35 Admin Console Career Events:
36 Frequently Asked Questions:
37 At anytime while you are using the RRI, please feel free to provide us with your feedback so we can continually improve the system:
38 Let s go back to Career Events. With the help of Rapid Response, many downsizing employers will host dedicated career events for their displaced employees.
39 Or, as an employer, you can also get to Career Events from this link at
40 From this link, there are several options to utilize the features of the Career Events functionality:
41 Overview of the Career Event Network What is the Career Event Network? The JobCentral Career Event Network is a search engine of local, national and international career events designed to facilitate the connection between job seekers and employers. Career events provide a great networking opportunity to enable job seekers and employers to meet personally and interact directly with each other. Examples of Career Events: Career Fair / Job Fair / Career Expo Hiring Fair Open House Employer Day / Applicant Information Session Military Transition Assistance Planning (TAP) Class Military-Related Career Fair College or University Recruiting Event Community College or Technical School Recruiting Event High School Recruiting Event Targeted Career Exploration Session Online or Virtual Career Fair
42 Overview of the Career Event Network Who can post a Career Event? Employers One-Stop Career Centers Government Agencies (State or Federal) Military Transition Centers or Related Government Programs Universities and 4-Year Colleges Community Colleges and Technical Schools High Schools Chambers of Commerce Career Fair or Job Fair Companies Staffing, Employment or Recruiting Search Firms and Agencies Outplacement Firms and Agencies Industry Associations Professional Military Associations Veterans Service Organizations Community-Based Organizations Labor Unions Other
43 Overview of the Career Event Network Basic functionality of the Career Event Network: Career event sponsors can post and manage their career events With permission, career events can be indexed or spidered to avoid manual data input by career event sponsors Job seekers can search for job fairs and career events to attend Employers can search for recruiting / exhibitor opportunities Search results display; takes user back to site where career event originated Career events can be open to the public or by invitation only Both job seekers and employers can sign up for automated alerts Links into the Rapid Reemployment Initiative, including the Employer Outplacement Exchange, the resume database, the job search engine, and automated job search agents
44 Overview of the Career Event Network Cost to post events in the Career Event Network: A Career Event Sponsor can post a career event at no cost. Indexing or feeds from Career Event Sponsors will be accepted to ease the posting and exchange of career event information. All career event submissions will be reviewed prior to acceptance and posting to the JobCentral site. A verification and validation process will be followed to ensure all career events are legitimate career events by legitimate career event sponsors. This process will take up to two days or no more than 48 hours. Career event postings expire automatically at midnight of the final day/conclusion of the career event as indicated by the career event end date.
45 Enter a career event from the Admin Console by clicking on Add New Event :
46 ABC Company can enter a dedicated career event for the displaced employees of their downsizing event:
47 Continue entering ABC Company s dedicated career event here:
48 If desired, Add Advanced Information (Optional) about ABC Company s dedicated career event here, and then SUBMIT : In a moment, we ll come back again to Career Events to demonstrate how to search for career events as a job seeker or a hiring employer.
49 Overview of the Employer Outplacement Exchange So let s continue to look at the tools of the Rapid Reemployment Initiative. So far, I ve shown you how a downsizing employer can enter a downsizing action and a related career event for their displaced employees. Next, I am going to show you how the hiring employer can use the RRI tools and search for downsizing events. Hiring employers have the same functionality and options for posting career events as downsizing employers do, and we ve already reviewed how career events get posted by employers. A hiring employer can access the RRI through the same entry points as a downsizing employer. Here we go..
50 Hiring Employer Now let s say that ABC Company has job opportunities and wants to search downsizing events to find potential job seekers matching the skills needed for the job openings at ABC Company:
52 The hiring employer then enters in their address and password to register and/or log in : 10/6/
54 After receiving your with your password, go back and login: 10/6/
55 Now, the hiring employer can search downsizing actions (blue arrow), and request resume search and RRI access (red arrow): NOTE: The $25 annual fee is only charged to employers who are not registered with the state and is charged to verify the employer as a valid, legitimate employer. 10/6/
56 After clicking on Search Downsizing Actions, you will be taken to this page where you can start your search. In this example, I clicked on the Search button to search all downsizing events in the system, and the results show at the bottom of the page:
58 The Hiring Employer (ABC Company) may wish to invite (British Telecom s) displaced employees to apply for job opportunities at ABC Company.
