Regional Manufacturing Website Envisioning

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1 Regional Manufacturing Website Envisioning Presented by: Jeanne Kitchens, Associate Director SIU Center for Workforce Development Sponsored by: Illinois Department of Commerce and Economic Opportunity March 2013 Background The Manufacturers Education Initiative is undergoing implementation across Illinois to grow a pipeline of skilled workers for manufacturing careers. To help with achieving effective outreach, the Manufacturing Innovation Initiative will provide several regions with a new website to align employers with education and training, outreach, and recruitment. Your input to developing the website is essential to ensure the site s design meets your needs. 1

2 Background SIU CWD is developing a Regional Manufacturing website as a prototype for several regions in Illinois. Regions will include coordinating and posting content with Workforce Innovation Fund proposals. An Envisioning Session was held with the Specialized Manufacturing Group in Central Illinois with a variety of stakeholders ranging from employers, to job seekers, to K-12 and postsecondary education. Background An Envisioning Session was already held to identify the primary purpose, audience, functionality, and needs necessary to design a website. It is not a final design but the preliminary concept. The complete Envisioning Summary Report is available The site will integrate with the Illinois Shared Learning Environment, Illinois Pathways, and Illinois worknet. 2

3 Purpose of Today s Webinar 1. Validate the envisioning concept. 2. Get feedback on preliminary graphical design for a home page. Validation Areas Primary Message Audience Values Home Page Mobile Default View Header Footer Menu Functionality Regional Content Areas 3

4 Regional Manufacturing Website Purpose and Vision The site is for attracting and retaining a highly skilled workforce to the manufacturing industry. This website promotes career pathways, and rigorous training and education in science, technology, engineering and math. As individuals prepare themselves in these disciplines, they will see the connections between STEM and success in the manufacturing industry. Primary Message Discover Manufacturing Discovering growing career opportunities. Connecting to pathways that prepare highlyskilled workers, offer credentials, and provide work experience. Engaging with mentors and a network of professionals, students, and job seekers. Posting and searching for entry-level jobs and career advancement. Promoting the industry. 4

5 Audience Individuals Students/Youth (beginning with Middle School orientation level) Adults Job Seekers Manufacturing Employers To promote manufacturing career pathways, the region will engage: Workforce and Education Partners Community Leaders Economic Development Organizations Values Active Agile Animated Attractive Call to action* Careers in Manufacturing Categorized Clean Concise Current and Relevant Dependable Easy Engaging Gives direction Graphical Informative Interactive Interesting Intuitive Job openings Job specific Modern Motivational Multidirectional Multimedia Organized Personalized Purposeful Regional jobs** Smart links to resources Technology Transparent*** Up-to-date Usable for any age group User friendly Videos Visual Welcoming Wows the audience * Apply for job, look for training, explore a pathway, follow a roadmap. ** Top regional occupation links to companies. For example, in central Illinois the top needs are: Machining, Computer Numerical Control, Technology Welding, and Maintenance. *** Clarifies opportunities. 5

6 Header Favicon with URL for pinning (shown with the URL). Branding including an icon or graphic and tag line that is used on the site and should be used with any complimentary social media sites, print materials, ed subscriptions, and other related web and print materials. Access to user profile This is where all users login to maintain their profile and access tools based on their user roles and permission level. Site Search This search provides results that look like Google, including a full-text search of any documents including PDF files. Footer ABOUT THIS SITE - Site Map - Manufacturing Regional Partnership - Contact WEBSITE POLICIES - Terms of Use - Privacy - Moderation EMPLOYERS AND PARTNERS - Join the Regional Partnership - Be a Mentor - Post Jobs - Post Events - Post News - Post Content MEDIA CENTER - Join the network - News - Events - Link to Us - Print Information - Success Stories - Videos The footer shows at the bottom of a website and is typically visible on all pages. This is where information that is secondary to the purpose of the site goes. For example, information about the site, website policies, and information for the participating partners. Where regional partners login to participate. 6

