CPHUD OVERSEAS EDUCATION EXHIBITIONS 2016

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1 DA NANG CENTER FOR PROMOTION OF HUMAN RESOURCE DEVELOPMENT FLOOR 29, DA NANG ADMINISTRATIVE CENTRE 24 TRAN PHU STREET, DA NANG CITY, VIET NAM Website: QUALITY PRESTIGE PROFESSION CPHUD OVERSEAS EDUCATION EXHIBITIONS 2016 Overseas Education Counseling Office 2 Add: No. 11 Ly Tu Trong, Da Nang cphud@danang.gov.vn Tel: ( ) Information and Cooperation Division Tel: ( ) / Fax: ( ) coop.cphud@danang.gov.vn Education and Training Division Tel: ( ) Fax: ( ) edutrain.cphud@gmail.com Da Nang, January 2016 Administrative Office Tel: ( ) / Fax: ( ) vp.cphud@danang.gov.vn 1

2 INDEX INVITATION LETTER 3 REGISTRATION FORM 4 CPHUD OVERVIEW 5 OVERSEAS EDUCATION EXHIBITIONS PLAN MARKETING PLAN 7 PARTICIPATION FEES AND PARTNER BENEFITS 8 PHOTOS OF CPHUD OVERSEAS EDUCATION EXHIBITIONS Head Office: Floor 29, Da Nang Administrative Centre, No. 24 Tran Phu Street, Da Nang City, Viet Nam Overseas Education Counseling Office 2: No. 11 Ly Tu Trong Street Da Nang City, Viet Nam Tel: / cphud@danang.gov.vn 2

3 INVITATION LETTER CPHUD OVERSEAS EDUCATION EXHIBITIONS 2016 Da Nang, 10 th January 2016 Dear valued partners! On behalf of Da Nang Center for Promotion of Human Resources Development (CPHUD), I would like to present my best compliments to you. In 2015, CPHUD successfully organized the CPHUD Overseas Education Exhibition with more than 300 attendants. We would like to take this opportunity to express our gratitude to our valued partners who attended and supported our exhibition to achieve the above success. With the objectives of supporting students in Da Nang and from neighboring provinces to obtain information of different prestigious international education institutions, increasing the opportunity for direct contact between education institutions and students as well as their parents, assisting education institutions in recruiting potential and qualified students, CPHUD tentatively organize 3 overseas education exhibitions in 2016 as follows: 1. Exhibition on worldwide overseas education and scholarships 1: 9 th April Exhibition on worldwide overseas education and scholarships 2: 2 nd July Exhibition on Australia overseas education and scholarships: 10 th September 2016 It is our honour to welcome institutions representatives to these above exhibitions. This will be a good opportunity for you to promote your institution and to meet potential students. From our past experience with regards to previous exhibitions, CPHUD will improve our services with better offers, especially post-exhibition policy in which we provide free of charge marketing to our customers within 03 months after the exhibitions through CPHUD communication channels. You are welcomed to register to attend one, two or all of these above exhibitions. We would like to receive your registration form by 15th February 2016 at the latest (please find the attached form). In case your schedule does not fit our exhibitions, please feel free to contact us, we are always available to assist you to organize your own workshops in Da Nang. Thank you very much for your cooperation and we are looking forward to hearing from you soon! Sincerely yours, NGUYEN VAN CHIEN Director 3

4 DANANG CENTER FOR PROMOTION OF HUMAN RESOURCES DEVELOPMENT Organization: REGISTRATION FORM CPHUD Overseas Education Exhibitions 2016 Representative (Mr./Ms.): Address: Phone: 1. Which CPHUD Overseas Education Exhibitions will you participate in? Exhibition on worldwide overseas education and scholarships 1: 09 April 2016 Exhibition on worldwide overseas education and scholarships 2: 02 July 2016 Exhibition on Australia overseas education and scholarships: 10 September 2016 (For Australian organizations only) 2. Which package would you like to register? 700 USD 1,000 USD 1,200 USD 1,500 USD 3. Number of participants Other Your requirements Interpreter Airport pick-up Standee Accommodation booking None 5. Would you have any other special requirements involved in the exhibition? 6. Does your organization have Tax Code?(If yes, please provide us) Please return this form to CPHUD officer Mr. Tu Van Vu Binh at coop.cphud@danang.gov.vn by Monday 15th February THANK YOU AND WELCOME TO DANANG! 4