59 The Hiring Employer (ABC Company) may wish to invite displaced employees (from British Telecom) to attend a public career event via the Rapid Reemployment Initiative.
60 The Hiring Employer (ABC Company) may wish to invite displaced employees (from British Telecom) to attend an ABC Company specific career event via the Rapid Reemployment Initiative. BT can also host a specific career event and it would show up on this page.
61 The Hiring Employer (ABC Company) may wish to request private resume database access (from British Telecom) to search BT s displaced employees resumes for ABC Company s job opportunities.
62 The Hiring Employer (ABC Company) may wish to request downsizing company contact information (from British Telecom) to connect with BT and their displaced employees for ABC Company s job opportunities.
63 Overview of the RRI s Job Seeker Tools So let s continue to look at the tools of the Rapid Reemployment Initiative. So far, I ve shown you how a downsizing employer can enter a downsizing action and a related career event for their displaced employees. I ve also demonstrated how a hiring employer can search for downsizing events to connect with downsizing employers. Next, I am going to show you how the displaced employee or job seeker can use the RRI tools. Here we go..
65 Displaced Employee (Job Seeker) searches for their employer and related layoff:
66 Displaced Employee (Job Seeker) searches for their employer and related layoff:
73 Displaced Employee (Job Seeker) creates a free account and posts a resume:
76 Once the Job Seeker has registered to create a new account, check your
77 Job Seeker checks his/her and cllicks on the link in the Clicking on the link in the takes the Job Seeker to this page to login upon verification.
78 Now the job seeker enters in his/her address and password to continue the login process to post a resume:
79 Job Seeker dashboard:
80 Job Seeker dashboard (continued):
81 Job Seeker clicks on Post/Edit Resume from dashboard:
84 Job Seeker continues through the process to complete his/her resume..
85 * While Job seekers can also Search Career Events from this page, they can also do so from the home page of OR from the Job Seeker s dashboard (after logging in to the resume functionality). The Search Career Event links from any of these pages all take the Job Seeker to the next screen: After the Displaced Employee (Job Seeker) from British Telecom has created and posted his/her resume, they can return to this page to Search Career Events *:
86 This Job Seeker is searching for Career Events in the United States:
91 After the Displaced Employee (Job Seeker) from British Telecom has searched for career events, they can return to this page to check if there are any hiring employers interested in contacting the displaced employee from British Telecom:
93 Back at the beginning page for a Displaced Employee (Job Seeker) if the Job Seeker does a search for their employer and related layoff, but the layoff doesn t appear in the search results, he/she can click on this link:
94 The Displaced Employee (Job Seeker) still has several tools available to aid in his/her job search for reemployment opportunities and should check back frequently to see if his/her employer has entered their downsizing event at a later time.
95 What does the RRI cost? Job Seekers No cost Gain access through your participating State Workforce Agency s job bank Gain access directly at Downsizing Employers No cost any employer, regardless of whether or not your company is a member of DirectEmployers Association, can use the RRI for FREE Gain access through your participating State Workforce Agency s job bank Gain access directly at
96 What does the RRI cost? Hiring Employers FREE to employers who are members of DirectEmployers Association ( FREE to employers who are registered with their State Workforce Agency and utilize the state s employment and Rapid Response services FREE to all employers based in Connecticut, Mississippi or New Jersey $25 annual fee for employers who do not meet one of the three criteria listed above (for registration and verification) Gain access through your participating State Workforce Agency s job bank Gain access directly at
97 What does the RRI cost? State Workforce Agencies No cost to states who choose to participate in the RRI Many more states are very interested and extremely anxious to get RRI started in their state as soon as possible Process for states to participate is very simple contact NASWA at or or contact DEA at or States can create relevant pages on their systems to provide information and entry points to the RRI system States can integrate the RRI tools into their Rapid Response strategy States are asked to support marketing and PR efforts by communicating the RRI to your employer partners and communities
98 What does the RRI cost? College Career Placement Centers No cost* for colleges and universities who are members of the National Association of Colleges and Employers (NACE) No cost* for colleges who are members of the American Association of Community Colleges (AACC) Gain access through your participating State Workforce Agency s job bank Gain access directly at * Downsizing Employers and Job Seekers can access and use the tools of Rapid Reemployment Initiative at no cost. For Hiring Employers, there is a $25.00 annual registration and verification fee for those who do not meet one of these criteria: (1) member of DirectEmployersAssociation, (2) based in Connecticut or Mississippi, or (3) verified by a participating state workforce agency in the Rapid Reemployment Initiative system.