7 Explore Main Menu The main navigation menu is visible from all pages. The website will use a mega menu with links to pages to ensure one-click navigation. Sub menus show on hover, when the mouse is moved over the main menu, or by using tabbing. Explore Learn Qualify for Jobs Career Pathways Skills and Interests Survey Financial Aid Training Programs Navigate the Hiring Process Employer Expectations Checklist Find Jobs Search for Jobs and Post Resumes Regional Job Application Wages & Trends Events Job Skill Lists Advance in Your Career Job Skill Lists or Credentials and Task Lists Assessments Success Story Videos Get Work Experience Update Your Resume Video Tutorials Connect and Participate Event Calendar Tours Classes Job Fairs Mentors Find one Become one Peer Networks Service Locations Share Success Stories Resources Resources Search Trade Associations FAQs Print Information Videos Students, Adults, Jobseekers See the top manufacturing careers for the region. Complete a manufacturing career interest assessment and discover career interests. Watch employee testimonials and other videos about manufacturing careers. Learn about the top regional careers and employers. Read about and watch success stories. Map career pathways in manufacturing to see requirements including: academic, employability, technical job skills, and industry credentials. Save and print job skill and/or task lists. Review Labor Market Information such as Wages and Trends (searchable by region). Take a college or manufacturing tour. Functionality Regional Manufacturing Employers Post and use job skill lists and task lists. Post regional career opportunities, including: internships, job shadowing, apprenticeships, plant tours and similar opportunities. Update top employment needs for the region. Post videos. Regional Workforce and Education Partners Post and use job skill lists and task lists. Post regional career opportunities, including: internships, job shadowing, apprenticeships, plant tours, and similar opportunities. Update top employment needs for the region. Post videos. 7

8 Qualify Connect Learn Jobseekers Employers and Education Partners Participate with classes, workshops, job fairs, and other events. Offer and post classes, workshops, job fairs, and other events. Offer and post classes, workshops, job fairs, and other events. Apply for financial aid. Find education and training options (searchable by region). Join a class or workshop at manufacturer facilities. Enroll in regional training programs. Hot links for all content listed Offer and post tours. Post training available through each manufacturer. For example, if Excel offers onsite welding training make it searchable by job or training. Advertise adult bridge pathway programs. Advertise manufacturing training programs. Network using social media sites. Build relationships with mentors. Find service locations with career counselors and other employment and training assistance. Locate and join manufacturing trade associations. Hot links for all content listed. Become a mentor. Identify local trade groups or the strategy group, regional contacts, and applications. Locate workforce and education partners. Post manufacturing trade group information. Network with peers. Post to social media. Become a mentor. Identify local trade groups or the strategy group, regional contacts and applications. Locate workforce and education partners. Post manufacturing trade group information. Network with peers. Post to social media. Students, Adults, Jobseekers Apply for internships. Complete assessments such as readiness tests, and aptitude tests. Earn credentials. Navigate the application and hiring process. Participate with Work Experience opportunities. See resume samples and templates Update your resume. Use the Employer Expectation Checklist (including General questions for employability). Watch or participate with preemployment exercises. Watch video tutorials. Rate yourself Take a job readiness assessment or see if you have what it takes to succeed in manufacturing today. Regional Manufacturing Employers Post background check information. Create and post a checklist on Employer Expectations. Post credentials accepted. Post drug test information. Create and post instructions to navigate the application process. Include employability tips that mean the difference between getting and not getting the job. Offer and post internships. Post pre-employment videos and other tutorials. Identify and post work experience opportunities. Regional Workforce and Education Partners Post assessments and assessment resources. Post credentials and testing locations. Post background check information. Create and post checklist on Employer Expectations. Identify and post credentials accepted. Identify and post drug test information. Create and post instructions to navigate the application process. Include employability tips that mean the difference between getting and not getting the job. Identify and post internships. Provide and post interviewing preparation sessions and tips. Post pre-employment videos and other tutorials. Provide and post resume workshops and advice. Identify and post work experience opportunities. 8