5 CPHUD OVERVIEW 1. CPHUD Brief Da Nang Center for Promotion of Human Resource Development (CPHUD), established in 2009, is directly under the Da Nang Municipal People's Committee and has the responsibility to advise on and carry out human resource development policies and activities, including: - Advise and assist in implementing human resource development; - Administer Da Nang Human Resource Development Scholarship Program; - Promote cooperation in education and training; - Provide education counseling services and organize overseas education exhibitions; - Provide training and human resource development services as required. 2. Capacity in regards to overseas education exhibitions and counseling With our experience in administering the Da Nang Human Resource Development Scholarship Program being implemented since 2004 and 6 years of education counseling, exhibitions and seminars organizing, CPHUD has continuously improved its operation, built its prestige domestically and also with international partners. With the staff of more than 25 people, modern facilities and 02 overseas education counseling offices, together with the motto Quality Assurance Prestige - Profession, CPHUD has been a trusted destination for students wishing to study overseas and is a qualified agent of international education institutions. Since 2009, CPHUD has collaborated with international education institutions to organize more than 10 large-scale overseas education exhibitions, i.e. Australian Education Fairs in 2013, 2014 and 2015; Education UK Exhibitions in 2013, 2014 and 2015; CPHUD Overseas Study Exhibitions in 2014 and 2015; and dozens of seminars and workshops for international education institutions. Each event attracted from participated institutions and from visitors. Exhibition partners had opportunities to promote their images, present about their academic programs, scholarship and admission policies and meet up with potential students, as well as possibly receive applications at the exhibitions. 5

6 CPHUD EDUCATION EXHIBITION PLAN IN 2016 No. Exhibition/ Activity Time Tentative location 1. Exhibition on worldwide overseas education and scholarships 1 (09 April 2016) 1.1. Exhibition at high school Morning 09April Exhibition at hotel Afternoon 09April 2016 High school in Da Nang Novotel Da Nang Premier Han River Hotel 2. Exhibition on worldwide overseas education and scholarships 2 (02 July 2016) 2.1. Exhibition at high school Morning 02 July 2016 High school in Da Nang Novotel Da Nang 2.2. Exhibition at hotel Afternoon 02July 2016 Premier Han River Hotel 3. Exhibition on Australia overseas education and scholarships (10 September 2016) 3.1. Exhibition at high school 3.2. Exhibition at hotel Morning 10 September 2016 Afternoon 10 September 2016 High school in Da Nang Novotel Da Nang Premier Han River Hotel 6

7 CPHUD EDUCATION EXHIBITION MARKETING PLAN No. Marketing activities/ 01 exhibition Quantity Time 1 Street banners 30 banners 10 days before 2 Television advertisement 3 times 5 days before 3 Poster A3 50 sheets 10 days before 4 Leaflets 4000 sheets 5 days before 5 Standee at schools 10 pieces 5 days before 6 Advertisement on online newspapers 7 times 10 days before 7 SMS 5000 messages 5 days before 8 Advertisement on Wifi danang.gov.vn 1 time 7 days before 9 Advertising on CPHUD website Continuous 3 weeks before 10 Advertisement on Facebook 10 pages 10 days before 11 Advertisement on Google Adwords Continuous 3 weeks before 12 Sending s via Public Service Hotline s 5 days before 13 Invitation letters to potential customers 1000 letters 5 days before 7

8 PARTICIPATION FEES AND PARTNER S BENEFITS Package 1 Package 2 Package 3 Package 4 No. Benefits of partners Attend one exhibition at hotel Attend one exhibition at hotel Attend one exhibition at hotel and one exhibition at high school Attend two exhibitions at hotel and two exhibitions at high school 1 Appear in all marketing activities of CPHUD events 2 Have one consulting desk at the exhibition 4 Have CPHUD officers assist with consulting and interpretation Have a 30-minute seminar at the exhibition (only three seminars/exhibition for the first three registers - first come first serve) Free printing of one standee, airport pickup and booking accommodation 7 Be granted with CPHUD Event Medal Free advertisement to customers within 3 months after the 8 exhibition via CPHUD channels (website, facebook, e- mail, letters ) PARTICIPATION FEES US$ 700 US$ 1,000 US$ 1,200 US$ 1,500 8

9 PHOTOS OF CPHUD OVERSEAS EDUCATION EXHIBITIONS 9

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