99 What does the RRI cost? Outplacement & RPO Firms, Recruiting & Staffing Agencies, and Other Job Placement Agencies or Programs (e.g., including military transition centers, similar community and job placement agencies, and special reemployment or career placement initiatives) If using the RRI for entering downsizing or outplacement on behalf of your employer clients, there is no cost* If using the RRI for recruiting and hiring purposes on behalf of your employer clients, there is no cost* If using the RRI to help displaced employees find new work, there is no cost* Gain access through your participating State Workforce Agency s job bank Gain access directly at * Downsizing Employers and Job Seekers can access and use the tools of Rapid Reemployment Initiative at no cost. For Hiring Employers, there is a $25.00 annual registration and verification fee for those who do not meet one of these criteria: (1) member of DirectEmployersAssociation, (2) based in Connecticut or Mississippi, or (3) verified by a participating state workforce agency in the Rapid Reemployment Initiative system.
100 What does the RRI cost? Industry, Trade, Business and Professional Associations If using the RRI for entering downsizing or outplacement on behalf of your employer clients, there is no cost* If using the RRI for recruiting and hiring purposes on behalf of your employer clients, there is no cost* If using the RRI to help displaced employees find new work, there is no cost* Gain access through your participating State Workforce Agency s job bank Gain access directly at * Downsizing Employers and Job Seekers can access and use the tools of Rapid Reemployment Initiative at no cost. For Hiring Employers, there is a $25.00 annual registration and verification fee for those who do not meet one of these criteria: (1) member of DirectEmployersAssociation, (2) based in Connecticut or Mississippi, or (3) verified by a participating state workforce agency in the Rapid Reemployment Initiative system.
101 Next Steps for Nationwide Implementation of the RRI All states are now invited to participate in the National Rapid Reemployment Initiative at no cost Webinar October 5 for interested states to learn more and to request a copy of the RRI Implementation Guide for State Workforce Agencies Respond to Pam or Jolene if interested no later than October 19 First conference call with states who are interested in implementing RRI will be on October 26 th at 2:00 p.m. EDT Even though the next wave of states wanting to implement the RRI will be handled via group conference sessions together with all the interested states, implementation dates for additional states will depend on each state s readiness and their own timeline for how they wish to integrate the RRI services into their state s Rapid Response services. Any states here today interested? Who is the primary contact for each of these states?
102 Deborah Beaudoin, Connecticut Connecticut s Implementation & Challenges RRI Launched in CT and NJ Action plan to get employers in RRI Need downsizing employer data in system prior to launch Utilize WARN employers CT unable to facilitate as a result of high work volume, staff shortages and early retirement Decision to move forward
103 CT Steps to Optimize RRI Educate Employers Utilize: Rapid Response Team Business Services Representatives CT JobCentral Partners State Administrative tool Ability to enter information into RRI for employer
104 Next Steps to Optimize RRI Continue to increase employment services onsite at downsizing employers Partnership with Rapid Response Team essential Educate displaced workers early Search RRI for hiring employers and CT JobCentral for job seeker prior to layoff Complete resume before layoff
105 Reemployment Opportunities Back to Basics Thoughtful Assessment Reactive to Proactive Long-Term Sustainability
106 Opportunities: Back to Basics Reinforce the Bottom Line Jobseeker needs a job Employer needs a skilled worker Workers not always interested in training CT JobCentral Utilize to full potential Analytics tools Rapid Reemployment Initiative Collaborate with Rapid Response Team, other programs and workforce partners
107 Opportunities: Thoughtful Assessment Take a Step Back What works in our current system? What doesn t work? Where are existing opportunities we can expand? Rapid Response Activities CT JobCentral Rapid Reemployment Initiative Libraries
108 Opportunities: Reactive to Proactive 1. Once it s a Crisis It s Too Late 2. Create a better, comprehensive approach we can sustain long-term Focus on Early intervention and Rapid Response Activities Provide on-site services prior to layoff as the norm not the exception Provide services at Libraries 3. Utilize effective, affordable tools 1. CT JobCentral 2. Rapid Reemployment Initiative
109 Opportunities: Long-term Sustainability Collaboration Working together to maximize funding and services with other programs and partners Explore tools that facilitate the needs of both customers Employer and Job Seeker Early intervention - Reduce weeks collecting unemployment
110 Questions? Deborah Beaudoin Connecticut Department of Labor Employment Services Operations Manager
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