9 Media Center Resources My Portfolio Apply for Jobs Students, Adults, Jobseekers Regional Manufacturing Employers Regional Workforce and Education Partners Find and Apply Post resumes. Search for jobs openings. Use job matching tools. Use the region s common Manufacturing Job Application with job descriptions. Advance your career. Create and post standardized, common job applications and job descriptions. Identify and post hiring process and steps. Post job openings and identify applicants to interview and hire. Identify and post the top regional jobs and the employers offering them. Post incumbent worker strategy tips for advancing careers. Post job openings. Include jobs from outside the cooperative as a way to recruit them into the co-op. Identify and post incumbent worker strategy tips for advancing careers. Where users store their information. Save education information. Save financial support information. Save job search information. Subscribe to receive account, , text, and social media messages. Create and update a career pathway plan. Certificates, Degrees, other. Login to: Get access to the talent pool. Save My Candidates. Access educational and promotional resources. Login to: Get access to the talent pool. Save My Candidates. Access Educational and Promotional Resources Send notifications. Create customer messages and groups. Students, Adults, Jobseekers Regional Manufacturing Employers Regional Workforce and Education Partners Search for resources. Find trade associations Review and ask Frequently Asked Questions. Print information. Watch videos. Tag resources. Post trade association information. Read questions and post FAQ answers. Review website posting instructions. Review network and mentoring instructions Tag resources. Post trade association information. Read questions and post FAQ answers. Review website posting instructions. Review network and mentoring instructions. Subscribe to event calendar updates. Subscribe to news updates. Subscribe to social media updates. Download and print marketing materials. Read and watch success stories. Watch videos. Post Resume. Post to the shared event calendar. Post news. Post to social media. Post and use standardized marketing materials. Post success stories. Post videos. Post to the shared event calendar. Post news. Post to social media. Post and use standardized marketing materials. Post success stories. Post videos. 9

10 Mobile Device Default View Wireframe The web pages will be designed to optimize when viewed on mobile devices. A wireframe is a page schematic or screen blueprint, it is a visual guide that represents the skeletal framework of a website. Home Page Wireframe Manufacturing Graphic What are you looking for? Tag Line Sign In Setup a Profile The home page includes: Graphics showing a modern, interesting, and exciting industry. Top regional jobs and quick access to see more jobs. Graphic link to career pathways. Graphic link to training program. Hot topic or event of the day. Embedded video player. Twitter feed. News feed. Events calendar. Links to employers, success stories, and partners. Connect and Explore Learn Qualify for Jobs Find Jobs Resources Participate Today in Your Region Come and meet with manufacturers! Read more... See the Top Jobs in Your Region! CNC 100 jobs Manufacturing Manufacturing Maintenance 75 jobs Career Pathways Training Programs Welding 50 jobs Other Manufacturing 500 jobs Find Jobs Twitter In the News Events July 12 M T W T F S S Thread 1 with link Thread 2 with link 1 Thread 3 with link Thread 4 with link Thread 5 with link Follow Manufacturing Manufacturing Manufacturing Success Success Employer 1 Employer 2 Employer 3 Story 1 Story 2 ABOUT THIS SITE WEBSITE POLICIES EMPLOYERS AND PARTNERS MEDIA CENTER - Site Map - Terms of Use - Join the Regional Partnership - Join the network Manufacturing Regional - Privacy - Be a Mentor - News - Partnership - Moderation - Post Jobs - Events - Contact - Post Events - Link to Us - Post News - Print Information - Post Content - Success Stories - Videos 10

11 Option 1 Provide your very first impression of the look and feel. Option 2 Provide your very first impression of the look and feel. 11

12 Option 3 Provide your very first impression of the look and feel. Select Best Overall

13 Explore Menu Wireframe Learn Menu Wireframe 13

14 Qualify Menu Wireframe Find Jobs Menu Wireframe 14

15 Connect and Participate Menu Wireframe Resources Menu Wireframe 15

16 Manufacturing Graphic/Icon A graphic and reference to the region will show in the header. Colors have not been selected yet. Though the black and white versions look nice, they would be finalized in color. 1 This graphic is used on the Illinois Pathways website. 2 3 Header A website header shows on all pages of a website. It includes the main navigation

17 Login A website will provide an option for users to log-in, save information, and access tools Home Page Feature The site will feature career pathways, training programs, and top jobs. It will also feature an important regional message

18 News and Events The website will include regional news and events widgets Success Stories and Featured Employers The website will include regional success stories and featured employers

19 Videos The website will include statewide and regional videos embedded in playlists. 1 2 Update Subscription The website will include an update option for users to enter their address and footer. The subscription offer and footer will show at the bottom of all pages

20 Thank you for your Participation! Subscribe to news updates on Follow the ISLE Facebook page and watch for the ISLE website announcement Visit the manufacturing website planning page 20

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